• Educational Technology International
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• 제15권1호
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• pp.1-26
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• 2014

The purpose of this study was to develop design principles of both animated pedagogical agents as 'credible' persuasive message source and persuasive fear arousing instructional messages in order to help enhance attitude changes toward a certain issue. Based on the previous pedagogical agent research, this study drew the design principles providing ways to manipulate agent credibility level and fear arousing level of message. Consequently, it specified how to make pedagogical agents perceived less or more credible by learners by manipulating a variety of agent features. For fear arousing message, this study showed how fear arousing messages would be structured into one of three levels: non-threatening, moderately threatening, and strongly threatening. Two different agent conditions and three message conditions were actually developed and experimentally tested with the participants of 40 undergraduate students. The results showed that the agent design principles specified from the previous research worked well enough to make a distinction between the more credible agent and the less credible agent. The overall results of this study may indicate that the design strategies for fear arousing message are retained on the premise of some future refinements.

• Asia pacific journal of information systems
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• 제25권4호
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• pp.784-804
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• 2015

This study investigates the effects of a two-sided message on product attitude and purchase intention by using a message structure variable, such as attribute importance in the context of online consumer reviews (OCRs). Study 1 explains the previous inconsistent results of a two-side message by comparing a one-side message and a two-side message by using the attribute importance in negative reviews. Study 2 determines the reasons for the inconsistent results of a refutational two-sided message research by using the attribute importance in negative reviews and website trust. Two experiments are designed to test our hypotheses. The first experiment is a $2{\times}2$ factorial design with 84 participants. The second experiment uses a $2{\times}2{\times}2$ factorial design with 196 participants. In study 1, two-sided OCRs are more credible than one-sided OCRs, and two-sided OCRs that use low important attributes are more effective in making favorable product attitude/purchase intention. In study 2, refutational two-sided OCRs that use high attribute importance render positive effects on product attitudes in trustworthy websites. However, the refutation could negatively affect product attitude/purchase intention in low trustworthy websites.

• 한국통신학회논문지
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• 제19권6호
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• pp.981-993
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• 1994

EMI 메시지 법적 구속력을 갖는 상용 전자 문서이므로 메시지의 무결성과 거래처간의 신분 확인을 위한 서명 방법이 필요한다. 본 연구에서는 EDI 메시지의 동보 전송에 적합한 새로운 디지털 장 서명 방법을 제안하였다. 제안한 방법은 Fiat-Shamir 서명 방식에 기분을 두고 있으며, EDI 메시지에 적합한 메시지 인증을 수행할 수 있다. 침입자 및 서명자가 해쉬 함수공격으로 조사한 메시지를 검증할 수 있다. 침입자에 의한 가장 및 재전송과 같은 농동적 공격에 안전하다. 또한 Fiat-Shamir 서명 방법보다 작은 해쉬 값을 사용하여 디치탈 서명을 수행할 수 있다. EDI 메시지의 동보 전송시 지정된 수신자들은 빠르고 안전하게 디지털 서명을 수행할 수 있다.

• The Journal of Asian Finance, Economics and Business
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• 제7권2호
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• pp.213-219
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• 2020

Studies related to Electronic Word-of-Mouth (eWOM) show that the acceptance of eWOM information is an important factor in customer purchase decisions. When consumers accept eWOM information, they tend to use that information in considering before making purchase decisions. In Viet Nam, there are few studies about eWOM information, especially on the acceptance of eWOM information. Research is conducted to test the influence of consumers on the perception of the senders' identity to the acceptance of online reviews (a kind of eWOM) in Viet Nam - a case study in Ho Chi Minh City. Using adjustment techniques, inspecting the scales and a theoretical model represent the relationship among the influential factors. The research is based on a sample of 522 consumers who use the Internet to search for product reviews before buying and used Structural Equation Modeling (SEM) to test the relationships among the variables. The research results show that the scales of the variables: Message Quality, Source Credibility, Perceived Message Usefulness, Perceived Senders' Identity, Perceived Message Credibility, Message Acceptance attain the validity and reliability in the research. The research contributes to the understanding of the determinants that influence the acceptance of eWOM information, which are informational factors, and factors related to consumer skepticism.

• Journal of Information Technology Applications and Management
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• 제20권2호
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• pp.127-146
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• 2013

The online social networking services (SNS) have been growing as the means of communication. In this study, we investigated word-of-mouth (WOM) effect under the SNS environment and evaluated the impact of message sender's influence on the WOM effect. Especially, this study focused on the betweenness centrality calculated through the social network analysis (SNA) of SNS network information, and proposed it as the measure of WOM message sender's influence, SNA may provide more accurate and objective measures than subjective self-reporting survey method. Fifty-one Facebook users responded to each of their four Facebook friends, who had been selected based on their betweenness centrality, Statistical analyses were performed using the responses and the betweenness centralities of the Facebook friends. The results showed that the direction (positive vs, negative) of a WOM message in SNS had an impact on the attitude of the message receiver toward the product. Moreover, the betweenness centrality of the message sender as well as his/her opinion leadership had a moderating effect on the WOM effect. Opinion leadership is a measure that has been frequently used for indicating the influence of WOM message sender in the previous studies. Considering the result that the betweenness centrality of the message sender was Significantly correlated to his/her opinion leadership, the betweenness centrality can be used for indicating the influence of WOM message sender.

