• Asia pacific journal of information systems
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• v.23 no.4
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• pp.53-84
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• 2013

With rapid development of ICT (Information and Communications Technology), new services by the convergence of mobile network and application technology began to appear. Today, smart phone with new ICT convergence network capabilities is exceedingly popular and very useful as a new tool for the development of business opportunities. Previous studies based on Technology Acceptance Model (TAM) suggested critical factors, which should be considered for acquiring new customers and maintaining existing users in smart phone market. However, they had a limitation to focus on technology acceptance, not value based approach. Prior studies on customer's adoption of electronic utilities like smart phone product showed that the antecedents such as the perceived benefit and the perceived sacrifice could explain the causality between what is perceived and what is acquired over diverse contexts. So, this research conceptualizes perceived value as a trade-off between perceived benefit and perceived sacrifice, and we need to research the perceived value to grasp user's continuous intention to use of smart phone. The purpose of this study is to investigate the structured relationship between benefit (quality, usefulness, playfulness) and sacrifice (technicality, cost, security risk) of smart phone users, perceived value, and continuous intention to use. In addition, this study intends to analyze the differences between two subgroups of smart phone users by the degree of personal innovativeness. Personal innovativeness could help us to understand the moderating effect between how perceptions are formed and continuous intention to use smart phone. This study conducted survey through e-mail, direct mail, and interview with smart phone users. Empirical analysis based on 330 respondents was conducted in order to test the hypotheses. First, the result of hypotheses testing showed that perceived usefulness among three factors of perceived benefit has the highest positive impact on perceived value, and then followed by perceived playfulness and perceived quality. Second, the result of hypotheses testing showed that perceived cost among three factors of perceived sacrifice has significantly negative impact on perceived value, however, technicality and security risk have no significant impact on perceived value. Also, the result of hypotheses testing showed that perceived value has significant direct impact on continuous intention to use of smart phone. In this regard, marketing managers of smart phone company should pay more attention to improve task efficiency and performance of smart phone, including rate systems of smart phone. Additionally, to test the moderating effect of personal innovativeness, this research conducted multi-group analysis by the degree of personal innovativeness of smart phone users. In a group with high level of innovativeness, perceived usefulness has the highest positive influence on perceived value than other factors. Instead, the analysis for a group with low level of innovativeness showed that perceived playfulness was the highest positive factor to influence perceived value than others. This result of the group with high level of innovativeness explains that innovators and early adopters are able to cope with higher level of cost and risk, and they expect to develop more positive intentions toward higher performance through the use of an innovation. Also, hedonic behavior in the case of the group with low level of innovativeness aims to provide self-fulfilling value to the users, in contrast to utilitarian perspective, which aims to provide instrumental value to the users. However, with regard to perceived sacrifice, both groups in general showed negative impact on perceived value. Also, the group with high level of innovativeness had less overall negative impact on perceived value compared to the group with low level of innovativeness across all factors. In both group with high level of innovativeness and with low level of innovativeness, perceived cost has the highest negative influence on perceived value than other factors. Instead, the analysis for a group with high level of innovativeness showed that perceived technicality was the positive factor to influence perceived value than others. However, the analysis for a group with low level of innovativeness showed that perceived security risk was the second high negative factor to influence perceived value than others. Unlike previous studies, this study focuses on influencing factors on continuous intention to use of smart phone, rather than considering initial purchase and adoption of smart phone. First, perceived value, which was used to identify user's adoption behavior, has a mediating effect among perceived benefit, perceived sacrifice, and continuous intention to use smart phone. Second, perceived usefulness has the highest positive influence on perceived value, while perceived cost has significant negative influence on perceived value. Third, perceived value, like prior studies, has high level of positive influence on continuous intention to use smart phone. Fourth, in multi-group analysis by the degree of personal innovativeness of smart phone users, perceived usefulness, in a group with high level of innovativeness, has the highest positive influence on perceived value than other factors. Instead, perceived playfulness, in a group with low level of innovativeness, has the highest positive factor to influence perceived value than others. This result shows that early adopters intend to adopt smart phone as a tool to make their job useful, instead market followers intend to adopt smart phone as a tool to make their time enjoyable. In terms of marketing strategy for smart phone company, marketing managers should pay more attention to identify their customers' lifetime value by the phase of smart phone adoption, as well as to understand their behavior intention to accept the risk and uncertainty positively. The academic contribution of this study primarily is to employ the VAM (Value-based Adoption Model) as a conceptual foundation, compared to TAM (Technology Acceptance Model) used widely by previous studies. VAM is useful for understanding continuous intention to use smart phone in comparison with TAM as a new IT utility by individual adoption. Perceived value dominantly influences continuous intention to use smart phone. The results of this study justify our research model adoption on each antecedent of perceived value as a benefit and a sacrifice component. While TAM could be widely used in user acceptance of new technology, it has a limitation to explain the new IT adoption like smart phone, because of customer behavior intention to choose the value of the object. In terms of theoretical approach, this study provides theoretical contribution to the development, design, and marketing of smart phone. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategy formulation for acquiring and retaining long-term customers related to smart phone business. Since potential customers are interested in both benefit and sacrifice when evaluating the value of smart phone, marketing managers in smart phone company has to put more effort into creating customer's value of low sacrifice and high benefit so that customers will continuously have higher adoption on smart phone. Especially, this study shows that innovators and early adopters with high level of innovativeness have higher adoption than market followers with low level of innovativeness, in terms of perceived usefulness and perceived cost. To formulate marketing strategy for smart phone diffusion, marketing managers have to pay more attention to identify not only their customers' benefit and sacrifice components but also their customers' lifetime value to adopt smart phone.

