• 제목/요약/키워드: menu

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수산물에 관한 교육경험에 따른 학교 급식에서 제공되는 수산물 음식의 기호도와 인식의 차이 (The Influence of Seafood Education on Students' Preferences and Perceptions of Seafood Menu Items Provided by School Foodservice)

  • 김유경
    • 한국식품조리과학회지
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    • 제26권3호
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    • pp.330-334
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    • 2010
  • This study was performed to investigate the influence of seafood education on students' preferences and perceptions towards seafood menu items provided by school foodservice. The 62 representative menu items were selected from the complete menus provided by 10 high schools located in the Daegu Kyungpook area. Five hundred students were surveyed and 484 questionnaires were analyzed. The preference ($3.25{\pm}0.92$) of seafood menu items was not sufficiently high. The preference order of seafood menu items was rice > noodle > deep fry > grill> stir fry > seasoned dish > soup/stew > steam > pan fry > braise > fermented fish. Conversely, the most frequently provided menu items were soup/stew (31.34%), braise (18.06%), stir fry (15.61%), and seasoned dish (14.83%); the results showed no significant correlation between students' preference and the frequency with which the items were provided. Seafood education positively influenced the students' preference (p<0.001) and perceptions of the seafood acceptability (p<0.01), nutritional value (p<0.05), menu variety (p<0.05), diversity of cooking methods (p<0.001), cleanliness (p<0.001), and leftover amounts (p<0.01). However, more than half the students participating in this study have never received any type of education on seafood. Therefore, a practical program for seafood education should be developed to promote seafood consumption among young students.

메뉴 라벨의 제시 유형과 소비자 지식 수준에 따른 커뮤니케이션 효과 (Communication Effects of the Presenting Types of Menu Labelsand Consumers' Knowledge Level)

  • 나태균;최인섭
    • 한국조리학회지
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    • 제14권1호
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    • pp.107-122
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    • 2008
  • The purpose of this study is to analyze the effects of the presenting type of menu labels(regular/descriptive) and knowledge level(high/low) on the advertisement(Ad) comprehension, attitude toward the Ad, attitude toward the brand, purchase intentions. For that reasons, 157 university students who are majoring in food-service management or culinary arts were conveniently selected as sample for $2{\times}2$ factorial design. A final sample of 153 responses were deemed usable and then two-way ANOVA was used for statistical analysis. The findings are as follows. First, there were significant differences between the presenting types of menu labels and communication effects including the Ad comprehension, attitude toward the Ad, attitude toward the brand, purchase intentions. It can be known that descriptive menu labels showed higher communication effects than regular menu labels. Second, there were significant differences between the knowledge levels and communication effects including the Ad comprehension, attitude toward the Ad, and purchase intention but not in attitude toward the brand. It can be known that consumers with relatively high knowledge levels showed higher the Ad comprehension, attitude toward the Ad, purchase intention than consumers with low knowledge levels. The results of this study can be used as data for more effective menu marketing and basic of further empirical study for effectiveness of menu labels.

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메뉴 구조의 평가 방법론으로서 활성화 확산 모델의 타당성 검증: Eye-Tracking 접근 방법 (The Validation of Spreading Activation Model as Evaluation Methodology of Menu Structure: Eye Tracking Approach)

  • 박종순;명노해
    • 대한인간공학회지
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    • 제26권2호
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    • pp.103-112
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    • 2007
  • This study was designed to validate Spreading Activation Theory (SAT) for an evaluation methodology for menu structure through Eye-Tracking approach. When a visual search is on the way, more eye fixations and time are necessary to visually process complex and vague area. From the aspect of recognition, well-designed menu structures were hypothesized to have fewer numbers of fixations and shorter duration because well-designed menu structures reflecting the users' mental model would be well matched with the product's menu structure, resulting in reducing the number of fixations and duration time. The results show that the shorter reaction times for SAT had significantly fewer numbers of fixation and shorter duration time as the hypothesis for this study stated. In conclusion, SAT was proved to be an effective evaluation methodology for menu structure with the eye tracking equipment. In addition, using SAT instead of the real performance experiment would be useful for designing user-centered systems and convenient information structures because SAT was proven to be the theoretical background for design and evaluation of menu structures.

