• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.280-291
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• 2018

Recently, various interactions have been actively conducted through sharing and expressing opinions among users in social networks. In this process, since malicious users and fault information spread misinformation, trust is reduced irrespective of their will. To solve this problem, studies have been conducted to determine the trust of a user through direct-connected users. In this paper, we propose a enhanced user indirect trust discrimination scheme considering the connection relation and influence of users. The proposed indirect trust computation scheme derives the user's area of interest through user interaction and reconstructs the existing network considering the user connection relationship. The final indirect trust is also detected by determining whether the user is a malicious user through the influence of the user. Through various performance evaluations, we show that the proposed scheme achieves better performance than the existing method.

• Journal of Internet of Things and Convergence
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• v.5 no.2
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• pp.33-39
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• 2019

Entering the 4^th industrial revolution, many technologies are developing and various threats are emerging. In order to cope with such threats, research is being conducted in many fields. Even in the development of various fields, the threats caused by the development of medical technology and intelligent vehicles are the threats to life due to misinformation about medical care and the threats to life by preventing the safe operation of people through intelligent vehicles. In this paper, as the patient's information is important, the private blockchain is used to increase the safety, efficiency, and scalability of the patient's medical records. We propose an information protection technique using blockchain technology to hack the car system and threaten the driver's life, solve privacy problems by identifying personal information and differences, and prevent forgery in the Internet of Things.

• Journal of Physiology & Pathology in Korean Medicine
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• v.16 no.6
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• pp.1260-1262
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• 2002

A particular type of ginseng that grows in mountainous regions of Korea is known as Sansam, a term meaning literally mountain grown ginseng. Sansam has recently gained a reputation among some Korean people who believe its health benefits are superior to that of other types of ginseng. Misuse of Sansam has resulted from misinformation that has circulated about the health benefits of its use. Due to insufficient study and research, Korean Oriental Medicine academia does not presently have enough credible information about Sansam to properly educate the public in its use. However, we do have a responsibility to perform adequate study and research so that correct information may be provided. To date, only cursory investigation of the physical characteristics of the Sansam plant have been conducted. This limited investigation was performed in July 2002, at Sobaek Mountain. The branches, leaves, stems, peduncles, fruits, and roots (head, main and fine roots) were observed. The fine roots grew and spread in a large area around the main roots so that harvesting the plants required digging out the soil a considerable distance from the main roots. The plants grew in a northwesterly direction, with a gradient of 40 degrees. They had four branches. Three of the branches had six leaves, while one had five leaves. Each plant had 40 fruits. The roots of the plants grew in a shape similar the Chinese character for mountain. The roots were milky in color. The average weight of the plants was 42.5 grams.

• Korean Journal of Plant Taxonomy
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• v.44 no.4
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• pp.288-297
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• 2014

The aim of this study is to analyse misinformation about gymnosperm taxon used for over 57 years, since 1957 when plant biology as a discipline was established in our country. That is, terminologies and descriptions of the reproductive structure (flower) of angiosperms (flowering seed plants) have been incorrectly applied to the reproductive structures (typically cones and pollen grain) of gymnosperms (non-flowering seed plants) by numerous and various media such as text books, dictionaries, and internet websites for plant biology. Thus, these resources have been misleading teachers, students, and other people interested in plant biology in general and taxonomy in particular by describing gymnosperm reproductive structures as if they are the same as angiosperms. Such a practice has an especially adverse effect on plant biology education at all levels of instruction, with teachers and students confused in their understanding of the concept and definition of a flower. In this paper, these incorrect expressions for the reproductive structures of gymnosperms from the various media are analysed and discussed in terms of cladogram, anatomy of reproductive structures, and historical context of classification systems.

