• Industry Promotion Research
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• v.5 no.1
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• pp.21-33
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• 2020

The purpose of this study is to investigate the impact of strategic human resource management perceived by members of SMEs on organizational performance and innovation behavior. In addition, the mediator effect of innovation behavior of organizational members on the relationship between strategic human resource management and organizational performance was verified using the statistical program SPSS 21.0 program. First, the hypothesis 1, strategic human resource management (adoption and compensation, job design, training and career management, participation in decision-making) was adopted by showing positive impact on the positive impact on organizational performance. Second, hypothesis 2, strategic human resource management (recruitment and compensation, job design, training and career management, participation in decision-making) was adopted after demonstrating statistically significant influence on innovation behavior. Third, the innovation behavior perceived by Hypothesis 3 organizational members showed a positive influence on organizational performance. Hypothesis 3 was therefore adopted. Fourth, as a result of verifying the mediating effect of innovation behavior in the relationship between hypothesis 4, strategic human resource management and organizational performance, innovation behavior was analyzed to be partially mediated. In other words, strategic human resource management of organizational members has a direct impact on organizational performance, but it can show a higher positive impact on organizational performance through innovation actions in its performance.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.17 no.1
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• pp.21-40
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• 2006

This researches aimed to find out the influence of Attribution making Image of hotel on Brand Loyalty at the Service Encounter. To achieve its goal, variables corresponding to the actual circumstances of hotels have been sampled on the basis of documentary studies. In addition, the research model, hypothesis, range of the research, and samples were selected and set up. Bellow Theoretical Results show us how effectively hotel's Image properties attributed at the Service Encounter can affect in making the Image of hotel positively and form the higher Brand Loyalty. Brand Loyalty can not be established at a time. Hotel's marketer will have to trace every single change of Band Loyalty through Marketing Research and Maintain a dominant position through a continuous relationship with guests.

• Korean Journal of Cognitive Science
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• v.26 no.2
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• pp.209-239
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• 2015

Previous studies on the effect of incidental semantic priming on judgment, have focused mainly on mutually exclusive hypotheses. However, the present study explored whether incidental semantic activation affects diagnostic inference depending on the type of the hypothesis: mutually exclusive hypotheses vs compatible hypotheses. In Experiment 1, in case of mutually exclusive hypotheses, the final hypothesis was selected according to the incidental semantic priming, but there was no difference in the number of generated hypothesis in comparison with the control. However, for compatible hypotheses (i.e., both hypotheses can be true), the semantic priming affected the number of generated hypotheses, but not the selection of the final hypothesis. The same pattern of results was observed even when the cognitive load was increased. In Experiment 2, we found a boundary condition of incidental semantic activation on diagnostic inference. When cues related to each of the hypotheses were presented simultaneously, the incidental semantic effect disappeared. These results suggest that people consider all possible cues when making diagnostic inference in daily life. In light of these findings, further research on hypothesis generation/evaluation should take the type of hypothesis into account.

• Asia Marketing Journal
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• v.16 no.1
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• pp.1-12
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• 2014

