• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.1
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• pp.71-90
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• 2017

The purpose of this study is to identify the characteristics of currently targeted consumers of the fashion enterprises. It also aims to assess the value of consumer-related variables that are related to market segmentation. In order to identify the characteristics of targeted consumers, the contents of brand concept and target of 143 brands for women's clothing, and 79 brands for men's clothing were qualitatively analyzed. The results are as follows. First, the demographic characteristics of both male and female included the desire to appear younger, and be more youthful in sensibilities than their actual age. In terms of occupation, male had more variety and concreteness than female. Male and female were above middle class, with an emphasis on being a part of the new generation, one that is young, free, healthy, and leisurely. Second, the psychological and behavioral characteristics of both male and female consumers included the benefit sought of the following: rationality, economy, practicality, functionality, individuality, fashionability, and aesthetics. Their fashion orientations were found to be practical, rational, fashionable, expressive of individual style, and aesthetic sensibilities. Their lifestyles were characterized by elements such as rationality, smartness, urban, active, healthy, young, leisurely, and stable. In terms of the spirit, female had a tendency to be intelligent, elegant, and sensitive, while also being self-reliant, self-disciplined, and unafraid of challenging situations. The male consumers had a tendency to be rational, progressive, passionate, and embracing change, with emphasis on legitimacy, honor, success, pride, and affluence. Third, the usefulness of consumer-related variables in targeting consumers was different according to male and female. These results show that there is a need for these variables to be looked at more closely during market segmentation process. This research may be used as base material in setting up the brand concept and the target market.

• Journal of Fashion Business
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• v.15 no.1
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• pp.171-184
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• 2011

This paper is purposed to clarify that an increase of the matter of concern about men's fashion in the mid-1980s was coincided with rapid change of images for men and diversification within the context of economy, society, culture and to analyze the characteristic of each fashion and the meaning. Findings are as follows: 'New men' played a key role creating and communicating the new male image through the media, as a new masculine appeared in the middle of 1980s. Especially it was spreaded into with British as a center between the generations of young men described as a white-collar worker about the ages from 18 to 35 specifically and appeared by the cultural background in accordance with the spread of consumerism, materialism and post modern feminism and the development of men's fashion. There were 2 types of fashion styles for 'New men' image on the media in the mid-1980s. The First is 'power suit look style' which is self-conscious, including 'corporate formal suit look' and 'soft & sexy suit look'. The Second is 'extravagant body conscious style' which characterize the decolletage and androgynous, including 'tough sports look' and 'sexy skirt look'. Lastly, the 'New men' image means a man as a visible object and a man in the image world.

• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.1023-1035
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• 2008

This study conducted a survey to find out dermatitis patients' preferred garment performance and their sentiment in spring/summer knitwears. SPSS 12.0 program was used for factor analysis, frequency analysis, T-test, ANOVA, and Duncan test. The result was as follows; First, in garments, patients required 'health hygiene', 'practicality in use care', 'skin contact' and 'easy movement'. Especially, 'skin contact' is an important property to be considered in patients' clothes. Second, in garment sensitivity, patients importantly considered 'modesty', 'feminine', 'boldness', 'decency', 'easy movement', 'youth', and 'simplicity'. Third, patients preferred simple and modest plain knitwear in light color with thin and soft fabric such as plain knit. And especially, dot pattern in knitwears should be avoided. Fourth, the preferred style of patients was that 'appropriately fit with suitable ease.' They also preferred 'front closed,' ; 'boat neckline' and 'V neckline'; 'raglan sleeve' and 'set-in sleeve'. For hem trim, they preferred 'rib'. Male preferred simple and plain style with round collar of 'tubular trim' and 'rib trim', while female preferred sophisticated and characteristic style with setin sleeve.

