• The Journal of Information Systems
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• v.26 no.3
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• pp.119-147
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• 2017

Purpose In an online e-commerce environment without face-to-face contact between the seller and the buyer, the attitudes of consumers differ greatly depending on which framing strategy is applied, even in cases when the benefits of the deals represent the same value. The purpose of this study is to explore the effects of price-framing and message-framing strategies on consumer attitudes through an experimental analysis in the context of online travel product purchasing. This study suggests a research model based on prospect theory and prior literature on price-framing and message-framing strategies. Design/methodology/approach The experiment was structured as a 2 (discount price presentation: 'Won' vs. '%') ${\times}$ 2 (discount level: low vs. high) ${\times}$ 2 (time-limit message: none vs. one) mixed design. The research hypotheses were tested in a study of 200 undergraduate and graduate students assigned randomly and distributed evenly to each of the eight cells. Findings The findings indicate that consumer attitudes become more favorable when the '%' discount, higher discount rate, and time-limit message are presented. However, no significant interaction effect is found between the discount price presentation and the discount level/time-limit message. This study has a theoretical implication in that it extends the scope of research by examining the influence of framing strategies on experience goods such as online travel products. Moreover, this study can provide managers with more specific guidelines when establishing framing strategies in the context of purchasing online travel products.

• The Journal of Information Systems
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• v.27 no.2
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• pp.29-52
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• 2018

Purpose As the number of SNS users increases, the importance of SNS advertisement is also increasing. Thus, the purpose of this study is to analyze the effect of factors on effectiveness of SNS advertising, and expand research on users' attitude and behavior intention toward SNS advertising. Design/methodology/approach This study was designed to examine the structural relationships among SNS service attribute, users' cognitive characters, psychological factors, users' attitude and behavior intention toward SNS advertising. Concretely, SNS service attribute was presented as online interactivity, and users' cognitive characters were presented as perceived relevance and perceived intrusiveness. In addition, psychological factors were presented as presence experience and message credibility, users' attitude toward SNS advertising was presented as advertisement attitude and users' behavior intention was presented as WOM. Findings The results showed that online interactivity has a positive effect on presence experience and message credibility, but perceived intrusiveness has a negative effect on presence experience and message credibility. Perceived relevance has a positive effect on presence experience, but does not have significant effect on message credibility. Presence experience and message credibility have positive effects on advertisement attitude and WOM, and advertisement attitude also has a positive effect on WOM. Based on the results from this study, academic and practical implications can be drawn. First, the study extended the scope of research about SNS advertising through focusing on SNS service attribute and SNS users' cognitive characters and identified the relationship between presence experience, message credibility, advertisement attitude and WOM. Second, the results of this research can provide practical guidelines to develop effective advertising strategies for companies which promoting SNS as a marketing tool.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37 no.1B
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• pp.1-8
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• 2012

In this paper, we propose an algorithm to improve collision avoidance in Vehicle-to-Vehicle (V2V) networks based on IEEE 802.11p. Since IEEE 802.11p adopts CSMA/CA as a multiple access scheme and an emergency warning message (EWM) is delivered to behind vehicles in a multi-hop manner, due to transmission collision, the more vehicles in the vehicle chain results in a longer delay. The longer delay increases the possibility of a rear-end collision. In order to ensure message reception with low latency, we consider implicit acknowledgement of a broadcasted EWM message and propose an algorithm to reduce redundant message transactions, called Two-Way Implicit Acknowledgement (TWIA). By simulations, we show that our proposed algorithm can reduce the latency until the last car receives the message by 9% and the success rate every car receives the message within 0.7sec by 12% at 100 fixed-number-of-car environment.

• Journal of Digital Convergence
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• v.9 no.6
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• pp.267-276
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• 2011

The purpose of this study was to explore the effect of the interactive message expression and consumer characteristic insert IPTV advertising. The results of this study were follow: Firstly, Attention and attitude of interactive message advertising appeared than general TV advertising so that it was high. Second, In case of interactive message advertising, It appeared efficiently than the advertising without the advertisement detail information which is putting the good detail information. Third, In interactive message expression of IPTV advertising, Floating expression strategy appeared efficiently most. Lastly, Adoption of consumer characteristic was revealed that we had an influence on the knowledge level and the information search intention about IPTV. We present theoretical basis which to present interactive message to IPTV supplier is efficient, and the plan which floating expression can make the click intention of the advertising.

• The KIPS Transactions:PartA
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• v.13A no.6 s.103
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• pp.525-532
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• 2006

Compared with the previous recovery algorithms for causal message logging, Elnozahy's recovery algerian considerably reduces the number of stable storage accesses and enables live processes to execute their computations continuously while performing its recovery procedure. However, if causal message logging is used with asynchronous checkpointing, the state of the system may be inconsistent after having executed this algorithm in case of concurrent failures. In this paper, we show these inconsistent cases and propose a low-cost recovery algorithm for causal message logging to solve the problem. To ensure the system consistency, this algorithm allows the recovery leader to obtain recovery information from not only the live processes, but also the other recovering processes. Also, the proposed algorithm requires no extra message compared with Elnozahy's one and its additional overhead incurred by message piggybacking is significantly low. To demonstrate this, simulation results show that the first only increases about 1.0%$\sim$2.1% of the recovery information collection time compared with the latter.