The goal-gradient hypothesis states that the tendency to approach a goal increases with the increasing proximity of the goal (Hull 1932). It was initially supported with an evidence of animal experiments and since then, several papers have investigated the goal-gradient hypothesis in humans. Although there are some evidences related to the goal-gradient hypothesis in human behaviors, none of previous studies can properly explain its underlying mechanism, and what's more, they were not able to suggest useful managerial applications in human behaviors. From these perspectives, this work points out that there are some theoretical weaknesses to apply the goal-gradient hypothesis into the complicated human decision-making behaviors and proposes an alternative theoretical mechanismthat underlies the goal-gradient hypothesis in human. Finally, it offers insights into managerial implications of the goal-gradient hypothesis in the marketing field. This study focuses on the changes in motivations for achieving goals, in terms of how approaches to goals vary according to temporal distance from those goals. Specifically, the temporal construal theory (Liberman and Trope 1998) is considered as the underlying mechanism of the goal-gradient in that the temporal construal theory argues how the temporal distance from a goal makes people change their associated values regarding to that goal. According to the temporal construal theory, the value of distant future outcomes (near future outcomes) is construed on the basis of abstract and central features (concrete and peripheral features), and it argues that distant future situations are construed on a higher level than near future situations. This means that the value associated with the high-level construal is enhanced over delay, whereas the value associated with the low-level construal is discounted over delay. Our propositions suggest that the goal-gradient behavior in human can be motivated by the different aspects or characteristics of the goal as time changes based on the temporal construal theory. Thus, the following propositions are proposed. P 1-1: If the goal is far away, consumers put more value on the central features that are more associated with the desirability of the goal. P 1-2: If the goal is far away, consumers put more effort into accomplishing the goal that has more central features, regardless of its peripheral features. P 2-1: If a goal is near, consumers put more value on the peripheral features that are more associated with the feasibility of the goal. P 2-2: If a goal is near, consumers put more effort into accomplishing the goal that has more peripheral features, regardless of its central features. We hope to provide sufficient managerial implications for the companies as our research aims to show how consumers react differently as they progress toward the goal. Proposed propositions may provide guidance for companies developing a loyalty program, enabling them to understand what kinds of benefits or services they should provide or emphasize to consumers in loyalty programs on the basis of the time-dependent changes in outcome values (such as gifts, reward coupons). The effects of temporal distance from a goal should inform companies' marketing activities and help themto determine where emphasis should be placed in designing the benefits of their loyalty program.

• Journal of the Korean Statistical Society
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• v.36 no.2
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• pp.201-208
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• 2007

Evolutionary operation (EVOP) proposed by Box (1957) is a method for continuous monitoring and improvement of a full-scale manufacturing process with the objective of moving the operating conditions toward the better ones. EVOP consists of systematically making small changes in the levels of the two or three process variables under consideration. Data are collected on the response variable at each point of two level factorial design with the center point and a cycle is said to have been completed. The cycles are replicated sequentially until the decision is made on whether further cycle of experiments is needed to conclude the significance of any of main effects or interaction effects or the curvature. In this paper, an improved flow chart of EVOP is proposed and how to determine the number of cycles is studied based on the size of type II error. In order to reject the alternative hypothesis of interests with more confidence and conclude that we believe in the null hypothesis of no effects, we propose a counter measure $p^*-value$ corresponding to the p-value. The relationship of $p^*-value$ to the probability of type II error ${\beta}$ under the alternative hypothesis of interests is analogous to that of p-value to the probability of type I error ${\alpha}$. Also the implementation of EVOP with a mixture experiment is discussed.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.25 no.4
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• pp.101-110
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• 2017

This research identifies the relation between the quality of cabin service(personnel and material services) in Korean low-cost airlines and resulting customer satisfaction and loyalty. Its aim is to provide low-cost airlines' international flights with basic information when building strategies, and to suggest a strategic implication for an original and competitive cabin service policy that can enhance customer retention. As a result of the analysis, first, hypothesis 1 on relation between the quality of Korean low-cost airlines' cabin service and customer satisfaction was all valid. Moreover, it was coherent with the results of previous researches. Second, hypothesis 2 on relation between the quality of Korean low-cost airlines' cabin service and customer satisfaction was also valid and coherent with previous studies. Third, hypothesis 3 on relation between customer satisfaction and loyalty was valid and coherent with existing studies. Consequently, this research suggests that in order to achieve the continuous retention of loyal customers through customer satisfaction, the quality of personnel and material service has to be considered primarily. In addition to that, this research also suggests that the original and competitive service marketing of low-cost airline is necessary for an airline to continue its profit-making.

