• Title/Summary/Keyword: media quality

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Effect of Perceived Value on CRM Quality and Purchase Intention in the Corporate Social Media Context

  • Kim, Yoo Jung
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.8
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    • pp.105-116
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    • 2016
  • Corporate social media has been recently used in customer relationship management in many ways to improve product sales and company images. Not much research exists on corporate social media, Therefore, in this paper, we propose a research model to identify how corporate social media enhances corporate's CRM quality, resulting in forming customer's purchase intention. In detail, this paper is to examine how customer's perceived value of corporate social media influences CRM quality(CRM trust and CRM commitment), and then how CRM quality affects purchase intention. To this end, a total of 300 questionnaires were used from online panel respondents to test research hypothesis. The findings showed that service performance value and monetary value were major determinants of CRM trust, however, there was no association between brand integration value and CRM trust. In addition, the effects of service performance value and brand integration value on CRM commitment were found whereas monetary value had no effect on CRM commitment. The results also showed that CRM trust and CRM commitment played a critical role in forming of purchase intention. Theoretical and practical Implications are discussed.

A Study on Water Purification Effect of Media Block Using Porous Ceramics and Zeolite (다공성 세라믹과 제올라이트를 활용한 수질정화미디어블럭의 효과 연구)

  • Jeon, Sung-yool;Koo, Bon-hak
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.20 no.5
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    • pp.59-66
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    • 2017
  • Preeminent water treatment plans are essential to preserve the water quality of aquatic biotopes. Previous studies have not been sufficient to provide cost-effective maintenance method since they focused only on the purification of deteriorated water that requires a continuous supply of clean water. This study proposes an economical method of water quality maintenance using water treatment media block constructed vertically using porous ceramics, zeolite, and river pebble. The water treatment media block does not require a separate purification area because it functions as a purifier within the ecological pond which can maximize the biotope area. To evaluate the performance of the water treatment media block, we longitudinally tracked the change of water quality indicators (pH, TDS, COND, DO, T-P, T-N, COD) suggested by Water Environment Standards, Ministry of Environment, Republic of Korea. We compared the water quality of one control (A: general ecological pond composition method of the laminated structure) and two experimental groups (B: a combination of aquatic plants and a water treatment media block, C: a water treatment media block only). As a result, we confirmed that the water treatment media block is an efficient and economical method to maintaining the water quality of the ecological pond for a long time. The water treatment media block will be a great help in providing a better aquatic biotope space for aquatic insects and fishes living in clear water.

Effects on Printing Quality according to Yarn Twist and Knitting Structure of Media in Digital Textile Printing(I) (DTP(Digital Textile Printing)에서 미디어의 원사꼬임 및 편성구조가 프린팅 Quality에 미치는 영향(I))

  • Park, Soon-Young;Jeon, Dong-Won;Park, Yoon-Cheol;Lee, Beom-Soo
    • Textile Coloration and Finishing
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    • v.22 no.3
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    • pp.282-291
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    • 2010
  • Digital textile printing(DTP) is becoming more important because the production trend of textile printing goods is adapting to small-lot multiple items. Recently enhanced use of DTP is closely connected with production of high value-added products in fashion industry, which is also appropriate for quick response system(QRS). Quality of DTP depends on pre-treatment, after-treatment, ink, media, printer, etc. One of these parameters, Selection of good media is very important to obtain high quality of DTP products. Especially, the effects of media on printing quality of DTP according to yarn twist and structure of knitting fabric were examined in this study. Two types of yarn twist of 830 t.p.m and 1630 t.p.m for cotton knit were used and five types of media structures were knitted with single circular knitting machine. First, MIU, MMD, SMD's values are closely related with surface roughness of sample as well as printing quality. The hard twist samples were higher values than normal twist samples in the same media structure. In case of SMD, the values increased from plain to corduroy types. Second, aspect of line sharpness, line area, and line width values of hard twist samples decreased from plain to corduroy than those of normal twist samples. Third, line deviation values of hard twist samples, blurriness of line, also decreased than those of normal twist samples.

