• Title/Summary/Keyword: market development strategy

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A Study on the Factors Affecting Organizational Innovation Behavior of SMEs: Focused on the Moderate Effect of Work Experience and Rank (중소기업의 혁신행동에 영향을 미치는 요인에 관한 연구: 근무경력과 직급의 조절효과를 중심으로)

  • Kim, In Kwon;Kang, Shin Kee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.4
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    • pp.75-89
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    • 2019
  • In the case of SMEs, entrepreneurship that organizes only core functions with the minimum number of people is increasing, and a responsibility management system focusing on core functions is emphasized, so that the interest in innovation behavior and survival strategy of enterprises is getting bigger. However, in the case of SMEs, it is not easy to pursue continuous innovation due to lack of capital and lack of professional manpower. The purpose of this study is to investigate the effect of SME on innovation behavior by selecting exploratory study and literature study for SMEs. The data for this study were 545 out of the total 600 copies distributed to employees in SMEs. The data were analyzed using SPSS 21.0 and amos18.0. First, product diversification, strategy formulation, and R & D have a significant effect on innovation behavior, and market diversification has no effect on innovation behavior. Second, working variables such as product diversification, market diversification, strategy formulation, and R & D do not control the influence of innovative behavior on innovation behavior. Third, the rank variable, which is the controlling variable, controls the magnitude of the effect of product diversification, market diversification, strategy formulation, and R & D on innovation behavior. As a result, corporate managers should lead the organization in order to promote product diversification, market diversification strategy, R & D and innovation activities. After discussing the conclusions and implications of this study, this study presented the direction of the research for the follow-up study.

A Study on the Possibility of E-Government Procurement in China

  • Lee, Seoung-Taek
    • Journal of Korea Trade
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    • v.23 no.6
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    • pp.52-65
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    • 2019
  • Purpose - This paper aims to study what is impacting the development of e-Government Procurement in China, the current strategies of developing Chinese Governmental e-Procurement, and to present some measures by which Korea's exporting industry could enter the Chinese procurement market. Design/methodology - This study is to provide a systematic literatures review on what is impacting the development of e-Government Procurement in China. Hence, based on western research, Chinese literiatures are used for this study. Findings - To penetrate the e-procurement of the Chinese government, the acquisition of government procurement certification is necessary. Secondly, the qualification of "Made in China" is one way to join the market. And finally for Korean companies to enter the procurement, it is necessary to provide products to the public institutions such as universities, hospitals and social organizations and to the state-owned enterprises. Originality/value - This paper aims to study what is impacting the development of the e-Government Procurement in China, the current strategies of developing Chinese Governmental e-Procurements, and to present some measures by which Korea's exporting industry could enter the Chinese procurement market. These originalities can be expected to give understanding of Chinese e-govenment procurement and insight for strategy for both Korean enterprise and relavant academic circles.

A Strategy for Marketing Information for SME considering Product and Technology Development (제품 및 기술 개발을 고려한 중소기업 마케팅 정보 제공 전략)

  • Lee, Chang-Soo;Son, Kwang-Hee;Chung, Chang-Hwan
    • Proceedings of the Korea Database Society Conference
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    • 2008.05a
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    • pp.253-261
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    • 2008
  • Many SME have difficulties in marketing activities from early product and technology development because of lack of internal marketing abilities. This paper presents the strategy for the public information service providing so that the marketing oriented information system should provide appropriate information in every step of production from raw material procurement, processing, outsourcing, sales to collaboration. A prototype of marketing information system is implemented in terms of product information, market information, technology information and enterprise information.

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ETRI AI Strategy #2: Strengthening Competencies in AI Semiconductor & Computing Technologies (ETRI AI 실행전략 2: AI 반도체 및 컴퓨팅시스템 기술경쟁력 강화)

  • Choi, S.S.;Yeon, S.J.
    • Electronics and Telecommunications Trends
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    • v.35 no.7
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    • pp.13-22
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    • 2020
  • There is no denying that computing power has been a crucial driving force behind the development of artificial intelligence today. In addition, artificial intelligence (AI) semiconductors and computing systems are perceived to have promising industrial value in the market along with rapid technological advances. Therefore, success in this field is also meaningful to the nation's growth and competitiveness. In this context, ETRI's AI strategy proposes implementation directions and tasks with the aim of strengthening the technological competitiveness of AI semiconductors and computing systems. The paper contains a brief background of ETRI's AI Strategy #2, research and development trends, and key tasks in four major areas: 1) AI processors, 2) AI computing systems, 3) neuromorphic computing, and 4) quantum computing.

Strategy for Expansion of Overseas Construction Competitive Power by Official Development Assistance(ODA) (해외건설 수주경쟁력 향상을 위한 ODA (Official Development Assistance) 활용방안)

  • Choi, Jin-Wook;Kim, Jae-Jun;Lee, Han-Seung;Jeon, Rak-Keun
    • Korean Journal of Construction Engineering and Management
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    • v.8 no.5
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    • pp.173-181
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    • 2007
  • The domestic construction market is recently daunted because of the sustainable real estate regulation policy by the government. In other aspect, after the WTO(World Trade Organization)system opened overseas construction is growing continuously with grow of international economy and opening of market through world. Therefor needs to establish strategy on expansion or over seas construction competitive power. The purpose of this research is expansion on over seas construction competitive power by suggesting project cost guarantee methods to Owner and cost guarantee methods are Official Development Assistance(ODA). Accordingly, this research analyzed a developed $country^{\circ}{\phi}s$ ODA and domestic ODA. Moreover, survey to Expert of related field about over seas construction and ODA for identified problems. Especially, based on the results it intends to analyzed domestic ODA competitive power and improve strategy to competitive power of receive an order on over seas construction.

