• International Journal of Advanced Culture Technology
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• v.8 no.1
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• pp.13-18
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• 2020

Going shopping would be a very reasoned and well-planned activity, however, at the same time, it would not. People may go shopping just for fun and as their leisure. The motivations for going shopping and their experiences cannot be fully explained with the economic utility or the information-processing model. Thus, this study explored the hedonic aspect of the experiences of shopping as an alternative explanation to consumers' motivations of shopping and discussed retail advertising and marketing plans. An in-depth interview was conducted to obtain a better understanding about hedonic value, and it was found that hedonic value affects a consumer's shopping experience and that understanding consumers' motivations for shopping and establishing competitive advertising and marketing plans is important in drawing more consumers. Strategic implications for establishing further retail advertising and marketing plans obtained from the findings were also suggested.

• Journal of Korean Library and Information Science Society
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• v.34 no.1
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• pp.111-129
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• 2003

These days, libraries are faced with necessity f3r the systems to solve various and heterogeneous customers' needs. It is efficient through market segmentation to understand customers' needs and the use behaviors, to select the target markets, and to establish the proper marketing strategy for them. This study examines the necessity for library marketing, the importation for Internet marketing and the plans for the application, and suggests for plans of strategy for market segmentation In libraries.

• Proceedings of the Korea Society of Poultry Science Conference
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• 2001.11a
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• pp.104-106
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• 2001

Results of analyses in managemental structure suggested that the way to the success under low egg market price was to develop new products (product discrimination) based an greater portion of retail market share than today's wholesale market in addition to less cost production. Today, agricultural management faces 'days of marketing'. Marketing plans such as high quality eggs, branding and discriminated merchandising becomes important. There are two marketing plans in egg industry, new product and marketing. However, there are no clear ways to success. Marketing plans and efforts will be the main targets in business and clear differences in managerial efficiency will be seen.

• International Commerce and Information Review
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• v.7 no.4
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• pp.59-76
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• 2005

In this research, electronic commercial web-sites of artwork are analysed with ten marketing success factors such as, low price, variety of products convenience of shopping, ensure credibility DB marketing, providing information, virtual community, preoccupying the marketing, quick response, and strategic cooperation. The analysis showed that the main problem of the Korean fine art market is the lack of demand. Though the problem of the offline fine art market is not to be solved by websites, it seems that the solution should be brought through the operation of websites with long-term plans and patience.

• Culinary science and hospitality research
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• v.9 no.3
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• pp.55-72
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• 2003

This study systemized the theories of promotion menu and surveyed the clients using hotel restaurants. This study has a goal of establishing marketing plans of development of the promotion menu by observing the choice attributes of promotion menu. The followings are the results of this study. First, the distinctiveness from the previous food appeared to be very important when selecting the promotion menu. Second, one of the big problems in the hotels is that unreasonable price. Third, most of the people get information on the promotion menu from newspapers and magazines. Fourth, a thorough training of the employees is needed and a high-quality incentive policy needs to be done.

• Journal of Embryo Transfer
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• v.31 no.3
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• pp.267-272
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• 2016

Wholesale beef price is the critical factor for determining Korean native cattle, Hanwoo, farm's income in short-term. Wholesale beef price has seasonality due to high demand in Korean traditional holidays such as Korean thanksgiving day and lunar new year's day. Therefore, it is important to make reproduction and marketing plans for Korean Hanwoo farmers, in order to increase their farm income. However, there is no study available on changes in the expected farm income depending on reproduction and marketing schedules. This study analyzed the expected farm income per head depending on the monthly-based marketing schedules. The analysis was conducted based on the seasonality of wholesale beef price, reproduction efficiency, operating costs, relationship between carcass grade and slaughter age. The result shows that slaughter Hanwoo at the age of 29 months-old in August and January generating the highest expected farm income per head.

• Korean Institute of Interior Design Journal
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• v.13 no.2
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• pp.150-158
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• 2004

Customers demands seeking the variety and individualization in the rapidly changed consumption environment with these changes in the distribution market expect the environment in the shops providing the degage and abundant lives and environmental change in the environment of sale providing abundant values in the life other than simple sale of goods. More effective marketing strategies are desperately required for corresponding to these customers demands. VMD is the consolidated visual plans for the emotional communication with customers through CI which is the visual element influencing customers visual environment, SI, interior and exterior designs, presentation of goods, advertising and marketing. This is the marketing strategy providing customers with joyful shopping space and enabling customers to get the information and characteristics of goods more effectively by means of visual elements in the comfortable environment of the shop and the main factor allowing the competitiveness differentiated from the competing companies. To achieve these goals, we herewith suggest the effective VMD Strategy and alterative by applying VMD as the consolidated marketing communication to the Lady's casual shop in the Hyundai department located in Gwangju after complementing problems found In the course of studying and analyzing the VMD Cases.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.297-309
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• 2021

Many game companies are releasing various games based on mobile platforms, and they are using various marketing strategies such as using celebrities to expand their influence on the initial market. This increases the related cost, which makes the continued development of small and medium-sized game companies more difficult. Therefore, this study attempts to understand consumer values according to the type of mobile game marketing and to explore the factors that affect the switching intention of mobile games based on real users of mobile games. As a result of this study, it was found that the playfulness and economics of mobile game marketing have positive effect on the attitudes towards mobile game advertisements and attitudes towards mobile games, but the attractiveness of mobile game marketing using celebrities does not. It was found that attitudes towards mobile game advertisements and attitudes towards mobile games have an influence on the switching intention of mobile games. Through this, we intend to provide useful implications for small and medium game companies to seek effective marketing plans.

• Journal of Industrial Convergence
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• v.22 no.2
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• pp.45-54
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• 2024

This paper attempted to analyze the concept of the New Silver Generation and the New Silver Generation's perception and consumption structure of jewelry products. A survey was conducted focusing on those interested in jewelry, and through this, we sought to find a direction for future marketing plans and identify the characteristics and consumption patterns of the new silver generation and the types of jewelry they prefer. Through the survey results, we sought results on jewelry marketing plans and methods for the new silver generation, and as a result, we were able to suggest a marketing direction for the new silver generation. There is a need for research on the development of design products for the future jewelry market based on our response to the future silver industry and marketing directions to generate profits in the business area.

• International Commerce and Information Review
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• v.10 no.4
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• pp.373-393
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• 2008

The object of this thesis is to evaluate performance of Industry Complex of Rural Areas Policy and to suggest solutions to solve problems of the policy and development plans for Industry Complex of Rural Areas in Korea. The Industry Complex of Rural Areas Policy has contributed to increase of income and growth of industries in farming areas. Since business environment has been changing rapidly and competition has been getting fierce, Korean small business in rural are as need to develop new strategies to strengthen their competitiveness. Therefore, this thesis will suggest public programs to support for development of Korean small businesses in rural areas. The suggestions are as below 1) plans to form funds to provide financial aid to small business in rural areas. Specific plans to raise funds for public programs that would be executed by National Industry Complex of Rural Areas Association are included. 2) plans to improve abilities of SBCs to develop technologies 3) plans to establish marketing channels for SBCs in rural areas. 4) plans to create systems to promote restructuring in Industry Complex of Rural Area.