Predicting the Application of Huawei Augmented Reality on Media Façade: Using the TAM Model

  • Chen, Yan;Liu, Shanshan;Lee, Jong Yoon
    • International Journal of Contents
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    • v.18 no.2
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    • pp.32-46
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    • 2022
  • In recent years, large-scale and high-density use of LED on facades has exposed some disadvantages, such as light pollution, high energy consumption, unsustainability, and poor interactivity. Because of the development of smartphones and augmented reality (AR), AR has emerged as a new technology available to users to interact with the media façade. As an augmented reality app for public space, the AR map app can superimpose virtual images on the surface of a building to form an AR media façade, which can be applied in the fields of navigation, advertising, interactive public art, smart retail, etc. This study establishes the variables influencing usage intention and the consequent outcomes of Huawei AR map app and uses the technology acceptance model (TAM) to discuss their relationship. Results show that consumer innovativeness, information quality, and design quality have a strong influence on perceived ease of use. Information quality has a positive impact on perceived usefulness, but design quality has a weak influence. Also, the design quality of Huawei AR map app and consumer innovativeness have a higher effect on perceived enjoyment than information quality. Users' usage attitude and perceived usefulness when using Huawei AR map app are key factors determining their usage intention. This study inspires city planners, architects, developers, and designers of AR apps that augmented reality can partly replace media façade, and that investment in augmented reality will achieve significant sustainable economic and social benefits.

Predicting Relationship Between Instagram Use and Psychological Variables During COVID-19 Quarantine Using Multivariate Techniques (다변량 분석 방법을 이용한 인스타그램 이용과 심리적 변인 간의 관계 예측: COVID-19로 인한 자가격리자를 중심으로)

  • Chaery Park;Jongwan Kim
    • Science of Emotion and Sensibility
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    • v.26 no.4
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    • pp.3-14
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    • 2023
  • Recently, the effect of using social media on psychological well-being has been highlighted. However, studies exploring factors that may predict the quality of social media relationships are relatively rare. The present study investigated whether social media activity and psychological states, such as loneliness and depression, can predict the quality of social media relationships during the COVID-19 quarantine period using a machine learning technique. Ninety-five participants completed a self-report survey on loneliness, Instagram activity, quality of social media relationships, and depression at different time points (during the self-isolation and after the release of self-isolation). Similarity analyses, including multidimensional scaling (MDS), representational similarity analysis (RSA), and classification analyses, were conducted separately at each point in time. The results of MDS revealed that time spent on social media and depression were distinguished from others in the first dimension, and loneliness and passive use were distinguished from others in the second dimension. We divided the data into two groups based on the quality of social media relationships (high and low), and we conducted RSA on each group. Findings indicated an interaction between the quality of the social media relationships and the situation. Specifically, the effect of self-isolation on the high-quality social media relationship group is more pronounced than that on the low-quality group. The classification results also revealed that the predictors of social media relationships depend on whether or not they are isolated. Overall, the results of this study imply that social media relationship could be well predicted when people are not in isolated situations.

Quality Improvement in Centrifugal Barrel Finishing Machine (원심바렐연마기공에 있어서 품질향상 대책)

  • 홍순교
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 1995.10a
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    • pp.280-283
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    • 1995
  • In centrifugal barrel finishing, it is easy to establish the optimum working conditions for different workpieces. As they are adjusted in trial and error practically, production efficiency and quality are some- times low In the present paper, firstly, installation of the barrel finishing machine, finishing purpose and working conditions have been analyzed in order to eliminate the defects of the finished surface. Secondly, on the basis of this result, quantity of the water and selection of the media and the compound, etc. have been investigated. As a result, production efficiency and quality have been improved under the specified optimum working conditions. In addition, durability of the media and the compound has been tested experimentally. As a result, it was found that the expected life of the media is about 85 hrs and that of the compound is about 5 hrs. Besides high quality control has been achieved by newly proposed inspection at regular intervals.

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A Study on the Applicability of Soil-Media Hydroseeding Measures Using Zoysiagrass's Lateral Stems (한국잔디 줄기를 이용한 식생기반재 뿜어붙이기공법의 적용성 연구)

  • Min, Chang-Hyun;Kim, Nam-Choon;Choi, Joon-Soo;Song, Wonkyong;Joo, Sang-Dae
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.18 no.4
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    • pp.1-14
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    • 2015
  • A manipulation of zoysiagrass's lateral stems and soil-media; used for slope revegetation, is expected to facilitate the production of high-quality grass. To study the influences on the growth of zoysiagrass depending upon various soil-media conditions, two different types of soil are used. The results obtained - through investigation of its cover rates, leaf color and number - are summarized as follows. In mountain regions soil, there are no significant differences in growth and development of grass in treatments: zoysiagrass's lateral stems treatments with 1cm, 2cm, and 3cm soil-media and treatment with only seeding. Zoysiagrass, in most of the treatments, show about the same growth rates, and at the end, fair visual quality. Zoysiagrass's lateral stems treatments with 2cm, 3cm show slightly better growth, however, thickness of soil-media need not be more than 1cm to obtain an expected quality of lawn. In decomposed granite soil, there appears statistical significance in growth of the grass in treatments: zoysiagrass's lateral stems treatments with 1cm, 2cm, and 3cm soil-media and treatment with only seeding. The thicker the soil-media, the better the growth of grass, and that in treatment with seeding-only shows poor quality in general. And therefore, it is efficacious to plant in 3cm soil-media when quick formation of lawn is necessary; however, using 2cm soil-media is ultimately the most cost-efficient way of formation. But, when time allows - that is, more than three months - 1cm soil-media in decomposed granite soil is reasonable to formate just as effective lawn. And so when performing seeding, additional covering, fertilization or increasing the quantity of seed must be considered.

