• Fashion & Textile Research Journal
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• v.13 no.2
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• pp.215-225
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• 2011

The purpose of this study is to identify the differences in persuasive effectiveness of visual merchandising according to merchandise class. For the experiment, 8 stimuli brands were selected. A total of 360 questionnaires were obtained from college students. The results were as follows. First, VM cognition were divided into 3 factors by confirmatory factor analysis: coordination, attractiveness, and function. Second, coordination and function had a positive effect on brand attitude. Third, brand attitude had a positive impact on brand loyalty. Fourth, it was revealed that merchandise class had a moderating role in the influence of VM cognition on brand attitude. This study has a meaning in that the theoretical extension of previous studies on VM was executed and demonstrated the moderating role of merchandise class when brand attitude was formed by VM cognition.

• Journal of the Korean Society of Costume
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• v.56 no.7 s.107
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• pp.46-57
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• 2006

The purpose of this study is to analyze whether perceived utilitarian value and service qualify have an effect on repurchase intention of fashion merchandise in internet shopping. A survey was conducted from June 20 to July 30 in 2003, among married women aged in their 20s and 30s, on their purchase experience of fashion merchandise from internet shopping malls. The survey was conducted over the internet with 306 subjects. The statistical analysis methods were frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. The results of this study were as follows. 1. A married women aged in their 20s and 30s were shown to high-purchasing on nightgown, underwear, women's pants, casual wear through internet shopping. Their perceived utilitarian value had an effect on repurchase intention of fashion merchandise in internet shopping. 2. The service quality factors were determined to be site reliability, site reactivity, order assurance, order easy, site organization. Service quality factors of site reactivity, order assurance, order easy, site organization had an effect on repurchase intention of fashion merchandise in internet shopping.

• Journal of the Korean Society of Costume
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• v.53 no.6
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• pp.87-99
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• 2003

The purpose of this study was to investigate the purchase behavior of fashion merchandise and purchase evaluative criteria in regard to apparel type of Chinese women consumers, and to provide effective basic data for push into the Chinese market. The subject used for the study were 20-40 aged women living in china. 848 data were analyzed factor analysis, one-way ANOVA. t-test and correlation with SPSS package. The results of this study were as follows. 1. As the purchase behavior of fashion merchandise of Chinese women consumers were found out four groups of factors that were named "pursuit mass media", "pursuit fashion", "pursuit brand", and "pursuit price". 2. Chinese women consumers bought fashion merchandise with evaluating three groups of factors that were "for functional", "for aesthetic" and "for external". 3. The purchase behavior of fashion merchandise of Chinese women consumers was correlated with purchase evaluative criteria.nese women consumers was correlated with purchase evaluative criteria.

• Korean Journal of Human Ecology
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• v.11 no.4
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• pp.367-380
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• 2002

This study tries to search and analyze empirically the clothing merchandise purchase motivation and behavior made by foreign visitors who bought clothes as tour memorials in South Korea. To make a empirical study we made survey research and evaluated 30 items for the survey of clothing purchase motivation and 25 items for the survey of the importance and satisfaction revealed at the time of purchase with the standard of Likert 5 point. We had chosen 614 sample participants including 176 English speakers, 211 Japanese speakers, and 277 Chinese speakers among those foreign tourists who had purchased clothing materials at the Dongdaemun Shopping Mall. The result of analysis is as follows : As the result of factor analysis about the clothing merchandise purchase, we had 6 factors. They are (1)impulse, (2)utility, (3)fashionableness, (4)tour commemoration (5)psychology (6)economy. As the result of cluster analysis based on the standard of selected 6 factors of clothing merchandise purchase motivation, we could divide three groups such as (1)the pursuit type of clothing merchandise purchase, (2)the pursuit type of recreation of feeling (3)the pursuit type of tour memorial. As the result of analysis on the items of purchased clothing merchandise, the highest frequency of purchase was made by T-shirt, then by the order of sweater, blouse, and aloha shirt, pants, and jacket. In regard to the importance of items related to clothing merchandise, the highest importance was made by design, then by the order of price, size, color and utility, and style. In regard to the items related to the service of shopping mall, the highest satisfaction was made by the convenience of business hour. Meanwhile, the lowest satisfaction was made by the inconvenience of fitting room, the speaking and by ability of foreign languages by sales agents.

• Journal of the Korean Geographical Society
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• v.39 no.4
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• pp.602-619
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• 2004

The purposes of this study are to describe the changes of retail environment and general merchandise retail structure in Daejeon Metropolitan City since e distribution market open. At the interval of five years (1996～2001) the rapid increase of large-scale discount stores have had a profound impacts on the retail structure and the spatial retail structure. The results of this study are summarized as follows. First, the proportion of general merchandise retail has increased in the retail structure. Second, each business type of general merchandise retail has taken different growth pattern, which has been distributed differently. Third, the establishment of general merchandise retail is on the decrease, the annual sale of general merchandise retail is one increase. Moreover the hightest sale region is changed from old-town to new-town. Many more variables like assortment of goods according to the locality should be reflected in the following spatial retail structure research.

