• 제목/요약/키워드: mainstream fashion

검색결과 63건 처리시간 0.026초

현대 펑크 패션의 특성에 관한 연구 (Study on the Characteristics of Modern Punk Fashion)

  • 손향미;박길순
    • 한국의류학회지
    • /
    • 제29권11호
    • /
    • pp.1444-1453
    • /
    • 2005
  • In this study, I tried to analyze the characteristics of modem punk fashion by applying characteristics of modem cultural phenomena. The method of this study is the qualitative study: I analyzed collections from 1996 to 2003 by suggesting an analysis frame based on bibliological studies and applying internet photo materials to the analysis frame. As a result, modem punk fashion has the following characteristics. First, it tends to promote things that are entirely different from the previous expression methods by using the overlapping of texts combined with things that are heterogeneous. Second, the scope of its decoration has been expanded with the aid of the expression method, in which the objects that had not been used as decoration previously have been transformed into media. Third, the appearance of non-mainstream group who has suggested the anti-mainstream thought that violates the uniformed beauty of punk group has expanded the scope of classes that accept the punk fashion. Lastly, clothes, wigs and accessories have been commercialized through the permanent modification that used to signify resistance and disgust such as the expression methods of image replicas using tattoo, piercing, and transformation of hair. In doing so, punk fashion has been generalized and popularized. Such modem punk fashion reflects the change of society such as social transformation that is occupied by images thanks to its complexity and pluralism and the development of public media.

U.S. Fashion Trends in the 1980s: Postmodern and Modern Styles of Dressing of Female College Students

  • Kim, Eundeok;Damhorst, Mary Lynn
    • International Journal of Costume and Fashion
    • /
    • 제13권2호
    • /
    • pp.65-77
    • /
    • 2013
  • The purposes of this study were to document the fashions adopted by young women in the United States in the 1980s and to explore if and how the dynamic shifts toward postmodernist values influenced those fashion trends. Fifteen U.S. women who were college students in the 1980s were interviewed for the study. In analysis of the data, we focused on social changes during the 1980s and the cultural impact of postmodernism vs. modernism as influential factors. Both postmodern and feminist ideas challenged the mainstream cultural framework of capitalism. U.S. women's styles and behaviors concerning dress reflected characteristics of postmodern consumption patterns, which include nostalgia, ethnic dress, androgyny, eclectic and novel clothing combinations, surprising or humorous appearance, and nonconformity. Despite the critique of conformity and conservatism in dress that had emerged in the 1960s and remained in at least minority or subversive trends, the importance of brand names and designer labels increased in mainstream fashion. This study helps us better understand the dynamics of fashion as it reflects societal and value changes in a transitional time in history.

20세기 후반 패션에 표현된 포스트모더니즘 연구 (A study of Postmodernism Expressed in the Late 20th Century Fashion)

  • 정현숙;양숙희
    • 한국의류학회지
    • /
    • 제21권3호
    • /
    • pp.502-515
    • /
    • 1997
  • The purpose of this thesisis to show that, on the basis of a reconstructed theoretical framework of postmodernisuL the seemingly chaotic phenomena in recent fashion specta ole- i.e. extensive eclecticism and deconstruction of styles - can be systematically explained and that it is by no means a transient anomaly. The main task of this thesis is to distill out from the apparently chaotic scene in the Catwalk such distinctive features as 1. the bona fide postmodern subculture fashion as a non-mainstream,2. the subculture elements introduced in the mainstream, pastiche a la Jameson. Our theoretical framework enables us to establish these features as the necessary outcomes and tendencies of postmodern logic.

  • PDF

현대 패션에 표현된 Goth 스타일 연구 (A Study of Goth Style Expressed in Contemporary Fashion)

  • 박은경;정현숙
    • 복식
    • /
    • 제55권6호
    • /
    • pp.159-171
    • /
    • 2005
  • The Goth style arouses Medieval syndrome, nostalgia and decadence, considering that Goth style shown in the contemporary fashion rend, tradition and fantasy that appeared in transition of the 21st century. This study is based on documents related to real Goth festivals and events to grasp various characteristics of Goth street style. The Goth style shown in high fashion classified the style on the basis of characteristics of camp culture from the viewpoint of bottom up from non-mainstream to mainstream with catwalk as the central figure. Considering appearance of Goth, property of subculture after the 1980s as alternative subculture as well phenomenon of latter subculture. Also it was possible to grasp attribute of lifestyle shown in music and fashion code from the viewpoint that alternative subculture was in pursuit of individual personality and autonomy. As an alternative subculture, Goth that appeared in UK from the late 1970s to the early 80s is considered new lifestyle, which means the scene of modern underground.