사찰음식을 활용한 단체 급식 식단 개발 (The Development of Institutional Food-Service Menu with Temple Food)

  • 이심열;김진아
    • 대한지역사회영양학회지
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    • 제20권5호
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    • pp.338-350
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    • 2015
  • Objectives: This study developed two weeks menu using temple foods, assessed preference for the menu among ordinary people, and determined the possibility of using temple foods to make out institutional food service menu. Methods: To make out the menu, 153 typical types of temple food were selected, under several conditions, thus including balanced food groups, natural foods in season, preparation time, preparation methods, and foods appropriated for institutional foodservice. Results: Developed menu contained 1905.8 kcal, had low fat content, high dietary fiber, vitamin, and mineral content, and good protein content in the nutritional respect, and fit protein requirements with low calorie content and high nutritional value. In the assessment of the food preference for 73 temple food items, most of the foods scored high (4 out of 5 points) for preference in general; therefore, the menu tended to be satisfied to the adults' preference. In particular, boiled rice (rice with chwi, rice with cirsium, rice with mushroom, rice with mushroom & vegetable and gimbap with tofu) and fried foods (fried shiitake with sweet & sour sauce and fried kelp) were highly preferred. Conclusions: The menu using temple foods can be a healthy choice for adults if it is well planned and managed. This study may be expected to provide basic data that would help developing menu to popularize temple foods. The above results could be applied at home as well as at foodservice institutes and furthermore could offer information for developing temple food products.

뇌졸중 환자에서 한방치료식의 인지도 및 요구도 조사와 문헌고찰을 통한 한방 치료식단(藥膳) 개발 (Study of Recognition and Necessity of Oriental Medicinal Menu, and Development of Oriental Therapeutic Menu for Stroke Patients)

  • 임현정;김윤영;정재우;조여원
    • 대한영양사협회학술지
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    • 제14권1호
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    • pp.36-50
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    • 2008
  • The purpose of this study was to develop the oriental therapeutic menu(Yak-sun) through the recognition and necessity of oriental medicine diet in stroke patients admitted to K Oriental Medical Hospital. From May to July 2007, the 73 stroke patients were surveyed for the recognition and necessity of oriental therapeutic menu. The oriental therapeutic menu was developed on the basis of literature of oriental medicine books and research papers. The developed two week cycle of menus were then reviewed by the experts and specialists. The sensory evaluation and nutritional analysis of the menu were followed. The stroke patients who participated in the survey did not know about the oriental medical diet, however, 61.6% of the patients had interest. Most of the patients expected the efficacy of oriental therapeutic diets. Total of forty three medical herbs and ten herb-combined prescriptions were used in the menu. The daily average calorie of developed menu was 2,031 $\pm$ 57.6 kcal and the most of nutrients met Dietary Reference Intakes for Korean(KDRIs). The caloric ratios of carbohydrates, protein, and lipid were 61.3%, 18.7%, 20.0%, respectively. The average values of cholesterol(194 $\pm$ 57.5 mg/day), sodium(3,078 $\pm$ 678.5 mg/day), calcium(1,099 $\pm$ 140.1 mg/day), and dietary fiber(33 $\pm$ 7.0 g/day) were met Korean dietary guide line for stroke patients. Oriental therapeutic diet might be unfamiliar to the hospital patients even though they had interest in and favorable thought about it. Implements of oriental therapeutic diet to the hospital patients might be useful to improve the quality of service in the hospitals.

