• Title/Summary/Keyword: media exposure

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Relationship of Parenting Style and Perceived Value of Characterized Children's Fashion Products

  • Kang, Keangyoung;Kim, K.P. Johnson;Kim, Hyeyoung
    • Journal of Fashion Business
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    • v.17 no.3
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    • pp.15-29
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    • 2013
  • In the children's market, characters are applied to products to stimulate children to buy a product directly or to implore their parents to buy it for them. To sell characterized products, marketers consider both parents and children. This research was designed to identify which parenting style factors affect the evaluation of characterized children's fashion products and to test how parenting style affects the evaluation of value importance of characterized children's fashion products. The parenting style factors studied were first categorized as communication, children's social acceptance, educational involvement, and media exposure. Responses from 259 parents residing in Woodbury, MN, and Ellicott City, MD, were used for data analysis. A factor analysis and canonical correlation analysis were conducted. Parents with high "Susceptibility to child peer pressure" attached importance to "Social Value" when buying characterized products. On the other hand, parents who were highly involved in their child's life and frequently intervened in their "Child's TV-viewing" attached importance to educational value. Educational value was a unique contributor to the evaluation of characterized products as compared to other fashion products. Marketers can therefore leverage both the social and educational value of characterized products.

Quantitative evaluation of iterative reconstruction algorithm for high quality computed tomography image acquisition with low dose radiation : Comparison with filtered back projection algorithm (저선량.고화질 CT 영상 획득을 위한 반복적 재구성 기법의 정량적 평가 : 필터보정 역투영법과의 비교 분석)

  • Ha, Seongmin;Shim, Hackjoon;Chang, Hyuk-Jae;Kim, Seonkyu
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2013.06a
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    • pp.274-277
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    • 2013
  • CT(Computed Tomography)영상에서 선량과 화질은 중요한 요소이다. 선량은 환자에게 직접적으로 악영향을 끼치는 요소이며, 화질은 환자의 병변을 판단하는데 매우 중요하게 작용한다. 반복적 재구성 알고리즘을 이용하면 저선량 영상에서도 고화질의 영상을 얻을 수 있는지 FBP와 정량적, 정성적으로 비교하였다. 촬영 프로토콜은 관전압 80, 100, 120kVp에서 관전류를 동일하게 200mA로 촬영하여 획득하였으며, 정량적 평가를 위해 SD(Standard Deviation), SNR(Signal to Noise Ratio), MTF(Modulation Transfer Function)를 측정하여 분석하였다. 선량은 80kVp일 때 가장 낮았으며, 120kVp일 때 가장 높았다. 80kVp의 영상을 Toshiba 사(社)의 AIDR 3D(Adaptive Iterative Reduction integrated into $^{SURE}Exposure$)로 재구성하고, 120kVp의 영상에 FBP로 재구성한 다음 정량적 비교를 한 결과 AIDR 3D를 적용한 영상의 SD가 낮게 나왔으며, SNR이 높게 나타났고, MTF 곡선은 유사하게 나타났다. 그리고 FWHM(Full Width at Half Maximum) 값의 오차가 거의 없었다. 결론적으로 AIDR 3D는 저선량에서도 높은 화질을 나타냄을 확인하였다.

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Enhancement of the Nighttime Image Exposure with IR LED Camera for surveillance camera (감시 시스템에서의 야간 영상 보정 알고리즘을 이용한 IR LED Camera의 적정 노출 영상 획득)

  • Woo, Seung-Won;Sohn, Jong-In;Kim, Seung-Ryong;Kim, Jun-Hyung;Kim, Young-Jung;Sohn, Kwang-Hoon
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2013.06a
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    • pp.286-288
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    • 2013
  • 감시 카메라에서 야간 시간대의 영상 품질은 매우 중요한 요소 중 하나이다. 본 논문에서는 IR LED Camera 에서 적외선 LED 를 사용한 회로적 제어를 통한 노출 제어에 문제점을 분석하고, 이를 해결하기 위한 적응적 배경 모델링과 IR 카메라의 특화된 객체 검출 방법을 제안한다. 노출 제어 방식의 배경을 제외한 적응적 배경과 객체의 합성으로 향상된 야간 영상획득 방식을 제안한다. 영상 개선 실험 결과는 기존의 회로적 노출 제어 방식의 영상보다 제안하는 방식이 프로세스의 단순화를 통한 비용 절감 효과와 야간 영상 품질 향상의 우수성을 보여준다.