• Cartoon and Animation Studies
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• s.6
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• pp.152-171
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• 2002

This study analyses the avatar service, which is recognized as an alternative strategy of animation industry. The research questions of this study are following: (1) How have the avatar services been developed and what are the present dominant types? (2) Which structural characteristics of e-business environment are needed for the success of avatar services? (3) What is the economic characteristics of avatar business model? To solve these research questions, the basic conditions and the structural characteristics of avatar services have been investigated. In the first place, two forms of avatar service are classified. One is the internet service site whole primary service is to provide chatting service based on avatar service. The other is the portal site in which many kinds of products and services are presented as bundles to meet the needs of internet users. So avatar service is one of bundles which those portal sites are providing with. In this study, the big five internet service sites are selected based on the profits they earned through the sales of avatar service. The result of analysis is that the pricing strategy of those big five sites is very different from those of traditional off-line markets. The pricing mechanism are based on the value which internet users endow with the avatar items, not based on the costs of making the products. Avatar is the representative informative goods. The informative goods have the original cost structures, constant fixed costs and zero marginal costs, so the providers of avatar services make much of the subjective values of consumers. The sayclub, which is the most successful avatar service site and earn the average sales of 3 billing won a month, takes the aggressive strategy of pricing avatar items at highest price in the industry. The avatar service providers which make lots of profits are planning of making differentiate the services, introducing well-known brand items and star-named items. Nevertheless, the fact that the members of the sayclub are not decreasing means that the network effect of the site is so strongly manifest. Moreover, the costs the members have paid for the avatar items are so big not as to switch from one site to the other site, it can be very costly. These switching costs are endemic in high-technology industries and digital contents industries. It can be so large that switching suppliers is virtually unthinkable, a situation known as 'lock-in'. When switching costs are substantial, competition can be intense to attract new customers, since, one they are locked in, they can be a substantial source of profit. The consumers of avatar items have switching costs if they subscribe for the new avatar service site. The switching costs can be subscription costs as well as the costs of giving up the items they already paid for. One common example of switching costs involves specialized supplies, as with inkjet printer cartridges. In this example, the switching cost is the purchase of a new printer. The market is competitive ex ante, but since cartridges are incompatible, it is monopolized dx post. So the providers of printer/cartridges set pricing printer so cheap and cartridges expensive. On the contrary, since the avatar service can be successful with the strong network effect, the providers of avatar services have to compete aggressively for new customers. So they allow the subscription at a low price(almost marginal cost) in the early market. The network effect can be maximized when the members are sufficiently growing. The providers which have the monopoly power with sufficient subscribers. begin to raise the prices over the lifetime of the product and make profits.

• Proceedings of the Korean Radioactive Waste Society Conference
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• 2009.06a
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• pp.187-187
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• 2009

