• Cartoon and Animation Studies
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• s.13
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• pp.67-82
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• 2008

This exploratory study examined the possibility that the notion, willing suspension of disbelief, can explain the processing of animated spokes-character in advertising. Willing suspension of disbelief has originated from Coleridge's explanation of poetic faith. And the term has been theoretically studied in the response of fiction in creative works, such as cinema, dramas, and advertisements, as well as literature. So far, willing suspension of disbelief has been proposed as a mediator of empathy, cognitive responses and affective responses to fiction. On these theoretical bases, a survey was conducted to 64 people with 3 advertisements to test the validity of the discriminant function. Findings of discriminant function analysis are as follows: First, the variable of willing suspension of disbelief well discriminated between the willing group and the non-willing group. Secondly, the Intensity of willing suspension of disbelief showed statistically significant difference between the willing group and the non-willing group. Thus, according to these results, it is proposed that the effects of the willing suspension of disbelief can be examined as a mediator of the response of fiction in further substantial studios.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.495-510
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• 2013

The purpose of this study was to explore the effects of work rewards on the organizational effectiveness including mediator role of self-efficacy, and also the work rewards was divided into three categories of task rewards, organizational rewards and social rewards, organizational effectiveness into two categories of organizational commitment and job satisfaction. Research findings are follows; First, job diversity and job challenge of task rewards, payment of organizational rewards, superior support of social rewards have a positive influence on organizational commitment. Second, job diversity, job challenge and job autonomy of task rewards, superior support of social rewards have a positive influence on job satisfaction of finance public enterprise employees. Third, tested mediator role of selt-efficacy between work rewards and organizational effectiveness, and found out moderating roles between work rewards and organizational commitment, but its role between organizational rewards and job satisfaction was found only in job stability of organizational rewards. In terms of the results of this study, the theoretical and practical implications of the findings were discussed and directions for future research were presented.

• Korean Journal of Social Welfare
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• v.60 no.3
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• pp.59-82
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• 2008

This study investigated the effect of spouse attitude of psychiatric patients on relapse. The research was based on the concept that spouses' attitudes toward mental illness influences relapse, mediated by marital relationship and social adaptation. Data were collected from 102 of the psychiatrically disordered who were married, and analyzed through Structural Equation Modelling to validate causal paths and mediator effects of the variables. The marital relationship was shown to act as a mediator between spouse attitude and social adaptation, while social adaptation showed a complete mediation effect between marital relationship and relapse. Thus, spouse attitude towards mental illness was shown to have a statistically meaningful effect on relapse indirectly and through sequential mediation effect of marital relationship and social adaptation. This study proposes the facilitation of counseling and training programs to improve the marital relationships of psychiatric patients. The emphasis is on the educational program for the spouses to improve their knowledge of mental illness.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.83-90
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• 2016

This study is focused on analysing the relationship among ethical consumption concept, fair tourism attitude and purchasing intention of ethical consumption on tourism social media with considering risk perception of ethical consumption as a mediator between fair tourism attitude and purchasing intention of ethical consumption. We found the results as follows. First, the statistically positive relationship is found between ethical consumption concept and fair tourism attitude and between fair tourism attitude and purchasing intention of ethical consumption. And also we observed that the moderating effects of risk perception of ethical consumption on the relationship between fair tourism attitude and purchasing intention of ethical consumption. The most important is resulted as offering fair tourism information through social media.

• The Korean Journal of Franchise Management
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• v.7 no.2
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• pp.37-45
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• 2016

Purpose - This study aims to examine the impact of leadership on organizational trust and innovation performance, and to identify whether organizational trust plays a mediating role in the relationship between leadership and innovation performance. Also, this study attempts to find out how to improve organizational efficiency and effectiveness based on leadership-based or trust-based strategies. And, this research proposed that organizational trust plays a core mediating role in the relationship between transactional and transformational leadership and innovation performance. Research design, data, and methodology - In order to test the hypotheses of this study, the survey was conducted towards franchise coffee shop employees between November 7 and 18, 2016. We contacted top executives of coffee shop franchise headquarters and explained the purpose of this study. Among 150 questionnaires distributed, 123 were collected. Of these collected questionnaires, 102 questionnaires were coded and analyzed for further analysis. In order to test the unidimensionality and reliability of the factors, factor analysis and reliability test were performed using SPSS/PC+ 22.0. And, the hypotheses were tested using hierarchical mediated regression analysis. Result - The results are as follows. First, transactional leadership, and intellectual stimulation, motivation of transformational leadership had significant impacts on organizational trust. Second, organizational trust, transactional leadership, and influence of transformational leadership had significant impacts on innovation performance. Third, the mediating test of organizational trust showed that transactional leadership plays a partial mediator, and intellectual of transformational leadership plays a full mediator in the relationship between leadership and innovation performance. Conclusions - The implications of this study are as follows. First, the top management should provide their organizational members incentives or rewards based on their performance. Second, top management should identify and express a clear vision and desirable organizational goals for the future, present an idealized vision, and communicate to organizational members that the vision is achievable, also have organizational members to think creatively and find optimal solutions to difficult problems. In sum, this study revealed the important role of leadership in embedding organizational trust in and improving innovation performance of coffee shop employees and the mediating role of organizational trust in the influence of leadership on innovation performance.

