• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.11 no.4
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• pp.86-94
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• 2012

VANETs can provide traffic warring service to help drivers drive safely based on the information of the traffic condition. The driver can drive safely through the warning service information provided by the VANET and know the traffic condition exactly more than through only the sight of driver. In this paper we suggest a new mechanism of updating the table to broadcast the message more rapidly based on the table driven method as the way of sending the emergency message in the VANETs. When updating the table, nodes sends only based on the message transmission success rate. In the result of simulation we could find that the suggested mechanism would reduce the delay time of the emergency message broadcast compared to the existing mechanism.

• Journal of Broadcast Engineering
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• v.26 no.5
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• pp.592-598
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• 2021

Current cellular systems rely on a CBS protocol for emergency alert broadcast services. However, the CBS protocol just specifies the delivery of a limited text message. Therefore, foreigners, who are unfamiliar with local characters, may have some difficulties in understanding the received CBS text message. The CBS protocol also reveals a distinct restriction in delivering abundant information because of a limited number of text characters. In order to overcome the weak points of the current CBS protocol, we propose a display method of image information and URL on the screens of mobile terminals for the received CBS text message in this paper. The presented approach effectively utilizes the message structure of CBS for 5G cellular systems.

• Management & Information Systems Review
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• v.28 no.1
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• pp.99-124
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• 2009

This study has observed the influence of green advertisemen on the attitude of consumers in relation to its message effect. The analysis has been conducted in the perpective of awareness-emotion -behavior targeting housewives based on the message structure of the advertisement(conclusion omission type/ conclusion offer type). Results of the analysis are as follows : 1) Green advertisement was more effective for the attitude toward advertisement and products than non-green advertisement and in the case of high involvement the conclusion omission message was more effective than the conclusion offer message. 2) Green advertisement was more effective also for the emotion side than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message. 3) Green advertisement was found more effective for purchasing activities than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message in the case of high involvement. 4) In case of the conclusion offer type structure of green advertisement the awareness side influenced purchasing activities and in case of the conclusion omission type structure of green advertisement the emotion side influenced purchasing activities. Besides that in case of the conclusion offer type structure of non-green advertisement both the awareness and emotion sides were found to influence purchasing activities. No difference was found in the conclusion omission type structure of non-green advertisement.

• Science of Emotion and Sensibility
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• v.17 no.2
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• pp.3-12
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• 2014

A way to increase effectiveness of charitable donation ads is to activate or magnify emotional experiences (e.g., sympathy, empathy, psychological distress) among target audience. Past studies suggest that mental imagery and attention, which activate or magnify emotional experiences, can be influenced by verbal message attributes (i.e., message concreteness and valence) of charitable donation advertisements. Based on the previous research, the study built a conceptual framework for processing of charitable donation advertising: message concreteness and valence ${\rightarrow}$ mental imagery and attention ${\rightarrow}$ emotional experiences ${\rightarrow}$ donation intention. To verify the framework, the study investigated on the influence of message concreteness and valence on mental imagery and attention through assessing ERP responses. It also examined how message concreteness and valence have an effect on the intent to donate through measuring the amount of donation. The study revealed that concrete message activated mental imagery more than abstract message whereas negative message enhanced attentional level more than positive message. Compared to the other conditions, when the message was concrete and negative, the amount of donation was significantly large.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.7
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• pp.1313-1329
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• 2015

In MANET, frequent route breaks lead to repeated route discovery process and this increases control packet overhead and packet drop. AODV-I improves performance of AODV by using the event driven approach which removes periodic Hello message. Unlike the Hello message, Interrupt message which is sent for each event can detect and predict the link failure because it allows node to know the status of the neighbor node. From this characteristics of Interrupt message, performance of AODV-I can be further improved by adding a processing procedures for each type of Interrupt message and it is also possible to improve AODV-I by adding the Backup path scheme because it originally has problems due to a single path of AODV. In this paper, we propose AODV-IB that combines improved Backup path scheme and Interrupt message approach of AODV-I in order to reduce transmission delay and the number of route discoveries. AODV-IB improves AODV-I by adding proper processing procedures for the link failure prediction and detection for each Interrupt message. We also implement improved Backup path strategy in AODV-IB by minimizing delay without additional Control packet. Simulation results, using the simulator QualNet 5.0, indicate that proposed AODV-IB performs better than AODV-I.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.352-364
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• 2022

