• The Journal of the Korea Contents Association
• /
• v.12 no.11
• /
• pp.133-144
• /
• 2012

In this paper, we analyzed that a performing director can make effective advertising and publicity with any medium during the overall performance planning. We discovered 3 steps which are before viewing(viewing motive), during view(service quality) and after viewing(content quality) which affect purchase decision on viewing performance followed by an adjustment effect according to media type. Through surveying and analyzing the results, we confirmed that viewing motive, service quality, and content quality have significant effect on purchase decision and significant adjustment effect according to media type. Therefore, we expect that a performing director can make an effective advertising and publicity decision with any medium during performance planning.

• Journal of Environmental Science International
• /
• v.4 no.5
• /
• pp.95-95
• /
• 1995

This study was carried out to evaluate the variations of headloss rate and of specific deposit to depths with effective size of media and configuration of filter layer during algae blooming period. 0.51mm size media was disqualified because most of headloss occurred rapidly below 5cm from surface layer however 0.91mm size media acted deep filtration more than 20cm from top, as result 0.91mm sixte media filter had 2∼3 times longer filtration time than 0.51mm sixte media filter, but 0.91mm size media have break-through potentiality. multi-layer filter with 1.02mm anthracite and 0.51mm sand had large deposit volume in upper layer that could longer filtration time, moreover smaller media in lower layer that could protect break-through.

• Knowledge Management Research
• /
• v.15 no.2
• /
• pp.165-182
• /
• 2014

Social commerce is regarded as a kind of e-commerce that utilizes social media. Considering increasing complaints around social commerce market, it is important to see customers' satisfaction level and intentions to repurchase. In this study, we examine antecedents that affect customers' satisfaction and relationship between satisfaction and intention to repurchase in social commerce market. We also use social media characteristics as moderators between antecedents and customers' satisfaction. The main results are as follows. First, except site design, most of the intrinsic factors of service quality, such as information, transaction, communication and perceived security had positive effects on customers' satisfaction. Second, all the extrinsic factors of service quality, such as discount rate, constraints, and discrimination had significant impacts on customers' satisfaction. Third, the social media characteristics could not moderate the relationship between service qualities and customers' satisfaction. Fourth, customers' satisfaction had positive effect on the intention to spread through social media. Fifth, customers' satisfaction had positive effect on the intention to repurchase. Social commerce companies need to set up strategies considering the antecedents of customers' satisfaction using these research results. They also need to secure customers that have sustainable purchasing intentions.

• ETRI Journal
• /
• v.35 no.6
• /
• pp.990-1000
• /
• 2013

This paper describes the scalable extension of High Efficiency Video Coding (HEVC) to provide flexible high-quality digital video content services. The proposed scalable codec is designed on multi-loop decoding architecture to support inter-layer sample prediction and inter-layer motion parameter prediction. Inter-layer sample prediction is enabled by inserting the reconstructed picture of the reference layer (RL) into the decoded picture buffer of the enhancement layer (EL). To reduce the motion parameter redundancies between layers, the motion parameter of the RL is used as one of the candidates in merge mode and motion vector prediction in the EL. The proposed scalable extension can support scalabilities with minimum changes to the HEVC and provide average Bj${\o}$ntegaard delta bitrate gains of about 24% for spatial scalability and of about 21% for SNR scalability compared to simulcast coding with HEVC.

• International Journal of Internet, Broadcasting and Communication
• /
• v.8 no.1
• /
• pp.53-63
• /
• 2016

This paper applies WiMedia UWB network into a wireless ship area network (WSAN) so as to support high-quality multimedia services on board and reliable instrument control information as well, since the need for mixed high-quality video traffic and shipboard control data traffic is essential for a high-cost valued digital ship. Thus, in this paper, prioritized contention access (PCA) and distributed reservation protocol (DRP) based on WiMedia UWB (ECMA-368) MAC protocols are combined and proposed to such mixed traffic environment, by varying the portions of superframe according to traffic type. It is shown that the proposed WiMedia UWB MAC protocol can provide reliable mixed video and shipboard control data traffic as well.

• International Journal of Internet, Broadcasting and Communication
• /
• v.8 no.4
• /
• pp.1-10
• /
• 2016

This paper considers WiMedia UWB network based wireless ship area network (WSAN) so as to support high-quality multimedia video data services and important shipboard control data. In this paper, prioritized contention access (PCA) and distributed reservation protocol (DRP) based on WiMedia UWB (ECMA-368) MAC protocols are combined and proposed to support mixed high-quality video traffic and shipboard control data traffic applying varying DRP and PCA data periods according to channel condition and link parameter ptimization. It is shown that the proposed dynmaic channel allocation of WiMedia UWB MAC protocol can provide reliable mixed video and shipboard control data traffic as well.

