• Journal of Broadcast Engineering
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• v.12 no.3
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• pp.222-229
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• 2007

According to the advancement of multimedia compression technologies, high quality multi-media services are easily found in common life. Along with this situation, 5.1-channel audio service also has expanded the application area to home theater system and car theater system and consumer can easily take a chance to experience the feeling of 5.1-channel audio. On the other hand, terrestrial DMB service has been launched in Korea from Dec. 2005 as a handhold multi-media broadcasting service. However, multi-channel audio was not considered due to the insufficiency of bandwidth and the handhold usage. Lately, MPEG is standardizing high efficiency multi-channel audio compression technology for handheld broadcasting service, and several trial for application is introduced in Europe. In this paper, we would like to explain multi-channel audio compression technology, describe the implementation of the verification system for the multi-channel audio service over T-DMB and investigate the possibility of further realization of the service.

• Knowledge Management Research
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• v.15 no.2
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• pp.165-182
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• 2014

Social commerce is regarded as a kind of e-commerce that utilizes social media. Considering increasing complaints around social commerce market, it is important to see customers' satisfaction level and intentions to repurchase. In this study, we examine antecedents that affect customers' satisfaction and relationship between satisfaction and intention to repurchase in social commerce market. We also use social media characteristics as moderators between antecedents and customers' satisfaction. The main results are as follows. First, except site design, most of the intrinsic factors of service quality, such as information, transaction, communication and perceived security had positive effects on customers' satisfaction. Second, all the extrinsic factors of service quality, such as discount rate, constraints, and discrimination had significant impacts on customers' satisfaction. Third, the social media characteristics could not moderate the relationship between service qualities and customers' satisfaction. Fourth, customers' satisfaction had positive effect on the intention to spread through social media. Fifth, customers' satisfaction had positive effect on the intention to repurchase. Social commerce companies need to set up strategies considering the antecedents of customers' satisfaction using these research results. They also need to secure customers that have sustainable purchasing intentions.

• Knowledge Management Research
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• v.10 no.2
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• pp.15-33
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• 2009

Telecommunications-broadcasting convergence in the domain of IT is a representative phenomenon that is expected to provide the saturated existing markets with a new source of profit. Especially, T-Commerce combines familiarity of TV and immediacy of the Internet which are expected to cover all the users familiar with each media and expand the existing commercial transactions. Telecommunications-broadcasting convergence in Korea, however, is focusing on technical and regulatory aspects so that research on the real users is not up to the mark yet. This is the most fundamental problem in hampering growth in the corresponding service and market. Thus, we are proposing an adoption model on T-Commerce to rapidly expand the convergence service through understanding the potential users. Perceived utilitarian and hedonic values, perceived interactivity, media substitution and personal innovativeness have been examined as the factors influencing the users' intention to adopt a new convergence service. As a result of empirical analysis, it is verified that perceived utilitarian and hedonic values and personal innovativeness directly influenced the users' intention to adopt whereas perceived interactivity had indirect affect on them. T-Commerce service providers should not only emphasize on the benefit that the older media could not provide the users with, but also provide them with more pleasure and entertaining experience during the course of satisfying the users' needs to distinguish T-Commerce from the other existing media.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.32 no.2
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• pp.82-99
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• 2024

The aim of this study is to propose strategies for in-flight OTT services by examining differences in binge-watching patterns through online video streaming services based on age. Additionally, it investigates how the moderating effects of need for cognition and critical media literacy influence the relationship between age and binge-watching. Data from the 2020 Korean Media Panel Survey conducted by the Korea Information Society Development Institute were utilized, with moderating effects analyzed using Process Macro Model 1. Results indicate that as age increases, the frequency of binge-watching content rises while the duration decreases. Moreover, moderating effects of need for cognition and critical media literacy in the age-binge-watching relationship were confirmed. This study analyzed binge-watching behaviors among online video streaming service users, confirming the influence of age, binge-watching habits, need for cognition, and critical media literacy. Theoretical and practical implications include insights for in-flight service providers, content marketers, and online video streaming service operators.

