• 유통과학연구
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• 제14권11호
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• pp.91-102
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• 2016

Purpose - The objectives of this study are as follows. First, it aims to suggest an analysis model that has integrated the relationship between the two factors and export performance and conduct an empirical analysis of the factors. Second, the study seeks to analyze the mediating effect by setting direct channel governance as a specific activity to connect market orientation, a cultural asset, to export performance. Third, through these analyses, the study intends to apply the relationship between market orientation and direct channel governance that the existing studies have failed to observe comprehensively on SMEs in Korea. Based on these analyses, the study expects to expand the discussion of previous researches by analyzing the mediating effect of direct channel governance. Research design, data, and methodology - This study developed a model that has integrated market orientation, direct channel governance, and export performance. It established 7 hypotheses including the mediating effect of direct channel governance. Market orientation was consisted of customer orientation and competitor orientation, and 4 latent variables were measured by 18 questions. LISREL, an analysis tool of structural equation model, was used for hypothesis test and there were 183 sample for analysis. Results - The analysis results showed that customer orientation has a positive influence on direct channel governance, but competitor orientation did not have a statistically significant effect. On the contrary, export performance showed an opposite result. That is, customer orientation did not have any influence but competitor orientation had a significant influence on export performance. It was also confirmed that there was a significant influence in the relationship between channel governance and export performance. According to the analysis of mediating effect, direct channel governance had a full mediating effect between customer orientation and export performance. Conclusions - The study results demonstrated that it is important to build a direct channel governance on the export SMEs in Korea, especially since the direct channel governance complements the influence of customer orientation that does not directly influence export performance among market orientation activities. This implies that Korean export SMEs must strive to build an effective direct channel governance.

• 기술혁신연구
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• 제14권1호
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• pp.101-118
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• 2006

The relationship between R&D Polices(R&D subsidy, tax incentives) and firm R&D expenditures is analyzed through firm's profit maximization function. As a result, the relationship between R&D policies and fmn R&D expenditures is determined by the relationship between firm R&D expenditures and market price. In case of major innovation which cause the fall of market price, the elasticity R&D subsidy and firm R&D expenditures is negative(substitution). In case of minor innovation which cause the rise of market price, the elasticity R&D subsidy and firm R&D expenditures is positive(complement). Tax incentives is bring about the increase of firm R&D expenditures. R&D subsidy and tax incentives are substitutively influenced at firm R&D expenditures.

• Asia Marketing Journal
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• 제24권4호
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• pp.178-189
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• 2023

As the necessity of customer relationship management (CRM) increases, measuring the performance of CRM have been actively discussed. Customer equity (CE) is regarded as an appropriate indicator for evaluating the outcomes of marketing activities. There are three drivers of CE: brand, value, and relationship equity. This study aims to investigate the impact of three drivers on customer satisfaction. Market competition is an environmental factor that affects the effectiveness of CRM. This study divides target firms into leaders and followers. This study found that the differential impact of CE drivers on customer satisfaction depends on the firm's status (leader or follower). Specifically, the brand equity driver significantly impacts the leader firm. However, the impacts of value and relationship equity drivers are bigger for follower firms. The above results suggest that firms need to build CRM strategies that consider the competitive situation of the market and their position.

• 지식경영연구
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• 제21권4호
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• pp.109-127
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• 2020

본 연구는 정보탐색이 신제품개발 과정과 성과에 미치는 영향을 검증하기 위해 5개 기업의 82개 신제품개발과제에 대한 실증조사를 진행하였다. 정보탐색은 일반정보, 내부정보와 외부정보에 대한 탐색으로 구분하였고, 신제품개발과제의 성과는 기술성과와 시장성과로 구분하였다. 본 연구의 실증결과는 다음과 같다. 내부정보 탐색은 신제품개발과제의 기술지식을 증가시키고, 외부정보 탐색은 신제품개발과제의 시장지식을 증가시켰다. 신제품개발과제의 기술지식과 시장지식은 각각 기술성과를 향상시키고, 시장지식만이 시장성과를 향상시켰다. 전체적으로 신제품개발과제의 기술지식은 내부정보 탐색과 기술성과간의 관계를 완전 매개하였다. 신제품개발과제의 시장지식은 외부정보 탐색과 기술성과간의 관계를 완전 매개하고, 외부정보 탐색과 시장성과간의 관계를 완전 매개하였다. 기술지식 혹은 시장지식은 여기 언급된 조합 이외에 정보 탐색과 신제품개발 성과간의 어떤 관계도 매개하지 않았다. 연구결과에 대한 시사점과 향후 연구방향에 대해 논의하였다.