• Korean Journal of Clinical Pharmacy
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• v.21 no.4
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• pp.311-318
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• 2011

Misinformation and inappropriate use of medication has become one of the most pressing concerns in drug safety. The purpose of this study was to survey public perception on drug safety as well as the channels most relied upon providing such information. The survey was performed for patients or their families visiting pharmacies in a local city in Korea. Analysis was performed from 367 respondents to the survey. The contents of this survey revealed that consumers were aware of the fact that medications should not be taken at any higher dosage or more often than directed by their prescriptions. The survey revealed a general awareness that symptoms might not be relieved immediately by their medications. However, the perception that there could be adverse drug reaction (ADR) at therapeutic dose was low except among the young or highly educated members. Respondents recognized that skin rashes were the most whereas drowsiness was the least common ADR symptom. There was a high awareness of drug-food or drug-drug interactions except in the case of certain nutraceuticals. Doctors and pharmacists were ranked as the most reliable resources to the consumer for providing drug related information. However, public relations or education programs were in need since there were still not negligible numbers of consumers depending on personal experience rather than health professionals.

• Journal of Contemporary Eastern Asia
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• v.20 no.2
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• pp.40-62
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• 2021

Are intentions important in deciding the outcome of an action such as sharing misinformation among social media users during the pandemic? What is their role and how far they are important for the very act of fake sharing news? The social media users' actions on the social platform are determined by what they plan to do themselves; however, their motivation has an immense role to play in the dissemination of fake news on social media. The study proposes a conceptual model for understanding how select factors affect fake news sharing motivation and intentions of social media users. The study scrutinizes the relationship between content and context, fear of missing out (FoMO), news verification and news sharing gratification on the motivation and intention of social media users of networked Asian society. Empirical Data were drawn from social media users (N = 243) from India, using an online questionnaire based on prior studies and structural equation modeling (SEM) approach was used to analyze the data collected. Results indicate that news content, news verification, and news sharing gratification have a direct and positive relationship with sharing motivation. On the other hand, news context and content, FoMO and news sharing gratification have a positive significant relationship with sharing intention. Likewise, it was discovered that news verification will decrease sharing intention of the social media users. However, news context, that is the pandemic in the case of the present study and FoMO were not identified as determinant variables for sharing motivation among social media users. The research limitations and further scope were discussed.

• Journal of dental hygiene science
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• v.19 no.3
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• pp.190-197
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• 2019

Background: The Internet has advantages in terms of accessibility and amount of information, and the search for health information over the Internet is increasing exponentially. The purpose of this study is to analyze the information generated about some dental treatment on the internet by year. Methods: Naver Knowledge (JisikIn in Korean) which is an interactive search service was selected as the first search site in Korea. Scaling, wisdom tooth extraction, and endodontic treatment that can be paid by Korean health insurance were selected. Finally, 4,729 questions about scaling, 23,963 wisdom teeth extraction questions and 17,733 endodontic treatment questions were extracted. The question contents, the information about the questioner and the answerer, and an error of answers were investigated. Frequency analysis was used and chi-square test was used if necessary. Results: The most frequently asked questions were discomfort and dissatisfaction after the treatment. The need for treatment was the second in questions of the wisdom tooth extraction and endodontic treatment, but the health insurance benefit was the second in dental scaling. Most of the questioners didn't disclose personal information. The public answered the most in 2013~2014, but the highest percentage of the respondents was experts in 2017. Responses were mostly personal experience, but showed a tendency to decrease with years, and professional knowledge showed an increasing tendency. The error of the answer has also gradually decreased. Conclusion: Questions about dental care over the Internet are increasing exponentially, experts are responding increasingly, and errors in answers are decreasing. Nevertheless, it is necessary to pay attention to the related expert group to prevent misinformation.

