• 한국치위생학회지
• /
• 제6권1호
• /
• pp.25-35
• /
• 2006

The purpose of this study is to forecast patient satisfaction and service value through the staged regression analysis of the relation between each factor and its satisfaction and service value, following the measurement of the quality of dental care service that patients recognize. And a self-administered survey was used for this study. The subjects of this survey were 394 outpatients of dental clinics located in K city in the period from Dec. 5, 2004 to Feb. 19, 2005, the questionnaire was composed of a total of 31 questions to measure the quality of overall dental care service(22 questions), the patient satisfaction(6 questions) and the service value(3 questions). The 7 points Likert scale ranging from "very poor"(1-point) to "very high"(7-point) was used for these questions The results of study could be summarized as follows: 1. The most useful index to predict patient satisfaction turned out to be "internal environment", followed by "treatment process and waiting time", "dentist", "external environment", and "dental hygienist". 2. The service value had a significant effect on the "internal environment", "dentist", "treatment process and waiting time". 3. The most useful index to predict the service value turned out to be "treatment process and waiting time", followed by "internal environment" and "dentist". Today, the quality of dental care service is becoming a prime concern since it is directly connected to a matter of survival of medical service organizations. Dental clinics desperately need patient-oriented marketing strategies in order to actively cope with changing medical environment. They also need to thoroughly examine possible measures to maximize the service value by establishing a variety of service strategies which can promote service quality that patients recognize.

• 한국병원경영학회지
• /
• 제23권1호
• /
• pp.65-77
• /
• 2018

The purpose of this study is to examine the structural causal relationships between service image, service satisfaction, affective commitment, and customer loyalty to customers who have experienced hospital medical services, and to identifies the mediating effect of relationship proneness in explaining the effects of service image, service satisfaction, and affectivel commitment on customer loyalty. For this study, 250 respondents were surveyed and data were analyzed using SPSS 21.0 and AMOS 20.0 statistical package. Statistical analysis tools, such as SPSS 21.0 and AMOS 20.0 were utilized for ensuring the validity and the reliability, whereas the SEM method was used for testing the research hypothesis. The results of study are as follows. Service image had significant influence on service satisfaction and emotional commitment. First, Service satisfaction was significant for emotional commitment and customer loyalty, and emotional commitment had a significant effect on customer loyalty. Therefore, the path relations between variables were all statistically significant. Second, there was differences the moderating effect of the relationship proneness in the effects of service satisfaction, service image and affective commitment on customer loyalty. In other words, the moderating effect of the relationship tendency was consistent with the research hypothesis and the adjustment effect was significant in the relationship between service satisfaction and customer loyalty. However, there was no control effect in relation to service image and customer loyalty and affective commitment and customer loyalty. Therefore, In order to secure long-term and stable profits by establishing a relationship with their customers, the medical service marketing strategies of hospitals should be promoted to enhance customer loyalty by raising the level of service satisfaction to high relationship proneness group and by raising the the level of affective commitment to low relationship proneness group.

• 농촌지도와개발
• /
• 제24권3호
• /
• pp.173-183
• /
• 2017

The purpose of this study was to identify differences by business motivation of agro-healing farm s in Korea. A survey was conducted for entrepreneurs in agro-healing farmers with self-administered questionnaires. Main results of this study were as follows: First, business motivation of agro-healing farm s in Korea can be classified to 1) education-oriented, 2) care-oriented, and 3) sale revenue-oriented motivation. Second, care-oriented farms provide healing services to people in need like the disabled. These farms may be required a long-term program such as residence-required format. And these farms need supports of health and medical service personnel or institutions. Third, sale revenue-oriented farms have sources of main income from agricultural products or processed goods made in these farms. Therefore, these farms may be required a business strategy such as product development, marketing rather than agro-healing programs. fourth, the estimation of a Multinominal logistic regression model determines the characteristics of agro-healing entrepreneurs who are most likely to opt for each type motivation of participating for agro-healing farm business. the most important determinants on business motivation of agro-healing farms were 'participants type in programs', 'program operating time', 'supporting health and medical service personnel or institutions' and 'program revenue ratio in farm operating revenue'.