• Fashion & Textile Research Journal
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• v.8 no.3
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• pp.295-302
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• 2006

The purpose of this study was to research the purchasing traits and the wearing satisfaction of ski wears to provide the data needed to design ski wears to the related industries. This survey was performed during 2003's and 2004's winter with the 157 questionnaires containing 16 items of purchasing traits, 8 of design satisfaction, 12 of purchasing satisfaction and 13 of satisfaction of using convenience. The data were analysed with the frequency, the percentile, $X^2$-test, the average, the standard deviation and t-test through comparing with the groups of general people and experts, and the groups of male and female. The results were:1.The most preferred style was the two pieces style(88.5%), and then the loose style(61.1%), and the shoulder-wireless style(36.9%). 2.The imported brands were more preferred because of the design(44.1%). 3.The main place of purchasing was the ski wear speciality shop(48.4%), the main source of the merchandise information was the surrounding men(43.3%), the most significant consideration aspect when purchasing was the design(35.7%), and the rate of size perception was 51.6%. 4.The wearing satisfaction score(5) of ski wears were; the satisfaction of design was 3.24, the satisfaction of material 3.00, and the satisfaction of using convenience 3.07. 5.In the rate of design satisfaction, the female(3.10) showed higher than the male(3.35) (p<.05). 6.In the satisfaction of material, 'the discoloration'(2.37), 'the abrasion'(2.75), 'the sense of volume'(2.76) and 'the sense of touch' showed dissatisfaction. 7.In the satisfaction of using convenience, 'the pollution by lifting ticket'(2.36)was showed most dissatisfaction.

• Journal of Fashion Business
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• v.15 no.4
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• pp.1-15
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• 2011

Femme Fatale in Film Noir is a wicked woman character who seduces the male partner to a ruin. In the film, the dress style is of extreme importance for the personality creation of the character as well as the development of the plot. With this background, I have looked over the Femme Fatale dress style that appears in the movie . First, it expresses Femme Fatale which stresses the feminine trait by a dress style with enlarged chest and hip parts and long, slim silhouette with tight waist and knee line. Second, the Femme Fatale with pretended purity presents narcissistic satisfaction like a saint virgin by wearing a neck-high one-piece dress embellished with frills, but the use of mirror represents self-alienation and the vanity of purity. Third, the Femme Fatale with its military dress style presents authoritative sternness which leads seduced male into ruin with its destructive power. Fourth, wearing jersey type or knitted wear that sticks to the body presents sensual Femme Fatale. Fifth, the tulle, chiffon, and white handkerchief used for the creation of grotesque Femme Fatale represents harmlessness and prohibition of immoral behavior, and the black gloves, pillbox, and the number on the tulle present her uneasy psychological state from the fear of being discovered after murdering her husband. On the other hand, the see-through tulle presents alluring sensual beauty. Sixth, the combination of the dialogue in the final sequence and drapery type as in Greek goddess represents the saint virgin of salvation who acknowledges her own fault and returns to her purity again. In addition, accessories and others made from shining material represent hidden conspiracy through simple dress and contradictory dynamics, and shoes embellished with bonbon, etc represent sexual implications in connection with male.

• Science of Emotion and Sensibility
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• v.19 no.4
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• pp.71-82
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• 2016

As times change rapidly the lifestyle, personality, and values of men have changed diversely. Not only have preferences for men's clothing changed, men's fashion market has also grown, and novel, non-preexisting styles have come into place. Also, there are many studies on sensibility of women's fashion while studies on sensibility of men's fashion are insufficient. This study categorized common styles for men in their 20s into 7 different representative samples and investigated consumers' sensibility evaluations for each representative sample. Style 1 (suit), style 2 (rider jacket + skinny pants), style 3 (blouson + straight pants), style 4 (cardigan + half pants), style 5 (military jacket + straight pants), style 6 (loose fit jacket + skinny pants), and style 7 (baseball jumper + straight pants) were prepared in the evaluation questionnaire. The study compared male and female interest and knowledge of men's fashion, evaluated the sensibility difference depending on the men's fashion, analyzed whether there is a difference between preferred men's clothing and actual wearing of the clothing, and examined the preferred style in relation with the lifestyle. The results are as follows: First, men's fashion was diversified and subdivided, and interest and knowledge about men's fashion was greater for males than females. Second, sensibility of men's fashion had significant differences depending on the style, and it did not depend on genders. Third, there was a clear difference between the most favored style by the 20s and the actual style they commonly wear; the favored style and the actual worn style were consistent 66.1% of all the cases, inconsistent 33.9% of those. Style 3 had the highest preference and the actual wearing rate, and style 5 was the least preferred and worn. Fourth, the more extroverted lifestyle rather than introverted one, the more it was likely to prefer diverse styles.

