• The Journal of the Convergence on Culture Technology
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• v.7 no.2
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• pp.185-190
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• 2021

The purpose of this study is to investigate the correlation between materialistic values and interpersonal relationship of adult university students and general university students and compare the two groups. The analysis was conducted using the SPSS Statistics 25.0 program targeting 228 adult students and 216 general students enrolled nationwide. First, as for the difference in the materialistic values of the adult and general university students according to the general characteristics, significant differences were found according to gender, religion, the type of school, grade, monthly income (allowance), monthly expense, items of expenditure, and hobby. Second, the analysis of the difference in the interpersonal relationship based on their general characteristics revealed differences based on gender, grade, monthly income (allowance), monthly expense, items of expenditure, and hobby. Third, the research subjects' materialistic values and interpersonal relationship showed a high correlation. Fourth, their materialistic values had significant effects on all the sub-factors of interpersonal relationship. The results of this study implies that materialistic values have negative effects on interpersonal relationship in both adult and general university students.

• International Journal of Human Ecology
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• v.10 no.1
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• pp.75-86
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• 2009

The direct impacts of individual materialism on price perceptions and price perceptions on patronage behavior have been limited in previous research. This study examined the impact of materialism on consumer perceptions of clothing price and the influence that price perceptions have on store patronage by consumers. Using factor analysis and stepwise regression analysis, results indicated that materialistic values revealed four factors (pursuit of happiness, acquisition centrality, success, and practical-consuming). Materialistic four values influence consumer attitudes toward the positive and negative roles of price. In turn, patronage is predicted by positive and negative price-perception. Implications and future research directions are also discussed.

• Journal of the Korean Home Economics Association
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• v.46 no.5
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• pp.111-121
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• 2008

The purpose of this study is to analyze the relationships between sense of values and clothing image of middle aged women. For this purpose, the subjects of 300 adult women from in their 40's to 50's, living in Daegu area were sampled out by convenient sampling method. The result of this analysis are as follows. 1)a factor analysis identified six different types of sense of value: materialistic, self-respect, relationship-conscious, sensation-conscious, practical, and people-conscious. 2)six different types of clothing image were identified: classy, bold, plain, feminine, casual, and peculiar. 3)the results of multiple regression analysis found that sense of values affected clothing image of middle aged women. This meant that significant relationships existed among these variables and there was a causal relationship between sense of values and clothing image.

• Korean Journal of Culture and Social Issue
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• v.24 no.3
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• pp.385-410
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• 2018

Materialistic values can be a important variable to understand Koreans' psychological well-being and mental health. This study aimed to validate the Korean version of the Material Values Scale (K-MVS)(Richins & Dawson, 1992). In study 1, we performed confirmatory factor analysis(CFA) to ascertain the three factor model of the original MVS using 417 Korean undergraduate student data(sample 1). The CFA confirmed the three-factor model of the MVS. Yet, three items that yielded low factor loadings in this study as well as in other MVS validation studies were excluded from the final model. In study 2, content, construct, and concurrent validity of the K-MVS were examined with 650 undergraduate student data(Sample 2). We also tested measurement invariance across two groups(i.e., college student group of Sample 2 and employee group of Sample 3). The result revealed that the three-factor model of the K-MVS hold true across the two groups. Lastly test-retest reliability was calculated with 408 female college student data(Sample 4) that filled out K-MVS twice within 6 months. These findings suggest that the K-MVS is a reliable and valid measure for assessing materialistic values in Korea.

• International Journal of Contents
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• v.16 no.4
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• pp.84-97
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• 2020

Since national image video advertisements are a means of public relations with wide delivery and major repercussions at home and abroad, this study performs a comparative analysis of video advertisements aired by previous governments as reported by Daejung Kim, Moohyun Roh, Myungbak Lee, and Geunhye Park. The characteristics of the previous governments, whether or not social trends were reflected, and the importance of traditional and modern elements were examined. As we describe, there are clear differences in video advertisements by government regime, and while messages expressing traditional values of Eastern culture have gradually decreased, reflecting the trends of the times, the messages emphasizing the modern values of the West have gradually increased. Our research confirmed that traditional elements such as 'Samulnori' and 'Taekwondo' are gradually disappearing. In addition, it was confirmed that the collective values, traditional values, and humanism represented by the 'large crowd' and 'traditional elements' in the Kim Dae-jung and Roh Moo-hyun administration changed in the Lee Myung-bak and Park Geun-hye administrations to more individualistic, materialistic, Western values. This study is meaningful in that it analyzed the components and characteristics of national image advertisements by governments in the past, how social trends were reflected, and the weight difference between traditional and modern elements. Based on this research, the significance of the current Moon Jae-in government's groundwork for follow-up research should not be understated.

• Journal of the Korean Society of Clothing and Textiles
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• v.7 no.1
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• pp.45-52
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• 1983

The purpose of this study was to investigate the relationship between family values and selected clothing behavior variables for a group of college women in Seoul, Korea. The findings of this study were as follows: 1. A significant positive relationship was found between family values and selected clothing behaviors. There were significant relationship between the materialistic family and one clothing behavior variable: Interest. There were significant relationship between the social climber family and six clothing behavior variables: Aesthetic, Modesty, Interest, Comfort, Attention and Dependence. There were significant relationship between the conventional family and seven clothing behavior variables: Aesthetic, Modesty, Interest, Comfort, Management, Social approval and Dependence. 2. There were differences in four clothing behavior variables according to their grades: The seniors placed significantly more importance on Aesthetic, Interest, Management, Dependence than freshmen. 3. There were differences in five clothing behavior variables a?cording to their major fields. Human social course placed significantly most important on Management. Natural science course placed significantly most important on Modesty. Art course placed significantly most important on three clothing behavior variables: Interest, Attention and Dependence.

