• 제목/요약/키워드: look

검색결과 5,625건 처리시간 0.037초

The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect: The Moderating Role of Social Anxiety

  • Lee, Heekyung;Yi, Youjae
    • Asia Marketing Journal
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    • 제20권3호
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    • pp.17-38
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    • 2018
  • Branded service encounters, in which various aspects of frontline employees are strategically aligned with the firm's brand positioning, can be achieved along several dimensions such as employee appearance, manner, and personality. While previous research has mainly focused on behavioral traits of employees, this research examines the employee's physical appearance in association with the brand personality trait across two studies. Study 1 shows that salesperson look-brand personality congruence enhances brand affect by inducing positive affect. Specifically, a brand-congruent look of a salesperson increases positive affect among customers by confirming their prior expectations about what a salesperson of a certain brand should look like as a brand representative. Study 2 reveals that the positive impact of salesperson look-brand personality congruence on brand affect is significant only for customers with high social anxiety whereas this effect disappears for those with low social anxiety. These findings extend previous research on branded service encounters by showing why and when frontline employees' physical appearance shapes customers' affective responses toward the brand.

아시안 룩의 탈중심화 현상과 그 기법에 대한 연구 (An Investigation of the Phenomenon of the Decentralization of the Asian Look and its Method)

  • 서봉하
    • 복식
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    • 제61권2호
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    • pp.20-31
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    • 2011
  • Decentralization is an effort to liberalize people from its character of neutralizing or restraining people while indwelling in the previous thought system. Decentralization in fashion is one of the phenomenon of post-modernism fashion, and it is closely related to de-culturalism, crossover, abolition of rank, and etc, and it is in line with Asian look which includes orientalism fashion. The study intends to consider the Phenomenon of Decentralization of Asian Look and its Method depicted in the western fashion. The study focuses on documentary data, and the it is held with the basis of Asian look shown in western fashion. If ideology which influenced the formation of folk costume of Asia, Asian look is the dissolution of such ideology, and post-modern amusement is substituting it. The most conspicuous characteristic of decentralization phenomena of Asian look is pastiche which is a combination and reallocation of external style of many cultural zones and many folk costumes, and it shows mutual irrelevance, and it is a neutral imitation which has internal meaning and humor disappeared. Also, Asian look shows characteristics of parody and irony, which are reversal characteristics of aesthetic value which is expressed through methods of addition, modification, distortion, exaggeration, inversion, dissolution, and etc. Parody which is expressed through imitation regarding previous style shows effect of humor or satire, but its characteristics show that it expresses respect or admiration regarding the original The method of irony is showing sarcasm with ironical method regarding the peculiar style of Asian folk costume, and it pursues unexpected shock and joy, and it is closely related to orientalism fashion. Expansion and constancy of Asian look reflects the interest regarding folk of Asia and Asia, and it is a movement which intends new attempt by abolishing stereotype, and furthermore, it is expressing liberty of humans.

3D 룩 디벨롭먼트 과정 연구 (Study for 3D Look Development Process)

  • 이용민
    • 한국콘텐츠학회논문지
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    • 제20권1호
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    • pp.392-402
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    • 2020
  • 현대 많은 영화와 애니메이션 등의 영상에는 CG(Computer Graphics) 기술이 많이 활용된다. CG의 활용으로 시각적 표현의 한계를 벗어나 거의 무한대에 가까운 연출이 가능하게 되었다. 더불어 새롭고 영화에 잘 어울리는 CG를 만들기 위한 기술적, 예술적 노력도 증가하였다. 룩 디벨롭먼트는 감독의 의도에 부합하는 CGI(Computer Generated imagery) 제작을 위해 3D 상에서 쉐이더와 렌더링을 수정하고 만들어 나가는 과정이다. 하지만 소규모 제작사나 프로젝트에서는 제작 파이프라인 상에서의 룩 디벨롭먼트에 대한 인식이 상대적으로 부족한 경우가 존재한다. 룩 디벨롭먼트가 선행되지 않았을 경우 생길 수 있는 문제점을 3가지로 분류하여보면, 첫째, 같은 라이팅 조건에서도 쉐이더가 다르게 반응할 수 있다. 둘째, 작업자들 간의 소통에 문제가 생길 수 있다. 셋째, 주어진 상황에 맞는 스타일을 미리 약속해 놓지 않아서 생기는 낭비가 있다. 이 문제들을 피하기 위한 룩 디벨롭먼트 방법을 연구하였다. 소규모 스튜디오가 갖는 적은 인원과 시간, 비용 등룩 디벨롭먼트를 진행하기 어려운 한계 속에서 개인 혹은 작은 제작사 단위에서도 진행할 수 있는 간단한 룩뎁 과정을 연구하고 제시했다는데 의의를 두고자 한다.