Opening of fractures induced by shear dilation or normal deformation can be a significant source of fracture permeability change in fractured rock, which is important for the performance assessment of geological repositories for spent nuclear fuel. As the repository generates heat and later cools the fluid-carrying ability of the rocks becomes a dynamic variable during the lifespan of the repository. Heating causes expansion of the rock close to the repository and, at the same time, contraction close to the surface. During the cooling phase of the repository, the opposite takes place. Heating and cooling together with the, virgin stress can induce shear dilation of fractures and deformation zones and change the flow field around the repository. The objectives of this work are to examine the contribution of thermal stress to the shear slip of fracture in mid- and far-field around a KBS-3 type of repository and to investigate the effect of evolution of stress on the rock mass permeability. In the first part of this study, zones of fracture shear slip were examined by conducting a three-dimensional, thermo-mechanical analysis of a spent fuel repository model in the size of 2 km $\times$ 2 km $\times$ 800 m. Stress evolutions of importance for fracture shear slip are: (1) comparatively high horizontal compressive thermal stress at the repository level, (2) generation of vertical tensile thermal stress right above the repository, (3) horizontal tensile stress near the surface, which can induce tensile failure, and generation of shear stresses at the comers of the repository. In the second part of the study, fracture data from Forsmark, Sweden is used to establish fracture network models (DFN). Stress paths obtained from the thermo-mechanical analysis were used as boundary conditions in DFN-DEM (Discrete Element Method) analysis of six DFN models at the repository level. Increases of permeability up to a factor of four were observed during thermal loading history and shear dilation of fractures was not recovered after cooling of the repository. An understanding of the stress path and potential areas of slip induced shear dilation and related permeability changes during the lifetime of a repository for spent nuclear fuel is of utmost importance for analysing long-term safety. The result of this study will assist in identifying critical areas around a repository where fracture shear slip is likely to develop. The presentation also includes a brief introduction to the ongoing site investigation on two candidate sites for geological repository in Sweden.

• The KIPS Transactions:PartC
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• v.16C no.6
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• pp.783-790
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• 2009

The necessity of wireless sensor networks is increasing in the recent years. So many researches are studied in wireless sensor networks. The clustering algorithm provides an effective way to prolong the lifetime of the wireless sensor networks. The one-hop routing of LEACH algorithm is an inefficient way in the energy consumption of cluster-head, because it transmits a data to the BS(Base Station) with one-hop. On the other hand, other clustering algorithms transmit data to the BS with multi-hop, because the multi-hop transmission is an effective way. But the multi-hop routing of other clustering algorithms which transmits data to BS with multi-hop have a data bottleneck state problem. The unequal clustering algorithm solved a data bottleneck state problem by increasing the routing path. Most of the unequal clustering algorithms partition the nodes into clusters of unequal size, and clusters closer to the BS have small-size the those farther away from the BS. However, the energy consumption of cluster-head in unequal clustering algorithm is more increased than other clustering algorithms. In the thesis, I propose an energy efficient unequal clustering algorithm which decreases the energy consumption of cluster-head and solves the data bottleneck state problem. The basic idea is divided a three part. First of all I provide that the election of appropriate cluster-head. Next, I offer that the decision of cluster-size which consider the distance from the BS, the energy state of node and the number of neighborhood node. Finally, I provide that the election of assistant node which the transmit function substituted for cluster-head. As a result, the energy consumption of cluster-head is minimized, and the energy consumption of total network is minimized.

• Journal of the Korea Society of Computer and Information
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• v.15 no.4
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• pp.83-90
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• 2010

In wireless sensor networks, the data transmitted from the sensor nodes are susceptible to corruption by errors which caused of noisy channels and other factors. In view of the severe energy constraint in Sensor Networks, it is important to use the error control scheme of the energy efficiently. In this paper, we presented RS (Reed-Solomon) codes in terms of their BER performance and power consumption. RS codes work by adding extra redundancy to the data. The encoded data can be stored or transmitted. It could have errors introduced, when the encoded data is recovered. The added redundancy allows a decoder to detect which parts of the received data is corrupted, and corrects them. The number of errors which are able to be corrected by RS code can determine by added redundancy. The results of experiment validate the performance of proposed method to provide high degree of reliability in low-power communication. We could predict the lifetime of RS codes which transmitted at 32 byte a 1 minutes. RS(15, 13), RS(31, 27), RS(63, 57), RS(127,115), and RS(255,239) can keep the days of 173.7, 169.1, 163.9, 150.7, and 149.7 respectively. The evaluation based on packet reception ratio (PRR) indicates that the RS(255,239) extends a sensor node's communication range by up about 3 miters.

• Korean Journal of Optics and Photonics
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• v.9 no.4
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• pp.221-226
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• 1998

Ternary heavy metal oxide glasses in the $PbO-Bi_2O_3-Ga_2O_3$ system doped with $Er_2O_3$ were prepared and their spectroscopic properties, such as radiative transition probability, calculated and measured radiative lifetimes and cross-sections of 1.5 $\mu\textrm{m}$ and 2.7 $\mu\textrm{m}$ emissions were analyzed. Enhanced quantum efficiencies of some electronic transitions were evident mainly because of the low vibrational phonon energy ($~500cm^{-1}$) inherent in the host glasses. This seems to be the main reason for obtaining the 2.7 $\mu\textrm{m}$ luminescence which is normally quenched in the conventional oxide glasses. In addition, green and red fluorescence emissions were observed through the frequency upconversion processes of the 798 nm excitation. Non-radiative transition due to the multiphonon relaxation is a dominant lifetime-shortening mechanism in the 4f-4f transitions in $Er^{3+}$ ion except for the $^4S_{3/2}{\rightarrow}^4I_{15/2}$ transition where a non-radiative transfer to band-gap excitation of the host glasses is dominant. Melting of glasses under an inert gas atmosphere and (or) addition of the typical glass-network former into glasses is necessary in order to enhance the quantum efficiency of the transition.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.44 no.1
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• pp.146-154
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• 2007