• Journal of the Korean Society of Costume
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• v.56 no.6 s.105
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• pp.114-131
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• 2006

An Asian Ethnic Look is based on its own values of traditional costumes and the fashion accessories that are influenced by its own genre within their own culture. In this thesis, it contemplates the study of visual values and the traditional influences of the Modern Western Designers and Asian Designers' definitions and the considerations of an Ethnic look in the countries like Middle East, India, Korea, China and Japan. The standard procedure to understand their Visual and Aesthetic values is acknowledgement of body. From that foundation, an Asian Ethnic Look and its Visual and Aesthetic Values were researched through out the Middle East Asian Look, Indian Look, Korean Look, Chinese Look and Japanese Look which effective after 1990's. The studies are further researched to the comparisons and interpretations of the Western Designers and the Asian Designers, and the definitions of an Asian Ethnic Look and its Visual and Aesthetic Values in between those. According to each country's religious attitudes, a beauty of concealment and a beauty of negative space appeal which emphasize an ethics on humanity and non-materialistic attitudes. It takes meanings of a phenomenon of nature's worship, Yin-Yang five elements of principles, oneness of body-mind and oneness of universe-mankind. Following the studies of Visual and Aesthetic Values of an Asian Ethnic Look, in 1990's Western Designers' interpretations were prominent use of the Asian Traditional Motif3. However, the interpretations of the Asian Designers were based on their own traditional ethics and they minimized decorative elements but enhanced naturalism, feminism, calm and sober designs compare to the past. The Asian Designers' interpretations of their visual values were based on their Asian mentality, beauty and its straightforward genuine perspective and respects of their own culture.

• Journal of the Korean Society of Costume
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• v.62 no.1
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• pp.29-48
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• 2012

From ancient to modern days, Koreans have preferred and even worshiped white clothes to the extent that they are called "the white-clad race", and the color black has seldom been used for women's clothes. In western countries too, it was only after Chanel that black color came to represent feminine beauty. Black clothes were introduced in Korea after the opening of its ports to foreign countries in 1876 and have mainly been worn as a practical clolor for winter coats and school uniforms. The traditional preference for white and other bright colors continued well into the 1980s. However, the industrialization and urbanization caused by economic development and the influx of western cultures and ideas in the 1980s brought about the westernization of Korean aesthetic consciousness and resulted in the phenomenon of modern Korean women's preference for black fashion that became conspicuous from 1991. With the introduction of western fashion after the opening of the country in 1876, the spiritual values contained in preference for white clothes have been substituted by materialistic values as people accepted the practical beauty of black fashion, and the inclination toward intrinsic natural beauty intrinsic in the aesthetic senses that preferred white clothes has been replaced by the preference for modern, elegant and sensual beauties of black fashion whose preference has begun in the 1990s.

• Science of Emotion and Sensibility
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• v.25 no.4
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• pp.21-32
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• 2022

Minimalism is an increasingly popular lifestyle in which people deliberately seek to live with fewer possessions. However, little scientific research has been done to examine the relationships between minimalism, social value, and happiness. Two recent studies have investigated whether critical components of minimalism, such as subtraction and decluttering could lead to changes in social values and happiness. In Study 1, the participants were presented with pictures of unstable Lego structures for which they were asked to create ideas to resolve problems, either through adding new supports or removing the existing ones. Participants with a stronger tendency to use subtractive transformations reported higher happiness scores. In addition, higher scores in intrinsic value preferences were correlated with higher levels of happiness. In Study 2, cuing minimalism or consumerism using pictures led to changes in materialistic values, motivation for social engagement, and reported happiness scores. These results imply that minimalism as an alternative lifestyle can contribute to social wellbeing and increased happiness. Limitations and implications for future studies are discussed.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.81-94
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• 2005

With an analysis of recent, nationwide data, this study figured out the level of consumers' pro-environmental behavior and investigated tile behavioral determinants in the hight of purchase, use, and disposal of pro-environmental goods. The major results are as below: Married consumers or consumers in their 40s were more likely to purchase pro-environmental goods. Consumers with high income-for example, over 3 million won per month-were less likely to purchase such goods. Married women or 40s/50s consumers tended not to buy used goods. Males than females, non-married than married, employed than unemployed had a higher pro-environmental behavior in the use stage. Furthermore, in the disposal stage, male than female, married than non-married, young than old, and consumers with low income than high income showed more active pro-environmental behavior. The purchasing behavior of pro-environmental goods was supported by both perspectives of rational behavior and social behavior. On tile other hand, the purchasing behavior of used goods was supported only by rational behavior perspective. It is also revealed that personal value perspective, along with the above two, influences the pro-environmental behavior in the stage of use and disposal. Overall, a high level of pro-environmental behavior was detected in such consumers as rational, public rule-abiding in favor of environmental policy, and also in consumers with strong family values or those with less materialistic value.