지향각, 시선각 정보를 이용한 이동표적의 충돌각 제어 (Impact Angle Control for Non-maneuvering Target with Look Angle Measurements and Line of Sight)

  • 박장성;이동희;박상혁;김윤환
    • 한국항공우주학회지
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    • 제47권7호
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    • pp.508-516
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    • 2019
  • 본 논문은 이동표적에 대해서 고정형 탐색기(Strapdown Seeker)가 장착된 유도탄의 지향각 제한을 고려하여 충돌각(Impact Angle)을 제어하는 유도법칙을 제안하고 있다. 제안한 유도법칙은 슬라이딩 모드를 기반으로 하고 있으며, 탐색기에서 제공하는 지향각과 항법 정보를 통해 얻을 수 있는 시선각 정보와 발사 초기 표적 획득장비 등을 통해 제공 받는 표적 속도와 표적 이동경로각을 이용하여 가속도 명령을 생성한다. 제안한 슬라이딩 surface의 수렴을 통해 표적 요격과 충돌각 제어가 가능하다. 또한, 최대, 최소 지향각에서 지향각의 미분결과의 부호가 지향각의 부호와 반대가 된다는 것을 보임으로써 지향각 제한을 넘지 않는다는 것을 확인할 수 있다.

플래퍼 룩의 사회 문화적 의미 고찰 - The New York Times 기사를 중심으로 - (Sociocultural meanings of flapper look - Analyzed from The New York Times articles -)

  • 이예영
    • 복식문화연구
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    • 제26권1호
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    • pp.19-29
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    • 2018
  • The purpose of this study is to examine the sociocultural meanings of flapper look in American society during the 1920s. Using the ProQuest database, I searched articles from The New York Times published between 1920 and 1929 for opinions and discussions on the flapper look. Keywords included "clothing," "dress," "fashion," and "flapper," and advertisements and articles on menswear, leisurewear, and bathing suits were excluded. In the resulting articles, I extracted the following sociocultural meanings: autonomy, activeness, practicality, attractiveness, and extravagance. Meanings were analyzed from the opinions and discussions focusing on skirt length, dresses that directly and indirectly exposed the body, heavy make-up, non-constricting underwear, the H-line dress, bobbed hair, hygiene, comfort, and consumption. In sum, the 1920s flapper look represented progressive characteristics such as autonomous and active womanhood and practicality, which matched the technological development of the time. However, the flapper look was commercialized and exploited to make women look attractive and extravagant. Even though American women had access to higher education, more economic power, and suffrage in the 1920s, they were limited in their ability to overcome social conventions and the power of consumerism. Understanding the double-sidedness of flapper look within the social context of the time would enhance the comprehension of the relationship between women's lifestyles and changing fashion.

다카다 겐조(Kenzo Takada)의 작품에 관한 연구 (A Study on the Kenzo Takada's Works)

  • 정연자
    • 복식
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    • 제21권
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    • pp.207-218
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    • 1993
  • The desire of our contempories who wish to recover humanities fading away and get back recover humanities fading away and get back to the nature is emerging as a main theme of the fashion today the decade of facing 21st century. The prevalence of naturalness-ecology ru-ral peasant look-and ethnic look shows the tendency mentioned above. Kenzo Takada' works which exhibit this naturalness and ethnic look were picked and investigated. The objective of this research is to study the beauty of form and internal and investi-gate in what form the naturaless and Ethnic look in Kenzo's work. The result were as followings : <1> Draped form are mainly used as form and they are made neglecting the body line by straight-cut and provide the wearer ease and freedom of movements <2> As for the color fantastic original colors (red, blue, etc) and natural colors are used. And Strong color contrast is seen. In ethnic look original colors(red, blue, etc.) natural colors and ethnic colors are used. <3> As for the fabric Cotton neat skilk and wool etc are used mainly and use of such natural fibers represents the return to the natural well. <4> As for ornament natural things-straw hat flower feather pebble, shell-are used and exhibit natural feelings strongly. For the ethnic look ornaments representing each country's ethnic atmos-phere by hat scarf and neckcloth made of natural fibers. <5> As for naturalness Flower deer butter-fly leopard and plant etc, are used as motif. As for ethnic look flower geometric motif are used.

