• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.145-154
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• 2022

The purpose of this study is to investigate the difference in advertising effect of visual rhetoric type of Facebook ads depending on the user sensitivity and level of empathy. The experiment was designed as a between-subjects factorial design (visual rhetoric type) × 2 (brand sensitivity) × 2 (level of empathic understanding). The results of the experiment performed to analyze the strategies of Facebook ads for ads effectiveness can be summarized as follows: a three-way interaction effect for persuasive effects was found among the type of visual rhetoric, brand sensitivity, and empathic understanding for both types of visual rhetoric. Breaking down it by type of rhetoric, no interacting effect was observed between brand sensitivity and empathic understanding levels for the visual simile ads in most of the dependent variables. For the visual metaphor ads, however, the brand sensitivity and empathic understanding levels were found to have interaction effect in all dependent variables.

• Journal of Contemporary Eastern Asia
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• v.9 no.1
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• pp.1-21
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• 2010

• Cartoon and Animation Studies
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• s.9
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• pp.18-32
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• 2005

Comic has a story. Comic exits as a some kind of media to convey the story the writer wants to say and it not only is a message described by sign, content, and complexity but also works in more vast communication condition. This Study treats that the rhetoric expression of 4 panels comicstrip in internal and external weigh with the narration of story. If the rhetoric is the sort out of the words, in the rhetoric of 4 panels comicstrip, the target is how easy to read, how interesting to read. Here are the analysis of the narrative structure in daily life and current affair 4 Panel Comic Strips. To analyze and compare the narrative structure of two above strips proposes actual model of basic skill making 4 Panel and further will be applied in the narrative structure of long comics. The study of explaining the feature of 4 Panel Comic Strips is proposed, based on the basic act in all comics. The narrative structure of the 4 Panel Comic strips Comic Strips has the basic structure of long serialized comics and story telling.

• Korean journal of communication and information
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• v.53
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• pp.53-72
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• 2011

has become the representative program of EBS after first airing in 2004. After seeing as a media text, this study was fulfilled on the basis of Bill Nichols' "Rhetoric" discussion, in order to analyze the structural method and social meaning of the program. As a result of the study, we were first able to see that was taking form as a documentary to make a constructive statement on current affairs related to Korean society, by mobilizing 'knowledge' related to these issues. Second, the "rhetoric" plays an important role in the program's process to generate meaning, and despite the text being relatively short, the rhetorical process undergone for the generation of meaning has been fully reflected. Moreover, the program was successfully structuring a new method of generating meaning by enthusiastically raising questions and choosing a unique method of vision mix. Third, by looking at the study's results in-depth, we can see that was creating a ideological place for open discussion, which was providing viewers with the satisfaction of overcoming our society's dominating ideology and forming new ones. In that sense, the easily accessible 'knowledge'that surrounds us holds somewhat of a political meaning. On top of that, it can be seen that the program especially, is a media text that holds a cultural political meaning, which is an important factor to consider in the Korean broadcasting industry. In conclusion, we found out that this program uses 'knowledge' to see the possibility of 'knowledge'journalism by making constructive statements through a 'rhetorical' process.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.162-168
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• 2010

Comic book has a different story structure from western movies, i.e. New Character->reaction->food->master mediation->effect of food->disappearance ->conclusion. Comic book is full of media traits. The master is like a shaman, who console people with food of memory. Food also is a media, which carries message of memory instead of savor itself. Restaurant is a media, in which many events occur and rhetoric of rumor pervade. Foods of memory massage our feeling sense, like a media. In conclusion, comic book has a analogous role to that of Marshal Mcluhan's Media theory.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.185-189
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• 2006

Cartoon, which has the longest story among comics' kinds, has absorbed adults into the audiences by current cartoon based on satire. Nowadays cartoon is trying to represent not only current issues but also everyday things and spread out the formal fields through the media; for instance, Web-toon, Mobile-toon, or Object-toon. However cartoon is not commercialized compare to comics in spite of the tries. Thus this thesis aims at suggestion of the possibility in commercializing cartoons by researching object cartoon newly being tried. So to speak, in order to revitalize commercializing cartoon, the purpose of this thesis is to bring up the commercialization methods of object cartoon which is able to express messages in various ways on rhetoric.

