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http://dx.doi.org/10.14400/JDC.2021.19.10.241

A study of the activation from strategic perspectives based on autonomous vehicle issues and problem solving  

Jo, Jae-Wook (Department of G2 Big Data Management, KC University)
Publication Information
Journal of Digital Convergence / v.19, no.10, 2021 , pp. 241-246 More about this Journal
Abstract
Although there have been many studies on laws and systems for the proliferation of autonomous vehicles, studies on the activation of autonomous vehicles from a strategic perspective are insufficient. This study examines the issues and problem solving methods of autonomous vehicles. Based on this, plans to activate autonomous vehicles from a strategic point of view are proposed. In order to solve the issues and problems of autonomous vehicles, it is necessary to clearly establish legal and institutional standards based on the reinforcement of the safety of autonomous vehicles. In the event of a traffic accident, who is responsible for the accident and responsibility for compensation should be prioritized. Diffusion strategies are established according to the level of autonomous driving for the activation of autonomous vehicles in strategic perspective. In addition, governmental support policies should be used as triggers for initial activation, and marketing mix strategies should be implemented based on segmentation, targeting, and positioning strategies.
Keywords
Activation of autonomous vehicles; Issues and problem solving methods of autonomous vehicles; Reinforcement of the safety; Establish legal and institutional standards; Diffusion strategies;
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