• 경영과정보연구
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• 제17권
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• pp.215-242
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• 2005

Although shoes industry in Korea is superior in global competition in terms of material, parts, and developmental ability, it has declined due to the lack of design in consideration of OEM production and marketing ability. Shoes industry in Korea has aimed at making inroad to North American market centered with the United States, but it has not focused on Europe market that much. However, as Europe transformed into EU, which is a large economic community, European market is being considered as a great potential for Korean shoes industry, which we can never neglect of. So far, there have been researches of marketing strategic methods to make inroad to the United States and South-East Asian markets, but there has been almost no marketing approach to European shoes market. Therefore, in this study I prepare strategic marketing plans for Korean shoes enterprises to make inroads to European markets, so that they can enter the market successfully, and this is the purpose of this study. In case that Korean shoes industry makes inroads to European market, there are important terms to examine. The strategic terms for consideration to examine are as follows. First, shoes companies such as Nike and Adidas are aware of India. Turkey, and Rumania as new footholds for production, as they have accounted continuous wage claim and labor dispute. Especially Turkey and Rumania are expected to have much competitive strength in price, as they are expected countries for joining EU. Second, we need to shift our understanding of the importance of design for European shoes market. We should pay close attention to the fact that the role of leading companies is to design. Third, Germany, England, and Italy have global-level of specialize institutions and organizations for shoes education and have been succeeded in knowledge industrialization. Fourth, we should consider that the concepts for shoes are changing from innovation in production to in products. Fifth, we should develop specialized concept centered in individualized categories. Sixth, we should open up new markets actively by connecting large shopping centers and multi-shops. Seventh, we should look for the opportunities to expand market through the utilization of BIFOS. Lastly, we should expand our support for opening up markets and participating fairs in foreign countries.

• 한국정보시스템학회:학술대회논문집
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• 한국정보시스템학회 2000년도 추계학술대회
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• pp.26-31
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• 2000

It is said that the focus of managing venture business is currently moving from technology competition to management competition. By the way, the software venture business(SVB) has some weak points in its structural composition and itematization and no professional personnel in other several sections except technology development section. In addition, such basic functions as technology and R & D, finance and accounting, marketing required to the management of business are concentrated on only one man, its representative director. Therefore, this study aims to provide the basic data useful to the establishment of governmental policy in information and communication, to the rearing of the SVB by a local government related to the software, and to the administration of SVB by investigating the actual conditions. This study attempts to examine the literature on venture business and software industry, and its management with a questionnaire about the actual conditions of managing the SVB. The questionnaire is given to 527 local enterprises belonging to the Software Industry Association and to 171 enterprises in the Software Center. This study compromises the characteristics of the SVB, the actual conditions of its technology and R & D, finance and accounting, and marketing. The characteristics of the SVB are classified into categories such as the stage of its growth(the stage of its seed and start-up, the stage of tis development and growth, the stage of its stability and maturity) and the main business(the system integration, the software development for contract, the package software development service, the software-related service). Additionally, the study attempts to analyze positively the actual condition of its management after classified by the areas of business profile, its general management, its technology development, its finance and accounting, and its marketing The result of this study is found that the SVB has a lot of troubles in part of marketing and finance & accounting activity as well as general management. The SVB realizes the importance of the technology development rather than that of management activity including marketing activity. So we expect this study can assist the SVB to establish the business guidelines for own management plans.

• 한국콘텐츠학회논문지
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• 제22권7호
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• pp.202-215
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• 2022

본 연구는 현재 소비 그룹인 MZ세대의 주요 정보 소통 및 학습과 놀이 등의 배경이 되는 게이미피케이션 기법과 이에 기반한 디지털 마케팅의 특징을 파악하고, 국내외의 게이미피케이션을 활용한 디지털 마케팅 사례들의 특징과 요소들의 비교 분석을 시도하여 효과적인 MZ세대를 겨냥한 게이미피케이션 디지털 마케팅 방안을 제시하는데 그 목적이 있다. 연구 과정의 요약은 다음과 같다. 첫째, MZ세대와 게이미피케이션의 특징과 정의를 기술하고, 개념을 명확히 하였다. 둘째, 국내외의 게이미피케이션 사례를 비교 분석하였다. 연구 결과, 눈에 보이는 요소들, 예를 들어, PBL(Point, Badge, Leaderboard)에만 초점을 맞춰 게이미피케이션의 메커니즘과 구조들의 유기적 연결에 실패하여 재미를 추구하는 MZ세대의 특성을 반영하지 못하는 게이미피케이션 디지털 마케팅을 경계해야 한다. 또한, 제공하는 보상(포인트, 배지, 리더보드 등)이 아무 가치가 없다고 느껴 보상을 얻는 재미를 잃고 이탈하는 고객들을 방지해야 한다.

