• Journal of Distribution Science
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• v.12 no.2
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• pp.17-25
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• 2014

Purpose - This study used empirical methods to investigate the consciousness structure of vendors in the S marketing area, which is a commercial revitalization district in the country, and examined its effect on their business activities. Based on the results derived through the performance of an actual proof analysis, this study aims to facilitate the promotion of changes in the consciousness structures of traditional market vendors, with a view to allowing them to adapt to the current economic realities in the country. Further, this study aims to provide suggestions that would improve the efficiency of the commercial revitalization program of the government. Research design, data, and methodology - This study examined all the stores in the S marketing area using a questionnaire survey conducted over three weeks beginning on July 4, 2012, and involved the performance of a data analysis on 1,859 samples. The questionnaire consisted of two parts. The first part addressed the market revitalization and the second part addressed the store management strategies. Questionnaire responses were calibrated based on a Likert scale. Statistical analysis was conducted using PASW version 18.0. Results - The results of the analysis of the consciousness structure of merchants in the S marketing area have led to the discovery that they have a medium level of satisfaction with market revitalization. There was a difference in the perceptions of the concept of store management between merchants and customers. Merchants have poor strategies for store management, which do not go much beyond an imitation of the practices of large domestic discount stores. Conclusions - The appearance of big discount stores and the accompanying changes in people's consumption patterns have led to a decline in local market areas. The government has sought new ways to secure autogenic power for local markets. To create regional economies, the government enacted a revised "Law for creating traditional markets and shopping streets" in 2010 and introduced a commercial district revitalization program. This program, which originally supported only the S marketing area, has subsequently expanded into neighboring shopping districts so that the whole of the regional market can be revitalized. However, since the revitalization of the traditional market and the government support required for it were mostly limited to facilities, the result has not proved to be effective. Although there are several reasons why the government investment was characterized by poor efficiency, traditional market vendors' consciousness structure, which did not adapt well to the vagaries of time and its consequent changes, was a major cause. Only when vendors have a true merchant spirit can they have a real service focus that will enable them to clearly understand the distribution organization. This will have the effect of bring about complete customer satisfaction and will ensure the survival and development of traditional markets.

• Journal of Korean Society of Rural Planning
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• v.24 no.4
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• pp.69-80
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• 2018

In this study, we typified the project for revitalizing the rural area through text analysis using news data, and analyzed the main direction and characteristics of the project. In order to examine the factors emphasized among the issues related to the revitalization of rural areas, we used news data related to 'tourism' and 'livelihood', which are the main keyword of the project to promote rural areas. In the analysis, text mining techniques were used. Topic modeling was conducted on LDA techniques for major projects in 'tourism' and 'livelihood' keyword. Based on this, this study typified the projects that are carried out for the activation of rural areas by topic. As a result of the analysis, it was fount that the topics included in the project were distributed in 11 sub-types(Tourism Promotion, Regional Specialization, Local Festival, Development of Regional Scale, Urban and Rural Exchange, Agricultural Support, Community Forest Management, Improve the Settlement Environment, General Welfare Service, Low Class Support, Others). The characteristics of the rural revitalization projects were examined, and it was confirmed that domestic projects were carried out by tourism-oriented projects. To summarize, the government is making projects to revitalize rural areas through related ministries. Within the structure where the project is spreading to the region, a lot of projects are being carried out. It is understood that the tourism and welfare oriented projects are being carried out in the revitalization project of the domestic rural area. Therefore, in order to achieve the goal of rural revitalization, it is believed that it will be effective to carry out a balanced project to improve the settlement environment of the residents.

• Journal of the Korea Safety Management & Science
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• v.10 no.1
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• pp.205-213
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• 2008

Servicizing is defined 'not as to sell the products but as to sell the functions'. This study was done on the methods for revitalization as the object items of navigation & antenna among car parts. The direct door-to-door survey was done for 101 enterprises (direct-management stores) and percentage & t-test were done for statistics. The results can be summarized like followings. First, PR on servicizing is required. Second the optimized methods can be obtained by incorporating reuse & recycling distribution systems of servicizing with the existing recovery system Reuse distribution system can be constructed rationally because inventory control is being done correct1y with the periodic recovery. Finally, as for the analysis on the relative importance of main factors of servicizing, it shows that supports & providing the concrete frame of the government & local autonomous body are important.

• Journal of Fashion Business
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• v.14 no.4
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• pp.41-57
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• 2010

DongDaeMoon fashion retail market, or so-called the new western market, has been playing an important role in DongDaeMoon area's success from 1997 to early 2000's. However, the unique and successful fashion merchandising system of DongDeaMoon retail market has been seriously threatened by consumer need changes as well as by an increased competition from new types of retail stores such as discount stores and online shopping malls. Moreover, its performance has been deteriorated due to the increased number of undifferentiated, small and medium-sized retail stores within the area. In this paper, attempts are made in building revitalization strategies for DongDeaMoon fashion retail market on the basis of analyzing fast fashion and consumers. As results, we found that DongDaeMoon fashion retail market needs cooperated area management plan from related market members. This will help DongDaemoon's image change from deal-oriented market to relationship-oriented market with consumers. Through Focus Group interview, we found DongDeaMoon fashion retail market is confronted with insufficient shopping infrastructure and new challenge from global fast fashion brand. Moreover, to overcome this situation, consumers require repaired communication activities by DongDeaMoon fashion market members on consumer relationship management basis. At the end, this paper try to provide strategic implications for DongDeaMoon fashion retailers.

