• 제목/요약/키워드: menu quality attribute

검색결과 30건 처리시간 0.022초

호텔 고객의 뷔페 메뉴품질 만족도에 관한 연구 (A Study on the Satisfaction of the Buffet Menu Quality of the Hotel Customers)

  • 최수근;이연정;이진형
    • 한국식생활문화학회지
    • /
    • 제19권5호
    • /
    • pp.573-586
    • /
    • 2004
  • This study aims at providing useful information to establish subdivided marketing direction by deriving factors of significant extent and practicable extent of buffet users toward menu quality among super deluxe hotels in Gyeongju, and furthermore aims at presenting implications for efficient management result and sales increase of buffet in the future. The result of positive analysis is as follows. Firstly, in result of analyzing difference between importance and performance of hotel buffet in Gyungju area, importance is much higher than performance. Secondly, respondents consider that the most important menu of hotel buffet is main dish such as hot food and instant food rather than menu such as beverage, soup and salad. When it comes to attribute of menu quality, it appeared that respondents put highly significant extent on sanitariness of food, freshness of food, flavor of food, and seasonality and variety of menu. Thirdly, oriental instant food is included in the second quadrant of IPA regarding buffet menu which should be intensively managed. And three attributes such as temperature of food, time of changing food, and creativity of menu are included in the second quadrant of IPA graph by attribute of hotel buffet's menu quality. Lastly, in IPA graph by hotel, the following menus of each hotel need to be intensively managed: Oriental instant food of A hotel, Western cold food of B hotel, Oriental instant food, Western instant food, and Oriental dessert of C hotel, and Western porridge soup, Oriental instant food, and Western instant food of E hotel. The aforementioned menus should be improved.

일식레스토랑 메뉴품질에 대한 중요도와 만족도에 관한 연구 (A Study on the Importance and Satisfaction for the Menu Quality of Japanese Restaurant)

  • 이연정;정우석;김현룡;최수근
    • 한국식생활문화학회지
    • /
    • 제20권5호
    • /
    • pp.621-626
    • /
    • 2005
  • This study aimed to analyze the impact of importance and fulfillment(satisfaction) factors of menu quality on customers' intent of revisit of Japanese restaurants, so that it could provide information helpful to build up detailed marketing strategy and present considerations for management's higher sales amount and more efficient business results as well. Importance on menu quality scored higher level than fulfillment on the whole in Japanese restaurants. Notably, in regard to attributes of menu quality, it was found that respondents put higher stress on flavor, nutrition, cleanliness and freshness than anything else. In terms of IPA analysis on Japanese cuisine menu quality, it was noteworthy that the items with high importance but low fulfillment included menu price as an attribute for menu quality, although it was not shown in menu-specific items. In the survey on the associations between fulfillment(customer satisfaction) and intent of revisit, it was found that factors of customer satisfaction included 'trimness of dishes', 'information', 'appropriateness' and 'economic affordable' Out of these factors, it was noted that both 'trimness' and 'economic affordable' had significant effects on customer satisfaction at the significance level ranging from p<0.05 to p<0.001.

일식 레스토랑 이용 소비자들의 메뉴선택속성이 소비자 선호도 및 만족도에 미치는 영향에 관한 연구 (Influence of Japanese Restaurant Menu Select Attribute on Consumer Preferences and Satisfaction - Focused on Mediating Effects of Customer Preferences -)

