• Journal of Navigation and Port Research
• /
• v.28 no.8
• /
• pp.679-685
• /
• 2004

Logistics needs in Asia are surprisingly increasing due to rapid growth of China Therefore, each country is trying to develop ports in order to attract logistics needs. Korea, also, begins to perform active port marketing policy, centering around Busan port and Kwangyang port, in order to become a logistics hub in Northeast Asia Recently, competitiveness of Japan has decreased due to increase in the inland transport costs, so Japanese is deliberating various counter plans. While Japan is stagnant, Korea has an opportunity for activating Busan port and Kwangyang port. This study estimates logistics costs by classifying types of delivery routes of Japanese imports and exports containers; that is, by dividing the case of using main ports in Japan, or Busan port and Kwangyang port. As a result, logistics costs are greatly reduced when the containers go by way of Busan port and Kwangyang port social and logistics costs.

• The Journal of Fisheries Business Administration
• /
• v.33 no.1
• /
• pp.43-68
• /
• 2002

In the fisheries industry, the cost of oil Is the greatest factor, contributing 25% 40% of the cost of production. In order to support fisheries, the government has supplied large amounts of money for oil to the fisheries industry. However, the elimination and restriction against the subsidy of fisheries has been actively discussed throughout international organizations Including the WTO. The purpose of this thesis is to study the existing issue of subsidies on the fisheries Industry, which is currently disputed in international organizations, and predict a future policy about the oil supply that considers the most important factors on fisheries. In chapter 2, the paper begins by outlining the tendencies of discussion in relation to the subsidy on fisheries among international organizations, and categorizes them on the basis of their types. Chapter 3 defines the current conditions and characteristics of the Korean subsidy on fisheries and analyzes which portions of the subsidy on fisheries should be eliminated first when it is prohibited. In chapter 4, procedures and problems for producing tax-free oil are discussed, because tax-free oil has a higher possibility of being ruled out. Chapter 5 proposes a reasonable plan concerning oil supply policies for maintenance or enrichment of the fishing industries, post the elimination of subsidies. Conclusions were drawn in eight areas as a result of this study: 1) securing the large storage of oil, 2) extending customers of oil to include non-fishermen, 3) coordinating the segmentation of marketing area, 4) diversification of the sales goods, 5) producing oil sales experts, 6) developing original brands, 7) expanding the purchasing area to buy oil in the international market, and 8) operating funds to stabilize oil price. It would not be appropriate to wait until international organizations decide to ban the subsidy of fisheries. Corresponding plans ( such as securing the large storage of oil) tend to be large scale and long-term projects because they take a number of years, from designing the oil storage tank to selecting the proper region and initiating the construction. Therefore, it is strongly suggested that any extensive and time consuming projects including preparation for the tax-free oil should be completed in new actions before the ban by the international organizations.

• Korean Journal of Community Nutrition
• /
• v.16 no.6
• /
• pp.782-793
• /
• 2011

The purposes of this study were to classify university students by their lifestyle and to investigate the relationships between lifestyle and coffee satisfaction. The survey had been undertaken for 360 Korean and Chinese university students in Daejeon from November to December 2009. A total of 242 usable questionnaires were received with 67.2% response rate. The statistical analysis was performed by the SPSS 18.0 package program. Lifestyles of subjects, based on AIO (Activities, Interests, Opinions) method and factor analysis, were segmented into 2 groups of "outgoing activity" (n = 137) and "introverted devotion" (n = 105). "Outgoing activity" group exhibited highly health-oriented (p < 0.001) and convenience-oriented (p < 0.001) characteristics, but "introverted devotion" group showed highly goal-oriented (p < 0.01) and safety-oriented (p < 0.01) features. Comparing to "introverted devotion" group, "outgoing activity" group showed higher intake of coffee (p < 0.01) and more expense for beverage (p < 0.01). Three factors were extracted from 15 coffee quality attributes by factor analysis; "fundamentals", "supplement" and "inducement". These factors were positively correlated with coffee satisfaction according to lifestyle groups (p < 0.01). For "outgoing activity" group, 'fundamentals' was independent factor for satisfaction on coffee in coffee house (${\beta}$ = 0.268, p < 0.05) and canned or bottled coffee (${\beta}$ = 0.314, p < 0.01), and "supplement" was independent factor for satisfaction on coffee in vending machine (${\beta}$ = 0.235, p < 0.05). For "introverted devotion" group, "inducement" was independent factor for satisfaction on coffee in vending machine (${\beta}$ = 0.238, p < 0.001). These results provide an understanding for lifestyles of coffee consumers and give an insight into differentiated marketing plans for coffee industry.

• Journal of Distribution Science
• /
• v.4 no.2
• /
• pp.107-122
• /
• 2006

Modern companies are trying to find out the core value of companies' competition to survive at the suddenly changing market by finding several kinds of consumption. This is also getting more serious in the case of the department stores and their mutual relationships are seen getting more warlike. On the occasion of the department stores, the reduction of the cost and the expansion of profits are the methods of short survival, however these have some danger that depreciate the quality level of the service produced to clients. Therefore, for the department stores, the establishment of strategic plans for the service can be said that the most important strategy of superior achievements of competitions. At this point, the purpose of this study is to abstract the service quality facts for the diversified customers' needs and find for possibilities of application at the service marketing strategy through an actual analysis by examining department stores in Chongju.