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소규모 문맥 자유 문법에 대한 Left-Corner / Look-Ahead 차트 파싱 알고리즘의 성능 평가 (Performance Evaluation of Left-Comer and Look-Ahead Chart Parsing for Small-Sized Context Free Grammar)

  • 심광섭
    • 한국정보과학회논문지:소프트웨어및응용
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    • 제36권7호
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    • pp.571-579
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    • 2009
  • 차트 파싱 알고리즘에서 left-corner와 look-ahead 정보를 이용하여 불필요한 중간 구조가 생성되지 않도록 함으로써 파싱 속도를 향상시키는 방법이 제안된 바 있다. left-corner와 look-ahead 정보를 이용할 경우 불필요한 중간 구조가 생성되지 않으므로 파싱 속도가 빨라지겠지만 이러한 정보를 유지 관리하고 참조하는 데 따른 추가 비용이 발생한다. 이러한 추가 비용이 발생함에도 불구하고 대규모 문법을 사용하여 파싱을 할 때에는 파싱 속도가 상당한 많이 향상되었다는 연구 결과가 있었다. 본 논문에서 는 소규모 문법을 사용했을 때 파싱 속도가 어느 정도 향상되는가를 관찰하는 실험을 하였다. 실험 결과 소규모의 문법에서는 파싱 속도 향상 정도가 상대적으로 낮았으며 left-corner 정보는 파싱 속도를 향상 시키는 것이 아니라 오히려 저해한다는 사실을 알 수 있었다.

저항패션이 모패션으로 전이된 현상에 관한 연구 -히피풍을 중심으로- (study on the Transfeal Phenomenon of Anti-fashion into Mother-fashion -In the Case of Hippie Look-)

  • 박명희
    • 복식
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    • 제28권
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    • pp.239-253
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    • 1996
  • The purpose of this dissertation is to exam-ine the hippie look which is one of the most popular fashion trends in the early 90s, in re-lation to the hippie style in 60s and cultural restoration. in order to investigate the re-lationship this dissertation studies the trans-feral phenomenon of anti-fashion into mother fashion in the basis of social and clutural theories. hippie culture is the anti-culture which appeared in America in the late 60s, it tried to create a new culture by subverting the ruling class culture with their combative life style and peculiar appearance which are distinguished from mother culture. First of all to examine the inner symbolic meaning and outer shape of the hippie style I divided the characteristics of the hippies into ideology social value and attitude on sex. in the aspect of ideology the hippie show strong subjectivity while mother culture shows ob-jectivity. in social value the hippie has the resisting chaacteristics while mother culture has the conformative characteristics. In the aspect of sex the hippie tries to break the fixed idea of mother culture. Hippie culture as anti-culture is symbolically expressed in hippie style fashion which is dif-ferent from mother fashion in shape. There-fore the inner meaning and the outer shape of the hippie style shows strong characteristics of anti-fashion. Hippie style as anti-fashion has an effect on high fashion in the late 60s and the early 70s and on hippie look which is restored in 90s. however hippie-look in 90s is a mother-fashion in which all symbolic mean-ings of the hippie style are weakened and the only outer shape of hippie style is presented and suggested. It doesn't show any cultural backgrounds ideology social value and new attitude on sex of the hippies. The transferal phenomenon of anti-fashion into mother-fashion is summarized as follows. First in the process of tranference to highfashion in 60s and 70s and hippie-look in 90s the resistance of the hippie style is weakened and only suggested through the outer look. Second the hippie style which reappeared in the high fashion and mother fashion in 90s are layered look military uniform mode flower print grunge look romantic look peasant look ethnic look gypsy style handicraft ornaments working suit style handicraft ornaments working suit style and the use of the see-through cloth. Third the fact that the popular and high fashion were influenced by anti fashion in 60s proves filter-up theory in fashion adaption theory. As I examined before the ideology of the hippies are faded in high fashion in 60s-70s and hippie-look in 90s. The symbolic meaning of the hippie style is also weakened and only presented as a fashion trend.

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Look-Up 테이블을 이용한 SSB/BPSK-DS/CDMA용 FIR 필터 설계 (FIR Filter Design for SSB/BPSK-DS/CDMA Using Look-Up Table)

  • 김명순
    • 한국통신학회논문지
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    • 제25권10A호
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    • pp.1598-1603
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    • 2000
  • In this paper, an efficient pulse shaping filter architecture for SSB/BPSK-DS/CDMA is proposed. The filter satisfies the specifications in IS-95. The proposed architecture is based on polyphase decomposition and look-up table method. By exploiting the linear phase property of the decomposed filter coefficients, the chip area required for look-up table can be reduced by half compared with the conventional methods. By Synopsys simulations, it is shown that the use of the proposed method can result in reduction in the number of gates by 40%.

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예측으로 본 1995년까지의 패션 경향 -패션의 행동 과학 모델을 중심으로- (FORECAST OF FASHION TO 1995 -Concerning the Behavioral Science Models of Fashion-)