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http://dx.doi.org/10.9708/jksci.2020.25.09.151

Analysis of Types and Characteristics of Clothing Lifestyle of the New Forty Generation  

Bok, Mi-Jung (Dept. of Service Management, Kwangju Women's University)
Hong, Eun-Sil (Dept. of Family Environment and Welfare, Chonnam National University)
Publication Information
Journal of the Korea Society of Computer and Information / v.25, no.9, 2020 , pp. 151-158 More about this Journal
Abstract
The purpose of this study was to analyze the characteristics of each type after categorizing the clothing lifestyle of 394 male office workers in their 30s and 50s. The data were analyzed with PASW 18.0 using frequency analysis, k-means cluster analysis, one-way ANOVA and crosstabs analysis. According to findings, first of all, types of clothing lifestyle are divided into 4 groups: a type of fashion leader(22.3%), a type of price sensitive(12.2%), a type of fashion indifference(27.9%), a type of normcore fashion(37.6%). Secondly, the types of clothing lifestyle showed statistically significant difference age, marital status, job and monthly average household income of socio-economic variables. Thirdly, the types of clothing lifestyle showed statistically significant difference monthly average appearance care cost, suit count, monthly average clothing purchase cost, average purchase cost of one suit.
Keywords
Clothing lifestyle; Fashion leader; Price sensitive; Fashion indifference; Normcore fashion;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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