• Journal of Digital Convergence
• /
• v.19 no.10
• /
• pp.241-246
• /
• 2021

Although there have been many studies on laws and systems for the proliferation of autonomous vehicles, studies on the activation of autonomous vehicles from a strategic perspective are insufficient. This study examines the issues and problem solving methods of autonomous vehicles. Based on this, plans to activate autonomous vehicles from a strategic point of view are proposed. In order to solve the issues and problems of autonomous vehicles, it is necessary to clearly establish legal and institutional standards based on the reinforcement of the safety of autonomous vehicles. In the event of a traffic accident, who is responsible for the accident and responsibility for compensation should be prioritized. Diffusion strategies are established according to the level of autonomous driving for the activation of autonomous vehicles in strategic perspective. In addition, governmental support policies should be used as triggers for initial activation, and marketing mix strategies should be implemented based on segmentation, targeting, and positioning strategies.

• International Area Studies Review
• /
• v.20 no.2
• /
• pp.235-256
• /
• 2016

The local governments have utilized overseas offices of businesses within their jurisdiction as a forward operating base to discover and expand the overseas market. In addition, overseas offices of businesses are expected to play a big role in economic, cultural, and personal exchange, and collection of information regarding overseas market trends. Recently, inviting foreign capital, promoting cities, and attracting foreign tourists are being done through them. Since foreign capital invitation has an effect on creating jobs, the population influx, increasing local government revenues, there is a high degree of competition for it among local governments. Also, while local governments have set out to actively attract foreign tourists through city promotion marketing and developing products in connection with their region, overseas offices of businesses are playing a major role in doing the job. However, due to low performance satisfaction against the budget invested, there have been criticisms that they need to improve efficiency. As a result, each local government is faced with a task to seek efficient operational plans since overseas offices of businesses in each local government are expected to play a bigger role in trade support and international exchanges.

• Journal of Korean Society of Rural Planning
• /
• v.27 no.2
• /
• pp.23-34
• /
• 2021

This study aims to understand why the sales volume and the number of visitors are different in each rural tourism village. The study considered that the management and operation of rural tourism villages is one of the major influencing factors. To prove this, the study determined what factors were related to the management and operation of villages and derived detailed items to evaluate them. In the study, the researchers conducted an in-depth interview and a literature review on the management and operation of rural tourism villages in Yangpyeong-gun. They also performed a case study on the Sumi village, one of the successfully managed and operated villages in Yangpyeong-gun, to determine the detailed items. As a result, seven factors were identified. These factors comprise operation entity, governance, shared vision, leadership, efficient role-playing, marketing efforts, and equity in profit distribution. Based on these seven factors, 85 of the evaluation items were developed. The management and operation scores of 85 items were measured and summed for each of the 21 rural tourism villages. First, 21 villages were divided into two groups by the sales figures to derive items to determine the difference in the mean value of the evaluation scores. Second, an independent sample t-test was conducted for each village at YangPyeong-gun. Third, the study divided the 21 villages into four groups using 46 evaluation items. Finally, the study's researchers clarified some challenges to solve and appropriate management and operation plans considering each type of rural tourism village.

• The Journal of the Korea Contents Association
• /
• v.22 no.2
• /
• pp.617-629
• /
• 2022

This study empirically analyzed the mediating effect of technology absorption capacity in the relationship between technological innovation of ship parts manufacturing companies on business performance. Through this, it will be possible to provide implications for improvement plans for management strategy establishment related to technology development in the future. In order to achieve the purpose of this study, R&D, marketing, production·A total of 362 people working in manufacturing and finance/accounting departments were selected as subjects for this study. As a result of this study, it was found that technological innovation and technology absorption capacity of ship parts manufacturing companies have a positive (+) effect on business performance. The conclusion based on these research results is that the potential absorption capacity and realized absorption capacity constituting technology absorption capacity are judged to be the main key factors between technological innovation and management performance, such as continuous technological capacity accumulation. From a practical point of view, the ship parts manufacturing industry needs to focus on its ability to absorb smart parts process technology.

• Journal of the Korea Society of Computer and Information
• /
• v.27 no.10
• /
• pp.235-243
• /
• 2022

This paper aims to find promising export items for market expansion of defense export items. Germany, the UK, and France were selected as export target countries to obtain unstructured forecast data on weapons system acquisition plans for the next ten years by each country. Using the TF-IDF in text mining analysis, keywords that appeared frequently in data from three countries were derived. As a result of this paper, keywords for each country's major acquisition projects drawing. However, most of the derived keywords were related to mainstay weapon systems produced by domestic defense companies in each country. To discover promising export items from text mining, we proposed that the drawn keywords are distinguished as similar weapon systems. In addition, we assort the weapon systems that the three countries will get a plan to acquire commonly. As a result of this paper, it can be seen that the current promising export item is a weapon system related to the information system. Prioritizing overseas demands using key words can set clear market entry goals. In the case of domestic companies based on needs, it is possible to establish a specific entry strategy. Relevant organizations also can provide customized marketing support.

• The Journal of Bigdata
• /
• v.7 no.1
• /
• pp.49-61
• /
• 2022

In sports, the proportion of data analysis in team management such as team strategy planning and marketing is increasing. In KBO(Korea Baseball Organization) league, in particular, plans such as recruiting players and fostering players are established to devise team strategies for the next year, such as FA and trade, at the end of a season. For these reasons, it is very important to predict players' performance for the next year. In this study, the target was limited to only the batter and tried to find out how to predict whether the performance of the next year will improve. As a standard record for rising and falling, OPS(On-Base Plus Slugging), which is easy to calculate and has a high relationship with team score, was used. In this study, 40 years of regular season data from 1982 to 2021 were used as data, and 11 machine learning classification models were used as experimental methods. Predicting the rise and fall of OPS, RBF SVM, Neural Net, Gaussian Process, and AdaBoost were more accurate than other classification models, and age did not significantly affect accuracy.