• 한국정보시스템학회지:정보시스템연구
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• 제29권2호
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• pp.71-94
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• 2020

Purpose With the development of Social Network Service(SNS) and mobile devices, many companies have been using the Facebook as a Word-of-Mouth(WOM) channel. This study examines the effects of psychological distance and message type on WOM using the Facebook's real messages. And the moderating effect of the message type on the relationship between psychological distance and WOM was also analyzed. Design/methodology/approach A content analysis was used as a research method. A total 7,483 messages were collected from 50 companies' Facebook Fanpage (based on the ranking of socialbakers.com) and content analysis was conducted using human coding. As the influencing variables, the message type and psychological distance and the number of 'Likes', 'Share', and 'Comment' were used as the dependent variable. The R3.4.4 was used to perform descriptive statistics, cross-tab analysis, and analysis of variance(ANOVA). Findings First, a larger proportion of Facebook messages have close psychological distance for all message types(information, advertisement, event, and customer relationship). Second, 'Like' and 'Comment' number were significantly higher in messages of close psychological distance. Third, the effects of psychological distance on 'Like', 'Share', and 'Comment' number were different according to message type. However, 'advertisement' message type had significantly more numbers for all WOMs('Like', 'Share', and 'Comment') in messages with close psychological distance.

• 한국IT서비스학회지
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• 제9권2호
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• pp.179-192
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• 2010

In order to resolve the problems of traditional Enterprise Application Integration (EAI) for system integration and to establish flexible enterprise IT environments, Enterprise Service Bus(ESB) which have distributed architecture and support Service Oriented Architecture(SOA) has introduced. Particularly, JBI which developed by the Java Community Process is most widely used to implement ESB for advantages of Java technology. In ESB based on JBI, reliable message delivery is very important to ensure stability of services and systems because it is a message driven architecture. But, it is difficult to verify messages and trace messages when system fault or service error occurred because JBI specification is not enough to address them. In this paper we has proposed the Message Monitoring Framework for JBI-based ESBs which for using in monitoring messages efficiently. It provides foundations for gathering and tracing message-related information about component installation, message exchange, service deploy by using proxy-based change tracking and delegation mechanism for data processing. The proxy which used in our solutions collects data about message automatically when it changed, and the delegation mechanism provides users flexibility for data processing. Also, we describe the performance evaluation results of our solution which is acceptable. We expect to it enables users to ensure reliability and stability of the JBI-based ESB by systematic monitoring and managing messages being used to interact among components.

• International journal of advanced smart convergence
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• 제8권3호
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• pp.102-114
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• 2019

There are various researchers who studied the relationship between seasons and feelings. However, only a few did shed light on how these two variables affect decision-making and physical behaviors especially prosocial behavior which emphasize on the benefits of other people and/or society as a whole. Due to a lack of studies on the topic, we investigated whether the combination of seasons and message framing could be useful in eliciting intention to help on an environmental issue. A 3x2 experiment examined the interactions between seasonal mood (summer, winter, controlled) and types of message framing (gain, loss) on future helping intention (volunteer, donation, petition signing). The findings suggest that in normal circumstances where seasonal mood were not applied, gain message framing was more effective in promoting higher intention to sign a petition than loss message framing. However, when thinking of winter, loss message framing has greater ability to do so than gain message framing. Moreover, seasons and mood are found to be associated with a higher positive mood in summer and a negative mood in winter. Lastly, limitations and implications are discussed.

• 복식문화연구
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• 제32권1호
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• pp.1-16
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• 2024

In response to the global trend of making sustainable development an urgent task, luxury fashion brands actively embrace it in their corporate philosophies and management policies. However, despite the widespread consensus in the related industry and the strong will of companies for the sustainable development of luxury brands, there are still few cases of luxury fashion brands successfully implementing sustainable development. This study examined the impact of the types of message framing on the sustainability marketing of luxury fashion brands, focusing on their effects on perceived message effectiveness, sustainable brand image, and brand attitudes. An online survey was administered to 464 Korean consumers in their 20s to 40s to test the hypotheses. The results showed that perceived effectiveness was higher for negatively framed messages (loss) than for their positive counterparts (gain). The types of message framing did not significantly affect sustainable brand messages, and no significant difference in perceived brand image was found, regardless of message type. Perceived message effectiveness exerted a significant positive effect on sustainable brand image, and such an image had a significant positive effect on brand attitudes. The results provide implications for related research and practical implications for the development of competitive sustainability marketing strategies for luxury fashion-an industry still in its infancy.

• 한국ITS학회 논문지
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• 제6권3호
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• pp.24-32
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• 2007

VMS는 도로, 기상 및 교통 상황, 교통규제 상황에 관한 필요한 정보를 실시간으로 제공함으로써 교통흐름을 원활하게 하고 안전한 통행을 하도록 하는 시설이다. 그러나 기 구축된 VMS는 판독거리, 소실거리, 인지가능 메시지 수, 정보 당 판독시간 등 인간공학적 특성에 대한 적정한 연구 없이 설치 운영되고 있다. 본 연구에서는 Driving Simulator를 이용하여 다양한 정보량의 VMS 메시지를 표출하고 운전자의 정보량에 따른 판독시간을 측정하였다. 그리고 수집된 자료를 이용하여 VMS 메시지 판독시간 모형을 개발하고 보다 효과적인 메시지 설계를 위한 활용방안을 제시하였다는 점에서 그 의의가 있다.