• Title/Summary/Keyword: local search platforms

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Role of Online Reviews in the Local Search Context

  • Seunghun Shin;Zheng Xiang;Florian Zach
    • Journal of Smart Tourism
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    • v.3 no.3
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    • pp.29-40
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    • 2023
  • This research aims to understand the role of online reviews in the local search context by examining the effects of reviews on the representation of tourism businesses on local search platforms (LSPs). By simulating tourists' local searches for restaurants on three LSPs, namely Google, Bing, and Yelp, this study examines how different ranking results are generated across the platforms and how online reviews contribute to the differences. The findings suggest that online reviews are incorporated into LSPs as ranking factors and, thus, affect tourists' decision-making by influencing the information search results in the local search context. As one of the earliest studies on local search, this study discusses how the existing knowledge about the role of online reviews in tourists' decision-making needs to be reevaluated in mobile and more dynamic environments, and offers practical implications for tourism businesses' search engine marketing.

Finding a Needle in a Haystack: Homophily, Communication Structure, and Information Search in an Online User Community

  • Jeongmin Kim;Soyeon Lee;Yujin Han;Dong-Il Jung
    • Asia pacific journal of information systems
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    • v.34 no.2
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    • pp.635-660
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    • 2024
  • A growing body of research explores how users of online communities navigate through large-scale platforms to find the information they seek. This study builds on the theories of homophily, structural embeddedness, and social exchange to investigate how interest homophily and existing communication structures serve as mechanisms driving information searches and the subsequent formation of communication networks in these communities. Specifically, we analyze comment-on-post tie formation using network data from "Today's House," the largest online user community specializing in interior design in Korea. Employing the LR-QAP method, a permutation-based hypothesis testing algorithm for social network data, our research identifies that network tie formation is driven by both homophilous information searches based on instrumental and hedonic interests, as well as by structurally induced searches such as preferential attachment, reciprocity, and transitivity. In addition, we investigate the contingent effects of communication structure on homophilous tie formation. Our findings suggest that while network-wide structural characteristics enhance homophilous tie formation based on instrumental interests, local network processes leverage homophily based on hedonic interests. We conclude by discussing the theoretical implications of the differential influence of participation motivations on information search patterns and the practical implications for the design of online communities.

Influence of picture presence in reviews on online seller product rating: Moderation role approach

  • Hossin, Md Altab;Mu, Yinping;Fang, Jiaming;Frimpong, Adasa Nkrumah Kofi
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.12
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    • pp.6097-6120
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    • 2019
  • Online consumer reviews (OCRs) provide product information and recommendations especially pictures in reviews depict the true information about the product. This study investigates the influence of pictured reviews on online seller (for a particular product of a seller) rating with moderating effect of price, brand type (foreign vs local), goods type (experience vs search), and brand familiarity. Multiple robust linear regression analysis with moderation interaction and quadratic effect used to explain the relationship of the explanatory variables with the criterion variable. We collected cross-sectional data from the two most renowned Chinese online shopping platforms (B2C) of total 15,621 product links. Results show that higher number of reviews with a low ratio of picture reviews response negative effect on rating, whereas the lower number of reviews with a high ratio of picture reviews response positive effect on the rating. In overall picture in the reviews improve the online seller product rating. For the moderation effect, results show that price and brand familiarity have a positive interaction effect on the relation of pictured reviews and rating whereas experience goods have less negative effect comparing search goods. Finally, local brand has less negative interaction effect comparing foreign brand to pictured reviews and rating.

Microarray Data Sharing System (마이크로어레이 데이터 공유 시스템)

  • Yoon, Jee-Hee;Hong, Dong-Wan;Lee, Jong-Keun
    • The Journal of the Korea Contents Association
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    • v.9 no.8
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    • pp.18-31
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    • 2009
  • Improved reliability of microarray data and its reproducibility lead to recent increment in demand of data sharing and utilization among laboratories, but house-keeping and publicly opened microarray experimental data can hardly be accessed and utilized since they are in heterogeneous formats according to the various experimental methods and microarray platforms. In this paper, we propose a microarray sharing method which can easily retrieve and integrate microarray data from different experiment platforms, data formats, normalization methods, and analysis methods. Our system is based on web-service technology. The biologists of each site are able to search UDDI(Universal Description, Discovery, and Integration) registry, and download microarray data with common data structure of standard format recommended by MGED(Microarray Gene Expression Databases) society. The common data structure defined in this paper consists of IDF(Investigation Design Format), ADF(Array Design Format), SDRF(Sample and Relationship Format), and EDF(Expression Data Format). These components play role as templates to integrate microarray data with various structure and can be stored in standard formats such as MAGE-ML, MAGE-TAB, and XML Schema. In addition, our system provides advanced tools of automatic microarray data submitter and file manager to manipulate local microarray data efficiently.

