• Title/Summary/Keyword: media exposure

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Blockchain-based Personal Information Authentication Method using Zero Knowledge Proofs (영지식을 활용한 블록체인 기반 개인정보 인증 기법)

  • Lee, Kwang Kyu
    • Smart Media Journal
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    • v.10 no.3
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    • pp.48-53
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    • 2021
  • The authentication process is a key step that should be used to verify that a user is legitimate, and it should be used to verify that a user is a legitimate user and grant access only to that user. Recently, two-factor authentication and OTP schemes are used by most applications to add a layer of security to the login process and to address the vulnerability of using only one factor for authentication, but this method also allows access to user accounts without permission. This is a known security vulnerability. In this paper, we propose a Zero Knowledge Proofs (ZKP) personal information authentication scheme based on a Smart Contract of a block chain that authenticates users with minimal personal information exposure conditions. This has the advantage of providing many security technologies to the authentication process based on blockchain technology, and that personal information authentication can be performed more safely than the existing authentication method.

AI-based Digital Advertising Effects : focus on Customization Advertising and Personalization Advertising (AI기반 디지털 광고효과 연구 : 맞춤화광고와 개인화광고를 중심으로)

  • Chin, HongKun;Kim, MinJung
    • Journal of the Korea Convergence Society
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    • v.12 no.8
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    • pp.115-122
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    • 2021
  • This study attempted to examine how Personalization Advertising and Customization Advertising strategies affect consumers' Aad among AI-based Programmatic Advertising strategies that have been actively conducted recently. To this end, the relationship between two advertising strategies, the transportation, the overall emotional experience that occurs when acting, and Aad was examined structurally. As a result of a survey of 110 general people, Personalization Advertising had a negative influence on consumers' transportation, and the Customization Advertising strategy had a positive influence. In addition, transportation had a positive influence on the Aad. These results suggest the needs to actively induce consumers into Customization advertising situation, rather than the company's mechanical analysis and exposure-oriented advertising strategy.

K-Pop Music Worldwide and Digital Marketing Role in Brazil

  • Lourenco, Patricia Portugal Marques de Carvalho;Kim, Sang Yong
    • Asia Marketing Journal
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    • v.17 no.4
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    • pp.63-88
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    • 2016
  • K-Pop is hugely promoted offline/online in East Asia, while efforts to promote it elsewhere are kept to a minimum. Whilst addressing the role of digital marketing in the promotion of K-Pop in the Brazilian music industry this study aims to demonstrate that K-pop will provide its audience with a unique and engaging experience if it thinks globally and acts locally in its marketing and communication strategies. A survey of K-Pop's world fan base was carried out online with 1,074 fans to determine the validity of the hypothesis. The results have demonstrated the need to adapt global and intercultural strategies to local markets with increasing brand awareness through utilizing digital marketing. For example, to increase K-Pop's popularity and market share in Brazil, it is not required to sing in Brazilian Portuguese, contrary to what might be perceived but fully singing in English would help breaking into the market dominated by domestic music as songs would have a higher probability to be included in the international soundtrack of a Brazilian telenovela and promote the K-Pop artist not only across Brazil but also give the artist exposure in all the markets the Brazilian telenovela is exported to, opening an entry door to those markets. K-Pop audience segmentation and psychographic profiling is crucial to the understanding of each market's consumer's preferences, likes, dislikes and their buying habits as it was proven through Brazil's digital media, social media, digital music market and K-Pop market analysis within the global context of the study. It should be also considered that brand extensions are not standard everywhere and that there are cultures where different product categories are not directly associated with its main corporate owner which requires extensive local market knowledge to succeed. The primary and secondary data research that we conducted for this study intended to demonstrate that K-Pop can be successful in Brazil and in Latin America and increase their local and regional market share if digital marketing and communication strategies are tailored to each individual market.