현대패션에 표현된 다원적 성에 관한 사회기호학적 분석 (II) (Socio-semiotic Analysis of Plural Sexuality represented in Modern Fashion (II))

  • 최경희;김민자
    • 복식
    • /
    • 제57권4호
    • /
    • pp.126-142
    • /
    • 2007
  • The second part of this study is to typify plural sexuality articulated with fashion images in men's and women's popular fashion magazines in Korea since 2000 and ultimately to infer sexual ideology codified in modern fashion by a framework of this study, the socio-semiotic model. From this, sexuality represented in modern fashion was typified as follows: in women's fashion Traditional Femininity, Glamor Femininity, Androgynous Femininity, Babydoll Femininity and Genderless sexuality, while in men's fashion Traditional Masculinity, Macho Masculinity, Androgynous Masculinity, Adolescent Masculinity and Genderless sexuality. The conclusion of this study is as follows: First, modern fashion has been changed from a means expressing gender and class into a sign vehicle representing the new ruling system of age and sexual desire. The binary oppositional sexuality on center of man in the 19 C capitalist period has been gradually pluralized towards the post-capitalist period. Next, mainstream society in Korea is still positioned in the traditional heterosexuality, keeping the vertical power relationship between man and woman even in the post-modern period. However, the fact that both Traditional Femininity and Androgynous Femininity acquire the position of dominant femininity connotes the change of modern femininity. Finally, plural sexuality represented in modern fashion has family resemblance and it shows contextual flexibility within contemporary period as well as a historical context. As a result, sexuality floats with a specific historical and socio-cultural context, and fashion as a material culture represents a masquerade as a identity vehicle, which constructs and de-constructs sexuality at the same time.

현대 패션디자인의 금속소재 연구 -모드사적 분석과 조형성를 중심으로- (Study on Metal material in Contemporary Fashion -Focus on analysis of mode history and the normativeness-)

  • 이영재
    • 한국의류학회지
    • /
    • 제26권5호
    • /
    • pp.582-593
    • /
    • 2002
  • Metal materials have been used in the clothing design on the spirit of ingenious experiment by fashion designers, and they have been put to practical use by several designers who work out a scheme of popular fashion merchandise. This current starting from the 1960s was weakened in the 1980s, but it was appeared with various shapes of metal materials in the 1990s due to a popularity of techno/cyber fashion. Recently, textile engineering technology causes to develop new-materials which are practical and sanitary. The development of fashionable metal materials brings about the popularization of fashion with metal materials, and it induces that mainstream of modem fashion has been changed into designers of pursuing the spirit of ingenious experiment. This study examines the formative characteristics of metal materials that are based on the spirit of ingenious experiment. As a result, it is evaluated that the formative of metal materials shown in modern fashion is futurism, visual concentration, avast-garde, resistance, precious.

현대 패션에 나타난 민속풍(Ethnic look)에 관한 연구 (A Study on Ethnic look Expressed in Modern Fashion)

  • 정연자
    • 대한가정학회지
    • /
    • 제31권4호
    • /
    • pp.215-229
    • /
    • 1993
  • As a result of making an inquiry into the ethnic look of each region appearing in present-day fashion by Asia. America and Oceania. Africa and Europe as mentioned above, its characteristics could be summarized as follows: Firstly the Asian ethnic look consists of Indian, Chinese and Japanese looks as mainstream. In terms of form, the draped form constituted its mainstream, and both the draped form and the tunic form are appearing Simultaneously in the Chinese look. And in respect to color the Indian look is using luxurious primary colors red, blue, yellow and green and other regions are making overall use of natural colors. With respect to ornament various kinds of ornaments is utilized in Indian's Sari and turban. Chines's Coolie hat, straw hat and embroidery, knotted button, and bead ornament, and Japan's Obi and Obijime, etc. Secondly in America and Oceania, costurme representing the Indian look in North America and the picture of Western pioneer, and the Peruvian, Mexican and chilean ethnic looks in South America were expressing much. Here, the form consistied a draped form as its main strem, such colors as yellow, purple, grey, etc were much utilized, and the material of costume comprised knits, cotton and the like. And the ornament consisted of hats, tassel ornaments, bead ornaments, metal chain belt, long braided hair, etc. Thirdly, the African ethnic look had an exposing form and a draped form, and such colors as black, white, yellow, brown, etc were used as the fashion color. Ornaments such as precious stone, bead ornaments, animal bones, straw metal ornament, etc were used as fashion decorations. Fourthly, Russia's Cossack look, Bulgaria's Bavshika look, spain's ethnic look cane to the fore as the European look Both the draped form and the tunic form were used simultaneously as fashion form. And grey, brown, purple, etc were much used as fashion color in the European look. Such ornaments as Cossack. Bavshka, boots, tassel ornaments were much used and paisley pattern also was used.

