• 제목/요약/키워드: marketing education

검색결과 830건 처리시간 0.034초

인공강우시스템을 활용한 의복의 방수성능 평가 (Garments Waterproofness Test Using Rain Tower System)

  • 차희철;박준호;임지영;심현섭
    • 한국의류산업학회지
    • /
    • 제17권6호
    • /
    • pp.1013-1019
    • /
    • 2015
  • As the interest in leisure and health increases, the domestic outdoor wear industry becomes bigger. The waterproofness of fabrics does not ensure the waterproofness of garments because of the stitch holes during the sewing process even with the seam sealing tapes. Thus the water leakage often becomes a problem during the end use. Still companies use fabrics waterproofness data for garments marketing because they are simple to run the test, less expensive than the whole garment testing, and easy to achieve the quality control. In this study the rain tower system for evaluating the waterproofness of garments has been developed and the waterproofness of the selected waterproof and breathable garments in the market were tested. The rain tower was consisted of rain tower room, rainfall forming system and measurement system. Two different levels of rainfall can be simulated with this system(100l/m2/hr and 450l/m2/hr). Jackets in the market have been tested at two different rainfall conditions. The temperature and humidity data inside jackets didn't provide much information on the waterproofness at severe rainfall condition(450l/m2/hr, 1 hour). However, water leakage was detected on the cotton undershirt inside jacket. 5 out of 8 jackets passed the normal rainfall condition(100l/m2/hr, 30 minutes). The newly developed rain tower system was able to evaluate the waterproofness of the jacket seams. It is recommended the further study on the detailed test conditions for the end use of the waterproof and breathable garments.

캔 아트 문화사업화 성공요인 도출 및 블루오션 전략 (Derivation of Key Success Factors for Can Art Culture Commercialization and Blue Ocean Strategy)

  • 이중만;차현주
    • 한국콘텐츠학회논문지
    • /
    • 제13권2호
    • /
    • pp.127-136
    • /
    • 2013
  • 본 연구의 목적은 캔 아트 문화 사업화를 위해 필요한 성공요인을 계층분석 연구방법론을 활용하여 도출하고, 캔 아트 문화사업화의 블루오션 전략을 제시 하였다. 연구결과는 다음과 같다. 첫째, 가장 중요하다고 판단된 캔 아트의 문화사업화 성공요인은 Eco 상품화(0.227), 문화적 가치(0.223), 유통(0.217), 체험학습(0.202) 순으로 나타났다. 둘째, 캔 아트 산업이 성공하기 위해 중요한 세부 중요 요인은 Eco디자인(0.118), 재활용 인식개선(0.118), 교육적 가치 증대(0.117), Viral 마케팅(0.113), 정기적인 체험학습(0.105) 순으로 고려되었다. 그리고 본 연구시사점은 캔 아트를 블루오션으로서 창조해야 할 전략은 환경 공예교육으로 심화 시키고, Eco 상품화에 주력하는 것으로 제시하고 있다.

고소득층 여성의 의복구매행동특성에 관한 연구 (A Study on the Specific Character of the High Income Woman-brackets Manner in Purchasing the Clothes)

  • 장성옥;이은경
    • 복식
    • /
    • 제51권1호
    • /
    • pp.119-128
    • /
    • 2001
  • This study gives information for the enterprise to map out a positive marketing strategy and facilitate a new product development by researching and analyzing the specific character of the high income woman-brackets. In order to do that, based upon the materials of the National Statistical office, I made a selection of the high income brackets, subdividing their scholastic ability into four serfs. The subject of the study was the women from twenties to sixties among customers of a high class dress shop in Taejeon. I made up 600 questionnaires for them. using 441 of these for the statistical analysis and making available the correlation analysis, the primary factor analysis, and $X^2$-test. This study is classified into the type of women customers purchasing clothes who are the high-income brackets. Intended to study a special quality of purchasing according to income. 1. The purchasing manner of the high-income brackets customers is exposed the luxurious vain purchasing manner, the rational reasonable manner, and idiosyncrasy individual manner in order 1) The consumer of the high-income brackets in general prefer to a high class clothes. In the contrast, low-income brackets prefer to rational reasonable consumption in spending money on clothes. 2) The favorite consumption manner of the high income brackets is the luxurious vain purchasing manner. This consumption values the more symbolic means the things show than owing the goods. 2. The higher standard of education and younger tends to be high in the luxurious, vain purchasing. 3. The unreasonable purchasing show an high irrelation at the impulse buying arid self-satisfaction. 4. Self-satisfaction shows the highest interrelation than any other variations in the concern of clothes. 5. The symbolic images which exerts an influence upon purchasing manner are the notable elements of constituting as growing older. 6. The high standard of education prefers to the rational resonable purchasing, but on the other hand shows a high rate at the unreasonable individual purchasing manner.

