• 대한가정학회지
• /
• 제35권6호
• /
• pp.289-315
• /
• 1997

Living culture, which is a pattern of peoples' everyday living, is influenced by the socio-economic conditions as well as ideology of the society. south and North Korean societies have been segregated during the past 50 years with different socio-those two societies share the same traditional culture. This project was developed to identify the differences in living cultures between South and North Korean societies, and to make suggestions for their successful integration. The first part of the project was concentrated on finding out the current living culture of North Korean families. References on North Korean living culture were reviewed, and North Korean movies related to family living were also analyzed. Besides, in depth interview was conducted with ten people who escaped from North Korean after 1990. The subjects with various demographic backgrounds were asked about lifestyles concerning food, clothing, housing, time management, consumption, child rearing, and family living that they experienced when they were in North Korea. The subjects were also asked to respond to the questionnaires measuring collectivism, materialism, and familism, which were developed for the study to find out the relationship between value orientation and lifestyles. This study revealed differences in many aspects of living cultures of South and North Korea, and relationships were suggested between value orientation and lifestyle. This exploratory study was intended to provided ground for more objective study with large number of subjects in the following year.

• 패션비즈니스
• /
• 제15권1호
• /
• pp.171-184
• /
• 2011

This paper is purposed to clarify that an increase of the matter of concern about men's fashion in the mid-1980s was coincided with rapid change of images for men and diversification within the context of economy, society, culture and to analyze the characteristic of each fashion and the meaning. Findings are as follows: 'New men' played a key role creating and communicating the new male image through the media, as a new masculine appeared in the middle of 1980s. Especially it was spreaded into with British as a center between the generations of young men described as a white-collar worker about the ages from 18 to 35 specifically and appeared by the cultural background in accordance with the spread of consumerism, materialism and post modern feminism and the development of men's fashion. There were 2 types of fashion styles for 'New men' image on the media in the mid-1980s. The First is 'power suit look style' which is self-conscious, including 'corporate formal suit look' and 'soft & sexy suit look'. The Second is 'extravagant body conscious style' which characterize the decolletage and androgynous, including 'tough sports look' and 'sexy skirt look'. Lastly, the 'New men' image means a man as a visible object and a man in the image world.

• 패션비즈니스
• /
• 제18권6호
• /
• pp.188-207
• /
• 2014

The purpose of this research was to examine the extent of deontological (values) and teleological evaluation (considering consequences) used in arriving at an ethical judgment concerning intention to purchase a fashion counterfeit. In addition, the effect of psychographic (attitudes toward counterfeiting, risk taking, self-image, value consciousness, public self-consciousness, and materialism) and product attributes (perceived fashion content, physical appearance, and image) on intention to purchase a counterfeit product were investigated. Two alternatives and possible consequences as well as the scenario were given to the participants. The first alternative is persuading a friend not to buy a counterfeit and the second alternative is purchasing a counterfeit product with a friend. Participants (n = 245) were undergraduate volunteers enrolled in courses at a Midwestern university. Data were analyzed using confirmatory factory analysis and structural equation modeling. The proposed structural models fit the data adequately in both alternatives, and all paths were significant. Participants followed the decision making steps outlined by Hunt and Vitell (1986) in both alternatives. Personal characteristics exerted no influence on behavioral intentions concerning counterfeits. Two product-related characteristics (i.e., physical appearance of a counterfeit and projected image of a counterfeit) had direct effects on the behavioral intentions. The conclusions of this research are helpful in improving our understanding of variables that influence consumers' purchasing counterfeit luxury products.

