• Information Systems Review
• /
• v.9 no.1
• /
• pp.23-44
• /
• 2007

The focus of this research is to investigate which factors are important for the adoption of mobile service and the moderating effects of service types such as hedonic and utilitarian service between those factors and the adoption of mobile service. The empirical results based on the data gathered from 169 users of mobile games and finance service showed that perceived usefulness, perceived ease of use and trust had significant impacts on the adoption of mobile service whereas social influence did not. Also the moderating effect of service type was found that perceived usefulness and trust have more impacts on adoption of mobile service in mobile finance rather than mobile game. Base on these empirical results, this study suggests the managerial implications for mobile service marketing.

• Management & Information Systems Review
• /
• v.17
• /
• pp.25-44
• /
• 2005

Recently, the internet and mobile telecommunication is proliferating rapidly in the whole world. In accordance with this, people have growing desire to use the internet without the limitation of the space; as a result, the mobile internet users are incredibly increased. However, the established study about the mobile internet emphasize the technical aspects. Therefore, this studies finds the significant factors that affect the use of mobile internet service. This study suggests the enterprises getting the service direction which they will use as a strategy in the future. In order to do this, the study examines the factors which can affect the using of the mobile internet service and analyzes the established study about the quality of the information system and the internet service. The result of the survey shows that the factors affecting the use of the mobile internet service are the stability of the system, the convenience of the system, and the response of the service. It also appears that the satisfaction of the mobile internet service affects the attention of the users to using the mobile internet service. The five theories are selected from the ten creative theories, these explain that it is a little unreasonable to design the model which is related to the prior study of the information systems. It will be more deeply scrutinized to analyze the effect of the satisfaction and the utilization of the users through the quality of the information contents.

• The Journal of Information Systems
• /
• v.27 no.1
• /
• pp.43-65
• /
• 2018

Purpose The emergence of mobile applications has simplified our life in various ways. Regarding tourism activities, mobile applications are already efficient in providing personalized tourism related information and are very much effective in booking hotels, flights, etc. However, there are very few studies on classifying the actual service requirements and improving the customer satisfaction in mobile tourism applications. The purpose of this study is to implement a practical mobile tourism application. To serve the purpose, we classify and categorize the service requirement of mobile tourism applications in Korea. We employed Kano model and analytic hierarchy process (AHP). Specifically, we conducted a focus group study to find out the service requirements in mobile tourism applications. Design/methodology/approach The data for this study were collected from Koreans and Foreigners who has the experience using mobile tourism applications. Participants needed to be familiar with mobile tourism applications because such users may be more aware of the mobile tourism applications services. We analyzed 147 valid data using Kano model and conducted AHP analysis on five experts in the field of tourism using Expert Choice software. Findings In this paper, we identified the 17 service quality requirements in the mobile tourism applications. The results reveal that the service requirement such as Geo-location map, Multilingual option, Compatibility with different operating systems were unavoidable service, absent of such requirements leads to the dissatisfaction. Based on the results of the integrated application of both Kano model and AHP analysis, this study provide specific implications for improving the service quality of the mobile tourism applications in Korea.

• Korean Business Review
• /
• v.17 no.2
• /
• pp.203-228
• /
• 2004

This dissertation investigated the evaluation model of IT Service quality: concentrated on the quality components in mobile communication service. Today, mobile communication service is changing dramatically. The first and second generation's mobile communication services were designed for voice and SMS(Short Message Service). However, while the mobile communication industry grows, the mobile technology made more services available for customers. Customers' changing needs brought a new opportunities to the market. Now, mobile communication service is facing a new era as multi-functioning, multimedia service, and high speed data transfer service are being introduced. There has been a lot of theoretical literature on service quality components of mobile communication, but most of the literature was focused on the voice service and SMS(1st and 2nd generation). As mobile communication service evolves, the components may have to be altered or rebuilt. To identify which service quality components ought to be utilized, prior studies on service quality components, service quality, and customer satisfaction were reviewed. Also, a survey was conducted on the various aspects of mobile communication service. This study suggests 6 components of service quality: those are supporting facilities, cellular phone(facilitating goods), quality of the voice service(explicit service), supplementary services, supporting services, and cost. Empirical results supported that all of these components are proven as the service quality components, but, with regards to customer satisfaction, only cellular phone(facilitating goods) and supplementary services are effective. As previously stated, the relationship between service quality and customer satisfaction is also proven. This study is a point of departure for the success of upcoming generation's mobile communication service. It identifies what is valuable from the customer's point of view. Furthermore, it suggests some ideas to prepare for future market opportunities.