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20대 사용자를 위한 디지털 케이블 TV 메뉴 제안 (A Proposal on Digital Cable TV Menu for 20's)

  • 김용성;노지혜;박수빈;안소현;연명흠
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2009년도 학술대회
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    • pp.1053-1058
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    • 2009
  • 기존의 수동적인 TV를 보는 방식에서 벗어나 원하는 시간에 원하는 컨텐츠를 골라 볼 수 있는 디지털케이블 TV (DCATV)와 IPTV는 많은 가정에서 호응을 얻고 있고 그 발전 가능성은 더욱 커지고 있다. 본 연구는 20대 사용자들에게 적합하고 사용하기 편리한 VOD메뉴 구조와 새로운 메뉴 스타일을 제안하는 데 있다. 이를 위해 우선 휴리스틱 분석을 통해 예상 문제점을 파악하였다. 이를 바탕으로 나온 문제점을 검증하고 개선하기 위해 반복적인 사용성 평가를 실시하였다. 더불어 선호도 조사를 통해 메뉴스타일 및 GUI요소를 제시하였다. 그 결과, VOD메뉴 구조의 오류를 개선하고 사용자들이 인식하기 쉬운 메타포, 컬러, 아이콘 등을 포함한 새로운 메뉴스타일을 제안하였다. 즉, VOD 카테고리는 의미가 명확한 것끼리 그룹핑 되어야하고 그룹핑이 모호한 것들은 그냥 두어야 한다. 그리고 메뉴스타일은 방식의 새로움 보다는 사용 편리성이 사용 경험자들에게는 더 중요한 요소라는 점을 발견하게 되었다. 본 연구는 차후 디지털 케이블 방송 메뉴를 개선할 때 기초 자료가 될 뿐만 아니라, 다른 방송 메뉴를 설계할 때 참고 자료로 활용 될 수 있을 것이다.

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냉면전문점의 메뉴품질이 고객만족과 재구매의도에 미치는 영향 -서울·경기지역을 중심으로- (The Effect of Menu Quality of Cold Noodle Restaurants on Customer Satisfaction and Repurchase Intention -Focused on Seoul·Kyunggi Area-)

  • 전진영;유영진
    • 한국콘텐츠학회논문지
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    • 제18권2호
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    • pp.132-146
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    • 2018
  • 본 연구의 목적은 냉면전문점의 메뉴품질이 고객만족과 재구매의도에 미치는 영향을 분석하는 것이다. 이를 통해 향후 냉면전문점의 메뉴개발 연구를 위한 기초자료를 제시하고자 하였다. 수집된 자료는 SPSS 22.0과 AMOS 22.0 프로그램을 이용하여 분석하였다. 본 연구의 실증분석에 따른 결과를 요약하면 다음과 같다. 첫째, 메뉴품질은 음식의 맛, 메뉴의 독창성, 메뉴의 다양성, 메뉴의 가격 요인으로 분류되었다. 메뉴 품질의 음식의 맛, 메뉴의 독창성, 메뉴의 다양성, 메뉴의 가격 요인 모두 고객만족에 유의한 영향을 미치는 것으로 나타났다. 둘째, 고객만족은 재구매의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 고객만족은 메뉴품질과 재구매의도 사이에서 매개효과가 있는 것으로 나타났다. 본 연구는 연구결과를 통하여 메뉴품질, 고객만족 및 재구매의도를 향상시킬 수 있는 전략적 시사점을 제시하였다.

웰빙 트렌드 로하스(LOHAS)에 관한 외식 소비자의 인식 차이가 메뉴 선택 행동에 미치는 영향 (Influence of Different Perspectives about Well-being Trend LOHAS on the Menu Selecting Behavior of Diners-out)

  • 조우제
    • 한국조리학회지
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    • 제15권3호
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    • pp.307-323
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    • 2009
  • 조사대상자의 일반적인 특성과 외식 행동 특성은 빈도(N)와 백분율(%)로 나타내었으며, 조사대 상자의 일반적 특성에 따른 인식에 관한 차이를 알아보기 위해 $x^2$-검정을 실시하여 유의성을 검정하였고, 메뉴 선택행동은 요인분석(Factor analysis)을 실시하였으며, 메뉴 선택 요인과 일반적인 특성과의 차이(t-test & ANOVA)를 검정하였고, 건강지향도과 만족도와의 다중회귀분석(Multiple regression analysis)을 실시하였다. 인구통계적 변인들과 메뉴 선택 행동의 차이는 대체로 연령, 학력, 소득 수준이 높을수록 평균이 높게 나타나 웰빙 메뉴 선택 행동에 높은 관여를 보이는 것으로 조사되었으며, 메뉴 선택 행동이 건강지향성과 만족도에 미치는 영향에 관한 회귀분석결과 식생활 습관성은 건강지향성과 만족도에 영향을 미치지 못하는 것으로 조사되었다. 따라서 외식기업들은 이러한 집단을 마케팅 목표로 설정하여 그에 맞는 메뉴 개발 및 업체의 컨셉을 정하여 판매 촉진을 개선시키는 것이 바람직하다고 할 수 있다.