• The Journal of Information Systems
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• v.23 no.1
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• pp.225-246
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• 2014

With the recent establishment of a ubiquitous environment and the paradigm shift to a smart society, the use of mobile devices, such as smart phones and tablet PCs, has become widespread. Thus, the trend is gradually shifting from using Web-based Instant Messenger to using Mobile-based Instant Messenger. Mobile Instant Messenger refers to a service that allows instant messaging as well as data sending and receiving between individuals with exclusive application programs(mobile Apps), which can be used in portable devices-such as smart phones-with wireless Internet access. Korea's portal sites, telecommunication companies, and even big companies have all rushed into the MIM market to join the competition. The reason so many companies are showing interest in the MIM business is because it is rising as a core platform to substitute portal sites in the mobile society, and MIM is perceived as the best means to attract and secure users. The intention to reuse or use continually was considered an important factor in maintaining a dominant position amidst such fierce competition, and consequently, most research thus far has reflected such thought. However, the frequent or long-term use of a system alone cannot indicate the definite success of the system, nor guarantee its dominant position in the market. On the contrary, MIM dependence, which goes beyond simple repetitive use and indicates a state where users actually or emotionally depend on a specific system, can better explain the user action. However, not much research has been conducted on dependence. The research results showed that lively message, concise message, message responsiveness, and social belonging significantly affected perceived usefulness. Message responsiveness, Link, and social belonging significantly affected flow. Flow significantly affected MIM dependence, and perceived usefulness did not affect MIM dependence. This study has proven that lively message, concise message, message responsiveness, Link, social belonging and perceived usefulness are important antecedents and mediating factors of MIM dependence. Moreover, this study is significant in that it explains the overall process of MIM dependence, and expands on the variety and scope of research that can be applied to MIM-related studies.

• Journal of Digital Contents Society
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• v.16 no.5
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• pp.815-822
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• 2015

By the growing of SMS phishing victims, applications for processing spam messages are being released in succession. However most spam messages that cleverly modified the content like separating the consonants and vowels are fail to be filtered. In this paper, we implemented an application 'AntiSpam' which is able to identify spam strings in the text message to solve this problem. 'AntiSpam' searches spam strings in the text message by using set-based POI search algorithm, and then calculate the possibility of whether it is spam or not in accordance with the search results. In addition, it catches skillfully disguised spam messages in order to avoid missing the spam filtering. Users, who received a message, can check the result in spam message possibility decision result and the contents of the message and they can choose how to handling the message.

• Journal of Convergence for Information Technology
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• v.7 no.6
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• pp.97-102
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• 2017

In this paper, we have interested in cooperative intelligent transport system and autonomous driving system, and focused on analysis of the characteristics of Cooperative Awareness Message (CAM) and Decentralized Environmental Notification Basis Service (DENM) message, which is key delivery message among cooperative intelligent transport system (C-ITS) characteristics for research objectivity. For research method, we also described V2X communication, and also analyzed the security certificate and header structure of CAM and DENM messages. We described CAM message, which is a message informing the position and status of the vehicle. And the DENM message is presented a message informing an event such as a vehicle accident, and analysis security communication, which is supported services. According to standard analysis result, 186 bits or 275 bits are used. In addition to the security header and the certificate format used for vehicle communication, we have gained the certificate verification procedure for vehicles and PKI characteristics for vehicles. Also We derived the characteristics and transmission capability of the security synchronization pattern required for V2X secure communication. Therefore when it is considered for communication service of DENM and CAM in the C-ITS environment, this paper may be meaningful result.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38B no.10
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• pp.785-800
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• 2013

In MANET, AODV(Ad hoc On-demand Distance Vector) has its advantages as on-demand approach but it also has a disadvantage that the control packet overhead is high compared to other routing protocols. This paper improves the problem caused by Hello messages that are broadcasted periodically to detect the local connectivity and maintain neighbor list. Periodic hello messages reduce the Packet delivery ratio and the efficiency in the limited bandwidth. And its increased Control packet overhead leads to decrease the Residual battery capacity and the Network lifetime. Further, non-reactive nature of periodic hello messages in AODV has also been the source of numerous controversies. In order to solve these problems, this paper improves the performance by using the interrupt driven approach which removes periodic hello messages and decreases the Control packet overhead. Performance comparisons between the traditional AODV and proposed mod_AODV done with network simulator QualNet 5.0 show that the mod_AODV performs better in most performance metrics under scenarios with various values of simulation parameters.

• Journal of Korean Society of Transportation
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• v.27 no.5
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• pp.51-62
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• 2009

Variable message signs (VMS) are a useful tool for providing real-time traffic information to drivers. In particular, effective warning information provision leading to safer driving would be an important countermeasure to prevent traffic accidents. The purpose of this study was to identify users' preferences for traffic safety warning information formats. A variety of warning information scenarios using text and pictograms were devised and investigated for the purpose of selecting more effective methods to provide warning information. A portable variable message sign (PVMS) was used to evaluate users' preferences. The results of this study can be used for designing better warning information for the enhancement of traffic safety.