• Asia-Pacific Journal of Business
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• v.7 no.2
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• pp.39-48
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• 2016

Japan's new local revitalization plan is unique in that the national government has asked local governments to form their own initiatives; and we can expect that there will be various ideas from the perspectives of local residents. However, it is important to note that not all local governments considered the actions of their competitors and neighboring governments. Currently, Japanese industries are so interconnected that we cannot ignore the actions of others. In this paper, we propose a simple indicator that policy makers can use to determine the focus for the local economy.

• Journal of the Korea Furniture Society
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• v.27 no.1
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• pp.59-68
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• 2016

The Industrial/Technological Cultural Properties are being protected, the rest facing with demolition and damages. In order to better cope with such situation, Korea has officially introduced the Registered Cultural Properties System since 2001 and began acknowledging the historical values of industrial buildings as modern cultural properties. In the Nordrhein-Westfalen, Germany, there are approximately 3,500 industrial buildings under the cultural asset protection and management not only in the Ruhr-region but also state-wide. Among these, this case study focuses on the Hansa Coking Plant, a large-scale Revitalization project to rehabilitate the old industrial complexes and facility buildings that have been shut down on December 15, 1992. Purpose of this study is to analyze main project plans of each facility in the Hansa Coking Plant and to bring out the main features of the plans, so that they can be utilized to find suggestions for Industrial/Technological Cultural Properties Revitalization in Korea.

• Archives of design research
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• v.19 no.5 s.67
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• pp.335-350
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• 2006

Due to the development in industrial technology, changes in consumer behavior and aggravating competition within the industry, it is growing only harder every day to build up a strong brand power. Besides, a brand is supposed to age as time goes by, following a brand life cycle, as it is not a solid, immutable asset but something of a living creature. Therefore, self-renovation and revitalization efforts are needed, in order to incessantly confirm the self existence through the relationship with the consumer. In sum, revitalization operation is needed to renew a brand that has grown trite in the passage of time or due to the change in market condition, so as to bring it back anew to the consumers. This study did not stop at measuring the effect of a design renewal as a short-term assignment, but focused on the long-term brand management following the brand life cycle and aimed to define the effective timing and method of revitalization by comprehending the analysis results of consumer consciousness by analyzing the successful cases of brand revitalization and selecting the research analysis targets. As a result, this study proved that a properly-timed brand revitalization efforts in order to cope in advance with predictable changes in environment, can significantly prevent any drop of brand equity from occurring and then extend the brand life cycle. Also, this study could find that a brand revitalization is not a mere concept of a strategy for a short-term sales increase, but should be a long-term strategy to manage a brand, which must be practiced continuously in the time when the brand life cycle curve starts to fall. This research could also confirm that a superficial design renewal, which changes only the packaging of a brand, peformed in short-term haste, is not of help at all.

• Journal of the Korean Society of Food Culture
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• v.34 no.5
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• pp.534-542
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• 2019

This study aimed to provide insight into methods for activating management of traditional markets by understanding differences in merchant perception according to whether or not the merchant has participated in management activation education. Analysis of merchants' levels of perception of market activation found that educated merchants had a higher perception of pre-post modernization satisfaction, promotion of traditional market revitalization projects, and post-support changes in sales. In a co-marketing context, educated merchants showed significant differences in onnuri gift certificates, bargain sales, festivals and events, and advertisement promotions. With regards to perception of management performances, educated merchants showed statistically significant higher responses for items such as satisfaction with the current vendor, increased sales, and increased customer awareness. The results in this study may be incorporated into the policy-making processes of the government or local governments in order to revitalize traditional markets, and merchant education for activation of management is deemed to be continuously necessary.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3839-3847
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• 2009

This study presents a revitalization of the professional leagues through the identification of the problem based on analyzing the domestic professional sports business environment. The development plan for emerging problem is present along with guidelines that are appropriate for local environment and situation for league revitalization. First, the creation of a variety of marketing opportunity and integrated marketing strategy must be accompanied by the development for generating of the professional sports league's revenue. Second, Marketing of a player's potential should be developed. and utilized. Third, the domestic players and foreign players salary cap celery cap placed on the proportion of salary should be lower. Finally, Youth Club, based on the activation of a growing base should be made.

• Journal of Korean Library and Information Science Society
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• v.38 no.3
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• pp.247-276
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• 2007

The purpose of this study is to analyze the survey and prove the role and impact of teacher librarian's professionalism on the School Libraries Revitalization. The samples of the survey, consisted 96 school libraries in Kyungbuk Province, were revitalized before 2005 by School Library Revitalization Project of Ministry of Education and Human Resources, Korea. The samples were divided into two groups; the one group consisted of 47 libraries managed by teacher librarian, and the other group consisted of 49 libraries which were managed by class teachers who are not majored in Library Science. The questionnaires were mainly conducted by survey but interview, telephone, and e-mail method also used. The state of the art of the library management, including budget, acquisition, cataloging, collection management, circulation, information technology, and the services for the faculties and students between two groups were analyzed and compared. The results showed that teacher librarian group offers more user-tailored and intensive services than class teacher group.