• Knowledge Management Research
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• v.10 no.4
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• pp.115-131
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• 2009

This paper attempts to show that consumers' own information processing mode can play an important role in inducing favorable product evaluations, which is the most key goal of marketing. Th elaboration likelihood model contends that consumers' motivation and knowledge, in addition to the outside marketing information, affects the evaluation process. On the other hand, The resource matching hypothesis suggests that an excessively high level of information processing may lead to negative evaluations. In this study, Need for closure exacerbated overall evaluations of consumers. Such relationship was more salient in the condition of low severity that in the condition of high severity. Also under the situation of low severity, consumers with high level of relevant knowledge made evaluations more favorable, compared to the consumers of low knowledge. On contrast under the situation of high severity, relevant knowledge leaded to less favorable evaluations. This experiment identifies the appropriateness of the elaboration likelihood model and the resource matching hypothesis. Especially This study suggests an rare example that consumers' knowledge may not paly an desirable role in making their judgments.

• Journal of the Korean Society for Library and Information Science
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• v.20
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• pp.163-222
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• 1991

This dissertation are studying the conceptual structure of decision making situation in libraries, by analyzing the library function, decision makings of library and then seeking economic and efficient alternative decision making by programming the· decision making situations, and finally, introducing how to apply management information system or decision making support system. For this purpose, in order to analyzing necessary factors for the decision making system, the questionnaire used Lickert method were distributed to 400 librarians of 36 universities in Seoul by means of mail. 193 librarians, $48\%$ of the questionnaire, are returned are studied by using 'SYSTAT' statistical software to figure out the factors of the decision making system. This dissertation was put six hypotheses and tested with the returned questionnaire. The following five result can be asserted. First, to the higher degree of the librarians' participation in the important library decision makings, the quality of formal library services are improved regardless of seniority of the work. Secondly, the t-test results show that all of t-test scores of seniority of the work, educational background, and responsibilities of the work are exceeding significant level and perception of decision making was proved to be different depending on seniority of the work, educational background, and responsibilities of the work in libraries. Thirdly, as the results of factor af factor analysis, the encouragement on participation in the library academic activities, the extent to get useful information about performances of library and the improvements of library works were grouped by similar posibilities of distribution and therfore the academic activities, the collection of information and the improvement of library performances is proved to be interrelational each other. Fourthly, the fifth hypothesis of the close relationship between the decision making situation and types of advisor by it was more or less interrelational, but their relationship was not seen some significancies. Lastly, as the dynamic organization of library management forming a special commitee or a project team with librarian can improve the extent and quality of the librarian's participation in the decision making of library works, and thus library will become to performance more rational and effective library management.

• Journal of East Asia Management
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• v.2 no.1
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• pp.23-48
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• 2021

The consumer is living in the frame which is called a city and is leading life through "the purchase act". As for there not being "the purchase act", our life doesn't stand up. It is possible to say that the retail trade it therefore occupies the mailbox which is important in the urban function. However, as for former research, the functional model about the retail trade in the city leaned to the gross income of the customer development degree of each retail store and the retail trade in the city and the overall show of the model of "the role of the retail trade in the city" wasn't done. Therefore, at this article, it focuses on the retail business status, the chain store which has a multitude ready in the retail trade, and it has a purpose of seizing out boiling and considering and making a new hypothesis about how the retail trade which is one of the urban functions contributes to the city.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.4
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• pp.228-239
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• 2022

Many countries around the world using ICT technologies have various technologies to keep pace with the 4th industrial revolution, and various algorithms and systems have been developed accordingly. Among them, many industries and researchers are investing in unmanned automation systems based on AI. At the time when new technology development and algorithms are developed, decision-making by big data analysis applied to AI systems must be equipped with more sophistication. We apply, Pearson's correlation analysis is applied to six independent variables to find out the job satisfaction that office workers feel according to their job characteristics. First, a correlation coefficient is obtained to find out the degree of correlation for each variable. Second, the presence or absence of correlation for each data is verified through hypothesis testing. Third, after visualization processing using the size of the correlation coefficient, the degree of correlation between data is investigated. Fourth, the degree of correlation between variables will be verified based on the correlation coefficient obtained through the experiment and the results of the hypothesis test