• 패션비즈니스
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• 제25권1호
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• pp.1-15
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• 2021

Consumption value has widened, not only in functional but also aesthetic aspects, and consumers have started to find products that are more individual and emotional. The pattern of natural motifs meets the needs of consumers, and the marble is also widely used in patterns as one of the natural motifs. In this study, we analyzed many fashion items and other products with marble patterns based on the elements of CMF design, which are important points in merchandise design. For research, data on marble and its patterns have been found in professional books about marble. Foreign and domestic cases were investigated from well-known design exhibitions. Results of the study demonstrate the potential for pattern representation that stimulates consumers' senses by using color or material to express a variety of visual patterns, and using many finishing methods to express textured patterns. However, most of the domestic cases have only imitated the visual features of marble patterns, and very few have expanded the scope of the use of the patterns. A domestic research study was conducted only on the chemical features of marble, while research on the color and design of the visual aspects has been conducted passively. Therefore, This study will attribute designers to come up with creative pattern design and secure many consumers. Above all, we hope that the expansion of material representations will help designers break away from today's stereotypes of the characteristics of the materials and emotional expression.

• 한국의류학회지
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• 제46권2호
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• pp.232-249
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• 2022

As the postsecondary school-age population continues to decline, the competition among universities to attract potential students has intensified. As an alternative, we propose to introduce a collaborative marketing strategy to universities to gain the attention of precollege students and parents. This study examines perceived fit, the prestige of university and fashion brands, consumption values, and the category of fashion brands in the context of collaboration between university identity and fashion brands. Utilizing an online survey, we collected 391 responses. The results indicate that perceived fit between universities and fashion brands has a significant impact on the purchase intention of collaborative university merchandise. In addition, the prestige of fashion brands plays a key role, while the prestige of universities has no direct effect on purchase intention. However, the indirect effect of university prestige on purchase intention mediated by perceived fit is significant. Also, this study confirms that social value and emotional value have significant impacts on purchase intention. These findings present a guideline for selecting a collaborative partner, which is the most important task in a collaboration strategy. Finally, merchandising strategies reflected consumption values based on precollege students and their parents' needs are proposed.

• 무역학회지
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• 제42권1호
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• pp.47-67
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• 2017

본 연구는 네트워크 분석기법에 기반을 둔 생산물공간모형(product space model)의 분석도구들을 이용해 대구경북지역 산업을 분석한다. 분석대상기간을 2000~2001년과 2013~2015년의 두 기간으로 설정하고, 지역산업에 대한 현시비교우위의 동태적 변동을 추적해 HS 4단위의 421개 품목을 대상으로 전통(즉, 경쟁력 유지)품목, 신흥품목, 사양품목, 한계품목의 네 그룹으로 구분한 후 생산물공간 구조를 살펴보고 있다. 이를 통해 2000~2001년 이후 최근에 이르는 동안 지역산업은 상당한 구조전환을 겪었으며, 그 구조전환의 범위와 폭이 넓었다는 점을 확인할 수 있었다. 아울러 그러한 구조전환이 산업별 품목별로 어떻게 다르게 나타나는지를 확인할 수 있었는데 이는 정책대응이 필요한 대상영역에 대한 유용한 정보로 활용될 수 있어 보인다.

• 무역학회지
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• 제42권3호
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• pp.123-142
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• 2017

그간 중국법원은 외국 유명인의 성명권을 인정하지 않음에 따라, 수많은 중국기업들에 의하여 외국 유명인의 성명이 상표로 등록·사용되어 왔다. 그러나 최고인민법원이 최근의 판결을 통하여 미국의 농구스타 '마이클 조단'의 성명권을 인정함에 따라, 외국 유명인이 자신의 성명권을 인정받을 수 있는 법률적 근거가 마련됨으로서 외국 유명인의 이름을 임의적으로 사용하는 것에 제동을 걸 수 있는 방편이 마련되었다. 다만 일정한 요건을 갖춘 경우에 한하여 성명권이 인정되므로, 본고를 통하여 성명권이 인정되기 위한 요건들과 이에 대한 우리기업의 대응책을 살펴본다.