• The Journal of Asian Finance, Economics and Business
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• 제6권4호
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• pp.37-43
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• 2019

The research aims to study the relationship between export performance and stock return of Vietnamese fishery companies. To conduct this study, quarterly data was collected for period from 2010-2018 of 13 fishery companies listing in Ho Chi Minh Stock Exchange (HOSE) and Ha Noi Stock Exchange (HNX). The export performance was measured by export intensity, export growth and export market coverage. In addition, interest rate, exchange rate, GDP, firm size, profitability, and financial leverage were considered as the control variables in the research model. Panel data analysis with Generalized Least Squares model was employed to estimate the predictive regression. The findings indicated that export intensity and export growth have a significant and positive relationship with stock returns. However, export market coverage has not a significant relationship with stock return at the 0.05 level. Profitability, financial leverage, and exchange rate have a positive relationship, while interest rate and GDP have no relation to stock return at the 0.05 significance level. The findings imply that investors should consider the export intensity instead of export growth and export market coverage as selecting stock of fishery exports firms to invest; managers should increase export intensity to increase company's stock price or firm market value.

• 유통과학연구
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• 제21권3호
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• pp.25-36
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• 2023

Purpose: Brand community in higher education institutions comes up as an important topic to be discussed because the relationships among consumers can support the institutional brand and ultimately give meaning and vitality to the market-oriented strategy. This study aims to investigate how the literature on brand community in higher education have been distributed in research trends, theoretical frameworks, and methods. Research design, data and methodology: A total of 24 articles were organized from four reputable international databases. Content analysis were performed followed by synthesis toward potential directions and suggestions. Results: The researches in this area have increasingly focused on online interaction. Social identity theory and relationship theory were the two most prevalent theories used. Since the internet provides any social relationship with a specific relationship to form the brand community, its contextualization in higher education resulted in new concept implementation. Conclusions: The relationship within online participati on has impacted the market-oriented strategy of higher education in searching for ways toward a long-term and enduring bond among students, alumni, institutions and brands. As there is a plenteous prospect of data availability combined with big data analysis technology, the online participation will pique the interest of scholars to conduct further research on it.

• 무역학회지
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• 제46권3호
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• pp.171-184
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• 2021

The purpose of this study is to analyze the effect of internationalized human capital on SME's export performance and to examine the moderating effects of export experience and export market diversification of SMEs that can affect the relationship between internationalized human capital and export performance of SMEs. The results of empirical analysis of 150 small and medium-sized enterprises located in Jeonnam province are as follows. First, the internationalized human capital of SMEs was found to have a positive (+) effect on export performance. Second, as a result of empirically analyzing the moderating effect of internationalized human capital on export performance, the export experience of SMEs was found to have a negative (-) moderating effect on the relationship between internationalized human capital and export performance of SMEs, and the export market diversification had a negative (-) moderating effect on the relationship between internationalized human capital and export performance of SMEs. This study provides meaningful theoretical implications in that this study identified the role of human capital by analyzing the relationship between internationalized human capital as an important source of competitive advantage of SMEs and export performance.

• 유통과학연구
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• 제11권6호
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• pp.81-89
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• 2013

Purpose - The market orientation of a manufacturer is a very critical competitive advantage factor in the development of new markets and the sustainability and maintenance of existing ones, achieved through the design of customer-oriented products. This is recognized as a virtuous circle, in which firms grow by means of promoting quality management. However, though market-oriented activities are important in management and operations, they seem to be promoted mainly by large-scale enterprises rather than by small- and medium-scale firms, the latter having invested relatively few company resources. Furthermore, few studies and analyses have examined how market orientation relates to the expansion of quality programs within organizations or with business performance; the market orientation and customer-orientation concepts are mixed together when both are used in research. Given the current market situation in which the servitization of manufacturing firms is rapidly expanding, this study's analysis of the effect on market orientation of manufacturers is a significant contribution. From this perspective, this study has several objectives. First, is to analyze and suggest the relationship between market orientation and quality management activity for manufacturers, focusing on three sub-activities: products, process, and quality management activities. Second, it is intended to identify correlation between manufacturers' market oriented activity and their management performance and then to analyze how market orientation affects business performance. The results of a number of prior studies on the correlation between market orientation and management performance have indicated that market orientation does affect management performance. Third, this study also investigates whether any differences in the relationship among market orientation, quality management activity and business performance occur according to company size. The results are used to present operational suggestions for large- and small- and medium-size firms. Research design, data, methodology - This study seeks to analyze and identify the causal features of the organic relationship among market orientation, quality management, and management performance for Korean manufacturing companies using three years (2005-2007) of market orientation, quality management, and business performance data. Subsequently, structural equation modeling was used to analyze the causal features of related factors and it aims to identify the features of market orientation, quality management, and business performance. Results - The analysis examined how market orientation affected the quality management and management performance of 159 smalland medium-size companies. In particular, enterprise quality management was analyzed in relation to management performance with a focus on activities such as leadership, measurement and improvement, quality control, cost management, and process management. Conclusions - The result of the analysis show that market orientation significantly affected all of the quality management activities and that market orientation in turn significantly affected organizational performance. The result of analysis indicate that quality management activities have a significant effect on quality control and cost management.