The Impact of Digital Medium Quality on Learning Satisfaction, Sustainable Use Intention: Application Scheme of OSMU based on the Korean Classical Literature in grandculture.net (디지털 매체품질이 학습만족과 지속이용의도에 미치는 영향 : 고전문학의 원소스 멀티유즈(OSMU) 활성화를 위해 향토문화전자대전 사이트를 중심으로)

  • Hyun, Young-Ran;Chung, So-Yeon
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.1-10
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    • 2016
  • This paper focus on the digital media quality of one source multi-use for the vitalization of Korean classical literature. This paper examines the structural relationship between the quality of digital media and learning satisfaction/sustainable use intention through digital media. For this we used the case of The 'Encyclopedia of Korean Local Culture(www.grandculture.net)'. Thus we conducted a survey of 418 high school students attending a classical literature class which used the local culture DB. The result of this study demonstrates that quality of media content and media service quality affect the learning satisfaction even if media system quality does not affect the learning satisfaction. Learning satisfaction affect strongly. The result of multi regression showed that system quality increased the learning satisfaction in the high group, but system quality did not effect the learning satisfaction in the low group. These results indicate that if system quality is enhanced, learning satisfaction will be slightly increased, and if quality of contents and services is enhanced, learning satisfaction will be strongly increased.

Channels Packed with Porous Media to Improve Water Quality for Irrigation Reservoirs (관개용 저수지 수질개선을 위한 접촉산화수로)

  • Park, Byung-Heun;Jang, Jung-Ryul;Kim, Young-Kyeong;Lee, Kwang-Sik;Kwun, Soon-Kuk
    • Korean Journal of Environmental Agriculture
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    • v.19 no.2
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    • pp.122-127
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    • 2000
  • A stream purification system was applied to the upper reaches of the Masan Reservoir to improve the water quality. This system consisted of two channels which were constructed on both sides of the stream, one side packed with crushed gravels and the other with plastic filter media. The system operated under low pollutant concentrations and high hydraulic loadings during a dry season to avoid clogging of the filter media. Removal rate and efficiency of chemical oxygen demand (COD) in the channel packed with crushed gravel were $14.8g/m^3/d$ and 11.5%, and for the channel with plastic filter media, $50.1g/m^3/d$ and 13.5%, respectively. Removal efficiencies of total phosphorus (T-P) were 6.6% (gravel) and 10.0% (plastic media). These results indicated plastic filter media having relatively high specific surface areas were more efficient than crushed gravels in removing pollutants. However, due to low influent water quality during dry season, the removal efficiencies were low. The proportion of nitrate nitrogen to total nitrogen (T-N) of the inflow was high but, as the system operated under aerobic condition, nitrate nitrogen could not denitrified. Accordingly, total nitrogen was not attenuated with this system. To improve the reservoir water quality effectively, this system should be able to treat the storm runoff containing higher pollutant loadings. When the filter materials are clogged by the storm runoff instead of backwashing, it would be more efficient to replace them, Therefore, the use of natural materials which are light, easily obtaining and replaceable, and have high specific surface areas is recommended.

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The Role of Sense of Belonging in Social Media Usage: A Tale of Two Types of Users

  • Liu, Chung-Tzer;Guo, Yi Maggie
    • Asia pacific journal of information systems
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    • v.25 no.2
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    • pp.403-422
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    • 2015
  • Social media websites have continued to proliferate, and the way in which people stay connected has also evolved. The issue of user loyalty a website remains crucial given that the competition is severe. Websites need loyal users who continue to use their sites to survive and be successful. In this research, we applied self-regulation framework to investigate the factors leading to user loyalty to a social media site. In particular, the role of sense of belonging, which is a common emotional reaction to a social media site, is examined. A survey of users in a popular social media site in Taiwan was conducted. Results show that both sense of belonging and service quality have direct effect on loyalty, whereas trust affects loyalty indirectly by fostering a sense of belonging. Service quality affects loyalty through trust and sense of belonging. Notably, trust has insignificant effect on loyalty as originally proposed. Users are then classified into two groups, namely, heavy and light users, based on their usage. Among light users, service quality has no direct effect on loyalty. Therefore, sense of belonging has sole direct impact on loyalty. Both service quality and sense of belonging contribute to loyalty in users who spend more time online. Implications of this study are also discussed.