  • 주성민
    • 한국조리학회지
    • /
    • 제22권4호
    • /
    • pp.353-364
    • /
    • 2016
  • 본 연구에서는 일식레스토랑의 소비자들이 메뉴선택시 만족도와 선호도에 어떠한 영향을 미치는지 측정하였다. 설문 조사는 2016년 1월 1일부터 1월 31일까지 시행하였으며, 설문 대상은 부산 및 경남의 일식 레스토랑을 이용한 경험이 있는 소비자들을 대상으로 조사하였다. 첫째, 메뉴품질, 메뉴디자인, 메뉴선택동기가 소비자 선호도 간에 메뉴품질(${\beta}=.444$, p<.001), 메뉴디자인(${\beta}=.425$, p<.001), 메뉴선택동기(${\beta}=.147$, p<.001)로 소비자선호도에 대하여 유의한 정(+)의 영향관계가 있는 것으로 분석되었다. 둘째, 소비자선호도는 소비자만족도에 대하여 유의한 정(+)의 영향관계가 있는 것으로 분석되었다. 셋째, 일식 레스토랑 메뉴선택은 소비자만족도에 메뉴품질(${\beta}=.650$, p<.001), 메뉴디자인(${\beta}=.120$, p<.001), 메뉴선택동기(${\beta}=.263$, p<.001)는 유의한 정(+)의 영향관계가 있는 것으로 분석되었다. 마지막으로 메뉴품질이 소비자만족도에 미치는 영향과 관련하여 부분매개효과가 있는 것으로 나타났고, 메뉴디자인이 소비자만족도에 미치는 영향과 관련하여 부분매개효과가 있는 것으로 나타났으며, 메뉴선택동기는 소비자만족도에 미치는 영향과 관련하여 부분매개효과가 있는 것으로 나타났다.

호텔 레스토랑 프로모션 메뉴 개발시 고객의 선택속성에 관한 연구 (A Study on Promotion Menu of Hotel Restaurant and Customers′ Choice Attribute)

  • 고광덕;나태균;이동근
    • 한국조리학회지
    • /
    • 제9권3호
    • /
    • pp.55-72
    • /
    • 2003
  • This study systemized the theories of promotion menu and surveyed the clients using hotel restaurants. This study has a goal of establishing marketing plans of development of the promotion menu by observing the choice attributes of promotion menu. The followings are the results of this study. First, the distinctiveness from the previous food appeared to be very important when selecting the promotion menu. Second, one of the big problems in the hotels is that unreasonable price. Third, most of the people get information on the promotion menu from newspapers and magazines. Fourth, a thorough training of the employees is needed and a high-quality incentive policy needs to be done.

  • PDF

병원 급식 서비스 품질에 대한 환자 만족도 및 요인 분석 (Analysis of Patient Satisfaction and Factors Influencing Satisfaction on Hospital Foodservice Quality)

  • 임현숙;양일선;차진아
    • 대한영양사협회학술지
    • /
    • 제5권1호
    • /
    • pp.29-47
    • /
    • 1999
  • The purpose of this study is to provide the basic data and their analysis to improve hospital foodservice by identifying patient satisfaction with different attributes of hospital foodservice and its influencing factors using self written survey on nine hundred fifteen hospitalized patients in 28 general hospitals in Seoul and Kungki area. The statistical analysis of data was done by SAS/WIN package(Version 6.11) to determine Descriptive Analysis, T-test, Analysis of Variance, Pearson's Correlation, and Factor Analysis. The summary of the study results is as follows : 1. Among sixteen food-service quality attributes, the most unsatisfying one was the meal itself, the provision of nutrition informations, the possibility of menu choices, immediate response on meal problems, and the taste of the meal. 2. There was a positive correlation between the general quality satisfaction and freshness, nutritional considerations, and the temperature of the dishes and trays, and variety of menu in food-service quality were also correlated positively. 3. Based on the result of statistical analysis on the expectation and recognition in hospital food-service quality attributes vs quality satisfaction, expectation was negatively correlated with quality satisfaction : however, recognition was positively correlated.

  • PDF

강원도내 지역별 중학생의 급식에 대한 만족도 평가 (Comparison of Students' Satisfaction with Middle School Foodservice by Region in Gangwon Province)

