1 |
N. Franke, M. Schreier & U. Kaiser. (2010). The "I designed it myself" effect in mass customization. Management science, 56(1), 125-140.
DOI
|
2 |
J. J. Brakus, B. H. Schmitt & L. Zarantonello. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty?. Journal of marketing, 73(3), 52-68.
DOI
|
3 |
R. J. Brodie, L. D. Hollebeek, B. Juric & A. Ilic. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of service research, 14(3), 252-271.
DOI
|
4 |
S. J. Berman, B. Battino, L. Shipnuck & A. Neus. (2009). The end of advertising as we know it. In Television goes digital. (pp. 29-55). New York, NY : Springer
|
5 |
eMarketer (2020). Global digital ad spending 2020: Digital accounts for half of total media ad spending worldwide. https://www.businessofapps.com/news/programmatic-ad-spend-in-the-us-to-increase-to-85/
|
6 |
Chen, H. & L. Zhou. (2018). The myth of big data: Chinese advertising practitioners' perspective. International Journal of Advertising, 37(4), 633-649.
DOI
|
7 |
N. Arora et al. (2008). Putting one-to-one marketing to work: Personalization, customization, and choice. Marketing Letters, 19(3), 305-321.
DOI
|
8 |
N. Y. Kim. (2018). The effect of ad customization and ad variation on internet users' perceptions of forced multiple advertising exposures and attitudes. Journal of Interactive Advertising, 18(1), 15-27.
DOI
|
9 |
G. D. Olsen & J. W. Pracejus. (2020). Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand. Journal of Business Research, 116, 245-257.
DOI
|
10 |
C. P. Moreau, N. Franke & E. von Hippel. (2018). The paradigm shift from producer to consumer innovation: implications for consumer research. In Handbook of Research on New Product Development. Edward Elgar Publishing.
|
11 |
K. H. C. Russell, P. Tong, J. S. Chen & H. Y. Chen. (2013). Narrative online advertising: Identification and its effects on attitude toward a product. Internet Research, 23(4), 414-438.
DOI
|
12 |
E. J. Kim, S. Ratneshwar & E. Thorson. (2017). Why nattative ads work: An integrated process explanation. Journal of Advertising, 46(2), 283-296.
DOI
|
13 |
R. Benes. (2019, March 10). Who cares about brand safety?. eMarketer. https://www.emarketer.com/content/who-cares-about-brand-safety
|
14 |
S. T. Murphy, L. B. Frank, J. S. Chatterjee & L. Baezconde-Garbanati. (2013). Narrative versus nonnarrative: The role of identification, transportation, and emotion in reducing health disparities. Journal of Communication, 63(1), 116-137.
DOI
|
15 |
S. Y. Yun & C. H. Cho. (2018). The Influence of Personalization Factors in Social Networking Service on Advertising Effectiveness. The Korean Journal of Advertising and Publications, 20(2), 64-94.
|
16 |
H. Cho & F. J. Boster. (2008). First and third person perceptions on anti-durg ads among adolescents. Communication Research, 35(2), 169-189.
DOI
|
17 |
S. S. Srinivasan, R. Anderson & K. Ponnavolu. (2002). Customer loyalty in e-commerce: an exploration of its antecedents and consequences. Journal of retailing, 78(1), 41-50.
DOI
|
18 |
Y. Hwang & S. H. Jeong. (2014). Persuasive Effect of Branded Entertainment :Focusing on the Effects of Ad Movies. The Korean Journal of Advertising, 25(6), 83-104.
DOI
|
19 |
S. B. MacKenzie, R. J. Lutz & G. E. Belch. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of marketing research, 23(2), 130-143.
DOI
|
20 |
L. Yan, K. Heejo & J. H. Cho (2020). The Effect of Cusotomized information Enviromment on Knowledge and Expression on SNS: Focusing on the Roles of Selective Exposure and Incidental Exposure. Korean Journal of Journalism and Communication Studies, 64(4), 289-324.
DOI
|
21 |
F. Saadeghvaziri & H. K. Hosseini. (2011). Mobile advertising: An investigation of factors creating positive attitude in Iranian customers. African journal of business management, 5(2), 394-404.
|
22 |
M. W. Browne & R. Cudeck. (1993). Altenative ways of Assessing model fit. In K. A. Bollen & J. S. Long(Eds.). Testing structural equation models, 136-162, Newbury Park, CA : Sage.
|
23 |
M. C. Green & T. C. Brock. (2000). The role of transportation in the persuasiveness of public narratives. Journal of personality and social psychology, 79(5), 701.
DOI
|
24 |
Y. A. Lee & I. S. Kim. (2015). The Effect of Brand Experience in Game Exhibition on Visitors' Transportation, Exhibition Loyalty, and Purchase Intention :Focusing on Visitors of G-Star. Korean Journal of Hospitality and Tourism, 24(2), 139-154.
|