  • PDF

초.중.고등학교 보건교사의 보건수업 수행에 대한 교사효능감 관련요인 (Factors related to Teachers' Self-efficacy in Korean Health Teachers)

  • 김영숙;하영미;박현주;정혜선;권은하
    • 한국학교보건학회지
    • /
    • 제25권1호
    • /
    • pp.59-67
    • /
    • 2012
  • Purpose: There is little known about teachers' self-efficacy in health teachers even though over 75% of Korean health teachers have offered school health education. The purpose of this study was to examine factors related to teachers' self-efficacy in Korean health teachers. Methods: Data were collected from school nurses from 474 schools such as 236 elementary schools, 140 middle schools and 98 high schools in Seoul with the stratified random sampling method. The associations among school characteristics, health teachers' characteristics, and teachers' self-efficacy were examined by ANOVA (Anlaysis of variable). To identify the possible predictors of teachers' self-efficacy, ANCOVA (Analysis of covariance) was performed. Results: Two factors, school stage (elementary, middle or high schools) and types of school (public or private school), were significantly related to teachers' self-efficacy. Teachers' self-efficacy of health teachers in elementary schools was significantly higher than that in middle and high schools. Health teachers in private school had significantly higher teaching self-efficacy than ones in public school. Conclusion: Given the fact that health teachers in elementary and private school had higher teachers' self-efficacy, an intervention to strengthen teachers' self-efficacy of health teachers in middle and high schools as well as ones in public school is required to help children and adolescents learn good health behaviors.

  • PDF

대학입학유형이 대학생활적응과 학업성취도에 미치는 영향 - 일개 대학 간호학과 학생을 대상으로 (A Study on the Relationship Between College Adaptation, Academic Achievement, and Admission Type in One Nursing School)

  • 한미현;배상목
    • 한국간호교육학회지
    • /
    • 제21권1호
    • /
    • pp.46-53
    • /
    • 2015
  • Purpose: This study was performed to identify the effect of admission type on college adaptation and academic achievement in one nursing school in order to refine the entrance selection system. Methods: Subjects were 405 nursing students (female : male = 385 : 20, first grade = 155, second grade = 138, third grade = 112). They were given the Student Adaptation to College Questionnaire (SACQ) purchased from Western Psychological Service. SACQ is composed of 67 questions and subdivided into 4 subcategories: academic adjustment, social adjustment, personal-emotional adjustment, and attachment. Student college adaptation scores and academic achievements were analyzed with reference to the entrance selection system (rolling admission vs. regular admission) by SPSS 22.0. The rolling admission system recruited students based on high school records only while the regular admission system was based on both high school records and the College Scholastic Ability Test (CSAT). Results: Total College adaptation score, personal-emotional adjustment score, and academic achievement were higher in regular-admission students than in those admitted through rolling admission. Academic achievement for first-grade students was higher in regular-admission students than for those admitted through rolling admission, But the difference in academic achievement became null as students were promoted to the second and third grades. Conclusion: Students recruited using both high school records and the CSAT showed better college adaptation and higher academic achievement.

녹색건강산업의 인력양성 발전방안에 관한 연구 (A Study on the Strategy to Develop Human Resources in the Green Health Industry)

  • 한진영;최은미;지계웅
    • 디지털융복합연구
    • /
    • 제10권4호
    • /
    • pp.297-308
    • /
    • 2012
  • 본 연구는 녹색건강사업 인재양성센터에서 추후 의료 관광업계 종사자가 될 인재교육을 받고 있는 학생그룹(106명)과 녹색건강산업 시장의 수요예측을 위해서 강원도 의료기관 및 관광관련업체에 종사하는 그룹(84명)을 대상으로 하여 2010.11.5 -11. 19까지 설문조사 및 심층인터뷰를 실시하였다. 녹색건강산업이라는 새로운 산업에 대한 생소한 용어에 대해서도 인지도가 낮으므로 지자체의 특성에 따른 의료관광산업에 대한 용어의 정의 및 핵심사업의 구체적인 정보를 공유할 수 있는 시스템 구축이 필요하다. 따라서 녹색건강산업 핵심인력을 1단계로 대학 중심으로 양성할 필요성이 있고, 2단계로, 기존 전문인력 대상으로 의료관광 특화인력을 재교육하여 양성할 수 있도록 정책적 지원도 활성화 되어야 한다.

친환경임산물 소비에 영향을 미치는 요인 분석 (Analysis of Factors Influencing Consumption of Environment-Friendly Forest Products)

  • 정병헌;장주연
    • 한국산림과학회지
    • /
    • 제108권4호
    • /
    • pp.628-638
    • /
    • 2019
  • 본 연구는 친환경임산물 소비자의 구매 특성을 분석하고 소비확대에 영향을 미치는 요인을 분석하였다. 이를 위해 20세 이상의 친환경임산물 소비자 400명을 대상으로 설문조사를 실시하였다. 소비자의 연령, 소득, 성별, 교육수준, 거주지역, 가격만족도, 자녀유무, 친환경임산물에 대한 신뢰도 등으로 로지스틱 회귀분석을 실시하였다. 분석결과, 남자에 비해 여자일수록 미혼보다는 기혼인 경우가 친환경 임산물에 대한 지속적 소비의향이 높았다. 그리고 학력이 높고 자녀가 있는 가정과 60대 가정에서 친환경임산물의 지속적인 소비의향이 높았다. 친환경임산물의 소비확대를 위해서는 60대 주부와 자녀가 있고 학력이 높은 집단을 대상으로 마케팅을 실시하는 것이 필요하다.

