• Title/Summary/Keyword: mobile App

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A Study on the Types of Product Review on Mobile Beauty App, Perceived Information Authenticity, Brand Attitude, Purchase Intention and e-WOM Intention (뷰티 모바일 앱에서의 제품 사용후기의 유형, 지각된 정보의 진정성, 브랜드 태도, 구매의도 및 온라인 구전의도에 대한 연구)

  • Chun, Eunha;Seok, HaeMin;Chung, Minjee;Ko, Eunju
    • Fashion & Textile Research Journal
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    • v.19 no.2
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    • pp.180-193
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    • 2017
  • The increase use of smartphones has paved the way for quick dissemination of online information. This has a huge influence on consumers' purchase decision making and the formation of a company's image. As such, this study focuses on product review from mobile beauty applications(apps); in particular, the perceived information authenticity. The purpose is as follows. First, to examine if there is any difference in perceived information authenticity based on the types of product review. Second, to analyze how perceived information authenticity influences brand attitude, purchase intention, and electronic word of mouth(e-WOM) intention. The study targets consumers in their 20s and 30s who have experience buying a product via a mobile beauty app. Three hundred responses are analyzed using SPSS 21.0 and AMOS 18.0. The results reveal that, first of all, consumers derive higher perceived information authenticity from a multi-facet review rather than a double-facet review. Second, among the traits of perceived information authenticity, only a brand's perceived reliability has a significant influence on brand attitude. Third, this brand attitude has a positive influence on purchase intention and e-WOM intention. In conclusion, these findings can serve as an important discussion point for companies developing a mobile beauty app, drawing attention to perceived information authenticity, based on the types of product review.

Evaluation of the Usability of Mobile RPG Game In-App Payment Service User : Focused on the Lineage M (모바일 RPG 게임의 인 앱 결제 서비스 이용자에 대한 사용성 평가 : '리니지M'을 중심으로)

  • Kim, Seung-Eon;Kim, Youngsik
    • Journal of Korea Game Society
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    • v.18 no.3
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    • pp.27-38
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    • 2018
  • This paper is designed to propose the contents necessary for updating and developing future mobile RPG game developers through a usability evaluation of Users using In-App Payment Services at Lineage M. This paper conducted a usability assessment for quantitative assessment of users who use in-app payment services for mobile game 'Lineage M'. The tool for usability assessment was surveyed in a questionnaire designed based on 'The User Experience Honeycomb' defined by Peter Morville. These statistical results were then divided into lateral analyses. Through this, it is expected that game developers and planners will be able to find data to help develop new mobile RPG games.

Malicious App Discrimination Mechanism by Measuring Sequence Similarity of Kernel Layer Events on Executing Mobile App (모바일 앱 실행시 커널 계층 이벤트 시퀀스 유사도 측정을 통한 악성 앱 판별 기법)

  • Lee, Hyung-Woo
    • Journal of the Korea Convergence Society
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    • v.8 no.4
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    • pp.25-36
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    • 2017
  • As smartphone users have increased in recent years, various applications have been developed and used especially for Android-based mobile devices. However, malicious applications developed by attackers for malicious purposes are also distributed through 3rd party open markets, and damage such as leakage of personal information or financial information of users in mobile terminals is continuously increasing. Therefore, to prevent this, a method is needed to distinguish malicious apps from normal apps for Android-based mobile terminal users. In this paper, we analyze the existing researches that detect malicious apps by extracting the system call events that occur when the app is executed. Based on this, we propose a technique to identify malicious apps by analyzing the sequence similarity of kernel layer events occurring in the process of running an app on commercial Android mobile devices.

Types and Experiential Value of Fashion Mobile Play -Focusing on Play Theory- (패션 모바일 놀이의 유형과 경험적 가치 -놀이 이론을 중심으로-)

  • Park, Shin Young;Lee, Yoon Kyung;Lee, Mi Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.1
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    • pp.73-93
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    • 2021
  • This study typifies fashion mobile plays in a digital environment and explores the experiential value created by them through a case study of a fashion brand mobile app. For the case analysis, mobile plays were divided into four types: intrinsic motivation/active participation, intrinsic motivation/passive participation, external motivation/active participation, and external motivation/passive participation, depending on the mobile players motivation and level of participation. Among the global fashion brand mobile apps released from 2009 to 2019, 16 cases suitable for the analytical framework were used for final analyses. The main results are as follows. First, mobile play value include characteristics such as networkability, immersion, hyper-spatiality, and super-temporality in addition to the attributes of a traditional play such as spontaneity, uncertainty, regularity, and playfulness. Second, the four types of mobile play provide participants with an experiential value such as creative value, emotional value, social value, and exploitative value. This study has academic implications in terms of introducing a new framework that can typify mobile plays and suggest practical implications for what experiential value fashion companies can give consumers through mobile app marketing.

A Study on the Implementation of Mobile Healthcare System using Hybrid App (하이브리드 앱을 이용한 모바일 헬스케어 시스템 구현에 관한 연구)

  • Cho, Yang-Hyun;Kim, Sung Wan;Jeong, Pil-Seong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.2
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    • pp.503-514
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    • 2013
  • Mobile Healthcare is a new type of health care services for managing health and life irrespective of time and space by uniting IT and BT. For this service bio-signal measurement using WBAN, and data analysis and monitoring technologies based on mobile devices are essential. Generally, however, mobile application has low compatibility because of the features of mobile platform, we have to redevelop it to support the corresponding platform. In this paper we introduce a Mobile Healthcare System which can function as gateway and monitoring based on hybrid app to create ubiquitous healthcare monitoring system compatible with various mobile devices by overcoming the difference of platforms. The proposed system consists of sensor composition part, monitoring composition part, and server composition part.

