• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.8
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• pp.1128-1140
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• 2002

As consumers' alternatives in fashion store selection increase, they select different store types to purchase different product types. Therefore, the probability of patronage mix behavior according to product type increases. Understanding consumers patronage mix behavior, finding out the determinant attributes of fashion stores for each product type are important to retailers and marketers for building a successful merchandising and marketing strategies. Most of the previous researches in store selection and patronage assume consumer behavior as single store patronage, and thus relatively little is known about patronage mix behavior. Also, little attention has been given to product characteristics as an important variable in store patronage behavior. The purposes of this study were to determine the effects of product characteristics in consumers patronage mix behavior. In this study, a theoretical model including product characteristics as an intervening variable between store attributes and patronage behavior was developed. A Questionnaire was developed and data were collected form 464 adult women living in Seoul area in Korea. Factor analysis, paired t-test, ANOVA, Duncan test and discriminant analysis were employed to analyze the data. As a result, the suggested model was partially verified. First, the product characteristic was found to have an effect on perceived importance of store attributes and on determinant attributes of stores. Consumers were found to use different evaluative criteria for store attributes when they purchase different product types. Second, the perceived importance of store attributes was determined by consumer characteristics as well as product characteristics. Third, the determinant attributes in store selection were affected not only by the perceived importance of store attributes but also by the type of product to be purchased.

• International Journal of Highway Engineering
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• v.19 no.2
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• pp.87-95
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• 2017

PURPOSES : The objectives of this study are to evaluate moisture sensitivity of various asphalt mixtures and to suggest an alternate method for the dynamic immersion test, which is used to determine the application of anti-stripping agent, by analyzing bond strength. METHODS : The bond strength of various asphalt mixtures such as hot mix asphalt, warm mix asphalt, and polymer-modified asphalt was evaluated by the ABS test. In order to characterize moisture sensitivity at different temperatures of the mixtures, the ABS test was conducted at $-10^{\circ}C$, $5^{\circ}C$, $20^{\circ}C$, $40^{\circ}C$, and $54^{\circ}C$ under both dry and wet conditions. The concept of the bond strength ratio was applied for objective moisture sensitivity analysis. Moreover, the bond strength characteristic was compared to the dynamic immersion test to suggest an alternate method to determine the application of anti-stripping agent. RESULTS AND CONCLUSIONS : Overall, the polymer-modified asphalt demonstrates the highest bond strength characteristic regardless of moisture condition and temperature. The bond strength characteristic displays a highly reliable linear relationship from $5^{\circ}C$ to $40^{\circ}C$, and the relationship could be used to predict bond strength at any intermediate temperature. Based on the analysis of bond strength and retained asphalt ratio, the bond strength value of 1254 kPa could be applied as a criterion for anti-stripping agent.

• Archives of design research
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• v.18 no.2 s.60
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• pp.15-26
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• 2005

Recently, one of the outstanding characteristics in design field shows that design is combined with marketing. However, one thing shouldn't be overlooked that original marketing theories are not able to be applied to design in itself because of difference between marketing mind and design thinking. This premise leads the purpose of the study to aim to establish academic frameworks of design marketing by re-organizing conceptual elements of design marketing which can be more suitable for design environment. The study leads to review emergence backgrounds and circumstances of design marketing regarding the disciplinary characteristic of design. Then it examines fundamental concepts of traditional marketing. Next it, based on research results above, suggests the 4Cs as conceptual elements of design marketing which might be fit for design environment. Last it proposes 4C Mix which can be effectively applicable in design development process by restructuring newly suggested conceptual elements synergistically. The study result contributes to several implications in academic and practical perspective. First, it recreates theoretical concept elements of design marketing based on elements of traditional marketing area. Second, it suggests market-oriented framework which can be practically applied in the design development process by designers.

• Journal of the Korean Geosynthetics Society
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• v.15 no.4
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• pp.43-52
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• 2016

This paper presents the results of a engineering characteristic to the effect of drilling fluid with different mix designs for use in bore hole collapse prevention. The bore hole collapse prevention mechanism for the bentonite based drilling fluid was first discussed together with the effect of conditioning with different additives on engineering characteristics of bentonite based drilling fluid. As result, bentonite with polymer have a outstanding characteristics as compared to CMC Properties thickening effect In the case of sea water with attatulgite be superior to bentonite. Therefore, in this paper presented qualitative result on the performance of the drilling fluid depending on the water.

