• 한국컴퓨터정보학회논문지
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• 제24권8호
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• pp.51-58
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• 2019

In this paper, we propose to characteristics of mobile phone dance live broadcast platform and the second-generation technology acceptance model TAM2, this paper established the user acceptance model of mobile phone dance live broadcast platform, aiming to study the influencing factors of users' acceptance on mobile phone dance live broadcast platform. Based on the empirical analysis of user survey, the model is validated, and the relationship between variables in the model is clarified. It is also confirmed that human-computer interaction, scene interaction, relationship interaction and other factors will affect the user's acceptance on mobile phone dance live broadcast platform. At the same time, based on the relationship among variables obtained in the research, this paper tries to analyze how the variables affect each other based on the actual practice of mobile phone dance live broadcast platform. In addition, the video design strategy and marketing strategy for further development of mobile phone dance live broadcast platform are given to help the platform and dance creators to carry out better promotion on the mobile side. In the end, this paper summarizes the shortcomings of this study and points out further research directions in the future, providing a reference for researchers in the field of mobile phone dance live broadcast platform acceptance.

• 한국정보시스템학회지:정보시스템연구
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• 제27권1호
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• pp.43-65
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• 2018

Purpose The emergence of mobile applications has simplified our life in various ways. Regarding tourism activities, mobile applications are already efficient in providing personalized tourism related information and are very much effective in booking hotels, flights, etc. However, there are very few studies on classifying the actual service requirements and improving the customer satisfaction in mobile tourism applications. The purpose of this study is to implement a practical mobile tourism application. To serve the purpose, we classify and categorize the service requirement of mobile tourism applications in Korea. We employed Kano model and analytic hierarchy process (AHP). Specifically, we conducted a focus group study to find out the service requirements in mobile tourism applications. Design/methodology/approach The data for this study were collected from Koreans and Foreigners who has the experience using mobile tourism applications. Participants needed to be familiar with mobile tourism applications because such users may be more aware of the mobile tourism applications services. We analyzed 147 valid data using Kano model and conducted AHP analysis on five experts in the field of tourism using Expert Choice software. Findings In this paper, we identified the 17 service quality requirements in the mobile tourism applications. The results reveal that the service requirement such as Geo-location map, Multilingual option, Compatibility with different operating systems were unavoidable service, absent of such requirements leads to the dissatisfaction. Based on the results of the integrated application of both Kano model and AHP analysis, this study provide specific implications for improving the service quality of the mobile tourism applications in Korea.

• 경영과학
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• 제33권2호
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• pp.65-74
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• 2016

The present study applies the TAM (Technology Acceptance Model) to investigate the factors that affect the intention to use the mobile payment services. For this purpose five potential variables (perceived usefulness, perceived convenience, ubiquity, innovativeness, and safety risk) that are expected to affect the intention to use the mobile payment services were selected. An online survey was administered, and 339 questionnaires were analyzed. Structure Equation Model (SEM) Analysis revealed that TAM variables (perceived usefulness and perceived convenience) partially influenced the attitude. The perceived usefulness predicted the attitude while perceived convenience did not predict the attitude toward the mobile payment service. Personal characteristics variable (innovativeness) and mobile nature variables (ubiquity, and security risk) were identified as the predictors of the attitude toward the mobile payment service. While innovativeness and ubiquity affected the attitude positively, security risk affected the attitude negatively. Finally, the analysis substantiated the influence of attitude toward the mobile payment services on the intention to use the services. On the basis of findings, managerial implications and suggestions for further studies were discussed.

• 대한인간공학회지
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• 제26권2호
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• pp.15-20
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• 2007

The purpose of this study is to compare assessment techniques for Korean characters entry methods of mobile phones. This study was performed based on survey of relevant existing studies. The assessment techniques were classified into three: 1) predicting entry time using conceptual models such as Fitts' law, Hick-Hyman's law and KLM-GOMS model (conceptual model); 2) counting the number of pressing button(number of pressing button); and 3) measuring performance or rating subjective measures using real mobile phones(real mobile phone). The comparison revealed that the assessment results were different depending upon the techniques used. The results from the conceptual model using only Fitts' law and the number of pressing button were opposite to those from techniques of the real mobile phone and conceptual model using Fitts' and Hick-Hyman's laws. Based on this result and suggestions provided by the literature, it is recommended that for more precisely assessing interfaces of mobile phones such as Korean characters entry method, real mobile phones be used instead of the conceptual models.