Spam Image Detection Model based on Deep Learning for Improving Spam Filter

  • Seong-Guk Nam;Dong-Gun Lee;Yeong-Seok Seo
    • Journal of Information Processing Systems
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    • v.19 no.3
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    • pp.289-301
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    • 2023
  • Due to the development and dissemination of modern technology, anyone can easily communicate using services such as social network service (SNS) through a personal computer (PC) or smartphone. The development of these technologies has caused many beneficial effects. At the same time, bad effects also occurred, one of which was the spam problem. Spam refers to unwanted or rejected information received by unspecified users. The continuous exposure of such information to service users creates inconvenience in the user's use of the service, and if filtering is not performed correctly, the quality of service deteriorates. Recently, spammers are creating more malicious spam by distorting the image of spam text so that optical character recognition (OCR)-based spam filters cannot easily detect it. Fortunately, the level of transformation of image spam circulated on social media is not serious yet. However, in the mail system, spammers (the person who sends spam) showed various modifications to the spam image for neutralizing OCR, and therefore, the same situation can happen with spam images on social media. Spammers have been shown to interfere with OCR reading through geometric transformations such as image distortion, noise addition, and blurring. Various techniques have been studied to filter image spam, but at the same time, methods of interfering with image spam identification using obfuscated images are also continuously developing. In this paper, we propose a deep learning-based spam image detection model to improve the existing OCR-based spam image detection performance and compensate for vulnerabilities. The proposed model extracts text features and image features from the image using four sub-models. First, the OCR-based text model extracts the text-related features, whether the image contains spam words, and the word embedding vector from the input image. Then, the convolution neural network-based image model extracts image obfuscation and image feature vectors from the input image. The extracted feature is determined whether it is a spam image by the final spam image classifier. As a result of evaluating the F1-score of the proposed model, the performance was about 14 points higher than the OCR-based spam image detection performance.

Human Health Risk, Environmental and Economic Assessment Based on Multimedia Fugacity Model for Determination of Best Available Technology (BAT) for VOC Reduction in Industrial Complex (산업단지 VOC 저감 최적가용기법(BAT) 선정을 위한 다매체 거동모델 기반 인체위해성·환경성·경제성 평가)

  • Kim, Yelin;Rhee, Gahee;Heo, Sungku;Nam, Kijeon;Li, Qian;Yoo, ChangKyoo
    • Korean Chemical Engineering Research
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    • v.58 no.3
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    • pp.325-345
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    • 2020
  • Determination of Best available technology (BAT) was suggested to reduce volatile organic compounds (VOCs) in a petrochemical industrial complex, by conducting human health risk, environmental, and economic assessment based on multimedia fugacity model. Fate and distribution of benzene, toluene, ethylbenzene, and xylene (BTEX) was predicted by the multimedia fugacity model, which represent VOCs emitted from the industrial complex in U-city. Media-integrated human health risk assessment and sensitivity analysis were conducted to predict the human health risk of BTEX and identify the critical variable which has adverse effects on human health. Besides, the environmental and economic assessment was conducted to determine the BAT for VOCs reduction. It is concluded that BTEX highly remained in soil media (60%, 61%, 64% and 63%), and xylene has remained as the highest proportion of BTEX in each environment media. From the candidates of BAT, the absorption was excluded due to its high human health risk. Moreover, it is identified that the half-life and exposure coefficient of each exposure route are highly correlated with human health risk by sensitivity analysis. In last, considering environmental and economic assessment, the regenerative thermal oxidation, the regenerative catalytic oxidation, the bio-filtration, the UV oxidation, and the activated carbon adsorption were determined as BAT for reducing VOCs in the petrochemical industrial complex. The suggested BAT determination methodology based on the media-integrated approach can contribute to the application of BAT into the workplace to efficiently manage the discharge facilities and operate an integrated environmental management system.