• 한국콘텐츠학회논문지
• /
• 제18권2호
• /
• pp.583-591
• /
• 2018

텔레비전 드라마 시청이 수용자의 비현실적이고 낭만적인 결혼관에 미치는 영향을 살펴보기 위해 본 연구는 로맨스 드라마 시청에 따라 수용자의 결혼에서 경제문제 중요성 인식, 일상 만족도, 이성 만족도, 첫눈에 반하는 태도, 결혼에 대한 환상이 어떻게 달라지는가를 살펴보았다. 설문조사 분석 결과, 로맨스 드라마를 많이 보는 경우 적게 보는 경우에 비해, 결혼에서 경제적인 문제를 덜 중요하게 생각하고 일상 만족도는 높으며 첫눈에 반하는 태도를 중요시하고 결혼에 대한 환상이 높은 것으로 나타났다. 그런데 드라마 시청 시 현실감 인식의 차이는 로맨스 드라마 시청의 이러한 결혼관 계발에 영향을 미치지 않았다. 한편, 중국 드라마를 많이 보는 경우 결혼에서 경제적인 문제를 덜 중요하게 생각하고 이성 관계에 만족도가 더 큰 경향이 있었는데 한국 드라마 시청에 따라서는 차이가 없었다. 반면, 한국 드라마를 많이 보는 경우 일상생활 만족도가 더 높았고 오히려 중국 드라마 시청에 따라서는 차이가 없었다.

• 패션비즈니스
• /
• 제18권4호
• /
• pp.97-113
• /
• 2014

This study investigates consumer's traits of market segmentation based on the apparel benefits. The subjects were 302 college students living in Yunnam, China. The mean, ANOVA, factor analysis, Duncan test, and K-means cluster analysis were used for statisticals analysis. The results of this study are as follows. The college students were classified, into six subdivisions, according to the apparel benefits by cluster analysis: indifference group, utility pursuit group, hedonic/brand pursuit group, individuality pursuit group, social recognition/fashion pursuit group, and pursuit benefits-minded group. In the factors of happiness-pursuing and life-centered of materialism, significant differences were found according to the groups of apparel benefits, and all factors of symbolic consumption and brand loyalty were found to have significant differences according to the groups of apparel benefits. The evaluation criteria of clothing were significantly different, depending on apparel benefits subdivision in criteria of aesthetic, socio-psychological, and utility. The use of information was shown to have significant differences, according to the groups of apparel benefits. The study results are highly expected to be utilized as useful sources in marketing plans for the midwest of China.

• 인지과학
• /
• 제16권4호
• /
• pp.225-242
• /
• 2005

의식 이원론자들은 의식이 전혀 없는 좀비가 상상가능하다는 것을 근거로 유물론이 거짓이라고 주장한다. 그들의 의식에 대한 상상가능성 논증은 그 동일성이 이미 확립된 물=$H_2O$의 경우와 비대칭적으로 적용된다. 그러나 나는 두 경우에 다르게 적용할 이유가 없기 때문에 상상가능성 논증은 그럴듯하지 않다고 주장한다. 첫째, 물과 $H_2O$ 사이의 형이상학적 간극은 개념적 분석에 의해서가 아니라 경험적 방법에 의해서 매워진다. 그러면 신경과학의 발달은 통증을 비롯한 의식의 형이상학적 간극을 메울 것이다. 둘째, 의식 이원론자들은 물이 아닌 $H_2O$를 상상할 수 있는 것처럼 보이는 것은 사실은 착각이고, 의식이 없는 좀비를 상상할 수 있는 것은 착각이 아니라고 말한다. 그러나 후자의 경우에도 착각이 가능하므로 두 경우가 다르게 취급되면 안 된다.

• 한국생활과학회지
• /
• 제22권1호
• /
• pp.99-116
• /
• 2013

The purpose of this research is to explore the levels of luxury-frugality consumption of the female consumers and classify their types on luxury-frugality consumption behaviors. Total of 479 on-line questionnaires were surveyed nationwide for this research in February, 2012. Statistical analysis was achieved by using t-test, one-way ANOVA, Duncan's multiple range test, ${\chi}^2$, and Ward' hierarchical cluster analysis with a total of 479 questionnaires. The research results are summarized as follows: First, the overall luxury-frugality consumption average mark of female consumers was 2.44. Second, all surveyed female consumers were classified into four types based on the means scores of two dimension luxury-frugality consumption behaviors. A total 26.51% of female consumers belonged to Type 1 (named as luxury consumption group) where females scored high points on two dimension luxury consumption behaviors. Type 2 (named as excessive consumption group) occupied 32.78% and this group scored low on the luxurious consumption but high on the overconsumption. Type 3 (named as prefer prestige group) occupied 28.39% and this group scored low on the overconsumption but high on the luxurious consumption. Type 4 (named as frugal consumption group) had 12.32% of females whose scores of two dimension luxury-frugality consumption behaviors were low.