• Journal of Information Technology Services
• /
• v.12 no.2
• /
• pp.301-319
• /
• 2013

Wireless and mobile communication technologies enable individuals who trade stocks and bonds to use mobile-based trading services. Due to rapidly developing mobile technologies and adoption of the advanced/smart mobile devices such as smart phones and tablets, the use of mobile trading systems (MTS) have increased at an unexpected rate. Although many prior studies measured service quality on various service-related fields, there are few studies that is related to mobile trading systems compared to more traditional PC-based home trading systems. This research searches determinants of service quality for mobile trading systems and examines the effects of these factors on the intention to mobile trading systems' continuous use. Through an extensive literature review, this research finds three dimensions for mobile trading systems : interaction quality, service environment quality, and service outcome quality. The result of analysis shows that personalization, connectivity, ease of use, informativeness, and monetary value enhance the intention to continuous use. Considering environmental conditions such as the high rate of MTS adoption among individual users and stiffer competition among securities firms, these findings may help practically securities firms' shaping MTS system development strategies for individual users' continuous use and for increasing new users adoption.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.31 no.10B
• /
• pp.929-935
• /
• 2006

When the Internet phone service, generally PC-to-Phone, first entered into the telecommunications service market, no regulatory issues were arisen to manage the service within the regulatory framework because of it's low quality, no phone number assignment and etc. However, almost the same quality, more applications and cheaper price compared with the fixed telecommunications service, have changed the regulator's policy allowing Internet phone service within market mechanism. While incumbent fixed telecommunications service enterprises had given with tremendous duties to continue the job categorized 'facilities-based telecommunication service provider', and which can be unreasonable and unfair if Internet phone service enterprises are allowed to enter into the fixed telecommunications market without any regulation. Thus, new regulatory framework has worked for the Internet phone service named the VoIP service generally in the fixed telecommunications market. Recently, VoIP is provided not only in the fixed telecommunications market but also in the mobile market as Wi-Fi phone is feasible in the wireless LAN environment. Furthermore, bundled service of Wi-Fi and cellular phone service will be launched soon, and the next version will be the mobile VoIP service operating like a cellular phone service. Hence, we will meet similar situation when the VoIP sewice enters into the fixed telecommunications service market. And, in this paper, we prospect the regulatory issues arising when the wireless or mobile VoIP service enterprises enter the mobile market, by analyzing possible scenarios.

• International Commerce and Information Review
• /
• v.9 no.2
• /
• pp.87-101
• /
• 2007

This study developed seven assumptions to demonstrate the effect of personal innovation, social influences, service quality, mobility and accessibility on perceived usability, perceived convenience use and use intention using a technology acceptance model developed by Davis(1989), and the results are presented as follows: First, the assumption that personal innovation and service quality of mobile banking service will influence the perceived usability was adopted while the assumption that social influences will affect the perceived usability was rejected. Second, the assumption that mobility and accessibility of mobile banking services will influence the perceived convenient use was selected. Third, the assumption that the perceived usability of mobile banking service will influence use intention was rejected while the assumption that the convenient use will influence use intention was adopted. This study suggests that as personal innovation, service quality, mobility and accessibility have a significant influence on use of mobile banking, service providers should pay more attention to development of security programs and diversification of contents.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.37 no.4
• /
• pp.90-97
• /
• 2014

The mobile SNS is a promising e-service platform of the future. However, measuring its service quality is a challenge. An appropriate model for measuring service quality is required. This paper proposes e-service quality models for analyzing mobile SNS platform quality, based on previous service quality researches. An empirical study is performed on the proposed models. The results show that constructs of existing e-service models such as responsiveness and assurance do not fit the mobile SNS platform, and that loyalty and value are better measures for mobile service quality.

• 한국HCI학회:학술대회논문집
• /
• 2007.02a
• /
• pp.518-523
• /
• 2007

This paper presents web service and service on mobile phone about research on virtual URS(Ubiquitous Robotic Space). We modeled the URS. Then, we find the location of robot in the virtual URS on web and mobile phone. We control the robot view with mobile phone. This paper addresses the concept of virtual URS and introduces interaction between robot in the virtual URS and human using web and mobile phone service. Then, this paper introduces a case of service on mobile phone.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.10 no.3
• /
• pp.69-74
• /
• 2010

Due to a development of information and communications technology, now we can watch TV show whenever and wherever we want through DMB service. And this is different from existing TV service which we can just enjoy at certain place. Now, I will look into IPTV technology which is basis of Mobile IPTV service. And then, I will introduce Mobile IPTV service which combines the virtues of 'Mobility' of DMB technology and 'two-way communication' of IPTV technology and lets us enjoy two-way TV service at anytime and anywhere. And also I will check the problems of IPTV, on-going trend of Mobile IPTV(in service), and the perspective of Mobile IPTV. Finally, we suggest new fast duplicate address detection scheme in Mobile IPTV to support seamless IPTV packet transmission.