• Title/Summary/Keyword: marketability

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An Empirical Study on the relevance of Web Traffic for Valuation of Internet Companies (인터넷 기업의 웹 트래픽 정보와 기업가치의 상관관계에 관한 실증연구)

  • Yi, Sung-Wook;Hwang, Seung-June
    • Journal of Intelligence and Information Systems
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    • v.15 no.4
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    • pp.79-98
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    • 2009
  • Web traffic is becoming an important indicator to make inferences about internet companies' future prospects so that traditional firm valuation methods need to be modified to integrate the ideas of web traffic information as a major asset of internet companies. It is because web traffic is a measure of attracting visitors to firm's web site and is the basis for internet companies' marketing expenditure and customer acquisition and retention. Also the web traffic represents the internet companies' technological advances and marketability. The major purpose of this study is to show the relevance of web traffic for valuation of internet companies. For this, we test hypothesis with the firm's web traffic and financial data using the analysis model of Hand(2000a) derived from the log-linear model introduced by Ye and Finn(1999). Test results show that the web traffic, more specifically the number of unique visitors, visits, and page views are all positively related to the firm's value. This implies that the web traffic information should be considered as one of the important non-financial indicator for the internet firm valuation.

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Effect on Fruit Quality of 2-Year Compost Application in a Conventionally Managed Pear Orchard (관행재배구의 유기질 비료의 시용이 배 과실 품질에 미치는 영향)

  • Lee, Jae-An;Kim, Wol-Soo;Choi, Hyun-Sug
    • Food Science and Preservation
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    • v.16 no.3
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    • pp.317-320
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    • 2009
  • 'Niitaka' (Pyrus pyriforia) has been the major cultivar of the Asian pear since the 1970s, and yielded about 70% of pear production in South Korea in 2002. When Chuseok (Korean Thanksgiving Day) is earlier than the fruit maturation period, farmers seek to advance the harvesting date to keep pace with the increase in consumer demand caused by the holiday. However, unripened fruit is of suboptimal marketable value because the flesh has a low soluble solid content, the fruit color is not attractive, and stone volume is high. Compost treatment can enhance soil microbial activity and affect soil chemistry, which may accelerate fruit maturation and allow an earlier harvesting date. Therefore, we examined the effect of 2 years of compost application on the fruit quality of Asian pear trees grown under conventional management conditions. The Hunter "L" and "a" values were higher in compost-treated fruit, which also showed greater sweetness and lower acidity than did conventional fruit. The stone volume was reduced and fruit calcium concentration was increased by compost treatment. Therefore, compost treatment may advance fruit harvesting owing to the increased marketability afforded by attractive skin color, sweetness, and reduced stone volume.

Growth and Shape of Soybean Sprouts as Affected by Culture Method and Their Pressing (관수방법별 압착정도에 따른 콩나물의 생장과 형태 변화)

  • Jeon, Seung-Ho;Lee, Chang-Woo;Kim, Hong-Young;Jeon, Byong-Sam;Kang, Jin-Ho
    • Korean Journal of Plant Resources
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    • v.20 no.2
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    • pp.145-149
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    • 2007
  • Shape of soybean sprouts affects their marketability. This study was carried out to understand the effects of pressure in both overspraying and underwatering cultivation methods on growth and morphological characteristics of soybean sprouts. Pressing treatments were done by continuous pressing by laying a plastic culture box over another with growing the sprouts, their alteration every day, or no pressing in overspraying method, and by continuous pressing, pressing after the 4th day cultivation with 30 kg steel case, or no pressing in underwatering method. The soybean (cv. Junjery) seeds were soaked in 2 ppm BA solution for 5 hours and then aerated for 3 hours immediately before 6 day culture. Lateral roots, hypocotyl and root lengths, hypocotyl diameters, fresh and dry weights were measured. Lateral roots per sprout were decreased with stronger pressing regardless of watering methods. In overspraying method, continuous pressing treatment resulted in shortest hypocotyl, but no and ones did the longest root. In underwatering method, however, no pressing one showed the longest hypocotyl but continuous pressing did the shortest hypocotyl. Regardless of watering methods, middle part of hypocotyl was more thickened with stronger pressing although hook diameters of the 3 treatments were not affected. In overspraying method. total fresh weight per sprout was the least in no pressing but the greatest in continuous pressing. In underwatering method, however, there was no significant difference between the treatments.