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농가맛집의 유형별 신메뉴 개발 및 메뉴개선 사례연구 (Case Studies on New Menu-Development and Menu-Improvement Based on Types of Farm Restaurants)

  • 정유경;김맹진;송현주;이명은;진혜란
    • 한국지역사회생활과학회지
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    • 제22권1호
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    • pp.5-20
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    • 2011
  • It is very important that the development of rural tourism resources and contents for agritourism increases rural household income and vitalizes local economy. In this sense, accelerating the rural traditional food materials into resources plays significant roles for the local economy. The farm-restaurant project, as a part of a development of rural traditional foods can not only help popularize the rural food-culture, but it also promote the consumption of local products by urban customers. It is difficult to manage both types of restaurants which are the dining type and the experience-centered farm restaurants as a farmer. In particular, the managers of the farm restaurants have some operational problems in developing a new menu and an experiential-program using their local farm products. The purpose of this study was to present steps that can be used for the existing menu-improvement and developing new menu processes of the farm restaurants that have been in operation for more than two years. By the purpose of menu developing for a restaurant, this research is designed for the case study. For collecting date for the study, we gained knowledge about the issues concerning menus from in depth interviews with the managers in two subject farm restaurants. The results suggested that a new menu, such as table d'h$\^{o}$te, $\`{a}$ la carte meals, specialties, kids meal, various dressing, are based on solving issues such as a limitation of food materials and the necessity of a kids meal in dining type of farm restaurants. Also, the suggested new menu, such as seasonal specialties and side dishes, are based on solving issues such as urgent development of various experiential programs and necessity of seasonal specialties in experiential type of farm restaurants.

우리나라 농촌지역의 메뉴패턴에 관한 연구 (II) - 지역별 비교 - (The Study of Menu Patterns in Korean Rural Areas (II) - Compared by the Area -)

  • 문현경;이삼순;이정숙;박송이;한귀정;유춘희;백희영;정금주
    • Journal of Nutrition and Health
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    • 제35권6호
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    • pp.658-667
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    • 2002
  • This study was conducted to investigate frequently consumed menu patterns by the area and season, using the 24-hour recall method. Subjects were 1,041 living in five different Korean rural areas for the spring, autumn and winter. The purpose of this study is to suggest the menu pattern in rural areas for the basic data of the nutrition education program and nutrition intervention project by the area and season. The result are following : Most frequently used basic menu patterns, excluding side dishes, were rice+soup in Yeoju, Hoensung and Jungup, rice+stew in Ulsan, and only rice in Chungju. The most frequent menu pattern by the number of side dish was rice+soup+kimchi+1 side dish in Yeoju and Ulsan were rice+stew+kimchi in Hoengsung, and was rice+soup+2 side dish in Chungju and Frequently used menu patterns by the kind of side dish weer rice+soup+kimchi>rice+stew+kimch>rice+kimchi>noodle+kimchi in the order The most frequent menu pattern was rice+soup+kimchi in spring and autumn, and was rice+stew+kimchi in winter. The mean adequacy ratio(MAR) in spring and autumn was higher than that in winter. MAR in Ulsan is higher than that of other areas. With these results, we can conclude that there are difference in menu pattern by the season and area. For the nutrition program in the community, menu patterns should be carefully examined by the season and area. The results from this study can be used as basic data for nutrition education program in Korean rural areas.