Integral Histogram-based Framework for Rapid Object Tracking (고속 객체 검출을 위한 적분 히스토그램 기반 프레임워크)

  • Ko, Jaepil;Ahn, Jung-Ho;Hong, Won-Kee
    • Journal of Korea Society of Industrial Information Systems
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    • v.20 no.2
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    • pp.45-56
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    • 2015
  • In this paper we propose a very rapid moving object tracking method for an object-based auto focus on a smart phone camera. By considering the limit of non-learning approach on low-performance platforms, we use a sliding-window detection technique based on histogram features. By adapting the integral histogram, we solve the problem of the time-consuming histogram computation on each sub-window. For more speed up, we propose a local candidate search, and an adaptive scaling template method. In addition, we propose to apply a stabilization term in the matching function for a stable detection location. In experiments on our dataset, we demonstrated that we achieved a very rapid tracking performance demonstrating over 100 frames per second on a PC environment.

A Study on Collaborative Digital Information Service for Gyeonggi-Do Public Libraries (경기도 공공도서관 협력형 전자정보 서비스에 관한 연구)

  • Song, Jae-Sul;Shin, Jeong-A
    • Journal of the Korean Society for Library and Information Science
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    • v.47 no.3
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    • pp.207-226
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    • 2013
  • Although it is about a decade since public libraries started to provide digital information services, lack of expertise for efficient service operation and restrictions related to copyrights have led to failure to obtain remarkable performances in uses. This study intends to analyze operation cases of domestic and overseas collaborative digital information services, as well as the current status of digital information services of libraries in Gyeonggido, thereby developing a collaborative digital information service model among public libraries on the level of local governments. This research then analyzed collaborative digital information service Web sites and surveys. Based on the analysis result, this study presented support of integrated search of possessed electronic information, Web database (DB), DB on original texts of regional records, online reference services, and mobile platforms as functional factors to embody a successful service model. As a system management road map, an eclectic model combining the merits of centralized and decentralized models was found to be more effective than a centralized or decentralized model in consideration of the characteristics of participating organizations.

College student adoption of smart learning management system - Implementing Blackboard learn - (대학생의 스마트 학습관리시스템 수용에 대한 연구 - 블랙보드 도입과 활용 -)

  • Lee, Kyu-Hye;Kim, Ji-Yeon;Seo, Hyun-Jin
    • The Research Journal of the Costume Culture
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    • v.27 no.5
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    • pp.512-523
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    • 2019
  • Contemporary University students are considered the Z generation who were born after 1995. They are more tech savvy than millennials. To target the generation, traditional class management platforms have evolved to smart LMS that is more customized and accessible for smart devices. Global level information search and collaboration can also be implemented using such smart LMS. However, switching from one LMS to another LMS requires great effort from teachers and support from staffs. This study measured the learners' perception of the system when they were exposed to a new smart-LMS. Blackboard Learn Ultra was used for 15 weeks and at the end of the semester, a questionnaire was administered to the students of these classes. Results indicated that experience with previous LMS discouraged students from adopting Blackboard Learn. Result of TAM modeling indicated that perceived usefulness, compared to perceived ease of use and attitude, was an effective aspect to bring positive acceptance of the system. A qualitative approach and network analysis were also conducted based on students' responses. Both positive and negative responses were detected. Inconvenience due to mechanical aspects was mentioned. Dissatisfaction compared to previous local LMS use was also mentioned. Mobile application and communication effectiveness were positive aspects. Revised course development and promoting how useful the system may help enhance the acceptance of the new system.

Analyzing Perceptions of Unused Facilities in Rural Areas Using Big Data Techniques - Focusing on the Utilization of Closed Schools as a Youth Start-up Space - (빅데이터 분석 기법을 활용한 농촌지역 유휴공간 인식 분석 - 청년창업 공간으로써 폐교 활용성을 중심으로 -)

  • Jee Yoon Do;Suyeon Kim
    • Journal of Environmental Impact Assessment
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    • v.32 no.6
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    • pp.556-576
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    • 2023
  • This study attempted to find a way to utilize idle spaces in rural areas as a way to respond to rural extinction. Based on the keywords "startup," "youth start-up," and "youth start-up+rural," start-up+rural," the study sought to identify the perception of idle facilities in rural areas through the keywords "Idle facilities" and "closed schools." The study presented basic data for policy direction and plan search by reviewing frequency analysis, major keyword analysis, network analysis, emotional analysis, and domestic and foreign cases. As a result of the analysis, first, it was found that idle facilities and school closures are acting importantly as factors for regional regeneration. Second, in the case of youth startups in rural areas, it was found that not only education on agriculture but also problems for residence should be solved together. Third, in the case of young people, it was confirmed that it was necessary to establish digital utilization for agriculture by actively starting a business using digital. Finally, in order to attract young people and revitalize the region through best practices at home and abroad, policy measures that can serve as various platforms such as culture and education as well as startups should be presented in connection with local residents. These results are significant in that they presented implications for youth start-ups in rural areas by reviewing start-up recognition for the influx of young people as one of the alternatives for the use of idle facilities and regional regeneration, and if additional solutions are presented through field surveys, they can be used to set policy goals that fit the reality.