• Title/Summary/Keyword: merchandiser

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A Study on the Roles and Perceptions of Fashion Merchandisers in Women's Apparel Industry (여성 기성복 의류업계 머천다이저들의 역할 및 인식분석)

  • Won Myung Sim
    • Journal of the Korean Society of Clothing and Textiles
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    • v.15 no.3 s.39
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    • pp.251-262
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    • 1991
  • The roles of fashion merchandisers (merchandise managers) in women's apparel industry and their perceptions of the job requirements as a fashion merchandiser were investigated to understand present fashion merchandising activities in the industry and suggest desirable roles of fashion merchandiser for further development of the industry. The research questionnaires were administered to fashion merchandisers working in the ten national brand women's apparel firms. The results of the study were as follows . 1. Annual sales volumes of most surveyed firms were more than five billions won and eight out of ten surveyed firms have fashion merchandisers in their firms. 2. Fashion merchandisers worked at a specific brand merchandising division sales and operations division or merchandise planning division. A fashion merchandiser generally supervised one brand. 3. Fashion merchandiser's work experience ranged from four to fifteen years showing a great deal of experience in the apparel industry. Their majors at university were mostly business and few majored in clothing and textiles, or textiles. 4. In general, the role of fashion merchandiser was a management specialist who was responsible for identifying target markets analyzing fashion trends, planning of the merchandise development budget planning, manufacturing planning, selling, advertising and sales promotion and distributing the merchandise. At some firms fashion merchandi-sers were not responsible for advertising, display, and receiving the orders. 5. Surveyed fashion merchandisers perceived the desirable fashion merchandiser's role as a management specialist conducting overall business activities in the areas of merchandise planning, manufacturing, selling and distribution. They also mentioned the following personal characteristics such as vision leadership, and persuasion as desirable characteri-stics for those who aspire to a career in fashion merchandising. 6. Surveyed fashion merchandisers emphasized relevant and realistic experiences in fashion merchandising education. Several ways were suggested to help the educator keep in touch with business and bring reality to students. They are . field work, bringing professionals into the classroom to speak to the students, emphasizing clothing and textiles education including merchandising area, and establishing a Department of Fashion Merchandising.

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The Role of Merchandiser Feedback Comments and Performance Profiles in Building Trust in Group Buying Sites (공동구매형 소셜커머스에서 신뢰메커니즘형성을 위한 머천다이저의 피드백코멘트와 성과프로파일의 역할)

  • Park, Jongpil;Lim, Heami;Son, Jai-Yeol
    • Information Systems Review
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    • v.16 no.1
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    • pp.1-15
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    • 2014
  • Despite the sizable growth of the group buying market, consumer complaints have recently raised skepticism about the future of these sites. Thus, building a trustworthy transaction environment has become a critical issue. In exploring a trust-building mechanism, we pay particular attention to the role of merchandisers who specialize in finding products or services and marketing them to potential buyers on group buying sites. The purpose of this study is to examine whether providing merchandiser feedback comments and performance profiles on group buying sites leads consumers to evaluate the community of merchandisers more favorably and makes them more likely to purchase products or services. Research hypotheses were tested with data obtained from 124 subjects who participated in a laboratory experiment. The results empirically demonstrate that merchandiser feedback comments and performance profiles enhance buyers' trust in the community of merchandisers participating in a group buying site. This enhanced trust, in turn, increased buyers' intention to purchase products or services through the group buying site.

A Study on the Relationship between Environmental Scanning of Fashion Merchandisers and Characteristics of Information Sources (패션머천다이저 환경탐색 형태와 정보매체 특성과의 관계에 관한 연구)

  • Kim, Sung-Kun;Im, Nam-Young
    • Journal of Information Technology Applications and Management
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    • v.15 no.4
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    • pp.137-157
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    • 2008
  • Fashion merchandiser profession is a highly information-intensive job. In fact, a merchandiser is to acquire a variety of information mainly from external environment and to analyze it in order to come to an informed decision. Despite a significant amount of past studies on environment scanning, their main concern was of managerial work. And, some fashion design studies have only touched the issue of information source in a descriptive tone. Here, we attempt to analyze empirically fashion merchandisers' environmental scanning activities. Our results can be stated as follows : 1) Though the quality of information source has a positive relationship with its use, the accessibility does not. 2) There is no significant difference between the use of relational source and the use of non-relational source. 3) Internet is being used more at the initial stage(opening) of information seeking than at the orientation and consolidation stage.

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A study on tukjeongmeip system of Department store in Korea (국내 백화점의 특정매입 시스템에 관한 연구)

  • Youn, Myoung-kil;Nam, Kung-sok
    • Journal of Distribution Science
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    • v.3 no.2
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    • pp.1-14
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    • 2005
  • Many theorists have been asserting the advantageous of jikmeip system and disadvantageous of tukjeongmeip system in terms of competitiveness enhancement. But, department store is a business status where service is emphasized instead of price, it is advantageous to secure service competitiveness rather than price competitiveness. Therefore, by utilizing the professional merchandisers of the supplier even without having its own, the department store will keep the advantageous stand unless it is not a large buying system. Due to many items under control, distribution companies usually have limited source of professional merchandiser for each product. Thus, no matter how the importance of MD has been forced, when considering the practical situation, the tukjeongmeip will always have the competitiveness over the jikmeip.