• Journal of Science and Technology Studies
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• v.12 no.1
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• pp.145-183
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• 2012

Science reporting is easier to lead to failure than other news reporting because it needs higher professionalism. According to Actor-Network Theory(ANT), not only research results(artifacts) of scientists but also science articles are hybrid networks. Namely, they are connected by human actors(scientist, reporter, etc.) and nonhuman actors(press releases etc.). When the process of science reporting is examined on the view of ANT, it is the process that scientists' results translate the media via press releases as intermediaries and expand their network to the public. This study aims at making an ANT analysis of how research results of Electronics and Telecommunications Research Institute(ETRI) scientist Hyun-Tak Kim were reported by lots of media, focusing on the rhetoric of ETRI's press release. It can reveal the reason for the science reporting's failure and hint at the better science journalism.

• Journal of Public Diplomacy
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• v.2 no.1
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• pp.69-96
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• 2022

How does a public health crisis play into the digital rhetoric of states? As Covid-19 is presenting a situation in which countries need to manage the international environment in a relatively short period, their practices could signal how digitization is going to influence public diplomacy in the longer run. This paper explores state public diplomacy in the context of a public health crisis. It develops a theoretical framework of public diplomacy on social media through how and what states communicated during the first year of the Covid-19 pandemic. Through keyword and hashtag analyses, we identify two patterns. First, states usually regard social media as an instrument for domestic communication rather than public diplomacy. The international impact of messaging has not been prioritized or well-recognized. Social media platforms such as Twitter have global outreach and messaging can be seen by audiences all over the world. Messages intended for the domestic audience could have an international impact. Thus, any communication on digital platforms should consider their public diplomacy outcomes. Second, while social media platforms are claimed to be for networking at different levels, states tend to connect with other states rather than with international organizations during the pandemic. States do not like to mention international organizations like the WHO and the UN on Twitter. Instead, they were either busy dealing with internal problems or cooperating with another state to combat the virus.

• Korean journal of communication and information
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• v.43
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• pp.314-358
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• 2008

This study examined how the meaning of news stories covering the split of national opinion was constructed in the media to represent social conflicts. To clarify the function of the term 'split of national opinion' as an ultimate term, this study examined the meaning of the term in the context of both text and society. Ten newspapers were included in the content analysis. The frequency of words used for the purpose of metaphor and equivalent in describing the split of national opinion was calculated to determine their meaning in the textual context. The frequency of incidents and subjects involved in allegedly causing the split of national opinion was calculated to determine their meaning in the social context. The results of this study are summarized as follows: First, the term 'split of national opinion' was coined by the newspapers as a metaphor of disease, disaster, and cost. The attitudes or the ways in which the split of national opinion was dealt with were generally negative and passive. Second, the term 'split of national opinion' was dealt with an equivalent status of such terms as national policy, national loss, societal problems, and ideology. Third, each newspaper reported that the split of national opinion had been caused by certain subjects, which indicates that each newspaper had its own position of viewing who was the key player in splitting the national opinion. The implication was also discussed that the use of the ultimate term would incur the unbalance of power between participants and the existing players, which would make individuals or groups who were involved in the social actions excluded and make the newspapers exercise the rhetorical power as news media.

• Journal of the Korea Convergence Society
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• v.12 no.4
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• pp.151-159
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• 2021

The purpose of this study is to attempt a convergent study by analyzing modern funk ceramic artworks through 'Irony', which was mainly used in rhetoric and literature. The irony has come to modern times and has embraced the type of irony by Jung Keut-Byul, a literary critic who has discovered that the classifications and definitions are different from each other, and who has solved these problems and has newly classified the irony (the irony of oxymoron, the irony as a counterstatement, the irony of dramatic turn, the irony as a poetic truth) as a framework for analyzing the works of 20th century punk potters. As a result, the formative language found in funk ceramic art had many similarities with the irony of duality of surface and reality, and its humorous and comic character was more prominent than the heavy, melodramatic tone shown in literature. It was also found that the media characteristics and craft properties of ceramic art, such as clay and glaze, have become the drivers for ceramic sculptors to draw attention in funk art.