Research for Cup Design Process Development Using Emotional Features Focusing on the Korean Traditional Alchol Yakju's Design (감성특성을 반영한 술잔 디자인 개발 프로세스 연구 -한국 전통주 약주잔 디자인 도출을 중심으로-)

  • Choi, Won-Ho;Kim, Kwang-Shin;Choi, Byong-Keon;Hwang, Seung-Wook;Kim, Woo-Ri;Lee, Seok-Jin;Ahn, Jung-Hyun;Sin, Jong-Hwan
    • The Journal of the Korea Contents Association
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    • v.14 no.3
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    • pp.151-165
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    • 2014
  • Korean traditional alcohol's growth gets declined after Makgeolli's boom and it's time to enter the takeoff stage using cup based on the characteristics of each alcohols in order to their globalization and quality improvement. For now, there are 3 features of Korean traditional alcohol's cup design development; subdivision, quality improvement, systematization. However, there's no product design case that reflect the characteristics of the alcohol from the planning phase. Therefore, it needs to establish process technology for storytelling and emotion based cup design. This research aims to extract the specification for cup design and to find out the visualization element of cup's shape and material by studying 5 senses and traditional alcohol's objective informations. Through the study, the elements that can maximize the specific traditional alcohol's marketability: cup's label, pattern, decorative element based on the storytelling like history and tale were found. As a result, those result can give a new export strategy by developing competitive design that has emotional element and storytelling from the traditional alcohol's characteristics in a situation of stagnant export of the small sized home-brewed liquor business.

Seasonal occurrence and damage by thrips on open red pepper in Jeonbuk Province (전북지역 노지 고추에서의 총채벌레 발생과 피해)

  • Moon Hyung-Cheol;Cho In-Kwon;Im Ju-Rock;Goh Bok-Rae;Kim Dae-Hyang;Hwang Chang-Yeon
    • Korean journal of applied entomology
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    • v.45 no.1 s.142
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    • pp.9-13
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    • 2006
  • Seasonal occurrence of thrips and its damage on fruits were studied at in open field red pepper in Jeonbuk Province. The kind of thrips were Franklinella occidentalis and F. intonsa. The ratio of F. occidentalis was about 30% in periods of survey. Density of thrips increased in late May and showed peak occurrence in early to middle July. The peak occurrence of thrips was appeared at 4 pentad June, 2 pentad July, 3 pentad August, and 4 pentad September. The part of fruit damaged by thrips became discolored and roughed. When turned red, the colors of damaged parts changed from dark brown to yellowish brown. As a result, damage fruits by thrips decreased marketability. The percent of damaged fruits was highest in Imsil at 20.8% in early August. Density of thrips on flowers was highest in middle July.

An Empirical Study on Pheasant Farm Business Strategies and Marketability of Pheasant Foods (꿩고기 및 그 가공품(加工品)에 대한 시장성(市場性) 및 경영전략(經營戰略))