• 정보관리학회지
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• 제34권4호
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• pp.273-292
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• 2017

이 논문은 서비스 품질 관점에서 도서관 모바일 서비스를 위한 평가 모형을 개발하는 것을 목적으로 한다. 이를 위해 본 연구에서는 기존에 연구된 도서관의 서비스 품질 평가 모형과 모바일 서비스 평가 연구에 대한 문헌 분석을 실시하였으며, 이를 토대로 도서관 모바일 서비스 품질 평가에 필요한 4개 품질 차원, 10개 품질 요인, 39개 품질 측정 항목으로 구성된 평가 모형을 개발하였다. 그리고 개발된 모형의 타당성을 검증하기 위해 델파이 기법을 적용하였으며, 최종적으로 4개 품질 차원, 9개 품질 요인, 37개 품질 측정 항목으로 구성된 모형을 도출하였다. 이 연구에서 제안하고 있는 평가 모형은 도서관의 모바일 서비스 품질 진단 도구로 사용될 수 있으며, 또한 도서관 모바일 서비스의 개선을 위한 가이드라인으로도 활용될 수 있다.

• 한국의류산업학회지
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• 제18권1호
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• pp.38-47
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• 2016

This research analyzes the influence of mobile commerce characteristics on consumer's purchase intention using a theoretical Technology Acceptance Model (TAM) constructed on previous studies and a review of the literature to explain the effect of mobile fashion shopping characteristics on consumer's purchase intention. In constructing structural equation model, Mobile commerce characteristics variables such as 'security', 'enjoyment', and 'personalization' were selected as external variables affecting TAM. A questionnaire was distributed to consumers in their 20's-30's who had purchased fashion products using a mobile shopping channel. Statistical methods of confirmatory factor analysis, correlation, and covariance structural analysis using Amos 19.0 package were employed for the analysis of 453 effective data responses. The results were as follows. First, extended TAM was shown be the appropriate model to explain the influence of mobile commerce characteristics on consumer's purchase intention in mobile fashion shopping. Second, 'security' had a significant positive influence on perceived usefulness (PU), however it affected perceived ease of use (PEOU) negatively. Third, 'enjoyment' had a significant influence only on PEOU, while 'personalization' was found to affect both PEOU and PU significantly. Fourth, PEOU affected PU significantly. Finally, both PEOU and PU had a significant influence on consumer's purchase intention.

• 한국IT서비스학회지
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• 제10권2호
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• pp.189-202
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• 2011

It is important issue how to evaluate the economic feasibility of computing factors in the real world when we build ubiquitous spaces. In this paper, we propose a simple model that can evaluate the economic feasibility of mobile RFID-based ubiquitous computing system which enables seamless communication between offline and online via embedded computing factors in the real world. To achieve this, we explore the meaning of mobile RFID system, the difference between our research and extant researches concerning the evaluation of economic feasibility in RFID system, and propose the so-called 'Tag-based Evaluation Model' (TEM) which is an evaluation model to access the economic feasibility of mobile RFID systems. We also analyze the TEM via simulation cases based on proposed model and discuss the future of TEM.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2009년도 학술대회
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• pp.944-948
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• 2009