In this paper, we have presented a real-time transfer mechanism for the delay-sensitive data in WSNs (Wireless Sensor Networks). The existing methods for real-time data transfer select a path whose latency is shortest or the number of hops is least. Although the approaches of these methods are acceptable, they do not always work as efficiently as they can because they had no consideration for the link error rates. In the case of transmission failures on links, they can not guarantee the end-to-end real-time transfer due to retransmissions. Therefore, we have proposed an algorithm to select a real-time transfer path in consideration of the link error rates. Our mechanism estimates the 1-hop delay based on the link error rate between two neighboring nodes, which in turn enables the calculation of the expected end-to-end delay. A source node comes to choose a path with the shortest end-to-end delay as a real-time route, and sends data along the path chosen. We performed various experiments changing the link error rates and discovered that this proposed mechanism improves the speed of event-to-sink data transfer and reduces delay jitter. We also found that this mechanism prevents additional energy consumption and prolongs network lifetime, resulting from the elative reduction of transmission failures and retransmissions.

• Journal of the Korean Institute of Intelligent Systems
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• v.16 no.6
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• pp.683-690
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• 2006

Reducing power consumption to extend network lifetime is one of the most important challenges in designing wireless sensor networks. One promising approach to conserving system energy is to keep only a minimal number of sensors active and put others into low-powered sleep mode, while the active sensors can maintain a connected covet set for the target area. The problem of computing such minimum working sensor set is NP-hard. In this paper, a centralized Voronoi tessellation (CVT) based approximate algorithm is proposed to construct the near optimal cover set. When sensor's communication radius is at least twice of its sensing radius, the covet set is connected at the same time; In case of sensor's communication radius is smaller than twice of its sensing radius, a connection scheme is proposed to calculate the assistant nodes needed for constructing the connectivity of the cover set. Finally, the performance of the proposed algorithm is evaluated through theoretical analysis and extensive numerical experiments. Experimental results show that the proposed algorithm outperforms the greedy algorithm in terms of the runtime and the size of the constructed connected cover set.

• International Commerce and Information Review
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• v.16 no.4
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• pp.263-280
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• 2014

The dynamics of global alliance networks can be analyzed in numerous ways. We have chosen to approach it in terms of alliance stability. Although increasing academic attention has been devoted to the alliance dynamics field, the majority of prior research has neither contributed to a coherent knowledge foundation(an academic gap) nor provided adequate answers to managerial questions(a managerial relevance gap). We respond to their call for research by developing an integrated process model that integrates various studies on alliance stability. The primary tasks were (1) to characterize and conceptualize the stability concept to fill the academic gap, and (2) to identify critical endogenous factors underlying alliance stability over the different developmental stages to fill the managerial gap. Knowledge acquired in this paper is also expected to offer alliance managers and practitioners some valuable implications as they strive for stable and successful collaborative relationships. As one of the basic arguments, stability has been viewed as a necessary condition for the achievement of collaborative objectives. When firms form, implement, adjust and evaluate their alliances, they should have the goal of stability in mind. At the same time, management should be in a position to determine the specific actions needed for stability at any given moment in the alliance's lifetime.

• Journal of KIISE
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• v.43 no.12
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• pp.1428-1436
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• 2016

A multipath routing in wireless sensor networks (WSNs) provides advantage such as reliability improvement and load balancing by transmitting data through divided paths. For these reasons, existing multipath routing protocols divide path appropriately or create independent paths efficiently. However, when the sink node moves to avoid hotspot problem or satisfy the requirement of the applications, the existing protocols have to reconstruct multipath or exploit foot-print chaining mechanism. As a result, the existing protocols will shorten the lifetime of a network due to excessive energy consumption, and lose the advantage of multipath routing due to the merging of paths. To solve this problem, we propose a multipath creation and maintenance scheme to support the mobile sink node. The proposed protocol can be used to construct local grid structure with restricted area and exploit grid structure for constructing the multipath. The grid structure can also be extended depending on the movement of the sink node. In addition, the multipath can be partially reconstructed to prevent merging paths. Simulation results show that the proposed protocol is superior to the existing protocols in terms of energy efficiency and packet delivery ratio.