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Pilot Study for Analysis of TV Ads of Local Governments (지방자치단체 광고효용성에 대한 탐색적 연구: KTX 광고노출 환경을 중심으로)

  • Song, Seungyeol;Lim, Sang Guk;Kim, Jung Kyu
    • Journal of Korea Multimedia Society
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    • v.23 no.1
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    • pp.43-49
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    • 2020
  • Along side with the rapid growth of local governments' advertising bills, there are few studies focused on the effectiveness of these ads. Especially one of the media being used by the local governments is the Korea Express Train (KTX), where they advertise in the train coaches' KTX video monitor. Unfortunately the ads in KTX are exposed without audio mostly. The current study, therefore, probed on the effectiveness of these ads. This study utilized transportation theory and content analysis methodology to give insight to its discourse. We established two analysis units (camera and subtitles), and then analyzed 107 local government ads. From the camera analysis, it is observed that local governments' festival and tour promotion ads more often employ dynamic angles such as drone shot and long shot. Also, from subtitles usage analysis, it is observed that many of the ads make use of large size titles and subtitles which could prevent viewers seeing visual shots. In the special case audio-less KTX ads, this study recommends emphasis on subtitles which will enhance the ad effectiveness of the ad messages.

A New Filtering System against the Disclosure of Sensitive Internal Information (내부 중요정보 유출 방지를 위한 차단 시스템 개발)

  • Ju, Tae-kyung;Shin, Weon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.5
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    • pp.1137-1143
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    • 2015
  • Sensitive internal information has been transmitted in a variety of services of Internet environment, but almost users do not know what internal information is sent. In this paper, we intend to develop a new filtering system that continuously monitors the sensitive information in outbound network packets and notifies the internal user whether or not to expose. So we design a filtering system for sensitive information and analyze the implementation results. Thus users visually can check whether disclosure of the important information and drop the corresponding packets by the proposed system. The results of this study can help decrease cyber threats various targeting internal information of company by contributing to prevent exposure of sensitive internal information.

A study on aerological disorders and performance evaluation of Korean air force pilots (한국 공군 조종사의 직업성 질환 실태 및 임무 수행도에 관한 연구)

  • 변승남;김철수;이동훈
    • Journal of the Ergonomics Society of Korea
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    • v.15 no.2
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    • pp.25-36
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    • 1996
  • The purposes of the present study were: (1) to investigate aeromedical dissorders prevalent among ROK air force pilots and (2) to evaluate their detrimental effects on flight performance. The study examined the eight flight-induced disorders primarily responsible for permanent grounding and flying restrictions. According to the survey of 600 randomly selected pilots, 80.2% of the respondents have experienced low back pain, which was 20% higher than the lifetime prevalence in Swedish male workers. Bradyacusia ranked second (56.0%) resulting from continuous exposure to high aircraft noise. The cardiovascular disorders, the most common cause for permanent grounding of Canadian forces pilots, were found in 16.0% of the Korean pilots. Due to the high prevalence of the disorders, in 1993 the Korean pilots received medical treatments 10 times as many as factory workdes. Compared to the flight performance of Israeli and British pilots in wars, the flight performance of the Korean pilots was found to be inferior. Such poor performance can be attributable to the high incidence rates of disorders. Statistical analyses revealed that the aeromedical disorders were related to personal variables such as age, flight career- related factors, and fatigue. Cigarette smoking and drinking habit contributed to worsening back pain, barotitis media, and pulmonary disorders. More comprehensive research was recommended to identify health hazards, combined with intervention to minimize disorders that could lead to early termination of flight careers or excessive loss of flight time. This study further suggests that aeromedical institutions in Korean air force should be fostered more professionally and financially.