App Inventor 2 As a Tool for Enhancement of Computational Thinking (Computational Thinking 향상 도구로서의 App Inventor 2)

  • Lim, Byeongchoon
    • Journal of The Korean Association of Information Education
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    • v.20 no.5
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    • pp.519-526
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    • 2016
  • MIT App Inventor 2, much like the other block-based programming languages such as Scratch and Alice, is a useful tool that can be utilized to improve the computational thinking skills for students. The coding and the execution of program are done mainly on the computer in Scratch programming, but in App Inventor 2 programming, the students can execute the program and get immediate feedback on the smart-phone in the middle of the programming. Therefore, we can expect better enhanced learning effect. In this study, it has been claimed that the learning of App Inventor2 can strengthen the computational thinking skills of our students by extracting four core concepts of the computational thinking and then showing how these concepts are applied through the learning of App Inventor 2.

Development of Apartment Notice and Decision-making Service using Smart phone (스마트폰을 통한 아파트 공지 및 의사결정 서비스 개발)

  • Kim, Sungrim;Park, Hyeongrok;Chun, Soojin
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.1
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    • pp.37-45
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    • 2015
  • As of June 2014, the rate of mobile internet users aged 6 and over is estimated at 98.3% (up by 2.8%p from the previous year). The vast majority of the teens (99.7%), the 20s (99.8%), the 30s (99.8%), and the 40s (98.1%) answer they use the smart phone. The existing notice methods have utilized noticeboard in the apartment. It is difficult to support real-time notice. The App has a merit to be accessed in anywhere, so that it is quite suitable for services requiring real-time support. This paper describes a development of apartmenrt notice and decision-making service using smart phone. We study previous researches about apartmenrt notice Apps. Then, we described the notice flow diagram and decision-making flow diagram. Apt admin sends the important notice message to residents using apt notice app in real-time. Apt admin writes the decision item in the admin web site. It pushes decision item to residents using apt notice app in real-time. The residents vote and send it to Apt admin. Apt admin counts the votes and send the collect the vote result to to residents.

A Mobile Stress Management System utilizing Variable Voice Information According to the Wearing Area

  • Kang, Byeongsoo;Vannroath, Ky;Kang, Hyun-syug
    • Journal of the Korea Society of Computer and Information
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    • v.22 no.6
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    • pp.95-100
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    • 2017
  • Recently, as stress has become a major threat to people's health, there is a growing interest in wearable stress management services for stress relief. In this paper, we developed a wearable device(Care-on) capable of extracting changeable human voice information at each site and a Healthcare App(S-Manager) that enables stress management in real time using the wearable device. It collects and analyzes variable real-time voice information for each part of the person's body. And It also provides the ability to monitor stress conditions in a mobile environment and provide feedback on the analysis results in step by step in the mobile environment. We tested the developed wearable devices and app in a mobile environment and analyzed the results to confirm their usefulness.

Development of Academy Management Prototype System Using Mobile App (모바일 앱을 이용한 학원관리 프로토타입 시스템 개발)

  • Kim, Seok-Hun;Song, Mi-Young
    • The Journal of the Korea Contents Association
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    • v.15 no.8
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    • pp.18-23
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    • 2015
  • Recently, in Korea, private education is being dramatically developed, and the number of small- and medium-sized academies is increasing exponentially. Therefore, academies are building their own management system to realize efficient management appropriate for their situations. Also, the academy management system is more needed in mobile environment nowadays on account of severe competition among academies and necessity for differentiated instruction and systematic and efficient management. In this study, a mobile academy management prototype app has been developed in order to reduce small-and medium-sized academies' temporal and economic costs by supporting their students' attendance management and communication among parents, students, academies, and instructors in mobile environment.

Analysis of Factors Influencing Food Purchasing Behavior of Consumers In Mobile Shopping Malls : Focusing on the Comparison of Three Types of Mobile Shopping Malls

  • Eom, Ha Ram;Moon, Jung Hoon;Lee, Jong Tae
    • International Journal of Contents
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    • v.12 no.4
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    • pp.45-52
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    • 2016
  • This study focuses on finding ways to stimulate the growth of agricultural sectors in m-businesses, by analyzing and comparing the factors that influence the purchasing behavior of consumers in the open market, social commerce, and integrated shopping malls. Consumers at various mobile shopping malls answered a survey. Among the nine factors considered, one important factor was the frequency of purchasing agrifoods. Regression analysis produced three results. First, in the open market, in addition to various other advantages, the brand image, reasonable pricing, simple payment system, and convenience of using an app were important factors that influenced the purchasing behavior of the individual consumer. Second, in social commerce, the major factors influencing purchase were the reasonable pricing, quick delivery service, and convenience of using an app. Third, in integrated shopping malls, the brand image, guaranteed after-sale service, the variety of products, quick delivery service, and convenience of using an app were the significant factors.