• 한국항해항만학회지
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• 제38권3호
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• pp.277-289
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• 2014

Fishing village is becoming the central base of fishing industry and it plays a major role. However, there is a decrement of marine resources and some difficulties with the deterioration of fishing industry management. In order to solve these problems, there should be some developments(e.g. fishing village toursim development) on various undergoing government and the private organization programs. Nevertheless, there are not guidelines for fishing village tourism development to utilize for practical business. Therefore, it is necessary to understand the current status and guidelines regarding the development of fishing village for coastal planner. The primary purpose of this study is to investigate the characteristics of fishing village development works in Korea and Japan. The second purpose is to identifie success factors after analyzing individual success cases. Based on evidence from the literature and a dialogue with village leader, a literature review on extracting success cases for guidelines were selected according to criteria such as the degree of contribution to an increase in income of the fishing village, the degree of contribution to an increase in consumption of marine products using local natural resources, the number of tourists that visits the village. Finally we propose guidelines for future fishing village development projects. The guidelines based on the successful cases, as well as the major factors about the objectives and direction of fishing village tourism development, suggested as follows. 1)Plans for land use, 2)Development of tourist resources, 3)Plans for views, 4)Plans for resource protection, 5)Plans for operation and marketing.

• 한국컴퓨터정보학회논문지
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• 제12권3호
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• pp.235-241
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• 2007

국내농산물에 대한 원산지 확인 및 각 프로세스별 정보의 관리는 수입개방여파와 더불어 다양한 소비자계층의 다양한 기호를 충족시켜 줄 수 있는 안심하고 질 좋은 제품을 최종 소비자에게 전달하기 위한 시스템 구축에 많은 노력을 하고 있다. 이는 생산 농가에서 가공, 처리, 판매 단계에서 발생하는 많은 정보들이 원천데이터의 생성에서부터 판매단계까지의 정보가 잘 관리되고 있지 않다는 현실이 식품의 안전을 확인하는데 문제를 발생시키는바 생산이력정보시스템의 구축의 필요성을 야기하고 있다. 따라서 본 논문에서는 축산물의 생산에서 가공, 처리, 유통, 판매 과정에서 발생하는 각 프로세스별 관련 정보를 관리 처리할 수 있는 생산이력시스템(Traceability System)에 대한 국내외 사례와 일반 생산농가를 대상으로 한 시스템 구축과 도입방안에 대해 살펴보았다.

• 한국조리학회지
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• 제23권3호
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• pp.227-241
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• 2017

This study was conducted to examine the importance and satisfaction of quality attribute, popularization and tourism commercialization of Pohang local food. The purpose of this study was to provide useful information for establishing efficient marketing direction that serves the popularization and the activation of the Pohang local food. On the prospects and improvement of Pohang local foods and its use, 86.1% of subjects stated that the status quo was being maintained or only a portion of the foods was being transmitted. On the dissemination of local foods as world foods, subjects stated 'cooking methods' and 'simplified cooking methods' were required. In the IPA result of Pohang local food quality attributes, it is important to continuously keep 'health', 'nutrition', 'hygiene', 'preference (taste)', 'freshness', and 'credibility toward the ingredients', while 'service' needs to do intensive care and operation. The importance and satisfaction of attributes regarding plans for popularizing local foods and commercializing tourism differed, with importance and satisfaction on average being high, although attributes on plans for popularizing local foods and commercializing tourism was lower than the expectation of customers. Such results mean that residents have high expectations for Pohang local foods, on the other hand, the quality of local foods fails to satisfy the expectations of residents. Therefore, it is important to improve the quality of local foods overall.

