• Journal of Family Resource Management and Policy Review
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• v.14 no.4
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• pp.239-262
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• 2010

This study looks at the patterns of married women's lifestyles and verifies whether there are differences in their preferences, the will to continue shopping, and the importance of healthy foods. The paper analyzes the relative influence of each lifestyle pattern on the level of satisfaction with healthy foods. The results of the analysis of this study are as follows. To find patterns in the lifestyles of married women ages 20s to 50s, the factors were analyzed and five lifestyle patterns were extracted: health managing type, fashion pursuing type, self-expressing type, family-oriented type, and eco-friendly type. If we examine the purchasing of healthy foods for each lifestyle, women with a self-expressing lifestyle gain more information from news articles, books, and salespeople than from other information sources. Women of the health managing, family-oriented, and eco-friendly types had high purchasing frequencies and amounts. A cluster analysis was carried out to categorize the different groups being investigated into lifestyle types. They were categorized into the four clusters: active multiple-oriented type; fashion, self-expressing compromising type; passive well-being oriented type; and family and health managing type. It has been verified that there are differences among the clusters in terms of the level of importance of products, contributions to health, as well as distribution and management of healthy foods. To be more specific, the level of importance of the products as well as their distribution and management manifested as being higher among the active multiple-oriented type and the family-oriented and health managing types. The level of importance of contributions to health scored high among all groups, except the passive well-being oriented type. The active multiple-oriented type and the family-oriented and health managing types showed a high level of preference and will to continue purchasing healthy foods, while the fashion and self-expressing compromising types and passive well-being oriented type showed a low level of preference and will. In order to find patterns in the level of satisfaction with healthy foods, three factors were analyzed: credibility of labels, contributions to health, and satisfaction with the store. The factors that had the greatest influence on the total level of satisfaction was the credibility of labels for the family-oriented lifestyle; a product's contribution to health for the health managing lifestyle; and the store for the fashion pursuing lifestyle.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1781-1793
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• 2009

This study classifies the lifestyle of elderly female consumers in their 60's and 70's and examines the influence of lifestyles on personal clothing purchase behavior. This paper classified the types of lifestyle and examined the influence of lifestyle types on the perceived importance of salesperson's characteristics and store evaluation criteria. A survey was conducted on 194 elderly females in their 60's and 70's living in Seoul. The SPSS 14.0 program was used to analyze the data. Descriptive statistics, factor analysis, reliability analysis, K-means cluster analysis, and one-way ANOVA followed by Duncan post hoc comparisons were conducted. The research results are as follow. First, in order to identify the lifestyle factors of elderly female consumers a factor analysis was conducted that indicated 9 factors. Second, as a result of the cluster analysis of lifestyle types, the respondents were classified into 'proactives', 'passive stagnants', 'independent misers', and 'conservative consumers'. Third, according to lifestyle, weight on 'appearance and image', 'professionalism', 'ethics', 'similarity', and 'customer orientation' abilities of the salesperson were significantly different. Fourth, in relation to the store evaluation criteria by lifestyle, a significant difference was found in the attention to 'physical service' by a salesperson.

• Korean Journal of Human Ecology
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• v.9 no.2
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• pp.33-42
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• 2006

The purpose of this study was to identify the relationship between lifestyles and clothing shopping orientation. A questionnaire was developed to measure the lifestyle and shopping orientation of Chinese female college students. The questionnaire was distributed and collected from 217 college female students in China. The data was analyzed by mean, standard deviation, factor analysis, reliability test, MANOVA and ANOVA by SPSS package. The lifestyles of the respondents were classified into four types such as Open-mindedness, Accomplishment, Sociability, and Activities. And shopping orientation was classified into five types such as Recreational shopping, Speediness, Economic shopping, Shop and brand royalty, and Self-confidence. The result of this study were as follows; Consumers of open-minded lifestyle tended to economic and self-confident shopping. The higher accomplishment was, the higher speediness and economic shopping were. Consumers of sociable lifestyle tended to recreational, speediness, and self-confidence. The higher activities was, the higher economic shopping was. The shop and brand royalty was not shown to have the significant differences according to all of lifestyle groups. It is the factor that lifestyle were important in the clothing market segmentation of Chinese female college students