  • Oh, Hong Rock;Park, Chong Soo
    • Korean Journal of Agricultural Science
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    • v.18 no.2
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    • pp.127-139
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    • 1991
  • 1. The purpose of this study was to recommend ways of more efficient pheasant farm business management and promoting the demand of pheasant foods by reviewing the current pheasant farm business management and the general pattern of consumption of pheasant foods. The study was conducted on the basis of the field survey covering 83 pheasant feeders and 283 consumers. 2. Majority of pheasant feeders, 86.8%(n=72), utilized broiler feed for pheasant rearing because of high price of exclusive pheasant feed. 3. In case of producing 1,000 heads of 5 month-old pheasant, the primary production cost per head was roughly calculated at about 5,530 Won. And 40.3% of primary production cost was consisted of feed cost and 12.9% was depreciation cost for facillities including artificial incubator equipments. 4. 81.1%(n=51) of whole surveyed feeders disposed of 1-4 week-old birds directly to the new feeders and 6%(n=6) sold them to the middlemen who were almost pioneering pheasant feeders. 5. 48.9%(n=138) of the surveyed consumer respondents have taken the pheasant foods once and several times, and the others never once. And 50.6%(n=69) of the respondents who had taken the pheasant foods were satisfied with the tastes. 6. The surveyed consumers were asked whether they knew the nutritional value of pheasant foods and 47.3(n=136) recognized it positively and 37.5%(n=106) negatively. 7. To increase the pheasant farm income and promote the demand of pheasant foods. followings are recommended. - Production cost should be reduced by cooperative utilization of facilities and equipments at farm level, and exclusive pheasant feed of good quility should be developed and supplied to the feeders at a low price. - Pheasant marketing and pricing system should be improved to prevent consumers from price disorder of retail shop including pheasant food reataurants and to popularize the pheasant foods. - Various type of menu of pheasant foods should be developed not only to satisfy consumers in tastes but also to solve the seasonality of pheasant supply. But it is preferable that this action is led by pheasant feeders and their cooperative organization, espectially through vertical intergration system owned by pheasant feeders. - Generic, pioneering advertisement and promotion should be carried out to promote primary demend of pheasant foods. It would be preferable that these primary demend advertising and promoting activities shuld be sponsored by pheasant feeders and government together. And their activities should be supported by institutional regulation.

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Current Status and Future Directions on the Management of the Korean Standards (KS): Woods, Pulp and Papers (목재 및 펄프·제지 분야 한국산업표준(KS)의 운영현황과 방향)

  • Shin, Hyun-Kyeong;Choi, Yong-Seok;Kim, Keon-Ho;Eom, Chang-Deuk;Park, Joo-Saeng;Shim, Kug-Bo
    • Journal of Korean Society of Forest Science
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    • v.107 no.2
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    • pp.205-217
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    • 2018
  • This study aims to review the standard operation status on wood, pulp and paper industry in Korea according to the industry standardization law which has been revised for strengthening expertise of relevant department and to propose a management strategy of Korean Standards (KS) in figure. Korea Forest Service (KFS) is the responsible department of managing KS on the wood, pulp and paper industry from 2015, and currently opertates three expert committees (wood and wooden construction, wood-based materials, pulp and paper) and wood and paper industry council to review 426 standards. To support an improvement of technical competency and securement of marketability of Korean wood industry, it is about time to review the standards and to develop practical standards since it is managed by specialized department. For this purpose, it is necessary to establish a systematic approach on the management of KS, based on thorough analysis of current KS. To remove possible technical barrier on trade due to the differences of standards between countries, the conformity with international standards is necessary. Also, for sustainability of standard management system, training specialists and building their capability is essential.

Studies on Management of Effective Temperature and Humidity in Greenhouse at Summer Season (하절기 효율적인 하우스 온도 습도 관리에 관한 연구)

  • 우영회;남윤일;송천호;김형준;김동억
    • Journal of Bio-Environment Control
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    • v.3 no.1
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    • pp.58-65
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    • 1994
  • It is necessary to effective temperature and humidity management for normal growth of crops in protected cultivation during the summer season. Because the highest temperature of vinyl house inhibit normal growth of crop and decrease of crop production or marketability in summer season. Finally, the vinyl house was impossible some crop cultivation in summer season. This study was conducted to investigate effective and economic method for temperature drop in protected cultivation during the summer season. 1. In medium size vinyl house(5$\times$13$\times$3m), the effect of temperature drop appeared the highest in treatment of shading with aluminium thermal curtain+fog system+ventilation with fan. The effect of temperature drop was about 1$0^{\circ}C$ lower than outer air temperature and about 4$^{\circ}C$ lower than outer soil temperature. 2. The effect of temperature drop according to shading with aluminium thermal curtain+fog system+ventilation with fan during the highest temperature of summer season Jul., 20 to Aug., 21 was appeared about 8$^{\circ}C$ lower than outdoor above ground(1.2m) and about 7$^{\circ}C$ lower than outdoor surface ground. 3. The changes of solar radiation during a day according to shading with aluminium thermal curtain+ventilation with fan and shading with black curtain+ventilation with fan treatments was appeared respectively about 29.3%, 32.5% of outdoor solar radiation a fine day and respectively about 27.4%, 31.8% of outdoor solar radiation a cloudy day.