• Safety and Health at Work
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• v.1 no.2
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• pp.192-200
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• 2010

Objectives: We have investigated the toxic effects of the inhalation of subchronic and acute levels of n-octane. Methods: The rats were exposed to n-octane of 0, 2.34, 11.68 and 23.36 mg/L (n = 5 rats/group/gender) in an acute inhalation test (Organization for Economic Co-operation and Development (OECD) TG 403), or to 0, 0.93, 2.62 and 7.48 mg/L (n = 10 rats/group/gender) for a subchronic inhalation test (OECE TG 413), to establish a national chemical management system consistent with the Globally Harmonized Classification System (GHS). Results: Acutely-exposed rats became lethargic but recovered following discontinuation of inhalation. Other clinical symptoms such as change of body weight and autopsy finds were absent. The LC50 for the acute inhalation toxicity of n-octane was determined to exceed 23.36 mg/L and the GHS category was 'not grouping'. Subchronically-treated rats displayed no significant clinical and histopathological differences from untreated controls; also, target organs were affected hematologically, biochemically and pathologically. Therefore, the no observable adverse effect level was indicated as exceeding 7.48 mg/L and the GHS category was 'not grouping' for the specific target organ toxicity upon repeated exposure. Conclusion: However, n-octane exposure should be controlled to be below the American Conference of Industrial Hygienists recommendation (300 ppm) to prevent inhalation-related adverse health effects of workers.

• The Research Journal of the Costume Culture
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• v.3 no.2
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• pp.409-424
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• 1995

This study intends to investigate the actual state and problems of Outlet, and the research consumer's perception of Outlet. It affords a effective way to get rid of inventories for manufacture and to economize and rational buying for consumer. Ultimately trying to find a effective managing method of Outlet for both manufacturers and consumers. The result about research the actual sate of Outlet, there are affluent assortment, generous amount of merchandise and high discount rate in Kuro-dong Outlet stores, but stores' location is scattered that makes shopping environment inconvenient. It is not good condition of assortment, quantity and freshness of merchandise in Mungung-dong Outlet stores, but close proximity between stores and fancy shopping place make convenient shopping possible. Multi-discount stores dilute the fundumental of Qutlet with poor quantity and assortment of merchandise make man choices possible for consumer, but discount rate is lower for high management cost. The result about research the consumer's perception of Outlet shows that consumer have enough interest in Outlet, and intention to continue shopping in Outlet. Therefore we can expect continuous growth of Outlet. Also consumer is satisfied with price and quality of merchandise, but they are not satisfied with assortment of merchandise, expecially poorness in sizes.

• Fashion & Textile Research Journal
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• v.6 no.2
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• pp.135-143
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• 2004

In an information-oriented and internalized society of the future, the quality and price of goods made by each country will be equalized. That eliminates competition. But the design and appearance of products is an important factor in international competition. Indeed, design symbolizes a country's culture visually, and it can show the cultural identity and originality of a nation in international society. And that will play an important part that can contribute to creating added value. It is necessary to revive our people's old lyrical stories which are far away from our memory, and we badly need design development to revive traditional cultural merchandise through visual modernization. Among various Korean cultural inheritances, lotus is often seen in tiles, porcelains and folk stories. In this study, I chose lotus as the subject material of textile design development, and my intention for this study is to reflect Korean traditional cultural value as much as I can, and to develop textile design of Korean images by adding modern scenes. For that, first I researched lotus pattern materials and examples of cultural merchandise.

• Korean Journal of Human Ecology
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• v.15 no.5
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• pp.783-790
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• 2006

The purposes of this study are to analyze shopmasters' knowledge of apparel merchandise and textile recognition and to investigate the effects of demographic variables on them. Shopmasters' knowledge of apparel merchandise was analyzed on a factor basis. Four factors of apparel merchandise were fashion property, material property, function property and management property. The textile knowledge level of shopmasters was 72.44%. Considering each part of textile knowledge, basic property was 74.69%, comfort 72.17%, management 68.36% and finishing 77.33%. The level of recognition in finishing area was the highest and the level of recognition in management area was the lowest. There were significant differences in the textile knowledge by gender and working period. Female's textile knowledge level was higher. The longer the working period is, the higher the level of textile knowledge is. Shopmasters recognized the finishing area better than university students did. But both of the groups didn't recognize the management area well.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.14 no.2
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• pp.53-56
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• 2008

Polyvinylchloride(PVC) is variously used to produce food packaging, wrap film, sealing compound of drinking bottle cap. Safety of these PVC food package is controlled by Food Code, PVC regulation. This study was carried out researches on manufacture process, physical, chemical properties and monomer(CAS No., common name, molecular structure) of PVC to help the understanding of PVC material. Also, this study helps us the understanding of regulation through researches on the foundation of PVC regulation, the purpose of test and the comment of test method. It is considered that these informations of material properties and explanations of test method are very useful to PVC producers, users and analyzers of them.