• 수산경영론집
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• 제32권1호
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• pp.1-14
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• 2001

The research on the price-volume relation in the market is very important because it examines into regular phenomenon revealed by market participants including producers and middlemen. The purpose of this study is to investigate the relationship between price and trading volume in the oyster producing market. In order to accomplish the purpose of this study, the contents of empirical analysis include the time series properties of price and trading volume, the short-term and long-term relationships between price and trading volume, and the determinants of trading volume. The data used in this study correspond to daily price and trading volume covering the time period from January 1998 to April 2001. The empirical results can be summarized as follows : First, price and trading volume follow random walks and they are integrated of order 1. The first difference is necessary for satisfying the stationary conditions. Second, price and trading volume are cointegrated. This long-run relationship is stronger from trading volume to price. Third, error correction model suggests that feedback effect exists in the long-run and that price tends to lead trading volume by about five days in the short run, that is, to be required period by digging, conveying, and peeling oystershell for selling oyster. Fourth, price and price volatility is a determinant of trading volume. In particular, trading volume is a negative function of price. It is believed that the conclusion drawn from this study would provide a useful standard for the policy makers in charge of reducing the oyster price volatility risk caused by trading volume(selling quantities).

• 벤처창업연구
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• 제13권2호
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• pp.101-113
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• 2018

오늘날 역동적이고 불확실성이 큰 시장 환경 속에서 급진적 혁신의 성과를 높이는데 있어서 외부지식 탐색 전략의 중요성은 커지고 있다. 하지만 외부지식 탐색 전략에 대한 기존의 연구들은 지식의 원천을 구분하지 않고 모호하게 측정하였기 때문에 외부지식 탐색 전략이 급진적 혁신성과에 미치는 영향에 대해 상반된 결과들이 존재하였다. 이에 본 연구에서는 급진적 혁신을 위한 새로운 지식이 다른 환경에서 배태되었을 경우 각기 상이한 특성을 지닐 수 있음을 고려하여, 외부지식 탐색 전략을 '시장 관계'와 '비시장 관계'로 나누어 이들이 급진적 혁신성과에 미치는 영향을 살펴보고자 한다. '시장 관계'는, 기업이 시장에서 직접적으로 맞닿게 되는 행위자들로 구성된 원천으로 이들을 통해 시장지식(Market Knowledge)을 제공하는 반면에, '비시장 관계'는 시장 내에서 기업들이 직접적으로 경쟁하는 관계가 아니지만 시장지식을 넘어서는 새롭고 참시한 기초 과학적 지식(Basic Scientific Knowledge)을 습득할 수 있게 한다. 이렇게 외부지식의 원천을 구분함으로써 각각 이들이 제공하는 지식의 고유한 특성과 급진적 혁신 성과 간의 관계에 대한 이해를 보다 깊이 하고자 하였다. 이를 위하여 과학기술정책연구원(STEPI)에서 제공하고 있는 제조업 분야의 431개 기업 데이터를 활용하여 실증 분석하였다. 분석 결과 외부지식 탐색 전략 중 '시장 관계'에 기반을 둔 광범위하고 심도 있는 외부지식 탐색은 모두 급진적 혁신 성과에 긍정적인 영향을 미치는 것으로 나타났지만, '비시장 관계'를 통해 탐색된 외부지식은 급진적 혁신 성과에 영향을 미치지 못하는 것으로 나타났다. 이러한 연구 결과는 기업이 급진적 혁신성과를 향상시키기 위해서는 시장 내의 행위자들과 상호 협력적인 관계를 유지해 나가면서 시장 지식을 효율적으로 활용할 필요성이 있음을 시사한다.