• Journal of Multimedia Information System
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• 제1권2호
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• pp.95-100
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• 2014

Variable message signs (VMS) have the different sizes and a specific type according to the city scene and it has to be displayed by different message on the display panel in real-time. And VMS manufacturers must produce the different products in order to give a customized product to each order. In addition that, they should test and check the correct operation to each VMS product using the different message frame. That is very time and workers consuming and VMS emulator with an automatic variable message generator system is necessary. Also, the automatic message generator system is needed to real-time scheduling in order to display the message on the VMS panel like real world. In this paper, we design and implement the VMS emulator embedded the automatic message frame generator system with real-time scheduling which can set several parameters easily on the windows dialog.

• 대한가정학회지
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• 제48권10호
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• pp.121-132
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• 2010

This study was intended to identify the persuasion effects of online cosmetic advertising according to scarcity message type and product type. For the experiment, 4 stimuli were developed as experimental stimuli for the 2(scarcity message type: quantity scarcity message vs distinctiveness scarcity message) X 2(product type: hedonic product vs utilitarian product) factorial design. Participants were 160 students, and they allocated 40 students in each group. They responded a questionnaire. The results were as follows. First, distinctiveness scarcity message showed more effective than quantity scarcity message in advertising attitude, product attitude, brand attitude, and purchase intention. Second, hedonic product showed more effective than utilitarian product in advertising attitude, product attitude, brand attitude, advertising attention, click-through intention, and purchase intention. Third, there was interaction effect according to scarcity message type and product type on the aspect of advertising attitude, advertisement attention, and click-through intention.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2013년도 춘계학술대회
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• pp.155-158
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• 2013

본 논문에서는 다수의 표적정보를 전송할 때 메시지 전송 효율을 최대화하기 위하여 고정 메시지 형식의 메시지 송수신 규약인 Link-16 표준에서 항적 (Air Track) 메시지를 가변 메시지 형식인 VMF (Variable Message Format)으로 변환하고 이에 대한 신뢰도를 평가하여 보완함으로써 가변 메시지 형식의 장점인 메시지 크기를 최소화하는 메시지를 설계할 수 있는 방법에 대해 연구하였다.

• 경영과정보연구
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• 제25권
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• pp.171-201
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• 2008

Previous research on negative contents of verbal message being more influential has a two broad streams as impression formation theory and negative information having an more diagnostic informational value. Therefore, this research was intended to obtain consistent results from researches by message frame segmentation of verbal message and to determine the medium of verbal message. It was proven from the research that objects influencing verbal message are being effected by the participation ratio of products and the positive indication is having more meaningful difference than the negative indication statistically unlike to the results of previous researches. Unlike just a biased positive message or negative message as the result of previous research, it was proven that the positive indication is influential regardless of sequences according to participation ratio and site participation in case of positive and negative being existing together.

• 전자공학회논문지B
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• 제32B권9호
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• pp.1162-1170
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• 1995

In this paper, we present a message transfer scheme for efficient message passing in the hierarchically structured multiprocessor computer SPAX(Scalable Parallel Architecture computer based on X-bar network). The message transfer scheme provides interface not only with operating system but also with end users. In order to transfer two types of control message and data message efficiently, it supports both of memory-mapped transfer and DMA-based transfer. Dual-port RAMs are used as message buffers, and control and status registers provide efficient programming interface. Interlaced parity scheme is adopted for error control. If any error is detected at receiving node, errored packet is resent by sender according to retry mechanism. In conjunction with retry mechanism, watchdog timers are used to protect infinite waiting and repeated retry. The proposed message transfer scheme can be applied to input/output nodes and communication connection nodes as well as processing nodes in the SPAX.

• International Journal of Advanced Culture Technology
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• 제7권3호
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• pp.86-91
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• 2019

The goal of this study is to identify how different types of messages can contribute to the effectiveness of social media in healthier dietary behavior. The sample consisted of 160 participants who use social media and participants were randomly assigned to one of the four experimental conditions. The study shows that a positively framed message paired with a health focused message and a negatively framed message paired with a body image focused message exhibit a positive eWOM and message perception. This research offers direction for development of appropriate message types to improve social media effectiveness. Social media marketers and advertisers can develop social media content on healthier dietary behavior.