휴대전화는 현재 가장 사적인 이동통신 수단으로 범용인증가입모듈의 보급과 함께 그 개인화 특성이 극대화 되고 있다. 본 연구에서는 휴대전화의 기능 모형을 도출하고 이를 기능 관계 모델을 사용하여 휴대전화의 개인화 기능 관계 모델을 제시하고, 그 작업을 분석한다. 제품의 기능 사이의 관계를 보여줄 수 있는 기능 관계 모델을 도출하기 위해 기능, 작업, 작업의 흐름, 작업의 목적, 기능범주, 기능범주와 기능 간의 영향 등을 사용하였으며, 이를 사용하여 최신 휴대전화의 기능 관계 모델을 작성하였다. 최근 휴대전화 3 개 모델로 만든 기능 관계 모델은 320 여개의 기능과 21 개의 기능 범주가 도출된 기능 모형을 기반으로 만들어졌다. 이를 개인화 기능을 중심으로 기능 관계를 모델링하게 되면 개인화 기능을 위한 정보가 저장되고 사용되는 내/외장 메모리가 모델의 중심에 놓이게 되는 기능 관계 모델이 도출되고, 저장과 조회, 연동 및 검색 등이 주요 작업이 된다, 휴대전화에서 개인화 기능 강화를 위해서는 각 기능간의 관계에 해당하는 작업을 강화하는 것이 주요하다.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2008년도 학술대회 2부
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• pp.158-164
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• 2008

본 논문은 모바일폰의 사용성 연구에 있어서 모바일폰의 사용 특성을 충분히 반영할 수 있도록 추후 연구를 돕기 위한 목적으로 진행되었다. 모바일폰의 사용 특성은 무엇보다 컨텍스의 영향에 매우 민감하다는 것과, 1인 1디바이스로서 개인적인 라이프 패턴을 많은 부분 수용한다는 것이다. 이러한 전제로부터 모바일폰이 사용되는 컨텍스트를 정의하였다. 특별히 컨텍스트의 정의에 있어서 상황적 컨텍스트(situational context)라는 정의를 도입하였으며, 모바일폰으로 할 수 있는 다양한 task 중 특별히 situational context의 영향을 직접적으로 받는 task를 contextual task로 이름하였다. 연구 결과물로써 contextual task의 모델을 제작하였다. 이는 디자인 종사자들과 타 업계의 종사자들이 모두 사용자의 실제적 행태를 이해할 수 있도록 하여 동일한 컨셉을 가지고 사용자 중심의 디자인을 진행할 수 있도록 한다. 또한, 이러한 사용자 사용 행태에 대한 통일한 컨셉은 디자인을 위한 서로의 의사전당에도 효과적일 젓이다. 수집된 사용자 task 들은 3가지 모델로 그 패턴을 정의할 수 있다. 사용자의 공간 확장과 관련되어 다양한 패턴을 구조화한 Extend Model, 기능의 컨버전스로 인해서 각 기능의 충돌을 최소화하여 사용성을 높일 수 있는 기회를 제공하기 위해 이와 관련된 task 들의 패턴을 구조화한 Synchronize Model, 마지막으로 사용자의 라이프 패턴을 반영하여 기존의 object를 대체하는 결과를 가져오는 task들의 패턴을 구조화한 Replace Model 로 Contextual Task를 정의하였다. 마지막으로 각 모델의 구체적 용도를 보이기 위해 Context 를 반영한 Interview 를 시행할 수 있는 질문지 제작을 진행하였다.

• Journal of Information Technology Applications and Management
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• 제18권4호
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• pp.1-20
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• 2011

The recent development of mobile devices, including smartphones has maximized the user's convenience. This phenomenon has triggered the specification and activation of mobile cloud service and transformed the user's information usage and communication means. Despite such development of new technology, there is little understanding of mobile cloud. Therefor, in order to help the understanding of the usage of mobile cloud computing technology, this study developed the research model based on the UTAUT (the Unified Theory of Acceptance and Usage of Technology) model. The proposed research model included five external determinants, such as Interoperability, Information Organization, Adequacy, Information Security and Context Awareness, along with the moderating effects of Job Relevance, and empirically proved their influence on the user's job performance. This study proved the research model by analyzing the data collected from 287 copies of survey with the structural equation modeling approach. The result showed that all determinants, except Information Security have positive impact on the usage of mobile cloud computing technology. Thus, this study can compliment the limitations of previous research, suggest a new direction to analyze the user's perspective in the related research on mobile cloud and build a theoretical foundation for the further development of mobile cloud.