• 복식문화연구
• /
• 제5권1호
• /
• pp.125-135
• /
• 1997

With rapid changes in social environments, the phenomena of consumption emerge as diverse forms in Korea-excessive consumption, impulsive consumption, imitative consumption, conspicuous consumption, obsessive consumption, etc. Especially, this researcher is interested in how conspicuous consumption of clothing has been reported in newspaper articles. Therefore, the present study is trying to infer reasons for the actual conditions of prevalent conspicuous consumption of clothing in Korean society since the 1980's. Articles in the newspaper from 1991 to 1996 have been studied to provide for study. The rapid industrialization of Korea since the 1960's has led to serious social competition and stratification. For this reason there has been a rise in the relative deprivation and alienation of low-income classes. Hence, they tend to consume clothing conspicuously in order to reduce their complex against wealthy classes. In addition, the improvement of income levels has led to a change in values towards consumption, and materialism. These changes in values along with mass communication are the main factors affecting conspicuous consumption of clothing. Finally, the present study concludes that the state of conspicuous consumption of clothing is based more on the socio-constructive dimension than the personal dimension. Further study of conspicuous consumption of clothing need to focus on the socio-constructive dimension. But because this study only infers the reasons for conspicuous consumption of clothing in terms of constructive dimension, our findings suggest further need for much more detailed and experimental discussion on the issue. The concrete reasons need to be explored in further research.

• 아동학회지
• /
• 제6권1호
• /
• pp.75-92
• /
• 1985

The purpose of this study was to investigate the relationship between the psychological/physical home environment, and children's moral judgement and moral behaviors. The subjects for this study were a normal group of 58 children and a delinquent group of 54 children. The normal children were selected from elementary and middle schools in Taegu city, and the delinquent children were from two juvenile prisons in the Taegu area. Children's moral judgement scores were measured by levels of moral judgement as conceptualized by Kohlberg. The major findings of this study were that: 1) There were significant differences between the normal and delinquent groups on democratic conduct, permissive attitude, degree of intimacy between parent and child, and materialism orientation. 2) There were significant differences between the normal and delinquent group on life or death of real parent, living with parents, separation, bereavement or divorce, mother's age, father's educational level, and father's occupational level. 3) There were significant differences between the normal and delinquent group on children's moral judgement scales. 4) Father's educational level was the best index for predicting psychological and physical home environment variables and differences between normal and delinquent children on level of moral judgement.

• 대한가정학회지
• /
• 제32권5호
• /
• pp.201-216
• /
• 1994

The materialism prevalent in the modern industrial society and concern for the destruction of nature have led people to long for the returning to nature and excite their nostalgia for old. These phenomena induced in modern fashion naturalism retrospectivism ethnicism and primitivism. In the following we present our findings in regard the roles and relationships of the tie dying with the modern fashion design. in regard the roles and relationships of the tie dying with the modern fashion design. The common basic themes are founded as follows; 1. Naturalism: The tie dying is from very old times and has evolved in many parts of the world producing their own natural designs and color. They bear the characteristic of nature; the pleasantness smoothness and complexity. 2. Individualism and hand made: No two items produced by the tie dying technique are identical even though they are similar by design and their individuality is to some extent determined by chance. The retrospetivism and individualism are themes relating to the modern fashion. 3. Ethnicism and primitivism: The tie dying brings up the 'ethnic and traditional' to us and their designs and colors present the new images of the ethnic and primitive influences to the modern designs. 4. Ecology recyle and grunge look: The tie dying represent the recycle of the used natural resources such as making the old cloths useful again in new forms by tie dying them. The old clothes thus restored show wrinkled untidy and somewhat loosely fit form. This image of 'grunge look' is one of the central theme of the modern fashion.