• Journal of Fashion Business
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• v.12 no.6
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• pp.138-151
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• 2008

This study aims at providing comprehensive data which would be helpful to establish a web shopping mall by analyzing the structure of web fashion star shops which have recently emerged as a result of advances in digital technology and communication. For the purpose of analyzing VMD strategy used in web fashion star shop, we adopt both of the documental and empirical research methods, based on which we examine the concept of E-commerce and current business situation of web fashion star shop industry, and then analyze the main page, product category page and product detail page in a star shop featured by a male pop star within a web shopping mall. According to our analysis of the structure of web fashion star shop, in case of open market, a banner with star's image on it leads to star shop when people click on the link of the banner, and in case of independent mall, they show each star's unique style in the main page. Product category page is linked to each product detail page which presents items of various fashion coordinates, satisfying needs of consumers to follow star's trendy fashion sense.

• Journal of the Korea Safety Management & Science
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• v.8 no.3
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• pp.189-199
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• 2006

The purpose of this study is to analyse the job-satisfaction of police officer. The subjects of this study are selected by convenience sampling of random sampling method. The population is male and female incumbent police officers in Seoul and Gyeonggi province. The 347 cases are used to analyse the job-satisfaction among 400 police officers who answer the question. The Jod-Satisfaction Survey(Choi, 2001) are used for collecting data. In consequence of and 4 sub-factors(job-satisfaction) are found. Cronbach's alpha coefficient revealed $.058{\sim}.804,\;.846{\sim}.871$, respectively. For the statistical analysis, SPSS version 12.0 are utilized. The verification of research hypothesis are conducted by T-test, ANOVA, correlation, and multiple-regression. The significance level of all tests are set at .05. The findings of this study can be summarized as follows: Based on the demographic factors, the differences in life-style among police officers are identified. There is significant differences in gender and ages on individualism and accomplishment, in marital status on individualism and fashion-pursuing, and in income level on fashion-pursuing and accomplishment. There is also significant differences in education, religion, position and service period on accomplishment, individualism and fashion-pursuing.

• Journal of the Korean Society of Costume
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• v.57 no.2 s.111
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• pp.143-154
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• 2007

This study's purpose is how express gender image according to sex in editorial fashion photography. This study's objectives are the women's magazine Vogue, Harper's Bazaar and man's magazine GQ, Esquire published 2000-2005 within the country. The photography was classified with established a standard based on the precede studies. The photo is classified Gender image according to dress and its ornaments, model character and atmosphere by Sex Expression of femininity woman has exposure of body parts and emphasizing thin eyebrows and red lips, soft and mild image, modest and static pose. Man expressed femininity used ladylike color and pattern, erotic exposure of body and long hair style. Commonly emphasizing red lips, natural background of flower plant, S-line. For expression of masculinity man and woman are used masculinity item, short hair-style and thick eyebrows. And also emphasize square like chin and shoulder. Specially, woman used direct silhouette to conceal soft body curved line. The expressions of androgynous woman and man are colorful dress and make-up. Woman emphasized male face to show and man expressed soft image through hull of abundant material of fur. All two sex selected method that conceal body curved line and face to express sexless. Hiding characteristics of body and face make indistinct of sex. The gender is affected by atmosphere such as model and illumination background as much as clothes because of the editorial fashion photography.

• Fashion & Textile Research Journal
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• v.6 no.6
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• pp.723-730
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• 2004

The purpose of this study is to speculate on the history and the meaning of so-called "princess fashion" based on the feminist's viewpoint. While many designers in Korean fashion world have fostered the trend of princess fashion, relatively little insight has been developed regarding its socio-cultural meanings. For this problem, the researcher traced the historical background and the development of the princess fashion in both the western and the Korean fashion world. As a case of the princess fashion study, Andre Kim(a renowned Korean designer)'s collection was selected and analyzed since he has often been a central figure for the princess fashion trends in Korea. Here the operational definition of the princess fashion is the lavish dresses designed based on the western court dress styles. As a result, the researcher found that the princess fashion was originated from the eighteenth century in France. In the nineteenth century, male designers took over the role to make extravagant dresses such as empire and crinoline dresses which became the prototypes for the princess fashion. In Korea, the western court dress style was introduced at the end of the nineteenth century and it became a uniform of prostitutes during the Korean War. By analyzing Andre Kim's collection, it is found that his romantic dresses imitated the nineteenth century court dresses. Therefore, from the feminist's viewpoint, his princess fashion is a mere reproduction of anachronistic styles reflecting inferior and passive images of women. The researcher draws a conclusion that today's fashion should transcend the princess fashion that signifies the female's submissive-masochistic roles operated by the male's sexual expectation.