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http://dx.doi.org/10.5392/JKCA.2020.20.03.081

Study on the Message Framing for Effective Campaigns to Prevent Suicides : A Group Suicide Ideation and without Suicide Ideation  

Choi, Jin-Sun (건양대학교병원)
Kwon, Ho-In (전주대학교 상담심리학과)
Publication Information
The Journal of the Korea Contents Association / v.20, no.3, 2020 , pp. 81-91 More about this Journal
Abstract
This study explored message framing methods for effective campaigns to prevent suicide. In particular, the study reviews the gain message and the loss message. In the effect of campaign message, gender differences and Any differences between the suicide high risk group and low risk group were explored. Subjects were a total of 98 people. A total of 10 messages were presented as loss framing and gain framing, respectively. The attitude towards these messages were then measured. Suicide low risk group showed favorable attitude toward gain framing messages that emphasized the benefits of not committing suicide. Meanwhile suicide high risk group showed a similar effect of gain framing and loss framing. Compared to men, women showed a favorable attitude toward gain framing. also high persuasive effects. In other words, this indicates that a more effective way of expressing messages to prevent suicides is to take a positive approach rather than a negative approach. Implications of the these findings are discussed and directions for future research are advanced.
Keywords
Campaigns to Prevent Suicide; Message to Prevent Suicide; Message Framing;
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Times Cited By KSCI : 2  (Citation Analysis)
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