• 아태비즈니스연구
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• 제14권2호
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• pp.201-212
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• 2023

Purpose - Internet-based e-commerce is rapidly developing and applied, and e-commerce through Internet technology overcomes the time and space constraints of existing business exchanges and facilitates multinational transactions.At the same time, disputes over e-commerce are increasing.In order to solve these disputes, clear laws should be regulated and regulated. Design/methodology/approach - This paper first studies the development and trend of E-commerce, then studies the legal provisions of CISG, and then combines them to analyze and draw a conclusion. Findings - Since its enactment in 1980, the CISG has been one of the most influential international commercial laws to date, with 95 States parties. It is a very important international agreement and norm that helps maintain and facilitate the settlement of international trade disputes and coordination of international merchandise sales activities. However, CISG, which is most widely used in traditional trade, faces many challenges due to the nature of E-commerce, but after studying the development and trend of E-commerce and the legal provisions of E-commerce, we conclude that CISG can be applied to E-commerce. Research implications or Originality - All the international conventions are the fruit of the efforts of the people, CISG, as one of the most important unitary laws of international trade, can be said to be representative.The analysis of CISG's legal provisions should be combined with the current international e-commerce trade form, so that CISG can be reasonably applied to modern trade disputes.

• 수산경영론집
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• 제55권2호
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• pp.1-16
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• 2024

This study analyzes the impact of import country environments on Korean fishery exports. To achieve the research objective, focusing on trade facilitation and import market aspects, the import country environment was modeled and analyzed by panel gravity analysis technique. In the basic export model considering only the trade facilitation aspect, agriculture and institutional factors had a significant impact on Korean fishery exports. However, when considering both trade facilitation and import market aspects, it was found that import market aspect had a greater influence on Korean fishery exports than trade facilitation aspect. Specifically, the import market factor that had the most positive impact on Korean fishery exports was the GDP of the import country. GDP, representing the economic scale of the country, indicates consumer purchasing power through per capita GDP. Hence, a higher GDP level implies a higher consumer purchasing power, suggesting a higher potential consumption of fishery products. The second positive factor influencing Korean fishery exports was food imports in the import country. Therefore, to expand Korean fishery exports, it is essential to target countries with high levels of GDP and food imports. Conversely, factors negatively affecting Korean fishery exports were merchandise imports and population in the import country. Therefore, countries with high levels of these negative factors should be managed as demarketing targets. Additionally, trade facilitation variables, which have relatively smaller influence, such as transparency and institutions, also significantly impact Korean fishery exports. While transparency has a positive effect, institution has a negative effect. Thus, to expand Korean fishery exports, strategies should focus on countries with high transparency and less stringent institutional regulations.

• 수산경영론집
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• 제34권2호
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• pp.75-90
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• 2003