• Korean Journal of Culture and Social Issue
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• v.27 no.1
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• pp.51-71
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• 2021

The purpose of this study was to testify the relationship of parental psychological control perceived by young adults in twenties and their social anxiety, and the mediating effects of internalized shame and ambivalence over emotional expressiveness in the model. The online questionnaires were administered to 350 young adults in twenties to assess the four major variables(parental psychological control, internalized shame, ambivalence over emotional expressiveness and social anxiety). In correlation analysis, parental psychological control, social anxiety, internalized shame and ambivalence over emotional expressiveness were positively correlated. Bootstrapping method was used to test the mediating effects, and this study here is statistically significant revealing the path of parental psychological control to social anxiety by mediator such as internalized shame and ambivalence over emotional expressiveness. Finally, parental psychological control-social anxiety partial mediator model was supported. As a result of the study, the higher the level of parental psychological control, the higher the level of internalized shame and ambivalence over emotional expressiveness, and subsequently the higher the level of social anxiety in twenties. The implication and limitation of this study, and future tasks were discussed.

• Journal of Information Technology Applications and Management
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• v.14 no.1
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• pp.161-178
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• 2007

Nowadays, Customer Relationship Management (CRM) has been a competitive edge of many companies. It is critical for companies to get and maintain profitable customers. For the purpose of sustaining this competitive edge, companies should manage the Customer Information (CI) more effectively The major goais of this research are 1) to identify the activities of the Customer Information Management (CIM) and the factors influencing on the CIM, 2) to show the relationship between the proficiency of the CIM and the CI Quality, and 3) to verify the mediating effects of the proficiency of the CIM Process between the influencing factors and the CI Quality. An empirical study was undertaken to test the hypotheses with data from 65 companies. Multiple regression analysis and ANOVA were employed to test the hypotheses. We found that 1) there are 6 activities in the CIM process and 5 factors affecting the CIM, 2) the proficiency of the CIM process is closely related to the CI Quality, and 3) the proficiency of the CIM process plays the mediator between the influencing factors and the CI Quality.

• Korean Journal of Child Studies
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• v.16 no.1
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• pp.89-98
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• 1995

The present study explored a factor, social support, that could mediate the relationship between negative life events and behavioral problems during adolescence. It was hypothesized that social support from parents, peers, and teachers would be an effective mediator between negative life events and delinquent behavior. Data were collected from 161 of the 9th graders in a high school in a coastal community of Oregon. A series of path analyses using regression techniques was used to examine the research hypotheses. Results indicated that social support mediated the relationship between negative life events and delinquent behavior, implying the importance of social support from family, peers, and school in preventing delinquent behavior among adolescents. That is, negative life events were found to exert influence indirectly upon delinquent behavior through its direct effect on social support. Results were discussed in relation to the effects of negative life events on social support and delinquent behavior.

• Korean Journal of Child Studies
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• v.31 no.2
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• pp.85-101
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• 2010

The purpose of this study was to examine the pathway in which children characteristics, maternal warmth, and children's academic competence affect the quality of children's peer relationships. A total of 291 children (Mage=11.4) responded to questionnaires DOTS-R (Windle & Lerner, 1986), MBRI (Schaefer, 1959), Academic Self-Efficacy Scale (Kim & Park, 2002), and FQQ (Parker & Asher, 1993). Data were analyzed via Structural Equation Modeling. Our results indicated that children's academic competence fully mediated the association between temperament and the quality of peer relationships, whereas it was a partial mediator in relations between maternal warmth and the quality of peer relationships. A difference in terms of gender was also present in this path model. In conclusion, children's temperaments and maternal warmth affected the quality of peer relationships both directly and indirectly through children's academic competence.

• Journal of Korean Academy of Nursing
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• v.39 no.5
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• pp.731-740
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• 2009

Purpose: The purpose of this study was to identify the moderating and mediating effects of self-leadership in the relationship between organizational culture and nurses' informatics competency. Methods: Participants in this study were 297 nurses from the cities of Busan and Ulsan. The scales of organizational culture, self-leadership and informatics competency for nurses were used in this study. Descriptive statistics, Pearson correlation coefficient, stepwise multiple regression were used for data analysis. Results: Nursing informatics competency of the participants was relatively low with a mean score 3.02. There were significant positive correlations between subcategories of perceived organizational culture, self-leadership and nursing informatics competency. Self-leadership was a moderator and a mediator between organizational culture and informatics competency. Conclusion: Based on the results of this study, self-leadership promotion strategies to improve nursing informatics competency are needed.