• 보건행정학회지
• /
• 제20권3호
• /
• pp.138-156
• /
• 2010

Objective : The purpose of this study is 1) to understand the information-searching behavior of health care consumers ; 2) to examine the relationship between the information-searching behavior of health-care consumers and regulatory variables such as socioeconomic factors, characteristics of medical utilization, and perceived risks ; and 3) to determine the factors that affect consumer satisfaction, especially with respect to information-searching behavior. Method : The data for this study were collected from 838 respondents in five university hospital located in three areas?Seoul, Gyeonggi province, and Chungchong province. As the first step of the study, we conducted a preliminary survey from September 23?26, 2008. At the second step, we conducted a survey on the effect of information-searching behavior on those individuals who had visited. Furthermore, personal interviews were conducted through a face-to-face survey between September 30 and October 17, 2008. Results : The major research findings that were obtained from the study were as follows : First, the age, educational level, and residential district were associated with information source utilization. Second, the level of information searching effort and quality of service had a significant effect on consumer satisfaction. Conclusion : These results show that it is essential for marketers to have in-depth knowledge about the young and educated people who actively search for information and about those who are in the prime of their life and rely on word-of-mouth communication from personal and experi in-al informers. Therefore, marketers should develop different marketing strategies to meet the needs of such consumers.

• 한국인터넷방송통신학회논문지
• /
• 제18권4호
• /
• pp.111-116
• /
• 2018

본 논문에서는 관절 각도계를 사용하여 관절가동범위의 측정하던 것을 각도계를 사용하지 않고 플렉서블 센서를 이용하여 측정하고 측정된 값을 스마트 디바이스와 연동하여 실시간 모니터링이 가능하게 하였다. 현재의 관절가동 범위 측정은 관절 각도기를 활용하여 사람이 직접 측정하고 있다. 이러한 방법은 측정하는 사람의 측정 방법과 위치에 따른 오류로 일관성 있는 측정이 어려워 오차가 발생할 수 있다. 그래서 측정해야 할 관절에 센서를 부착하여 관절의 운동 범위를 측정하였다. 측정을 위한 센서는 플랙서블 형태로 관절의 움직임에 따라 변화되는 저항 값을 측정하는 센서로서 센싱 된 값을 ROM 센서노드를 통하여 무선으로 스마트 디바이스로 전송될 수 있도록 하였다. 개발 된 ROM 측정 장치는 일반적인 관절 각도기를 활용한 측정보다 일관성 있는 측정이 이루어 질 수 있고 스마트 디바이스와 연동하여 실시간 모니터링 함으로써 관절의 움직임에 따른 신속한 진단으로 환자의 빠른 치료와 재활의료 발전에 도움이 될 것이다.

• 전자공학회논문지CI
• /
• 제49권2호
• /
• pp.1-6
• /
• 2012

최근 지구적인 기상 변화와 함께 태풍, 집중 호우 등으로 인한 재산 및 인명 피해가 크게 늘어가고 있다. 각 분야에서 재난을 소재로 한 여러 주장이 있어 왔다. 특히 영화까지 출시될 정도로 앞으로 이 세계에 불어 닥칠 기상변화에 촉각을 곤두세우고 있다. 해상에서 기상현상은 이런 피해를 줄이고 장기적으로 기상의 변화를 예측하려는 요구가 대두되고 있다. 본 연구에서는 적조현상을 다중선형 회귀분석과 인공신경망 기법을 통해 미리 예측하는 방법을 제시한다. 적조현상이 발생하는 원인에 위험수치를 보일시에 센서로 감지하여 기상 예측관에 데이터를 실시간으로 전송해줄 수 있는 유비쿼터스 기반의 맞춤형 해양 정보 서비스 시스템의 활용방안을 통하여 기상재해의 피해를 최소화할 수 있을 것으로 기대한다.