• 융합경영연구
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• 제10권5호
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• pp.7-14
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• 2022

Purpose: This study discusses efficient operation plans in terms of public rental housing maintenance in terms of LH, a major supplier. Research design, data, and methodology: After reviewing problems related to the maintenance and management of public rental housing discussed in several previous studies, problems in technology setting for repair maintenance costs for public rental housing, lack of public assistance for maintenance and management of public rental housing, management of housing funds, and lack of role of local governments in the supply and repair of public rental housing were derived. Based on this, the researcher conducted using literature research methods to present relevant improvement measures based on reasonable arguments. Results: this study presented four operational plans related to (1) realization of repair costs for public rental housing, (2) a public subsidy system for covering the maintenance costs for public rental housing, (3) efficient operation of the Housing City Fund, and (4) establishment of the public rental housing. This study aims to provide a foundation for the qualitative growth of the domestic public rental housing system. Conclusions: With this study, it is expected that social interest in maintenance of public rental housing centered on LH will be amplified to improve the quality of maintenance problems of public rental housing.

• 마케팅과학연구
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• 제7권
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• pp.1-23
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• 2001

국내 유통시장의 개방에 따른 유통산업구조의 변화는 창원시의 유통산업에도 커다란 영 향을 미치고 있다. 특히 탑마트, 아람마트 등의 할인점에 이어 최근에 개장한 대형 유통매 장인 홈플러스의 입점과 12월 개점 예정인 룻데 마그넷은 기존의 일반 재래시장의 상권을 상당히 잠식하여 창원시의 재래시장은 저가판매라는 고유의 장점을 상실해 가고 있으며, 또한 전근대적인 유통활동, 영세성, 비효율적 경영, 조직화 협업화 부족, 시설의 낙후성 등 으로 경쟁력을 상실해 가고 있다. 이 같은 재래시장의 침체와 위축은 지역 영세상인의 생계문제와 창원시의 경제에까지 영향을 미칠 것이다. 이와 같은 배경에서 본 연구는 창원시 재래시장의 실태분석을 통해 문제점을 파악하는 것을 목적으로 한다. 본 연구의 방법은 문헌연구와 실태조사를 통하여 문제점을 제시하기로 한다.

• 마케팅과학연구
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• 제7권
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• pp.25-53
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• 2001

경제위기가 계속됨에 따라 지역경제의 두 축인 유통산업과 건설업이 큰 위축을 받고 있다. 재래시장의 활성화를 위한 정책방안이 수립되었지만 뚜렷한 해법보다는 오히려 재래시 장의 재건축에 중점을 두고 있는 듯하다. 재래시장은 실업을 완화하는 사회안전망이자 지역경제의 활력원이다. 시설의 현대화, 업 종의 전문화 등을 통해 대형유통업과 유사한 형태로 조성한다는 것은 어쩔 수 없는 방편이 지만 재래시장 본연의 기능을 없애는 일일 수 있다. 따라서 재래시장의 활성화 방안은 지 역별, 시장별로 특징을 살리고 지역문화와 산업은 물론 소비자성향까지도 고려하여 차별화 하는 전략이 중요하다. 본 연구는 창원지역의 재래시장(중소상가)이 안고 있는 문제점과 특성을 파악하고 향후 경쟁력을 강게 하기 위한 방안과 이를 위한 행정적 재정적 지원과 제도적 정비 방안을 강구해 보는데 있다.

• 한국조리학회지
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• 제9권1호
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• pp.1-21
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• 2003

Up to these days, hotels are assumed to compete each other. Due to the spread of high quality the hotel buffet restaurants have begun to face an intensive competition. Hotel Buffet Restaurant have become the more competitive along with fund, good price, service, quality food, and management know-how. It causes the hotel restaurants confront with management difficulties. In order to overcome the management difficulties, hotel buffet restaurants have to improve their marketing abilities and especially to improve their service quality. For this, it is necessary for hotel buffet restaurants to investigate how their service providers and receivers recognize their service quality. In this research, we examined the cognitive three types of cognitive gaps among customers, service providers, and managers both on the service quality and on the positioning of hotel buffet restaurants. Their cognitive gaps proved negatively correlated with hotel's performance. This research suggests the fellowing findings. Firstly, the competitiveness of hotel buffet restaurant depends on the accurate communication and consensus among managers, service providers, and customers. Secondly, using the information about cognitive gaps recognized, each hotel buffet restaurant should develop concrete marketing plans and strategies with a careful consideration about its current competitive position and management condition.