• The Korean Journal of Franchise Management
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• v.11 no.1
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• pp.7-17
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• 2020

Purpose - As the competition in the foodservice franchise industry and the market becomes fierce and the entry barrier is lowered, the foodservice franchisor and franchisees strive to increase their competitive advantage in the market. Therefore, the franchisor and franchisees use experience management strategies to enhance the positive experiences of customers visiting the stores. In this regard, this study examines the effects of customer-oriented activities (physical-, social-, health-, and service-oriented activities) on utilitarian and hedonic values, and loyalty using stimulus-organism-response (S-O-R) model and value-expectancy theory. Research design, data, methodology - The data were collected from panels of online survey company, who visited a foodservice franchisee within last month. The survey was conducted for about 15 days from March 7, 2019 to March 21, 2019, and about 3,500 e-mails and messages were distributed to ask for the survey. A total 412 responded and completed the questionnaires. Of the 412 completed questionaires, 12 were discarded due to missing and misinformation data and 400 were retained for further data analysis. Results --The results showed that social oriented activities, health oriented activities, and service oriented activities had positive effects on hedonic value, while physical oriented activities did not have a significant effect on hedonic value. Health oriented activities and service oriented activities had positive effects on utilitarian value, while physical oriented activities and social oriented activities had no significant effects on utilitarian value. Hedonic and utilitarian values also have a positive effect on loyalty. Conclusions - First, food service franchises should provide services and menus in consideration of the health of customers. When a customer visits the store, franchisee should provide more health-oriented food or materials and clean and comfortable conditions so as not to threaten the health of the customer. Second, the food service franchise must build a service-oriented system. Foodservice franchisor need to provide continuous service training not only to the franchisees, but also to the employees of the franchisees. Third, franchise should design a store where customers can form social exchanges through providing various information exchange to customers and making the store as a local community center.

• Journal of Dental Anesthesia and Pain Medicine
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• v.21 no.3
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• pp.237-244
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• 2021

Background: This study aimed to analyze Twitter users' emotional tendencies regarding oral surgery procedures before and after the coronavirus disease 2019 (COVID-19) pandemic worldwide. Methods: Tweets posted in English before and after the COVID-19 pandemic were included in the study. Popular tweets in 2019 were searched using the keywords "tooth removal", "tooth extraction", "dental pain", "wisdom tooth", "wisdom teeth", "oral surgery", "oral surgeon", and "OMFS". In 2020, another search was conducted by adding the words "COVID" and "corona" to the abovementioned keywords. Emotions underlying the tweets were analyzed using CrystalFeel - Multidimensional Emotion Analysis. In this analysis, we focused on four emotions: fear, anger, sadness, and joy. Results: A total of 1240 tweets, which were posted before and after the COVID-19 pandemic, were analyzed. There was a statistically significant difference between the emotions' distribution before and after the pandemic (p < 0.001). While the sense of joy decreased after the pandemic, anger and fear increased. There was a statistically significant difference between the emotional valence distributions before and after the pandemic (p < 0.001). While a negative emotion intensity was noted in 52.9% of the messages before the pandemic, it was observed in 74.3% of the messages after the pandemic. A positive emotional intensity was observed in 29.8% of the messages before the pandemic, but was seen in 10.7% of the messages after the pandemic. Conclusion: Infectious diseases, such as COVID-19, may lead to mental, emotional, and behavioral changes in people. Unpredictability, uncertainty, disease severity, misinformation, and social isolation may further increase dental anxiety and fear among people.

• Journal of the Korean Society for Library and Information Science
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• v.55 no.1
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• pp.85-106
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• 2021

The purpose of this study is to examine the concept and definition of fake news focusing on misinformation/false information and is to examine the ways in which our society can respond to the distortion of social reality and damage to democracy caused by information distortion such as fake news. To do this, the concept of fake news was examined based on the level of facticity and intention to device, and our social environment in which fake news was created and spread was examined from the perspective of datafication. In this environment, the library community, which plays a pivotal role in human access to and use of information, argued that it should strive to establish and provide universal literacy education in order to realize the Sustainable Development Goals of the UN 2030 agenda. The core of universal literacy education is to understand the society by investigating and analyzing data communication types according to the degree of datafication and the political, economic, social, and cultural background of society. For this reason, it was concluded that universal literacy should be implemented flexibly according to the degree of datafiation and users of each society.