• ETRI Journal
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• v.36 no.5
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• pp.791-798
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• 2014

As a new hybrid broadcasting service, augmented broadcasting shows enhanced broadcasting content on a large TV screen, while augmented reality (AR) on a mobile device augments additional graphical content onto an input image from the device's own camera to provide useful and convenient information for users. A one-sided broadcasting service using AR has already been attempted in virtual advertisements during sport broadcasts. However, because its augmentation is preprocessed before the video image is transmitted, the viewer at home may have no influence on this formation; and no interaction for the user is possible unless the viewer has a direct connection to the content provider. Augmented broadcasting technology enables viewers to watch mixed broadcasting content only when they want such service and to watch original broadcasting content when they do not. To realize an augmented broadcasting service, the most important issue is to resolve the hybrid content synchronization over heterogeneous broadcast and broadband networks. This paper proposes a novel hybrid content synchronization scheme for an augmented broadcasting service and presents its implementation and results in a terrestrial DTV environment.

• Journal of Korea Multimedia Society
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• v.24 no.4
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• pp.558-568
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• 2021

The digital image to be accepted as legal evidence, it is important to verify the authentication of the digital image. This study proposes a method of authenticating digital images through three steps of comparing the file structure of digital images taken with iPhone, analyzing the encoding information as well as media logs of the iPhone storing the digital images. For the experiment, digital image samples were acquired from nine iPhones through a camera application built into the iPhone. And the characteristics of file structure and media log were compared between digital images generated on the iPhone and digital images edited through a variety of image editing tools. As a result of examining those registered during the digital image creation process, it was confirmed that differences from the original characteristics occurred in file structure and media logs when manipulating digital images on the iPhone, and digital images take with the iPhone. In this way, it shows that it can prove its forensic authentication in iPhone.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.154-155
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• 2004

• Electronics and Telecommunications Trends
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• v.33 no.2
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• pp.48-55
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• 2018

Immersive media, which maximizes the viewer's sense of presence and immersion, has been developed in the form of 3D stereoscopic media and UHD media. Going one step further, VR media, which can provide immersive experiences within an artificially created environment, have recently been considered a type of next-generation media. Within this trend, numerous IT and broadcasting companies around the world are actively investing their time and resources to boost the emerging VR industry. In this paper, we introduce the representative VR media acquisition and broadcasting service technologies that are leading the current VR industry.

• The KIPS Transactions:PartB
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• v.12B no.7 s.103
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• pp.803-810
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• 2005

Information retrieval is one of the most challenging areas in which the ontology technology is effectively used. Among them image retrieval using the image meta data and ontology is the one that can substitute the keyword-based image retrieval. In the paper, the retrieval of visual media such as the art image and photo picture is handled. It is assumed that there are more than one service providers of the visual media and also there is one central service broker that mediates the user's query. Given the user's query the first step that must be done in the service broker is to get the list of candidate service providers that fit the query. This is done by defining various ontologies such as the service ontology and matching the query against the ontology and providers. A novel matching method based on the ASN.1. The experiment shows that the method is more effective than existing tree-based and interval-based methods. Ontology merging issue is also handled that can happen when the service providers register their service into the service broker. An effective method is also proposed.

• Journal of Broadcast Engineering
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• v.14 no.3
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• pp.332-341
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• 2009

Terrestrial digital multimedia broadcasting(T-DMB) is one of mobile broadcasting services, and the commercial service was started in December 2005 in Korea. The performance targets of T-DMB are providing VCD(video CD) quality video and FM radio quality audio. In recent years, the researches for providing high quality video or audio service on T-DMB environments have been being carried out. To provide high-quality video or audio service, some additional data should be transmitted to the receiver as well as T-DMB video and audio data. Since the data rate for one T-DMB program is low, it is important to transmit the additional data at a low bit rate. In this paper, we propose a packetizing method for efficient transmission of the additional data to provide multichannel audio service on T-DMB environment.