• Korean Journal of Human Ecology
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• v.18 no.2
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• pp.547-555
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• 2009

The lifestyle of customers visiting nail shops is categorized into four such as the types of 'pursuit of fashion', 'pursuit of brand', 'conservative frugality', 'premeditated pursuit'. Subjects are divided into 3 groups such as a 'pragmatist group', an 'achievement-oriented group' and a 'brand-oriented group'. Customers satisfaction level was measured in the subcategories of a 'personal service', a 'technical service', a 'facility service' and an 'after-sales service'. Their satisfaction levels depending on the types of customers' lifestyle have meaningful differences in a 'technical' and an 'after-sales' service. The 'pragmatist group' shows the highest mark in a 'personal service' and an 'achievement-oriented', it prefers the 'personal' and 'facility service' evenly. The 'brand-oriented' group shows high concern in the 'technical service'. Concludingly, the types of customers' lifestyle which influence their revisiting of the nail shop have deep relation to customers' satisfaction level in the 'personal', 'technical', 'facility', and 'after-sales service' of nail shops. Especially the 'facility service' is highly influential in customer's revisiting.

• Journal of the Korea Society of Computer and Information
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• v.25 no.9
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• pp.151-158
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• 2020

The purpose of this study was to analyze the characteristics of each type after categorizing the clothing lifestyle of 394 male office workers in their 30s and 50s. The data were analyzed with PASW 18.0 using frequency analysis, k-means cluster analysis, one-way ANOVA and crosstabs analysis. According to findings, first of all, types of clothing lifestyle are divided into 4 groups: a type of fashion leader(22.3%), a type of price sensitive(12.2%), a type of fashion indifference(27.9%), a type of normcore fashion(37.6%). Secondly, the types of clothing lifestyle showed statistically significant difference age, marital status, job and monthly average household income of socio-economic variables. Thirdly, the types of clothing lifestyle showed statistically significant difference monthly average appearance care cost, suit count, monthly average clothing purchase cost, average purchase cost of one suit.

• Journal of the Korean Society of Clothing and Textiles
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• v.14 no.2
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• pp.137-151
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• 1990

Changes in male roles and lifestyle in recent years have brought about an increased interest in appearance and apparel for men. The purpose of this study was to classify consumers into categories based on style of men's business suits and describe the resulting categories in terms of lifestyle, clothing behavior, appearance and demographic variables. Data were obtained from questionnaires completed by 513 consumers 20-69 years of age living in Seoul, and analyzed by factor analysis, multiple discriminant analysis, one-way ANOVA, CROSSTAB, and S-N-K test. Resulting categories of consumers were labeled as formal, semi-formal and casual. Descrip-tive profiles of the three categories were developed differently by 2 lifestyle factors (positive opinion leadership, social participation), 1 clothing factor (conformity), 2 appearance factors (conservative, energetic), and 2 demographic variables (age, marital status). The semi-formal type of man is significantly different from the two other types in his group activities that require social participation and opinion leadership. The formal type is significantly different from the two other types in his conformity in clothing and conservative appearance. The majority of formal and semi-formal types of men were 25-39 years of age and married, while the casual type was younger and unmarried.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.7
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• pp.4786-4797
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• 2015

The purpose of this study was to understand the subjectivity on health and lifestyle of middle aged women and to explore the relationship between health and lifestyle. Q methodology was applied of the study. 29 statements for health and 27 statements for lifestyle were classified by 30 women of the age 40~60 years living in Seoul. The obtained data were analyzed by means of PC Quanl program. The result showed that the health and lifestyle of middle aged women were classified in 4 types and the characteristics and the relationship between health and life style have been identified. The types of health included 'health worrying type', 'daily living management type', 'discordance between one's words and action type', and 'early management type'. The types of lifestyle included 'occupation focused type', 'self norm value type', 'satisfying type', and 'religion focused type'. This study provided basic data to improve the health and life style of middle aged women, as well as to supply theoretical frame to prepare individualized nursing interventions.