Evaluation of Work Environment, Health Care Management and Exposure to Chemicals in the Workplaces Using Dimethylformamide (DMF) (디메틸포름아미드 취급 사업장의 작업환경 및 보건관리 실태와 노출요인 조사)

  • Hur, Soo-Jong;Suh, Chun-Hui;Lee, Chae-Kwan;Kim, Jeong-Ho;Kim, Dae-Hwan;Son, Byung-Chul;Lee, Chang-Hee;Chang, Goo-Rak;Lee, Jong-Tae
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.20 no.4
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    • pp.225-235
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    • 2010
  • This study was aimed to assess the status of working environment, health care management status and cause of exposure in manufactories using dimethylformamide (DMF). For the purpose, airborne concentration of DMF in the workplaces and N-methylformamide (NMF) in worker's urine were measured with job type and process. In addition, management of local exhaust ventilation system (LEV) and personal protective equipment (PPE) was evaluated at 35 work places (107 workers) located in Busan and Gimhae area. Mean DMF concentrations in work places by job type and process were of high level measured in printing and record media reproduction (5.23 ppm) and flaking process (2.48 ppm). Workers in adhesive job were measured a large amount of urine NMF (21.59 mg/${\ell}$). 98.1% of DMF handling workers were provided respirators, but 67.3% of those workers used them. The main reasons for not using respirators were inconvenience and difficulty of breathing. Airborne concentrations of DMF were higher in the workplaces in which LEVs were working abnormally, but there was not statistically significant. In addition, the urine NMF levels were correlated with management of LEV within the workers who did not use the respirators (p<0.048). These results implied that LEV should be installed and maintained properly to protect the workers from the exposure to DMF. Management of PPE should be also necessary to protect the workers from chemical hazards.

The Effect of Genibo Program Based Robot Learning on a Pre-Schoolers' Emotional Development (로봇학습에 기반한 제니보 프로그램이 유아의 정서발달에 미치는 효과)

  • Lee, Jae-Cheol
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.1
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    • pp.165-172
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    • 2015
  • The purpose of this study was to identify the effect of Genibo program robot-based learning(R-Learning) on a pre-schooler's mental state. To achieve above study purpose, the subject of this study was selected 46(teacher 2, five years old pre-schooler 44) from pre-school childrens in Kyongki Y city(R-Learning activity participants group 21: boys 10, girls 11. non-participants 25: boys 13, girls 12). R-Learning program is consist of 5 field about 20 contents using Genibo robot, were applied to the experimental group and the pre-post test was conducted using the EQ assessment tool and observations. The data were analyzed by t-test using the SPSS(ver 18.0) program. The results were as follows: First, the exposure of robots to pre-schoolers in practical situation has shown positive influence to the children's emotional well-being. Positive improvements were observed in the four sub categories of the EQ assessment after exposure. Second, the Genibo used for this study, is a biomimetic AI based robot mimicking the behavior of a pet dog. This is related more or less to the specifications of a pre-school education where animals are used as a 'friendly medium' to facilitate the learning process. Third, the robot exposure gave benefit to all the ones in the sample, regardless of sex. Furthermore, It is suggested that promising potential for robots to be utilized as a new educational media plus facilitator, R-Learning is related more or less to the specifications of a pre-school education where animals are used as a 'friendly medium' to facilitate the learning process, and when applying them for education, stereotyping the likes of sex is overrated - instead, the focus should be more on the pre-schoolers' / childrens' individual traits, learning curve differences and alike.

Health and Ecological Risk Assessment of PCBs-exposure by Regulation Guideline Change (규제기준 변화에 다른 PCBs 인체 및 생태 위해성 평가)

  • Lim, Young-Wook;Yang, Ji-Yeon;Jung, Jong-Soo;Lee, Yong-Jin;Kim, Jin-Young;Lee, Chung-Soo;Ko, Seong-Joon;Shin, Dong-Chun
    • Environmental Analysis Health and Toxicology
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    • v.23 no.1
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    • pp.53-62
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    • 2008
  • In the present study, the concentration levels of polychlorinated biphenyls (or PCBs) in the environments in Korea are estimated based on some measured data in Korea, in comparison with the data from the other countries. Even though PCBs were banned as electrical fluids in 1970s in Korea, PCBs are still detected in the environment. PCBs levels in Korea are greatly lower than those in other countries, which are gradually decreased as well. However, the measured data are not sufficient in both numbers and quality, to estimate the average PCBs levels in Korea. The regulation limit on polychlorinated biphenyls (or PCBs) is 2mg/kg (ppm), which is too low compared to 50 ppm of many other countries including U.S. With this strict regulation, there are many problems expected, for example, in the analysis of PCBs in the transformers using in the field as well as the safe treatment of PCBs. The risk assessment on the PCBs in the environment is surely necessary prior to the change in the limit. Also the PCBs concentration monitoring in the environmental media (i.e. air, water, soil and sediment) and exposure assessment will be essential for the accurate risk assessment. If the PCB-waste guideline maintain as 2 ppm after 10 years, the excess cancer risk of PCBs exposure by ambient air, drinking water and soil was $10^{-8}$. But if the guideline mitigate as 50 ppm after 10 years, the cancer risk was increased by $10^{-7}$. The ecological risk quotient by regulation change was not exceed '1'.