  • 장미라;김준영
    • 대한영양사협회학술지
    • /
    • 제11권4호
    • /
    • pp.405-417
    • /
    • 2005
  • The purpose of this study was to evaluate students' satisfaction with foodservice of middle school by region in Gangwon province. Students’ satisfaction concerning foodservice quality characteristics was surveyed by using importance performance analysis(IPA) technique in middle school foodsevice operations. Middle school students from four cities(Gangnung, Sokcho, Wonju, Chuncheon) were surveyed by self-developed questionnaire. Total of 1,025 questionnaires(female 521 and male 504 respectively) were analyzed using SAS program. The results of this study are summarized as follows: 1.The performance level of foodservice quality attributes was significantly different according to region. 2.The attribute of the highest performance level was taste of food. The attributes of the lower performance level were waiting time of meal service and treatment about complaints. The attributes of the higher importance level were hygiene of food and dining room and hygiene of spoon and cup and drinking water table. 3.Satisfied quality attributes identified were taste of food and variety of menu. Dissatisfied quality attribute identified was treatment about complaints. 4.The satisfaction of middle school lunch service was lower than their elementary school period. 5.The satisfied quality attributes of middle school foodservice were portion size, facility of dining room, hygiene of food, variety of menu compared with their elementary school period.

  • PDF

산업체 근로자들의 급식 메뉴에 대한 만족도 조사 - 성별에 따른 기호도 중심으로 - (Menu satisfaction survey for business and industry foodservice workers - Focused on food preferences by gender -)

  • 백옥희;김미영;이복희
    • 한국식생활문화학회지
    • /
    • 제22권4호
    • /
    • pp.511-519
    • /
    • 2007
  • The purpose of this study was to evaluate satisfaction degree on menu served and identify food preference of the meal served to 271 business and industry foodservice workers from 4 institutions by gender difference. The demographics indicated that male(54.6%) and female(45.4%) were about an half each, mean age was ranged from 20 to 39 years old. The workers were not contented with most of menu quality attributes served from past foodservice operation. Primary complaint was improper temperature of the meal. Most workers liked meat and fish(52.1%) the most. Sensory quality evaluation from all workers was 3.37 points out of 5 points. However, female workers rated higher on the most of menu(3.72 points) compared with that of male workers(3.35 points), indicating that satisfaction was higher in the female workers(p<0.05). Mean preference of all the menu according to food type also have shown higher in female(3.52 point) than in male(3.45 point). Best food preference according to food type considering cooking method of male was given to barley rice, boiled rice with assorted mixtures, marine product stew, and Kimchi stew. On the other hand, females cared for curried rice, hash rice, and spaghetti but males have shown low preferences to those foods females liked. Also, females liked more of fried, grilled and broiled food. However, both males and females showed indifferent taste about the food cooked with steamed and stewed. From the findings, the business and industry foodservice workers were not well satisfied with menu quality considerably and differed in food preferences by gender clearly. Therefore, the manager of foodservice institution require to consider composition of gender ratio in menu preparation along with sensory quality evaluation to lead the successful foodservice management.

호텔 연회장 이벤트 메뉴 선택 속성이 고객 만족에 미치는 영향 - P호텔을 중심으로 - (Influence of a Choice Attribute of Hotel Banquet Event Menu on Customer Satisfaction - Focusing on the P Hotel -)

  • 이인성;이상원;이광옥
    • 한국조리학회지
    • /
    • 제15권3호
    • /
    • pp.15-28
    • /
    • 2009
  • 본 연구는 서울 지역 소재 특급호텔 연회장 레스토랑을 이용하는 고객들을 대상으로 이벤트 메뉴를 선택할 때 메뉴 선택 행동을 조사하고, 이벤트 메뉴를 선택할 때 고려 요인과 이벤트 메뉴에 따른 고객 만족을 분석하고자 한다. 분석한 결과를 기초로 호텔 연회장 레스토랑 지배인은 이벤트 메뉴를 기획하고 그 메뉴를 교체 시에 효율적으로 활용할 수 있도록 하는 방안을 제시하는데 목적이 있다. 이벤트 메뉴 선택 시 고려 속성과 고객 만족의 회귀분석한 결과, 독립 변수의 투입방식은 강제 투입 방식으로 엔터 분석법(Enter Method)을 사용하였으며, t값의 유의도에 의해 고객 만족에 영향을 미치는 변수로는 심리적 동기, 음식의 질, 합리적 가격 등 3개의 변수가 유의한 변수들로 판명이 되었다. 그러나 나머지 요인인 감각적 이미지, 메뉴의 구성, 프로모션 메뉴, 청결과 서비스 등 4가지 요인은 유의하지 않은 변수로 판명되었다. 따라서 고객 만족에 영향을 미치는 변수들 중 음식의 질의 $\beta$계수 값이 0.416으로 가장 크게 나타나 고객 만족에 가장 설명력이 높은 변수임을 나타내고 있으며, 심리적 동기가 0.283, 합리적 가격이 0.134 등의 순서로 고객 만족에 유의한 영향을 미치는 것으로 분석되었다.

