• The Journal of the Korea Contents Association
• /
• v.16 no.11
• /
• pp.1-10
• /
• 2016

This paper focus on the digital media quality of one source multi-use for the vitalization of Korean classical literature. This paper examines the structural relationship between the quality of digital media and learning satisfaction/sustainable use intention through digital media. For this we used the case of The 'Encyclopedia of Korean Local Culture(www.grandculture.net)'. Thus we conducted a survey of 418 high school students attending a classical literature class which used the local culture DB. The result of this study demonstrates that quality of media content and media service quality affect the learning satisfaction even if media system quality does not affect the learning satisfaction. Learning satisfaction affect strongly. The result of multi regression showed that system quality increased the learning satisfaction in the high group, but system quality did not effect the learning satisfaction in the low group. These results indicate that if system quality is enhanced, learning satisfaction will be slightly increased, and if quality of contents and services is enhanced, learning satisfaction will be strongly increased.

• Asia Marketing Journal
• /
• v.17 no.3
• /
• pp.53-72
• /
• 2015

Social media marketing have drawn substantial attention in business and academia. This study examines the impact of social media marketing on purchase intention of consumer in South Korea and Pakistan. The research background rests on literature of social media, social media marketing, electronic word of mouth and social media advertisement. Descriptive research method is adopted for the purpose of this study. The findings indicated that South Korean users have higher intention to purchase products through social media platforms as compared to users in Pakistan. The results also show that electronic word of mouth has greater influence on purchase intention as compared to advertisement on social networks. Managerial implications and limitations of the study results were also discussed.

• Journal of Distribution Science
• /
• v.14 no.10
• /
• pp.165-178
• /
• 2016

Purpose - This study aims to empirically verify the impact of media richness, social presence, and prior life satisfaction on various continual usage or withdrawal behaviors of SNS users via both a positive path of satisfaction and a negative path of relative deprivation. By identifying these causal paths, we observe dynamic interactions of SNS user psychology in a balanced view, and provide some implications about design principles for SNS providers. Research design, data, and methodology - We developed 16 hypothesis based on media richness theory, social presence theory, social comparison theory, the literature about relative deprivation, and the literature about the various reactions of IS users. The rich SNS media, social presence recognition among peer SNS users, and prior life satisfaction could generate positive experience, attitude, and virtuous behavioral intentions among SNS users. At the same time, rich media, low social presence, and low prior life satisfaction could generate relative deprivation and could increase withdrawal behavioral intentions such as refusal to provide information, misrepresentation of information, and removal of uploaded information in SNS. Scenario surveys were conducted to collect data from potential SNS users. Data from 357 surveys were collected and analyzed through a PLS algorithm to test the hypotheses. Results - Media richness, social presence, and prior life satisfaction could significantly increase perceived enjoyment, satisfaction, and behavioral intention of continual usage and knowledge sharing. They also could significantly decrease refusal and misrepresentation intention. Relative deprivation is significantly decreased only by prior life satisfaction. Relative deprivation could not significantly decrease satisfaction, but it could significantly increase misrepresentation and removal intention, which could be regarded as information distortion intention. Conclusions - SNS providers should focus on developing rich media and social presence support because these two variables could impact the positive experiences of SNS users. Moreover, the positive experiences could heavily influence SNS user behavior. Some management is needed to prevent relative deprivation and its consequences of misrepresentation and removal intention. SNS providers should prevent SNS users from excessive image misrepresentation and removal as this information distortion could be the source of relative deprivation.

• Journal of the Korean Society for Library and Information Science
• /
• v.56 no.3
• /
• pp.335-362
• /
• 2022

The purpose of this study is to develop a media literacy education model that helps public librarians plan and operate media literacy education programs in South Korea. To develop the model, a mixed methods study consisting of a literature review, a survey of librarians, and interviews with professors, public librarians, and media literacy instructors was conducted, Additionally, an expert advisory committee was formed and consulted to obtain opinions on the developed model. As a result of survey and interviews, public libraries and librarians are perceived to have a responsibility to improve citizens' media literacy, and public libraries are recognized as the best educational institution to achieve that goal. By reflecting on the literature review and analysis of the research findings, the research team developed, and presents herein, a media literacy education model that includes educational objectives, core competencies, educational targets, media types, and roles and functions for each educational subject.

• Smart Media Journal
• /
• v.12 no.9
• /
• pp.103-115
• /
• 2023

A Korean Tea-Historical Literature DB was constructed, collating information related to tea from eight historical texts, including the Annals of the Joseon Dynasty. Data were gathered from existing historical literature DB and web services. After processing, verification, and tag input, 53,679 historical literature data entries related to tea were created. This DB construction centralizes previously dispersed reading services into a single web service. Features such as literature title, time, and tag-based search functionality; assignment of attribute tags to data; search linkage through original source links; and a bookmark function were incorporated to enhance user convenience. The outcomes of this research support studies in the related fields, and it is believed that by accumulating and improving accessibility to tea-related literature, contributions can be made to the preservation and education of Korean traditional tea as a food resource and cultural heritage.