The current situation of Chinese Fourth Party Logistics Industry and Korean Fourth Party Logistics Companies' market entry strategy (중국 제4자 물류산업의 현황과 우리나라 제4자 물류기업의 중국 물류시장 진출전략에 관한 연구)

  • Oh, Moon-Kap
    • International Commerce and Information Review
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    • v.15 no.4
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    • pp.313-339
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    • 2013
  • Logistics industry was changed after China join into the WTO. Compared with other countries, cost of logistics is very high in China. Besides, there are several problems with the demand basis, service and information technology of the third-party logistics. The forth-party logistics was appeared in logistics market in this context. The forth-party logistics was just become to develop in China so there are many problems recent years. Chinese government propose some solutions with the development of the fourth-party logistics such as the adjustment of the logistics industry policy, strengthening of the logistics information system and infrastructure, training logistics expertise. This research pointed out the obstacles in the development of the forth-party logistics in China by analyzing the present situation and the development strategy of some representative companies such as ANDE Logistics Company and Philips Logistics Company. The purpose of this paper is to research the development of the forth-party logistics in China by analyzing the problems with Chinese government and logistics companies, and finally bring up some solutions with these problems.

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Trend of New-Technology for Photovoltaics (태양광발전의 신기술동향)

  • Kim, Ho-Kun
    • The Journal of Information Technology
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    • v.12 no.4
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    • pp.19-24
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    • 2009
  • Recently, for the efforts of low-carbon deduction and to solve the problems of global warming, many industrial nations in world have been strengthening positively their competitive power into the research, development and industrialization of new renewable sources of energy and clean energy. In the most promising source of photovoltaic, it is essential that the government take an initiative role to develop and industrialize the materials, ingot or wafer, solar cell, power conditioning system and photovoltaic system, and need to establish both short-term and long-term technical development of goal setting and forward plan in the direction of the technical development strategy and forward industrialization for the strengthening of world market. This paper analyze new technology, policies and the market trend of photovoltaic field which are currently strategically and actively enhancing the research, development and practical-industralization by Korea and other nations.

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Complementary Policy of Cultural Contents Industry Strategy to Aim at American Market -Focused on Animation- (문화콘텐츠 산업의 미국 진출전략 보완대책 -애니메이션을 중심으로-)

  • Han, Sang-Sook
    • The Journal of the Korea Contents Association
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    • v.10 no.12
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    • pp.173-180
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    • 2010
  • Cultural contents industry is a kernel industry based on knowledge. This study is to suggest some complements by watching and analyzing cultural industry policy and status of especially animation America, England, France and Japan and that of Korea to aim at American market. I described financial resources, creation and technology, development of human resources, export method, improvement of legal system for the supplementary method of animation export strategy. This reports could be applicable as a information to plan industry policy or to develop detail program.

The Activating Plan of Domestic Super-Highway Information Network Equipment Industry using Competitive Strategy Model (경쟁 전략 모형을 활용한 국내 초고속 정보통신 장비 산업 활성화 방안)

  • Ryu Gyeong Seok;Park Ju Seok;Yun Byeong Nam;Lee Han Gyu;Lee Gwang Jae
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.717-723
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    • 2002
  • Due to the development of information technology, IT industry has become the core factor of a country competence. So we recognized the importance of information network technology as a basis of IT industry. The infrastructure and service in domestic super-highway information networks show the rapid growth both in quantity and quality because of the government programs. However, foreign information network equipment companies have most of the domestic market-share and have controlled core part of the industry, thus national companies are having a difficulty in penetrating the industry market. In this paper, we will analyze domestic super-highway information network equipment industry and make its activating plan using competitive strategy model.

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Modeling the Price-Reduction Effect in Mobile Telecommunications Traffic

  • Cha Kyoung Cheon;Jun Duk Bin;Wilson Amy R.
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.10a
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    • pp.289-303
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    • 2004
  • As needs for telecommunications services diversify, an increasingly wide range of telecommunications services is becoming available in the market. Any subscriber can find a service to satisfy his/her telecommunication requirements and competition between providers to retain heavy users is increasing. Service price reductions are one retention strategy, although price reductions for one service can affect the individual-level usage for other services. Price reductions can also be imposed on a service provider by regulation. For these reasons, understanding how price reductions affect service usage is of growing importance to the telecommunications industry for purposes of pricing and tariff development. In this paper, we develop an individual-level usage model for telecommunications services and analyze the effects on usage of a price reduction. We apply the model to age-stratified aggregate traffic data for a Korean mobile telecommunication service provider. Finally, we develop a model to support a market segmentation and price reduction strategy.

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