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Effect of Precooling and Storage Temperatures on the Post-harvest Management of the Fruits in 'Maehyang' and 'Soogyeong' Strawberries for Export (수출딸기 '매향'과 '수경'의 수확후 예냉 및 저장온도의 효과)

  • Park, Ji-Eun;Hwang, Seung-Jae
    • Journal of Bio-Environment Control
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    • v.19 no.4
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    • pp.366-371
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    • 2010
  • A study was conducted to examine the effect of precooling (2, 4, or $8^{\circ}C$) and storage (4, 8, or $10^{\circ}C$) temperatures on the storage life of 'Maehyang' and 'Soogyeong' strawberries for export. Fruits at a 70% ripe stage were harvested from a commercial greenhouse in Jinju on March 16, 2010. Fruits were precooled by a forced draft cooling for 3 hours, transported for about 30 minutes to a lab., and then stored. For precooling, small precoolers set in the farm were used. During storage, fruits were examined for their changes in weight, hardness, color (hunter value), soluble solid content, incidence of gray mold (Botrytis cinerea), and marketability at a two days interval from March 16 to March 30. In both cultivars, hardness, sugar content, and hunter value were higher in 'Soogyeong' than 'Maehyang'. The greatest hardness and soluble solid content were obtained after storage at $4^{\circ}C$ in both cultivars. As the ripening stage progressed, hardness and soluble solid content decreased. Also, fresh weight decreased during storage at all temperatures. Gray mold was the greatest at $10^{\circ}C$ storage temperature. The results indicate that effectiveness for keeping the freshness was best achieved by precooling at $2^{\circ}C$ and storage at $4^{\circ}C$ in both cultivars.

Selection of Proper Medium and Amount of Applied Fertilizer for Exportable Cymbidium Young Plants Grown in Korea (수출용 심비디움 묘 생산에 적합한 배지 선발 및 시비량 구명)

  • Shim, Myung-Syun;Kim, Mi-Seon
    • Journal of Bio-Environment Control
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    • v.19 no.4
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    • pp.217-222
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    • 2010
  • Bark is a general medium for potted Cymbidium in Korea, but it is difficult to shake off or eliminate the medium from the roots before exporting the potted plants. This working process can injure the roots and then deteriorate plant marketability. This study was carried out to select the optimum medium easier to eliminate from the roots instead of bark and the optimum amount of applied fertilizer to improve the plant growth. Cymbidium young plants 'Honey Hot' and 'Desert Look' were planted in pots with bark, cocochip, and peatmoss. The plants were treated with 2, 4, and 6 g of slow release fertilizer. The plant growth characteristics were investigated in the first and second years during production period of three years. The medium characteristics and mineral nutrient content of the leaves were also examined in the second year. In the first year, the plant growth of 'Desert Look' was improved in all peatmoss treatments more than bark. 'Honey Hot' showed the highest plant growth values in the bark treatment. In the second year, the plant growth of the two cultivars was improved in peatmoss. Cocochip treatments showed the lower plant growth values than bark and peatmoss in the first and second year. There was no significant difference among fertilizer amounts in all the media. The higher CEC values of peatmoss medium resulted to higher capacity to hold more nutrients than bark, and the nutrient retention of the peatmoss improved the plant growth. The higher K and Ca contents in the leaves would contribute to improve the plant growth. Consequently, it would be possible to use peatmoss instead of bark for Cymbidium young plants, but there must be always attention to appropriately water the medium and manage the moisture.