• Asian Journal for Public Opinion Research
• /
• v.5 no.3
• /
• pp.204-227
• /
• 2018

This paper seeks to interrogate the very assumption of "sociality" in social media at a conceptual level and substantiate it with the help of information collected on aged people's use of conventional media $vis-{\grave{a}}-vis$ so called "social media" from the field work. Although global literature has written the obituary of mass media and promoted the "sociality" of social media, one needs to critically engage with such statement. Such statements have been an outcome of the established status of the "post broadcast" model of media where conventional media is in existence for some time and accessible to everyone in society. Further, this paper seeks to explore the interplay of new media in the life of the aged population in select areas of Kolkata city in the state of West Bengal, India. There are few studies on the ageing population's use of new media in the Indian context. While many of the studies reveal the new media literacy among the youth, this is unimportant as both the new media and the youth are relatively young as a field of research in media studies in India. What is missed in the earlier studies is, how new media plays an important function in the life of the aged population. How do older adults engage with the skilling and deskilling process of media literacy in their everyday life? And finally, do new media provide an extension to their on-going social relations? With the help of substantive details, the present study addresses the aforementioned queries.

• Journal of Korean Classical Literature and Education
• /
• no.16
• /
• pp.5-27
• /
• 2008

It is not a simple topic how let the modern readers read the past literature in the these days of digital. But even though the changes of the times, we must not let 'the paper-books(the thing written with letters)' disappear because of 'the audio-visual texts(the thing made with digital media as drama-opera, animated cartoon, animated image)'. The Electronic medias should be used so as helping for us to understand contents of the paper-books. Because of them, the paper-books must not be expelled. It is no need certainly for the reading materials to be made with Paper-books. For example, the electronic-books in order to read also would not become problems. Moreover, the electronic-books to be made with various electronic media can also provide the audio-visual materials for readers well to understand contents of the books. For that reason, the electronic-books would be helped to read effectively. Besides after reading the original texts, the readers to try the 'rewriting', with using the meanings for oneself to get from the texts would be able to make a synopsis or story-telling for other art performances. These works are things positively to be stimulated, because of giving the achievement motivations to the readers. To conclude, the audio-texts reading and the visual-texts reading should be developed so that the paper-books to be revitalize. And though the modern readers dislike to read the paper-books, We should try to make the audio-visual texts base on the paper-books. Therefore the paper-books and audio-visual texts are inter-complementary relationships, not competitive relationships.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.7 no.2
• /
• pp.515-523
• /
• 2017

In the training field where literature is used as a tool, some excerpts from its text are used, instead of its full text. Therefore, it is necessary to have empirical guidelines for which part of the text should be used as Memory-Hint, a part that reminds its reader of certain memory, and for how the text can be introduced effectively. For the study, Hesse's whole life and his literary characters were examined from a therapeutic perspective. First, while Hesse's life was reviewed and his characters were analyzed, Hesse was recognized for Self-therapeutic Life. He also lived a life of multimedia in which he practiced writing, painting, playing musical instruments, meditation, walking, etc. Second, Contents of Literature Therapy using Hesse's works were applied to the schizophrenic patients. Media used for the clinical study were mostly extracted from Hesse's works. They began to show interest in others and express their empathy on others, in addition to expressing their sentimental empathy on Hesse's texts. How effectively Hesse utilized multimedia during his lifetime will be good literary resources in helping improving modern-day people's mental health and curing their pathological problems.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.17 no.1
• /
• pp.135-159
• /
• 2006

The purpose of this paper is to study the instructional contents and strategies for school library media specialist education in Korean Library and Information Science. The writer insist several aspects of instructional contents should be emphasized for relevant school library media specialist education. Instructional contents for philosophical and conceptual aspect of school library and media specialist, knowledge and experience for literature for children and young adult, and knowledge and technique for teaching and instruction at field are those. And the writer suggests LIS education for media specialist should be able to let the students stand on the strong professional sprit, help adapt themselves to school practice, and make them a professor of literature.

• Journal of Korea Entertainment Industry Association
• /
• v.5 no.4
• /
• pp.147-153
• /
• 2011

On 11 March 2011, earthquake occurred in Japan were left with the significant human and material damage. Among these, social media has emerged as a very useful communication channel by playing a important roles in the process of safety checking and disaster recovery. In fact, however, we have no specific response methods or systems to these occurrence of disaster in Korea. Therefore, we investigate the relevant literature in order to analyze the current status of foreign and domestic utilization of social media, and draw the ideal ways to use social media for responding to unpredictable disasters based on the relevant literature reviews. The results of this study are summarized as follows. First, Institutions such as Meteorological Administration or National Emergency Management Agency are able to utilize social media as the communication systems to public in emergency. Second, social media are able to used for building disaster information systems including location information such as emergency call for help or requests for dissemination materials. Lastly, online donation services via Facebook or Twitter are able to be provided. The findings have significant implications for official responsible for disaster response and academic researchers.