When we think of fundamental problems of the aquaculture industry, there are several strict conditions, and consequently the aquaculture industry is forced to change. Fish aquaculture has a structural supply surplus in production, aggravation of fishing grounds, stagnant low price due to recent recession, and drastic change of distribution circumstances. It is requested for us to initiate discussion on such issue as “how fish aquaculture establishes its status in the coastal fishery\ulcorner, will fish aquaculture grow in the future\ulcorner, and if so “how it will be restructured\ulcorner” The above issues can be observed in the mariculture of yellow tail, sea scallop and eel. But there have not been studied concerning seabream even though the production is over 30% of the total production of fish aquaculture in resent and it occupied an important status in the fish aquaculture. The objectives of this study is to forecast the future movement of sea bream aquaculture. The first goal of the study is to contribute to managerial and economic studies on the aquaculture industry. The second goal is to identify the factors influencing the competition between production areas and to identify the mechanisms involved. This study will examine the competitive power in individual producing area, its behavior, and its compulsory factors based on case study. Producing areas will be categorized according to following parameters : distance to market and availability of transportation, natural environment, the time of formation of producing areas (leaderㆍfollower), major production items, scale of business and producing areas, degree of organization in production and sales. As a factor in shaping the production area of sea bream aquaculture, natural conditions especially the water temperature is very important. Sea bream shows more active feeding and faster growth in areas located where the water temperature does not go below 13∼14$^{\circ}C$ during the winter. Also fish aquaculture is constrained by the transporting distance. Aquacultured yellowtail is a mass-produced and a mass-distributed item. It is sold a unit of cage and transported by ship. On the other hand, sea bream is sold in small amount in markets and transported by truck; so, the transportation cost is higher than yellow tail. Aquacultured sea bream has different product characteristics due to transport distance. We need to study live fish and fresh fish markets separately. Live fish was the original product form of aquacultured sea bream. Transportation of live fish has more constraints than the transportation of fresh fish. Death rate and distance are highly correlated. In addition, loading capacity of live fish is less than fresh fish. In the case of a 10 ton truck, live fish can only be loaded up to 1.5 tons. But, fresh fish which can be placed in a box can be loaded up to 5 to 6 tons. Because of this characteristics, live fish requires closer location to consumption area than fresh fish. In the consumption markets, the size of fresh fish is mainly 0.8 to 2kg.Live fish usually goes through auction, and quality is graded. Main purchaser comes from many small-sized restaurants, so a relatively small farmer and distributer can sell it. Aquacultured sea bream has been transacted as a fresh fish in GMS ,since 1993 when the price plummeted. Economies of scale works in case of fresh fish. The characteristics of fresh fish is as follows : As a large scale demander, General Merchandise Stores are the main purchasers of sea bream and the size of the fish is around 1.3kg. It mainly goes through negotiation. Aquacultured sea bream has been established as a representative food in General Merchandise Stores. GMS require stable and mass supply, consistent size, and low price. And Distribution of fresh fish is undertook by the large scale distributers, which can satisfy requirements of GMS. The market share in Tokyo Central Wholesale Market shows Mie Pref. is dominating in live fish. And Ehime Pref. is dominating in fresh fish. Ehime Pref. showed remarkable growth in 1990s. At present, the dealings of live fish is decreasing. However, the dealings of fresh fish is increasing in Tokyo Central Wholesale Market. The price of live fish is decreasing more than one of fresh fish. Even though Ehime Pref. has an ideal natural environment for sea bream aquaculture, its entry into sea bream aquaculture was late, because it was located at a further distance to consumers than the competing producing areas. However, Ehime Pref. became the number one producing areas through the sales of fresh fish in the 1990s. The production volume is almost 3 times the production volume of Mie Pref. which is the number two production area. More conversion from yellow tail aquaculture to sea bream aquaculture is taking place in Ehime Pref., because Kagosima Pref. has a better natural environment for yellow tail aquaculture. Transportation is worse than Mie Pref., but this region as a far-flung producing area makes up by increasing the business scale. Ehime Pref. increases the market share for fresh fish by creating demand from GMS. Ehime Pref. has developed market strategies such as a quick return at a small profit, a stable and mass supply and standardization in size. Ehime Pref. increases the market power by the capital of a large scale commission agent. Secondly Mie Pref. is close to markets and composed of small scale farmers. Mie Pref. switched to sea bream aquaculture early, because of the price decrease in aquacultured yellou tail and natural environmental problems. Mie Pref. had not changed until 1993 when the price of the sea bream plummeted. Because it had better natural environment and transportation. Mie Pref. has a suitable water temperature range required for sea bream aquaculture. However, the price of live sea bream continued to decline due to excessive production and economic recession. As a consequence, small scale farmers are faced with a market price below the average production cost in 1993. In such kind of situation, the small-sized and inefficient manager in Mie Pref. was obliged to withdraw from sea bream aquaculture. Kumamoto Pref. is located further from market sites and has an unsuitable nature environmental condition required for sea bream aquaculture. Although Kumamoto Pref. is trying to convert to the puffer fish aquaculture which requires different rearing techniques, aquaculture technique for puffer fish is not established yet.

• 한국의류학회지
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• 제17권2호
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• pp.265-279
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• 1993

The channel of distribution exists for the purpose of moving product from the manufactuerer to the final consumer. In order to satisfy consumer needs, channels provide for the those products to arrive at the right place, at the right time and in the quantity, quality and price desired. Currently, there has been an emerging interest in the improvement of distribution system in many areas of industries and Korean government because of a market liberalizatiion begun at 1989 and still has processed step by step. In the wave of market liberalization, an understanding of the channel of distribution and structure would be very crucial when developing the opportunities of competitive advantages in Korean apparel industry. The purposes of this study were to investigate the determinants of the distribution channel and to identify how to respond to the market liberalization for developing the possible future strategies in the apparel industry. Data for this study were obtained from interviews with managers in apparel company in addition to a questionnaire mailed to over 106 middle management position of apparel company. Data were analyzed by using descriptive statistics. The results of this study were summarized as follows. 1. In the distribution channel of the apparel industry, a vertical marketing system, comprising producer, apparel company, retailer, prevailed without intermediaries such as wholesalers or vendors. Especially, the apparel company controlled marketing channel members. This type of system may reflect added product cost and may be not advantageous to retailers and consumers because most apparel companies are responsible for its own transfortation, storage and stocks after season. 2. In the view of market liberalization, most apparrel companies showed double-edged viewpoints. In terms of positive aspect, it would give stimulus to broaden variety of fashion merchandise and to improve product quality of fashion merchanise which were the most disadvantageous factors in competing with oversea's brands. In terms of negative aspect, it would bring the bankruptcy of small or medium sized apparel firms and the foreign products' penetration in domestic market. From this study, severel recommedations were suggested forward to improve the present condition in apparel industry. They included eliminating the power of apparel company and reinforcing middlemen for more efficient distribution system and for satisfying consumer needs in rapidly changing environment. Also it included government supports, reinforcement of information system, improvement in channel structure, and career development program in conjunction with apparel companies and academic society for improving scientific management and future potential strategies in Korean apparal industry.