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Improvement of the Parallel Importation Logistics Process Using Big Data

  • Park, Doo-Jin;Kim, Woo-Sun
    • Journal of information and communication convergence engineering
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    • v.17 no.4
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    • pp.267-273
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    • 2019
  • South Korea has allowed parallel importation since 1995. Parallel importation causes competition among importers in the logistics process allowing, consumers to purchase foreign brand products at low prices. Most parallel importers base product pricing on subjective judgements. Fashion products in particular, have different sales rates depending on trends and seasons, so sales performance varies greatly depending on selling price timing and policy. The merchandiser (MD) set the price on parallel importation products by aggregating information on imported products and pricing goods. However, this customized process is very time consuming for the MD. This is because the logistics process of parallel importation's customs clearance procedures and repair works is complicated and takes a significant amount of time. In this paper, we propose an improved parallel importation logistics process based on big data, which automatically sets the price of parallel importation products.

A Study on the Merchandise Mix Aspect in the Job of Korean Fashion Merchandisers (국내(國內) 의류업계(依類業界) 머천다이저의 상품구성(商品構成) 업무(業務)에 관(關)한 연구(硏究))

  • Won, Sun-Hae;Chung, Sung-Jee
    • Journal of Fashion Business
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    • v.8 no.2
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    • pp.91-101
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    • 2004
  • This research classified fashion merchandisers into different categories depending on the type of companies they worked for and inquired into their line of work. In so doing, the authors attempted to outline the work for merchandise mix performed by each type of merchandiser and provide some raw data, which can be utilized to enhance their work efficiency. The evaluation tool used for this study was the questionnaire made on the basis of preceding studies, literature, and trade journals, which was then modified through one on one interviews with fashion merchandisers. The questionnaire contained 15 questions about merchandise mix. For data analysis, SPSS Package Program was used to conduct frequency analysis, ANOVA, and Tukey's test. The findings are as follows 1. National brand merchandisers spent most time on merchandise planning, then department store buyers, followed by imported brand merchandisers, and lastly buying office merchandisers. 2. In merchandise planning, National brand merchandisers did more work overall compared to other merchandisers. In production planning, buying office merchandisers spent more time than any others on searching for new suppliers and decision-making. 3. Production planning took up a greater portion of their work for National brand merchandisers and buying office merchandisers compared to department store buyers and imported brand merchandisers. 4. Imported brand merchandisers spent more time on purchase planning and actual purchase compared to any others.

Dual Signature Scheme to provide efficient message decryption (효율적인 메시지 복호화를 제공하는 이중 전자서명 방식)

  • 김근옥;남정현;김승주;원동호
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.13 no.5
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    • pp.129-136
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    • 2003
  • A representative payment broker system is SET and one of its signature shcemes is a dual digital signature scheme. A dual digital signature scheme expose neither user's payment information(credit card number etc.) to merchandiser, nor user's order information to bank So it keeps user's Privacy safe. The digital signature scheme like this is being necessary as E-commerce is revitalized. But a dual digital signature of SET is not appropriate for wireless environments because it needs so many computations and communications. In this paper, we propose a signcryption scheme that generates a polynomial using a payment information for merchandiser and an order information for bank in order to reduce communications. We analyze the problem of existing signcryption schemes and dual digital signature schemes. Also we analyze the security properties of the proposed scheme.

A Study on Design Process and Production in the Knitwear Industry (니트제품 생산업체 디자인ㆍ기획 및 생산 현황에 관한 연구)

  • 이윤미;박재옥;이연희
    • The Research Journal of the Costume Culture
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    • v.12 no.2
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    • pp.300-311
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    • 2004
  • The purpose of this study is to investigate design process and production in the Korean knitwear industry and to examine the possibility for our knitwear industry to develop into the developed countries' model. This purpose was empirically pursued through questionnaires, of which respondents were 110 designers, merchandiser(MD), and top managers of knitwear companies and jobbers in Seoul. The questionnaires were analyzed on the basis of such statistical tools as χ²-test, t-test, and one-way ANOVA. Findings of this study were as follows. Designers of knitwear companies evaluated that their design is more creative than that of designers of jobbers. But designers of knitwear companies and jobbers all responded that they obtained their design ideas from samples produced by leading foreign knitwear companies. The dominant form by which knitwear companies use jobbers was that knitwear companies do a major part of designing and order jobbers to elaborate it and produce knitwear samples. The most important reason of hiring jobbers was to obtain specialized technical skills and knowledge.

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A Study on VMD Strategy Plan for Integrated Marketing Communication in Department Store -An Analysis of VMD Organization Elements- (백화점의 통합적 마케팅커뮤니케이션을 위한 VMD전략 계획에 관한 연구-VMD구성요소 분석을 중심으로-)

  • 김연아
    • Korean Institute of Interior Design Journal
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    • no.17
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    • pp.12-21
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    • 1998
  • Due to rise in a more sophisticated consumer and free distribution of foreign goods domestic department stores have been confronted with the need to change marketing strategy. The VMD strategy has become increasingly important as the means in reaching the contemporary consumer who has been sensitized to a visual style of marketing strategy. The use of VMD organizational elements have enabled us to create basic planning data that more accurately reflect our current marketplace trends,. The positive influence and supporting role of visual merchandiser is needed more than ever and will be an important part of future profit and customer satisfaction regardless of whether the customer is driven from image buying values and product-quality issues.

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