  • PDF

라이더 재킷의 디자인 특성을 이용한 패션디자인 제안 (A proposal for fashion design using the design characteristics of rider jacket)

  • 박한힘
    • 한국의상디자인학회지
    • /
    • 제22권4호
    • /
    • pp.115-125
    • /
    • 2020
  • Rider jackets were once reserved for military uniforms but have become an important styling item in recent fashion trends. The design characteristics of the rider jacket are rooted in symbolism, and the image associated with a rider jacket is in line with the challenging of authority and being a member of the rebellious youth subculture. Usually, young people with anti-social tendencies wore jackets, and some styles were used as a medium to express their emotional homogeneity, and they received favorable responses as the items represented them. The design characteristics of a rider jacket can be largely divided into resistance against the older generation, violence, challenging cultural norms, sexuality, and resistance, as well as embodying violent characteristics, including strength, courage. and male chauvinism. The reason for the development of these challenging characteristics are disparagement and anger of the lower class, who were excluded from mainstream society. Rider jackets can be viewed negatively due to the kind of message it is conveying against mainstream society. Among the sexual features were leather pants, short-length leather rider jackets, glossy metal accessories, and belt buckles, which also highlighted gay and decadent images that came to be associated with the jackets. The drapery created various kinds of wrinkles according to the way of dressing, and it had beautiful expressiveness while serving to express the body more beautifully. Drapery can be classified according to the aesthetic characteristics or expression techniques, and if the type of drapery is classified according to the morphological characteristics, it can be classified into variable and fixed structures, depending on whether the part to which the drapery is applied is fluid or not. In other words, it depends on the dressing method or the intention, and if the drapery technique is directly applied to the garment or is attached to the form. This fashion design proposal may have the greatest significance in that it sought to propose a new style incorporating a drapery technique with a strong feminine image to a rider jacket, which traditionally was associated with a masculine image.

Signifying Process in Fashion Magazine Advertisements - Centering on Advertisements Expressing Eroticism -

  • Lee, Woon-Hyun;Oh, Sun-Suk
    • 패션비즈니스
    • /
    • 제5권5호
    • /
    • pp.16-26
    • /
    • 2001
  • The object of this study is to reach a semiotics access in a specialized magazine advertisement, by emphasizing the advertisement, which uses eroticism. The main components of eroticism are voyeurism, narcissism, fetishism, masochism, and sadism. From the results of analyzing their impact on fashion magazine advertisements, which is limited in erotic expression, 'the women's gender role ideology' is mainstream. Especially, this is joined with a 'patriarch ideology' and the 'women's role ideology' on the view of feminism. It can be expressed erotic with 'traditional women's roles', 'rebelling against tradition', and a 'leading women role on sexuality'.

  • PDF

A Study on the Characteristics and Trends of Sustainable Fashion through Esthetica at London Fashion Week

  • Kim, Hye Eun
    • 한국의류산업학회지
    • /
    • 제17권2호
    • /
    • pp.168-177
    • /
    • 2015
  • The purpose of this study is to investigate sustainable fashion flows and to outline their characteristics by analysing Esthetica as the largest trade-based sustainable fashion exhibition in the UK. Most of the researchers have focused on its ethical meaning rather than on fashionable criteria or marketable value. This pioneer work could be helpful in order to plan and study sustainable fashion flows. The research method is to identify characteristics of sustainable fashion trends through literature reviews and case studies focused on the UK, Esthetica events and participating brands. The following results were obtained. Upcycling suggests the extension of a product's lifecycle, a trend on the increase. Transparency is the crucial issue in sustainable fashion. Estethica shows that nurturing sustainable brands is one effective way of boosting the sustainable industry, as well as encouraging the production of sustainable products. Sustainable fashion has come to be included in mainstream fashion in terms of aesthetics and commercial competitiveness. Finally, sustainable fashion highlights quality of garments. Thus, Esthetica shows the present of sustainable fashion and its future, that is, sustainable fashion not just as a trend but a lifestyle for both its consumers and the industry. As the sustainable industry is a growing sector, it would be useful to carry out separate in-depth case studies on leading sustainable brands and qualitative aspects.