• 한국전자거래학회지
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• 제22권3호
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• pp.57-74
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• 2017

전자가격라벨(ESL)은 상품진열대에 부착되어 있는 종이가격라벨의 대체재로서 오프라인 소매매장의 혁신을 선도할 유통 IoT 인프라로 주목받고 있다. 일반적으로 대체재 성격의 제품도입 시 기업은 기존 제품 대비 투자비용의 효율성이나 운영비용 절감 등의 재무적 요인을 우선적으로 고려하는 경향이 있다. 그러나 의사결정과정에서 재무적 요인만 고려할 경우 기업전략과 연결된 다양한 가치와 이해관계자들의 요구사항을 제대로 반영하지 못할 수 있다. 본 연구에서는 전자가격라벨과 같은 IoT 인프라의 도입 의사결정과정에서 고려해야 할 평가요인들에 관해 BSC의 4대 관점(재무, 고객, 프로세스, 성장)을 기반으로 8개 평가항목(투자비용, 운영비용, 품질수준, 고객관리, 업무효율성, 유지보수, 기능확장성, 매장이미지)을 선정하고, AHP(분석적 계층 프로세스)를 사용하여 국내 중소형 슈퍼마켓의 직원들을 대상으로 평가항목의 우선도를 측정하였다. 연구의 결과로 가격라벨의 대안 채택을 위한 평가항목 중에서 고객, 학습과 성장, 내부 비즈니스 프로세스, 재무관점 순으로 우선도가 산출되었고, 전자가격라벨이 종이가격라벨보다 높은 중요도로 지지되었다. 대부분의 선행연구에서 재무관점의 평가항목들의 우선도가 높았던 것과 달리 학습과 성장, 고객관점의 평가항목들이 상대적으로 높게 나타났고, 특히 직군별, 가격라벨 교체업무 연관 여부에 의해 구분된 응답자 그룹들 간에 8개 세부평가 항목들의 우선도가 다르게 나타났다. 이러한 결과는 ESL의 도입을 고려하는 기업(유통매장)과 ESL을 공급하는 기업(제조사 및 서비스 사업자) 모두에게 시사점을 제공해 줄 수 있을 것으로 기대된다.

• 한국의류학회지
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• 제33권6호
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• pp.904-915
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• 2009

본 연구에서는 소비자들의 인구통계적 특징별로 패션선도력과 시장전문성 수준을 비교하고, 패션선도력과 시장전문성 수준에 따라 점포평가기준에 차이가 있는지를 알아보고자 하였다. 미국 전역의 소비자를 대상으로 우편설문조사를 실시하여 380부의 설문자료를 분석에 사용하였다. 결과에서 인구통계적 특성별로 패션선도력과 시장전문성 수준이 대체로 유사하게 나타났다. 여성 소비자들은 일반적으로 패션선도력과 시장전문성이 남성보다 더 강하며 교육수준이 낮을수록 시장전문성과 패션선도력이 높은 것으로 나타났다. 연령이 낮을수록 패션선도력은 더 강한 것으로 나타났으나 시장전문성에서는 연령별 차이가 발견되지 않았다. 패션선도력이 높고 시장전문성이 강할수록 더 많은 점포속성들을 더 중요한 평가기준으로 고려하는 것으로 확인되었다. 특히 시장전문성이 강한 소비자들은 그렇지 않은 소비자들에 비해 상품의 품질이 우수한지, 환불교환이 용이한지, 더 넓은 상품구색이 갖추어져 있는지를 더 중요하게 고려하였으며, 패션선도력이 강한 소비자들은 그렇지 않은 소비자들에 비해 환불용이성과 점포명성 등을 더 중요한 점포평가기준으로 고려하는 것으로 나타났다.