• Proceedings of the Korea Concrete Institute Conference
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• 2004.11a
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• pp.273-276
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• 2004

Recently. cold weather constructions were popularized because of the importance of construction term. The special method about mix design and curing of concrete was being planned to conduct cold weather constructions, but these method were not considered in a low temperature time. A Strength revelation of concrete is delayed in a curing condition of low temperature. If a construction was loaded in this case, cracks or remaining deformations are generated in a construction. So, a strength revelation characteristic in early age was investigated to secure early strength of concrete in curing condition of a low temperature. In this study, the method about concrete mix design was presented to secure construction safety in a low temperature time.

• 한국방재학회:학술대회논문집
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• 2008.02a
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• pp.313-316
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• 2008

Temperature reduction in the manufacturing of asphalt mixtures is highly desirable from a number of aspects. Reduced fumes and emissions, and reduced energy consumption, are important environmental reasons to continue pursuing the goal of temperature reduction. There are important construction and performance advantages as well. For instance, improved workability results in better compaction; lower production and placement temperatures may improve prospects for cold weather paving; and lower temperatures will result in less binder aging and possibly better cracking resistance. The performance of WMA is not to be satisfied though there are various advantages. Therefore, more research is needed on a number of issues

• The Research Journal of the Costume Culture
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• v.23 no.4
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• pp.581-594
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• 2015

The emergence of pop art in the 1960s exerted a profound impact on integrating art into the real lives of the general public, which continues in the current area of culture of post-industrial society. Thus, this study aims to attempt the popularization and modernization of Korean images by applying the concept of pop art to the development of a national symbolic image. This study utilized Mugunghwa, Taegeukgi, and the Great Seal, which are national symbolic images that establish the identity of Korea through differentiation, universality, and visual formativeness. It then proceeded with the development of neo-pop art motives and patterns using national symbolic images from the standpoint of symbolism, mix-match, and repetitiveness from among the characteristics of neo-pop art. This study carried out pattern design by departmentalizing each characteristic according to the standpoint of neo-pop art through scribbles composed of the following: Signs, pictograms, and childlike characters; drawing simplification for symbolism; a mix of the East and the West; a mix of subfashion and subculture for mix-match; the repetition of lines, characters, and icons; and the exaggeration and grotesqueness of characters and icons for repetitiveness. This study is expected to serve as momentum for raising the cultural value of Korea and for the development of a pattern design capable of achieving worldwide competitiveness through the combination of the permanence and continuity of national symbols with the popular universality of pop art.

• Asian-Australasian Journal of Animal Sciences
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• v.28 no.9
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• pp.1274-1280
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• 2015

This study was conducted to assess the effects of microbial and chemical combo additives on nutritive values, fermentation indices and aerobic stability of whole crop barley silage. Barley forage (Youngyang) was harvested at about 30% dry matter (DM) by treatments, chopped to 5 cm length and treated with distilled water only (CON), Lactobacillus plantarum (INO), propionic acid (PRO) or an equal mixture of INO and PRO (MIX). Barley forages were ensiled in 4 replications for 0, 2, 7, and 100 days. On 100 days of ensiling, MIX silage had higher (p<0.05) in vitro DM digestibility than CON silage, but lower (p<0.05) acid detergent fiber concentration. The pH in all treated silages was lower (p<0.05) than CON silage. The MIX silage had higher (p<0.05) lactate concentration and lactate to acetate ratio than in CON, but lower (p<0.05) yeast count. Aerobic stability in CON, PRO, and MIX silages were higher (p<0.05) than in INO silage. It is concluded that microbial and chemical combo additives using L. plantarum and propionic acid could efficiently improve nutritive values of barley silage in terms of increased in vitro DM digestibility compared to other treatments. In addition, all treatments except CON reduced yeast count which is the initiate microorganism of aerobic spoilage.

• Culinary science and hospitality research
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• v.7 no.1
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• pp.35-56
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• 2001

The purpose of this study is to found out that how well yield management, the element of Marketing mix possible to control, is composed and is conducted in strategic level in Italian Restaurant of domestic Hotel and that how much menu which is the element of Yield management contributes to growth of sales. As a result of this research, it is found out that all of three hotels have a different characteristic promotion hold by 10% in F/B. By that reason, out saucing is need to hotel management, but Restaurant should be activated continuously.

• Proceedings of the Korea Concrete Institute Conference
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• 2004.05a
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• pp.572-575
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• 2004

A fundamental study was executed in order to evaluate quantitatively the effect on strength characteristic of concrete or mortar by fly ash. As a result, it was confirmed that the appropriate usage of fly ash is in existence comply with mix condition and characteristic of fly ash. And, we could evaluate the activity factor of fly ash. But, there are many problem in actual application because that the object of this study is only Method(2) out of the evaluation methods of activity factor proposed by CEN. Therefore, it is necessary to keep up an additional study.