• International Journal of Internet, Broadcasting and Communication
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• 제16권2호
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• pp.185-192
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• 2024

Both message appeals and individual characteristics can influence the effectiveness of sustainable product promotions. Applying the agency-communion orientation to the advertising message research context, this study examined the interplay between message appeals and agency-communication orientations in impacting purchase intentions. The findings from a 2 (message appeal: self-interest vs. public-interest message) × 2 (motivational orientation: agency vs. communion) experiment revealed a communion-over-agency effect on consumer purchasing decisions for public-interest message appeals. In the self-interest message condition, we found no statistically significant difference in impact between agency and communion on purchase intentions. In short, we contribute to advertising effectiveness research by showing that agency-communion orientations moderate the effect of message appeals. We also explain the practical implications of these findings for effective sustainable communication in advertisements based on individuals' motivational orientations.

• 한국인터넷방송통신학회논문지
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• 제12권2호
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• pp.19-27
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• 2012

기존 모바일 메시지 서비스는 문자, 멀티미디어, 위치와 같은 컨텐츠의 실시간 전달을 제공하지만, 컨텐츠의 분석을 통한 동적인 메시지 서비스를 제공하지 못하고 있다. 본 논문에서는 "서비스로서의 메시지" 개념을 제안하고 이를 구현하기 위한 메시지 플랫폼의 설계 방안을 제시한다. 메시지는 컨텐츠를 나타내는 '데이터' 부분과 컨텐츠의 뷰와 기능 로직을 담당하는 '템플릿'으로 분리되어 전송된다. 따라서 단말기에 템플릿이 저장되어 있는 경우 데이터 부분만 전송하면 되므로 네트워크 트래픽을 줄일 수 있으며, 템플릿의 수정을 통해 동적으로 뷰와 기능 로직을 업데이트할 수 있는 장점을 가지고 있다.

• 제어로봇시스템학회논문지
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• 제17권2호
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• pp.190-197
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• 2011

In industrial distributed control systems, sensors collect data from the physical environment periodically and transmit them to the actuators, which process the control operations based on the received data. For the effective operation of the control systems, the data transmitted by the sensors has to be delivered to the actuators reliably within the deadline, and if the message reception rate of the actuators becomes lower than a threshold, then the performance of the control systems drops greatly. This paper suggests a message routing protocol to transmit periodic messages reliably in a distributed control system based on wireless sensor networks. For reliable message transmission, the proposed protocol selects a routing path whose end-to-end message reception rate is the highest before transmitting data messages. The proposed protocol has the capability of maintaining a target message reception rate for each flow. To maintain the required target reception rate, each destination monitors the actual message reception rate periodically and transmits a feedback message to the source if it drops below the target reception rate. On receiving the feedback message, the source tries to find a new path which can satisfy the target rate. The performance of the proposed protocol has been evaluated using simulation and compared with other protocols in terms of the message reception rate, the message delay and delay jitter, and so on. The simulation results show that the proposed protocol has a higher message reception rate and comparable message delay and delay jitter to other protocols. The simulation results also show that the proposed protocol has an ability to adapt well to the dynamic network traffic change.

• 복식
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• 제67권1호
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• pp.22-39
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• 2017

This study intended to empirically verify the effect of message framing, cognitive need for closure, and type of fashion products on purchasing attitude of PB fashion products in discount stores. The design consisted of three-mixed design of 2(POP(Point of Purchase)message framing: benefit message vs. loss message) ${\times}2$(cognitive need for closure: high vs. low) ${\times}2$(PB fashion product type: utilitarian vs. hedonic). Survey of this study was conducted on 330 men and women in 20~50's in Seoul and Gyeong-gi, and a total of 287 data were analyzed. Data were analyzed with SPSS 18.0 program, and three-way ANOVA, simple interaction effects and simple main effects analysis were conducted. The results of this study are as follows: First, it was identified that the framing type of POP message of discount store, cognitive need for closure, and PB fashion product type had significant effect on preference and purchase intention. Secondly, it was identified that consumers with both high and low cognitive need for closure had high preference level and purchase intention when they encountered the benefit message framing than the loss message framing. Thirdly, the benefit message framing was more effective than the loss message framing for hedonic PB fashion products in discount stores, but utilitarian PB fashion products did not get affected by the message framing. Fourthly, it was identified that groups with both high and low cognitive need for closure preferred hedonic PB fashion products. Lastly, it was verified that benefit message framing POP advertisement on a group with high cognitive need for closure was effective for Hedonic PB fashion products in discount stores, and utilitarian PB fashion products showed no difference in purchase intention according to the POP message framing type and cognitive need for closure.