• Journal of the Korea Safety Management & Science
• /
• v.10 no.4
• /
• pp.219-227
• /
• 2008

Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical study on the implementation of DMAIC procedures for internet media portal service company.

• Journal of the Korean Society of School Health
• /
• v.12 no.2
• /
• pp.207-215
• /
• 1999

The objectives of this study are to explain the use of media materials in school health education with other related factors in elementary, middle, and high schools in Korea. The data were collected by questionnaires from June to September in 1998. The number of subjects were 294 school nurses. The PC-SAS program was used for statistical analysis such as percent distribution, chi-squared test, spearman correlation test, and logistic regression. The use of media materials in health education has become extremely common. Unfortunately, much of the early materials were of poor production quality, reflected low levels of interest, and generally did little to enhance health education programming. A recent trend in media materials is a move away from the fact filled production to a more affective, process-oriented approach. There is an obvious need for health educators to use high-quality, polished productions in order to counteract the same levels of quality used by commercial agencies that often promote "unhealthy" lifestyles. Health educators need to be aware of the advantages and disadvantages of the various forms of media. Selecting media materials should be based on more than cost, availability, and personal preference. Selection should be based on the goal of achieving behavioral objectives formulated before the review process begins. The decision to use no media materials rather than something of dubious quality usually be the right decision. Poor-quality, outdated, or boring materials will usually have a detrimental effect on the presentation. Media materials should be viewed as vehicles to enhance learning, not products that will stand in isolation. Process of materials is an essential part of the educational process. The major results were as follows : 1. The elementary schools used the materials more frequently. But the production rate of media materials was not enough. The budget was too small for a wide use of media materials in school health education. These findings suggest that all schools have to increase the budget of health education programs. 2. Computers offer an incredibly diverse set of possibilities for use in health education, ranging from complicated statistical analysis to elementary-school-level health education games. But the use rate of this material was not high. The development of related software is essential. Health educators would be well advised to develop a basic operating knowledge of media equipment. 3. In this study, the most effective materials were films in elementary school and videotapes in middle and high school. Film tends to be a more emotive medium than videotape. The difficulties of media selection involved the small amount of extant educational materials. Media selection is a multifaceted process and should be based on a combination of sound principles. 4. The review of material use following student levels showed that the more the contents were various, the more the use rate was high. 5. Health education videotapes and overhead projectors proved the most plentiful and widest media tools. The information depicted was more likely to be current. As a means to display both text and graphic information, this instructional medium has proven to be both effective and enduring. 6. An analysis of how effective the quality of school nurse and school use of media materials shows a result that is not complete (p=0.1113). But, the budget of health education is a significant variable. The increase of the budget therefore is essential to effective use of media materials. From these results it is recommended that various media materials be developed and be wide used.

• Journal of Broadcast Engineering
• /
• v.14 no.3
• /
• pp.332-341
• /
• 2009

Terrestrial digital multimedia broadcasting(T-DMB) is one of mobile broadcasting services, and the commercial service was started in December 2005 in Korea. The performance targets of T-DMB are providing VCD(video CD) quality video and FM radio quality audio. In recent years, the researches for providing high quality video or audio service on T-DMB environments have been being carried out. To provide high-quality video or audio service, some additional data should be transmitted to the receiver as well as T-DMB video and audio data. Since the data rate for one T-DMB program is low, it is important to transmit the additional data at a low bit rate. In this paper, we propose a packetizing method for efficient transmission of the additional data to provide multichannel audio service on T-DMB environment.

• Smart Media Journal
• /
• v.7 no.4
• /
• pp.37-43
• /
• 2018

Most of fruit quality classification has been done by time consuming, inaccurate and intensive manual labor. This study proposed an automated fruit grading system based on appearances and internal flavors. In this study, image processing technique and a weight checker were used to measure the value of appearance features and the near infrared spectroscopy analysis method was used to estimate the value of internal flavors. Additionally, I suggested 8x8x5x5 ANN based fruit quality classifier model to grade fruits quality. The proposed automated fruit quality classification system is expected to be very beneficial for many farms where heavy manual labor is usually needed for fruit quality classification.