• 대한한방피부미용학회지
• /
• 제1권1호
• /
• pp.98-113
• /
• 2005

This paper provides comparison and analysis between brand images of Korean herbal cosmetics and general, imported cosmetic brands, focusing on product's symbolic and functional images. The objective is to evaluate brand images of Korean herbal cosmetics to suggest a powerful brand image strategy that will be different and competitive. Data collection was performed on 300 adult women who were over 20 years of age and lived in Seoul or KyongKi area. Analysis was carried out using SPSS version 11.5 and frequency analysis, T-Test and $X^2$ verification was also performed. Analysis results for brand images of Korean herbal cosmetics are as follows. First, satisfaction scale as a purchase feature for users of Korean herbal cosmetics were 'Normal' 51.5%, 'Satisfactory' 35.1%, 'Very Satisfactory' 8.2% and 'Unsatisfactory' 5.2%. Regarding improvements, 'Efficacy, Effect' was the highest with 46%. Second, 'SEOLHWASOO' and 'BAEKOKSENG' among Korean herbal cosmetic brands, 'IOPE' and 'ISA KNOX' among general cosmetic brands and 'LANCOME' and 'CHANEL' among imported cosmetic brands displayed high recognition. Third, the symbolic and functional images of Korean herbal cosmetic brands were seen to be better compared to their general and imported counterparts. Especially, product related features of Korean herbal cosmetic brands received a more positive response compared to imported brands, which suggests that with research and improvement regarding non-product related features, functional images of herbal brands may be appraised ahead of imported brands. Fourth, there is a significant difference in brand preference according to the satisfaction of groups who actually use herbal cosmetics and the purchasing attitudes of groups who do not. Therefore, an active relationship marketing strategy is required to maximize satisfaction and to elicit favorable attitudes. By developing functional native ingredients, constructing data that can prove its efficacy and effects, and appealing its unique, differentiated symbolic value together with Orientalism, herbal medicines will be able to take off to be acknowledged worldwide.

• 보건의료산업학회지
• /
• 제13권4호
• /
• pp.215-228
• /
• 2019

Objectives: The purpose of this study is to figure out that Facilitation education can affect significant improvement in sales staff's understanding of precise pharmacokinetics, benefits, safety, and side effects, etc. and eventually lead to increase in call after taking courses. Methods: Data utilized in this study was collected from 413 sales staffs who completed Facilitation course for 5 months. This study used statistical methodologies, paired t-test, exploratory factor analysis, and logistic regression model in order to identify change in Call and after Facilitation courses. Results: The result shows that there are statistically significant increases in CALL quality after Facilitation courses based on the result of pared t-test. Moreover, Facilitation education is more effective in average time of one-time detail than average number of visits per day and average number of doctors per day from the result of logistic regression. Conclusions: In order for MR in pharmaceutical company to improve CALL quality, the education for precise pharmacokinetics, benefits, safety, and side effects is necessary. In addition, various professional training required for detail, including disease education, Selling Skills education, and literacy education are essential. Therefore, Facilitation education would be desirable choice in terms of pharmaceutical marketing strategy.

• 대한한의학회지
• /
• 제43권1호
• /
• pp.73-86
• /
• 2022

Objectives: In the health care industry, the influence of online reviews is growing. As medical services are provided mainly by providers, those services have been managed by hospitals and clinics. However, direct promotions of medical services by providers are legally forbidden. Due to this reason, consumers, like patients and clients, search a lot of reviews on the Internet to get any information about hospitals, treatments, prices, etc. It can be determined that online reviews indicate the quality of hospitals, and that analysis should be done for sustainable hospital marketing. Method: Using a Python-based crawler, we collected reviews, written by real patients, who had experienced Korean medicine, about more than 14,000 reviews. To extract the most representative words, reviews were divided by positive and negative; after that reviews were pre-processed to get only nouns and adjectives to get TF(Term Frequency), DF(Document Frequency), and TF-IDF(Term Frequency - Inverse Document Frequency). Finally, to get some topics about reviews, aggregations of extracted words were analyzed by using LDA(Latent Dirichlet Allocation) methods. To avoid overlap, the number of topics is set by Davis visualization. Results and Conclusions: 6 and 3 topics extracted in each positive/negative review, analyzed by LDA Topic Model. The main factors, consisting of topics were 1) Response to patients and customers. 2) Customized treatment (consultation) and management. 3) Hospital/Clinic's environments.

• International Journal of Computer Science & Network Security
• /
• 제23권6호
• /
• pp.17-26
• /
• 2023

Blockchain technology has emerged as one of the most crucial solutions in numerous industries, including healthcare. The combination of blockchain technology and cloud computing results in improving access to high-quality telemedicine and healthcare services. In addition to developments in healthcare, the operational strategy outlined in Vision 2030 is extremely essential to the improvement of the standard of healthcare in Saudi Arabia. The purpose of this survey is to give a thorough analysis of the current state of healthcare technologies that are based on blockchain and cloud computing. We highlight some of the unanswered research questions in this rapidly expanding area and provide some context for them. Furthermore, we demonstrate how blockchain technology can completely alter the medical field and keep health records private; how medical jobs can detect the most critical, dangerous errors with blockchain industries. As it contributes to develop concerns about data manipulation and allows for a new kind of secure data storage pattern to be implemented in healthcare especially in telemedicine fields is discussed diagrammatically.