전업주부들의 두피모발 관리에 대한 인식 및 태도 (Perceptions and Attitudes of Housewives on Scalp and Hair Management)

  • 김명우;김성남
    • 한국의류산업학회지
    • /
    • 제9권3호
    • /
    • pp.336-340
    • /
    • 2007
  • In this study, "housewives" are defined as married women who take care of housework mostly and do not work outside of home. Changing family types and higher education level of housewives enable them to be more interested in heath, beauty, and appearance. Increased interest and more frequent visits to hair salons cause scalp damage as well as hair damage, which results in hair loss. Moreover, some women suffers from scalp and hair damage due to childbirth, but many of them are not aware of it. Therefore, this study tries to find out the following; housewives' perceptions on hair and scalp management, and how such perceptions are formed. In addition, this study will present the direction for beauty marketing taking into account the characteristics of housewives and provide data necessary for them to keep their hair and scalp healthy. For these purposes, a survey was carried out after modifying the questionnaire through a presurvey. The survey tried to find 1) perceptions on hair and scalp management according to demographic characteristics, and attitude toward hair and scalp management according to demographic characteristics. Data were analyzed using frequency analysis, cross tabulation, t-test, factor analysis, and Analysis of Variance. The results were as follows, most recognize the importance of hair and scalp management but do not receive management because of the high cost, most of them receive information about hair and scalp management from people around them, and the higher the education level and health status, the more active the attitude toward hair and scalp management. These differences were all statistically significant.

The Theory of Change in Nursing Practice

  • Gas, Du
    • 대한간호학회지
    • /
    • 제9권2호
    • /
    • pp.1-6
    • /
    • 1979
  • The topic I have chosen for presentation to you today is entitled, the theory of change in nursing practice or to put it into simpler words. How do new ideas in nursing get started - Where do they come from\ulcorner - How are these ideas spread through the social system of nurses\ulcorner - What makes some Directors of Nursing more ready to accept change than others\ulcorner What factors in-fluence than to introduce change\ulcorner The process of change has been the subject of considerable research in such diverse disciplines and fields as anthropology and rural sociology, marketing and, also, education, for many years. The studies are called“diffusion”studies, or sometimes“adoption”studies, or“adoption of innovation”studies. They deal specifically with the transmission of innovations to members of a social system, and are considered a subset of research in the general field of communication, Although a number of studies have been undertaken in medicine, and, in the past decade, numerous ones in education, there have been few studies on the process of change in nursing. Yet, nursing has undergone tremendous changes in the past 10 years - the nursing process has been introduced, there is the expanded role of the nurse which is rapidly becoming a regular mode of practice - and many, many more changes, We seem to be always running to try. to keep up with changes that have already taken place. Yet little is known about known about the process of change itself - how practitioners learn about new ideas and techniques, or about the factors which influence nurses to accept some changes and reject others. The purpose of the study I am about. to describe was to analyze the process of change as it functioned in regard to nursing innovations in a selected segment of Canadian hospitals, and to relate the analysis to general research and theory about information transmission and the acceptance of change. Three aspects of the process were investigated : 1. The flow of information about changes in nursing practice through a network of hospitals. 2. Factors influencing the adoption of changes in nursing practice. 3. Factors influencing delay in the adoption process, the rejection of changes, or their discontinuance following adoption.

  • PDF

바리스타 교육기관의 교과과정에 관한 탐색적 연구 - 델파이 기법의 적용 - (An Exploratory Study on the Curriculums of Barista Training Institutions -Application of Delphi Method-)

  • 구지은;전병길
    • 한국조리학회지
    • /
    • 제17권5호
    • /
    • pp.15-29
    • /
    • 2011
  • 본 연구에서는 바리스타 교육에 대한 국내의 바리스타 전문가의 의견을 수렴하고 바리스타 교육기관에서 이루어지고 있는 교육프로그램과 비교분석함으로써 현 바리스타 교과과정의 문제점 및 개선방향을 모색하였다. 교과과정의 문제점과 개선점을 파악하기 위해서 현재 바리스타 교육을 하고 있는 15명의 전문가를 대상으로 델파이 기법을 이용하여 이들의 의견을 도출하였다. 전문가의견을 종합하면 바리스타의 교육기관의 교과과목을 구성하는데 있어 실무 중심의 커피교육이 중점적으로 이루어져야 하며, 실질적으로 취업에 필요한 카페운영기법 및 마케팅 등의 교육을 필요로 하는 것으로 나타났다. 또한 전문가들은 고객과의 접점에서 근무를 하는 특성상 서비스 과목을 강화하고, 매출의 많은 비중을 차지하는 제과제빵에 대한 교육도 필요한 것으로 제안하였다. 그러나 현재의 바리스타를 교육하고 있는 교육기관의 교과목을 살펴보면 이러한 교육은 매우 취약한 것으로 나타나 전문가들이 제안한 교과목들에 대한 보완이 필요한 것으로 보인다.

  • PDF