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Distribution Levels of Phthalates and Di-2-ethylhexyladipate in Domestic Environment (국내 환경 중 프탈레이트 및 디에틸헥실아디페이트 잔류분포 특성)

  • Shin, Hye-Seoung;Shin, Jeoung Hwa;Ahn, Yun Gyong
    • The Korean Journal of Community Living Science
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    • v.23 no.4
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    • pp.411-418
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    • 2012
  • Phthalates and di-2-ethylhexyladipate are both widely used as industrial chemicals and exposure high levels over long periods of time can cause toxicity, estrogenic responses and endocrine disruption properties in both humans and animals. So far, their global monitoring in environmental matrices has been performed continuously. A developed method, including modified SPEED'98 (Japan Environment Agency) and USEPA was established for simple and rapid determination of phthalates and di-2-ethylhexyladipate in various matrices. This method was applied to explore the distribution levels in domestic environmental media such as water, soil and sediment. Eight phthalates (DEP(di-ethyl), DEHP(di-[2-ethyl-hexyl]), DprP (di-propyl), DBP(di-n-butyl), DPP(di-n-pentyl), DHP(di-n-hexyl), DCHP(di-cyclohexyl), BBP(butyl benzyl) and Adipate (di-2-ethylhexyl adipate) were investigated by seasonal sampling(spring, autumn) at 24 domestic sites. Phthalates and adipate were not detected in water samples and DEP, DBP, and DEHP were mainly detected in soil and sediment samples. The concentrations of DEP and DBP excluding DEHP in spring were higher in soil than those of sediment. Total concentrations of phthalates were significantly decreased in autumn for both soil and sediment.

Diffusion and Imitation of American Trendy Casual Style in Korea - Focusing on the Styles of American Celebrities- (아메리칸 트렌디 캐주얼 스타일의 국내 확산과 모방현상 -미국 연예인들의 스타일을 중심으로-)

  • Kim, Chan-Ju;Ro, Mi-Kyung
    • Journal of the Korean Society of Costume
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    • v.59 no.2
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    • pp.128-142
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    • 2009
  • American trendy casual style can be characterized as fitted to body and rendering sexy and fashionable images and now very popular in Korea. This paper aims to identify how American trendy casual styles have been introduced and diffused among Korean young people and also compare the similarities and differences between American and Korean styles. American trendy casual style was introduced and diffused through 4 channels: people who have living experiences in America, media exposure by American films, TV dramas and fashion magazines, on-line network using internet cafe, club and blog, use of on-line shopping mall speciallized for purchasing American apparel brands. Some of American celebrities became fashion ikons and played critical roles in diffusing American trendy styles. Photos of those American celebrities and street fashion of Korean young women were collected through internet search from Sep. 2006 to Aug. 2007. 6 styles including leggings, mini skirt, short dress, skim jeans, pants with long boots, big bag and long necklace were selected as representing American trendy casual styles. Silhouettes and overall styling were very similar in all 6 items. But Differences were found in terms of rotor, amount of details, item coordination, matching shoes and overall images.

Effect of on Cultured Myocardial Cells Damaged by Hydrogen Peroxide (과산화수소로 손상된 배양 심근세포에 대한 골쇄보의 영향)

  • Lee Byung Chan;Lee Joung Hwa;Lee Whan Bong;Lee Kang Chang
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.17 no.3
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    • pp.662-665
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    • 2003
  • To examine the cytotoxicity of reactive oxygen species in cultured rat myocardial cells, cytotoxic effect was determined by MTT assay after cultured cells were incubated for 4 hours in the media containing 1~30μM of H₂O₂. And also, the protective effect of Drynariae Rhizoma(DR) was determined in these cultrures. Cell viability was significantly decreased in a dose-dependent manner after exposure of 15 μM H₂O₂ to cultured rat myocardials for 4 hours. In the protective effect of DR, DR prevented the H₂O₂-induced cytotoxicity in these cultures. From these results, it suggests that H₂O₂ has toxic effect in cultured mouse myocardial cells and DR has protective effect on the cytotoxicity induced by H₂O₂.

The Role of Air Pollutants in Initiating Liver Disease

  • Kim, Jong Won;Park, Surim;Lim, Chae Woong;Lee, Kyuhong;Kim, Bumseok
    • Toxicological Research
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    • v.30 no.2
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    • pp.65-70
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    • 2014
  • Recent episodes of severe air pollution in eastern Asia have been reported in the scientific literature and news media. Therefore, there is growing concern about the systemic effects of air pollution on human health. Along with the other well-known harmful effects of air pollution, recently, several animal models have provided strong evidence that air pollutants can induce liver toxicity and act to accelerate liver inflammation and steatosis. This review briefly describes examples where exposure to air pollutants was involved in liver toxicity, focusing on how particulate matter (PM) or carbon black (CB) may be translocated from lung to liver and what liver diseases are closely associated with these air pollutants.