As the types of actions and the magnitude of the required actions for environmental improvement get diversified, the necessity to develop effective messages is increasing. This research tries to develop proper messages with message characteristics of message framing and value orientation per different types of behaviors using a 2(message framing: gain/loss) × 2(value orientation: individual/social) × 2(magnitude of the requested behaviors: high/low). The results showed that framing and the magnitude of the requested behaviors had main effects on message attitudes and behavioral intentions. The gain framing showed more favorable effects than the loss framing, and the low magnitude of the requested behaviors showed better persuasive effects. According to the results of interaction effects, the gain framing showed higher behavioral intentions than the loss framing in the individual-oriented message, and there were no differences between the frames in the social-oriented message. When the magnitude of the requested behavior was high, the gain framing in the individual-oriented message was more favorable than the loss framing. On the other hand, when the magnitude of the requested behavior was low, the gain framing in the social-oriented message was more favorable. Although there were differences in the form of interactions by the magnitude of the requested behaviors, the individual-oriented gain framing message was found to be the most effective.

• Korean Journal of Culture and Social Issue
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• v.24 no.4
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• pp.541-562
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• 2018

Conflict of interest (COI) is one of the dominant circumstantial factors of moral corruption across various fields. Several management strategies have been proposed to prevent self-interested decision making in COIs. Among these strategies, message persuasion has been considered as a practical and effective approach. Prior studies have found that framing and repetition are two of the major factors in the persuasion effect of message. However, their effect on moral decision making in COI has not been well explored. The purpose of this study was to compare the differential effects of positively framed message and negatively framed message, and secondly, to investigate how the effectiveness of persuasive message changes through repetitive exposures. A total of 63 participants were randomly assigned to one of 3 framing conditions: positive framing, negative framing, and no-message condition. Prior to the on-line experiment involving a consultation task, differently framed persuasive message were presented to the participants. This process was repeated four times in a row. The results showed that participants with positive-framing message were less likely to provide self-interested consultation than participants in the no-message condition. Also, a U-shaped quadric relation between repetition and self-interest consultation was found. Implications and limitations are further discussed.

• Journal of KIISE:Information Networking
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• v.34 no.5
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• pp.340-347
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• 2007

Vehicle safety service can be effectively achieved with inter-vehicle communication technologies, in which moving vehicles transmit a safety related urgency information such as traffic accidents, sudden stops, obstacle appearance etc. They usually utilize a broadcast of message propagation method because the communicating vehicles are not known each other. The pure broadcasting scheme does not satisfy the requirements of vehicle safety communication service due to the transmission delay with frequent message collisions. To resolve this problem, this paper presents a group based propagation method for the multi-hop transmission, in order to deliver an urgency message to the reasonable size of vehicle troop. A group header is elected in considering of the position information of vehicles and radio transmission range. And a vehicle equivalent group is formed with the header. With benefits of the group based transmission, it is possible to minimize the unnecessary transmission and the possibility of message collisions. Simulation results show that the message propagation performance is so stable regardless of vehicle's congestion degree.

• Journal of the Institute of Convergence Signal Processing
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• v.14 no.2
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• pp.77-81
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• 2013

The international standard AIS, which stands for the safety of ship navigation and vessel traffic management, provides 27 messages to exchange the navigational information of ship. Among 27 messages, message ID 6 and 8 are defined as the binary data format to exchange application specific information and are classified into IFM for international use and RFM for national or regional use. Since international standards are based on English, there have been some needs to exchange data in Hangul text for vessel traffic management to correct the static and dynamic ships' information. In this paper, I analyze international standards to provide a Hangul text messaging service based on RFM and propose a RFM message and a simple protocol to correct information of a ship.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.81-91
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• 2020

This study explored message framing methods for effective campaigns to prevent suicide. In particular, the study reviews the gain message and the loss message. In the effect of campaign message, gender differences and Any differences between the suicide high risk group and low risk group were explored. Subjects were a total of 98 people. A total of 10 messages were presented as loss framing and gain framing, respectively. The attitude towards these messages were then measured. Suicide low risk group showed favorable attitude toward gain framing messages that emphasized the benefits of not committing suicide. Meanwhile suicide high risk group showed a similar effect of gain framing and loss framing. Compared to men, women showed a favorable attitude toward gain framing. also high persuasive effects. In other words, this indicates that a more effective way of expressing messages to prevent suicides is to take a positive approach rather than a negative approach. Implications of the these findings are discussed and directions for future research are advanced.