• Journal of Urban Science
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• v.7 no.2
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• pp.11-19
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• 2018

Local governments in South Korea are making efforts to promote highly effective policies through activating communication with citizens as a major innovation strategy. The performance evaluation system includes new performance indicators related to communication with citizens. This is a change to build a consumer-centered performance management system. The purpose of this study is to present guidelines when developing and applying the communication indicators promoted by local governments with interest. For this purpose, the development scope and management methods of the communication performance indicators are presented. For communication performance management, this study emphasized building a strategy planning based performance management system, presenting information that can be understood by citizens, complying with the development procedures of performance indicators, and improving qualitative indicators. In addition, for effective performance management, this study presented the decision-makers' strong willingness, gradual expansion of communication evaluation, establishment in organizational performance culture, and so on.

• International Journal of Internet, Broadcasting and Communication
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• v.10 no.4
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• pp.31-36
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• 2018

Living Lab is one of open movements regarding social innovation, which mainly utilizes scientific technology to improve local residents' life value. Even though various attempts have been made, Living Lab projects that deal with actual life-related problems of local communities are not sufficiently being made. This study aims at organizing existing Living Lab studies and to draw political issues in perspective of solving regional problems and developing local communities. Above all, policies should be proceeded in a way that fully understands and reflects local problem since communication with local residents or end-users will be increased. It is required to support certain products or solution development that fits specific local situation based on their resource and demands. In addition, local small businesses or start-up companies should be given opportunities to conduct experiment and revise new technology, product or service on the spot. It would be a useful example to utilize ICT technology and contents such as local cable TV network, for Living Lab. Living Lab can establish itself as an effective reformation process only if it remains to function for the sake of solving issues of local community and residents. Practical undertones would be able to be obtained once this exploratory study turns into empirical case study.

• Journal of Korea Multimedia Society
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• v.23 no.11
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• pp.1435-1445
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• 2020

Advertising is a communication that aims to persuade you through communication. Local governments are enforcing a lot of budget for outdoor advertisements and exposing advertisements to various media. However, in the case of outdoor advertisements, advertisements are executed without considering the specificity of the exposure environment, so it is inferior to the budget input. Therefore, this study aims to help local advertisement agents, producers, and related parties by classifying components by combining video analysis methodology and video ad analysis methodology for effective message delivery and immersion in local outdoor advertising. As a discussion to provide an efficient production methodology for outdoor advertising video production in the future, it is an extension of exploratory research through content analysis.

• Proceedings of the Korean Magnestics Society Conference
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• 2008.12a
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• pp.314.1-314.1
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• 2008

• Journal of the Korean Institute of Intelligent Systems
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• v.16 no.1
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• pp.72-78
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• 2006

It is essential for robot to have the sensing and communication abilities in the swarm robot system. In general, as the number of robot goes on increasing, the limitation of communication capacity and information overflow occur in global communication system. Therefore a local communication is more effective than global one. In this paper, we propose the novel method for determining the optimal communication radius through the analyzing of the information propagation based on local communication. And we also propose a method of cooperative strategies and group behavior of swarm robot based on artificial immune system.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.20-29
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• 2018

This study investigated the effect of PR communication of local government on the relationship between the local government and the public and the image of the local government, focusing on the official blog of Busan Metropolitan City, 'Cool Busan.' It also examined the mediating role of organization-public relations. As a result, 'interactivity' and 'interest' among the characteristics of social media information have a statistically significant effect on organization-public relationship and municipal image. And balance' was found to affect the image of local government. In addition, the mediating role of the organization-public relations subfactors has been proved in the influence of the local government social media information characteristics on the local government image.

• Journal of Distribution Science
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• v.14 no.8
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• pp.35-44
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• 2016

Purpose - This study aims to understand the relationship between Chinese local SNS usage and social capital building through Chinese international students in South Korea. A research model that illustrates the relationship between the SNS usage (i.e., intensity, communication and social capital building is proposed. Based on the analysis, this study will provide responses to the question of if SNS really presents the danger of trapping international consumers in their local comfort zone or enhance social capital for the users. Research design, data, and methodology - The survey questionnaire is circulated among the WeChat (a Chinese local SNS) users who are the Chinese international students studying in South Korea. The collected data is analyzed by structural equation method using SPSS and AMOS. Results - Proposed hypotheses of the positive relationships between the attachment of SNS use and both individuals' bridging and bonding social capital are supported. It's also supported that (1) interpersonal communication, (2) interpersonal communication with old friends, and (3) interpersonal communication for making new friends on SNS positively influence individuals' bridging social capital. Conclusions - This paper demonstrates the importance of intensity of WeChat use and interpersonal communication that impact Chinese international students' bridging and bonding social capital on WeChat.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.233-240
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• 2024

We analyzed the effect of local college students' economic activities on the local economy. The analysis method was an industry-related analysis based on data obtained from a survey. As a result of the analysis, local university students were found to be sensitive to price when consuming due to insufficient living infrastructure around local universities. In addition, as a result of analyzing the impact of local college students' consumption expenditures on the local economy, especially local income, using a regional industry correlation table, the total income generated was KRW 130.6 billion (direct and indirect income effects KRW 90.9 billion, induced income effects KRW 39.6 billion), and the number of people induced to be employed was KRW 130.6 billion. It was estimated that there were 2,145 people per year. We examined the effect of local college students' economic activities on the local economy through quantitative analysis. This is a contribution point of the study as evidence supporting the maintenance and necessity of local universities, and suggests that the government and local governments should take active interest and efforts in fostering local universities.

• Proceedings of the IEEK Conference
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• 2003.11c
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• pp.247-250
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• 2003

Mobile wire technology is a publicly available general purpose for Radio Frequency(RF) communication for short-range and point-to-multi point voice and data transfer. In this paper, we proposed a new technology of the synchronized frame structure which is based on the CDMA technique, and it's implemented into the VLSI design by FPGA. The developmental technique consists of an assigned coded type mobile communication equipments and available local mobile or wireless communication scheme quasi BT(Blue Tooth)'s functions as multiplexer or do-multiplexer for each other applications. We implement this architecture with special proposed frame structure in the local area network. Also, we expect the above proposed structure extend into the DS3 network architecture and applicable to the TE(Terminal Equipment) in the local communication area and the other one etc.

• Proceedings of the KSR Conference
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• 2005.05a
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• pp.825-830
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• 2005

Traffic control is the center of the railway traffic control system. The main objective of railway traffic control system is to minimize delays, providing the customers with on-time train operating service according to the given train schedule. Particularly, within the station control area, the departure & arrival of train. the decision on the train priority and the shunting of train are decided by the authority of the local traffic controller. Therefore, it is necessary to have a lot of information and communications between each departments. And for such decision making of the local traffic controller, not only the communication between each stations are needed, but also the communication between other stations are needed too. In this paper, we have analyzed the main work of the local traffic controller in large scale stations and have designed the station traffic control system needed to be built within the station considering the local traffic. And we have proposed not only the communication with other system within station, but also the communication methods for communications with the neighboring stations.