  • PDF

대학급식소 서비스 품질 속성에 대한 IPA 분석 - 대전지역 남학생과 여학생 비교 (Importance-Performance Analysis(IPA) of Service Quality Attributes of University Foodservice - A Comparison of Male and Female Students' Perceptions in Daejeon)

  • 이나영
    • 한국생활과학회지
    • /
    • 제21권2호
    • /
    • pp.389-405
    • /
    • 2012
  • The purposes of this study were to investigate students' perception on importance and performance of service quality of university foodservice, and to examine Importance-Performance Analysis(IPA) of foodservice quality for male and female students. A total of 500 university students in Daejeon were surveyed and 432 responses were returned. Excluding responses with significant missing data, 412 responses were used for data analysis. In terms of importance of service quality attributes, 'sanitation(4.74)' category received the highest score, followed by 'food(4.36)', 'service(4.22)', 'convenience(4.01)', 'menu(3.90)' and 'atmosphere(3.73)'. In terms of performance, the highest service quality attribute was associated with 'convenience(3.30)', followed by 'service(3.06)', 'sanitation(2.95)', 'food(2.88)', 'atmosphere(2.79)' and 'menu(2.68)'. As the results of IPA, 'staff's kindness', 'overall quality of service', 'taste of the food', 'freshness of the food', 'overall quality of the food', and 'cleanliness of the facility' fell into the Quadrant IV(Focus here) for female students. On the other hand, male students' IPA grid illustrated that 'taste of the food', 'freshness of the food', 'nutrition of the food', 'sanitation of the food', and 'sanitation of the utensils' fell into Quadrant IV(Focus here).

대학 교직원의 라이프스타일에 따른 세분시장별 대학 교직원 급식소 서비스 품질 인식 분석 (Measuring Service Quality Perception of University Faculty Members & Staffs Towards Faculty Foodservice Based on Lifestyle Segmentation)

  • 박문경;양일선;김동훈;신서영;이해영
    • 대한지역사회영양학회지
    • /
    • 제8권4호
    • /
    • pp.556-565
    • /
    • 2003
  • Market segmentation helps providers to find better marketing opportunities and allows foodservice managers to develop the right product for each target market. Therefore, this study, taking university faculty and staff as subject, is intended to diagnose the relative value of service quality attribute, on the basis service quality scenario of faculty foodservice; to suggest price for improving customer loyalty in market segments. A questionnaire was developed ar d mailed to 600 Yonsei university faculty and staffs. A total of 385 questionnaires were usable; resulting in a 58.7% of faculty and a 69.7% of staff response rate, respectively. Statistical data analysis was completed using the SAS/Win 6.12 for descriptive Analysis, ANOVA, principal factor analysis, cluster analysis, reliability test and discriminant analysis. The results of the study are as below. Eighteen questions were selected for measuring respondents' lifestyle by AIO method and the seven lifestyle factors derived from factor analysis and aggregated distinct 4 clusters. Service quality attributes of the scenario were determined with 'food quality', 'menu variety', 'atmosphere', 'fast service', and 'clean and sanitation'. 'Food quality', 'menu variety', 'atmosphere', 'fast service', and 'clean and sanitation', in decreasing order, were identified as improving customer loyalty. However, most faculty and staffs were satisfied with the present meal price. The result of this study indicates that the relative value of service quality was differed significantly among the various market segments. 'Food quality', 'menu variety', and 'atmosphere' were determined as major service quality attributes. Thus, customer loyalty could be increased by improving food taste and quality, atmosphere, and service delivery. (Korean J Community Nutrition 8(4) : 556 ∼565, 2003)