Bioaccumulation of Pb and Cd in Blue Mussel (Mytilus edulis) and Oliver Flounder (Paralichthys olivaceus) Exposed to Rearing Media (노출실험을 통한 진주담치(Mytilus edulis) 넙치(Paralichthys olivaceus)의 Pb 및 Cd 축적에 관한 연구)

  • Cho, Yeong-Gil;Kim, Gi-Beum
    • Journal of the Korean Society for Marine Environment & Energy
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    • v.10 no.1
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    • pp.21-28
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    • 2007
  • The bioaccumulation of Pb and Cd dissolved in seawater was assessed measuring the concentrations recorded within blue mussel (Mytilus edulis) and oliver flounder (Paralichthys olivaceus) after two weeks exposure period. The Pb and Cd concentration within the whole body of two testing organisms increased according to the exposure concentrations, and the such tendency was clear specially from the mussel. Maximum metal concentration reached $5,260({\pm}70)\;{\mu}g/g$ for Pb reared under 5.0 mg/L Pb, $1,040({\pm}40)\;{\mu}g/g$ for Cd reared under 1.0 mg/L Cd in the mussel, and indicated that the bioaccumulation of Pb and Cd was directly related to the rearing medium concentrations. Bioconcentration factors (BCF) reached very high values for Pb (maximum value: $12,100{\pm}1,400$) in the mussel reared under lowest Pb concentration (0.01 mg/L). The BCF value for Cd in the mussel were also far higher at exposure to low Cd concentration than high Cd concentration. At higher external concentrations, the BCF for Cd and Pb declined. This demonstrated the ability of two testing organisms to rapidly uptake heavy metals particularly when exposed to low external concentration. The mean Pb concentration was slightly higher in the gill of mussel than in the digestive gland, while Cd showed a higher level in the digestive gland than in the gill.

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Nonthermal Pasteurization of Lactic acid bacteria by High Intensity Light Pulse (광 펄스에 의한 젖산균의 비열 살균)

  • Cho, Hyung-Yong;Shin, Jung-Kue;Song, Young-Ae;Yoon, Seon-Joo;Kim, Joong-Man;Pyun, Yu-Ryang
    • Korean Journal of Food Science and Technology
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    • v.34 no.4
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    • pp.631-636
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    • 2002
  • Lethality of high intensity light pulse on the pre-determined microbial populations has been investigated. Prior to the treatment, Lactobacillus plantarum, Lactobacillus brevis, Leuconostoc mesenteroides and Pediococcus pentosaceus were cultivated separately onto the surface of Lactobacilli MRS agar. Pre-determined microbial populations were applied to the test media and these sample were exposed to high intense light source with an exposure time ranging from 1 to $2500\;{\mu}s$. Results showed that at least 200 light pulses of $1\;{\mu}s$ duration were required to reduce L. Plantarum cells by 90% at 25 kV, the greater the number of light pulses, the larger the reduction in viable cell numbers. Viable cells of L. plantarum and the others were reduced by more than 5 and 6 log cycles at the upper exposure level of $750\;{\mu}s$, respectively. These study shows that pulsed light emissions can significantly reduce populations of lactic acid bacteria on exposed surface with exposure times. Killing efficiency for L. plantarum significantly increased with decreasing the distance between the lamp and the surface of samples.