• Fashion & Textile Research Journal
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• v.16 no.4
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• pp.604-613
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• 2014

The purposes of this study were to classify respondents by their fashion lifestyle and to investigate the differences in cognition, attitude and purchasing experience of SPA brands among fashion lifestyle groups. The convenience sample was drawn from females between the ages of 20 and 39 who lived in Daegu and Gyeongbuk regions from November $1^{st}$ and $15^{th}$ 2012. Descriptive statistics, cluster analysis, ANOVA, Tukey test, and ${\chi}^2$ test were applied to analyze data from 255 respondents. Four clusters (fashion-oriented group, fashion indifferent group, conservative individuality-oriented group, conservative practicality-oriented group) were developed by 16 fashion lifestyle items. The attitude toward SPA brand was classified by six factors(fashionability/variety, good location, good quality, diverse promotions, low price, limited number of merchandise, sales person's information). There were significant differences in cognition, five attitude factors (fashionability/variety, good location, good quality, low price, limited number of merchandise) and purchasing experience of SPA brands among types of fashion lifestyle. While the fashion-oriented group had the highest scores of cognition, attitude and purchasing experience of SPA brands, the fashion indifferent group or the conservative practicality-oriented group had the lowest scores. There were significant differences in age and marital status among the four groups while there were no significant differences in marital status, family monthly income, and job.

• Korean Journal of Human Ecology
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• v.18 no.4
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• pp.869-878
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• 2009

The purpose of this study was to review university students' attitudes towards value-based consumption and their influences on it to the types of LOHAS lifestyle. The statistical analysis was based on a questionnaire survey by 275 subjects. Several attitude variables included in the study such as 'attitudes toward LOHAS lifestyle', 'environment', 'charity', 'need of business ethics', 'investment into socially responsible business', and 'good consumption'. By the results of the study, first, students' attitudes and concerns about the environment were positive, however, not expanded to the absolutely positive attitudes for their future society. Second, there is no clear relationship between their participation in the community and their attitudes to the LOHAS lifestyle. Third, university students' consumption was not based on the values of LOHAS, but on the attitudes to their own well-being. Fourth, groups with lower income and with no religious tendency revealed more positive attitudes toward LOHAS lifestyle than other groups. Fifth, there are some relations between LOHAS lifestyle and the individual's economic role performances such as the attitudes to 'environment', 'charity', 'need of business ethics,' 'investment into socially responsible business', and 'good consumption'.

• Journal of the Korean Home Economics Association
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• v.39 no.11
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• pp.107-128
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• 2001

The objectives of this study were to classify the consumer group based on the lifestyle traits of cortege women, to examine the demographic characteristics of each group, and to find out the differences of buying and using behavior of cosmetics among each group. The survey was conducted and 392 samples were analyzed by SPSS package program. The results of this study were as follows; 1. The lifestyle types were clasified 4 groups. They were named 'Progressive fashion pursuing type' 'Reality adaptable living-satisfaction type','Traditional frugal faithful type','Passive living-unconcern type'. 2. The demographic characteristics of each lifestyle group showed meaningful differences according to the following variables ; major, average monthly pocket money, religion, living standard, educational level and occupation of the head of a family. 3. The buying behavior of cosmetics(the degree of product involvement, information search behavior, product choice criteria, store choice criteria) showed meaningful differences among each lifestyle group. 4. The using behavior of cosmetics( the motive of make-up, the extent of make-up, average monthly cosmetics expenditure) showed meaningful differences among each lifestyle group.