• Asia Marketing Journal
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• v.21 no.1
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• pp.1-21
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• 2019

Online platforms often provide rating information to customers to relieve the uncertainty they encounter when purchasing experience goods. Prior research has focused mostly on the roles of rating volume and the valence of an average rating among the various possibilities. However, less frequently investigated is the effect of rating dispersion, which may be associated with uncertainty regarding how well a product fits a customer's personal preference, on new trials of experience goods. In this study, we examine the effect of rating dispersion on new trials of experience goods and identify the conditions which intensify or reduce the effect. Empirical analyses of movie box office sales data and online rating data reveal three interesting findings. First, movie sales decrease as movie ratings become increasingly dispersed. Second, the negative effect of rating dispersion on movie sales is more pronounced with more rating volume. Third, this negative effect weakens when additional information about a movie is available (i.e., higher average rating, greater star power, and time since its release). We discuss the academic and practical implications of our findings.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.108-115
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• 2013

This study focused on whether the existence and type of originals have any effects on box-office performance of the movie. Cultural products have characteristics of experience goods of which consumers hardly know the value of the products before they actually experience the products. To reduce the uncertainty, movie producers may want to use existing contents already made for other type of cultural products, which is generally called of One Source Multi Use. Using 381 Korean box-office data during January 2010 and September 2012, this study found that, first, the existence of original affects positively the movie's box office performance, second, the fiction based original has a positive effect on the movie's box office performance while cartoon and movie/TV based originals do not, and third, the movie type(commercial movie) positively moderates the relationship between fiction based original and movie performance. This study showed that box-office performance is not only affected by the characteristics of the movie itself, but also affected by other conditions including the use of existing originals created for other purposes.

• Korean Institute of Interior Design Journal
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• no.33
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• pp.122-128
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• 2002

In the Sci-Fi movie, with future scene in its setting, how images are shown in the film is very important. Sci-Fi movie is supposed to be expressed In different way of its set design. This study suggests various types of expression in Sci-Fi movies. Sci-Fi movies construct the narrative upon the binary opposition of nature vs. culture, human vs. nonhuman. Sci-Fi movie is a contested terrain where conservative, liberal and radical ideologies are competing. While liberal Sci-Fi movies consider the opposition compatible, conservative texts show the paranoid towards science and nonhumans. And, Sci-Fi movies are expressed as utopian and dystopian. Utopian and dystopian elements are found in the history of architecture. Utopian element is often found in the religious architecture, and those buildings are geometric, orderly, and gorgeous. Dystopian element is often found in modern architecture, and those are asymmetric, distorted, and incompleted. Conservative movie, which developing of science is expressed negatively, retains both utopian and dystopian elements evenly. Liberal movie, such as Space Opera which science is expressed positively, is changed from futurist and mechanical type into more simple, geometric and orderly shrine type. Radical movie, which the boundary of human and science is expressed darkly, retains dark, complex, and incomplete dystopian expression elements.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.17 no.2
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• pp.142-148
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• 2010

Purpose: This study was done to determine how a hospital life guidance movie enhanced the understanding of hospital life by elderly in-patients. Method: A non-equivalent control group post-test design was used for the study. The experimental group watched a movie on guidance for hospital life while an in-patient control group read corresponding guidance booklets. The understanding and satisfaction from the respective programs for the two groups were surveyed with a questionnaire. The data were analyzed using SPSS. Results: The group which watched the movie had a better understanding of hospital life than the group which read the booklets. The patients who watched the movie also expressed more satisfaction with their guide program than the patients who only read the booklets. Understanding of hospital life had relevance to satisfaction with the given program. Conclusion: The results of this study suggests that a movie on hospital life provides better guidance which helps the prospective patients understand and adapt better to their hospital life. Therefore, this type of movie is considered to be an effective medium to provide guidance to elderly in-patients.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2019.05a
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• pp.496-499
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• 2019

The study aims to collect detailed movie information from box office of the Korea Film Council and data on Naver's movie ratings to analyze important factors affecting the movie's popularity based on movie audiences and ratings.

• Korean journal of communication and information
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• v.40
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• pp.221-248
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• 2007

This study examines structures and characteristics of movie consumption media. Using survey data, this research focused on combinations of movie platforms including theater, video, DVD, terrestrial television, cable television and the Internet. The results indicated that there were forty eight combinations in accessing theatrical movies. The market share of theaters was approximately 33.5%. However, this has increased to 64.50% in case of integrating other movie consumption media. The results of Chi-Square analysis showed that although the older movie-goers prefer to theaters, the youngers like to access other movie media. In addition, many movie-goers tended to replicate their viewing at the theater.

• Journal of the Korea Society of Computer and Information
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• v.21 no.5
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• pp.19-29
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• 2016

This paper suggests a method to refine a massive collective intelligence data, and visualize with multilevel sentiment network, in order to understand information in an intuitive and semantic way. For this study, we first calculated a frequency of sentiment words from each movie review. Second, we designed a Heatmap visualization to effectively discover the main emotions on each online movie review. Third, we formed a Sentiment-Movie Network combining the MDS Map and Social Network in order to fix the movie network topology, while creating a network graph to enable the clustering of similar nodes. Finally, we evaluated our progress to verify if it is actually helpful to improve user cognition for multilevel analysis experience compared to the existing network system, thus concluded that our method provides improved user experience in terms of cognition, being appropriate as an alternative method for semantic understanding.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.4
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• pp.47-61
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• 2013

This paper compared and analyzed costume design shown in two movies that was adapted from the same original work, 'Snow White'. One movie consists of a western director and a western designer team while the other movie is shot by an Asian director and an Asian designer team. Two movies show similarity and difference in expression of characters in 'Snow White'. The findings are as followed;- Both movies project an image of modern women, which is mainly represented by active and confident women, However, Ishioka Eiko, the costume designer of < Mirror, Mirror >, created unique costume in the movie by applying splendid and vivid colors to western costume to make exotic feeling. On the other hand, Colleen Atwood, who was inspired by costume in each historic period and region of the Western. created costume that was closer to the tradition of the Western in his movie, < Snow White and the Huntsman >. The purpose of this study is to help the Korean movie industry to find a way to advance to the world market by fully understanding how the Easterners and the Westerners feel and express 'Snow White'. Moreover, this study may present a chance to review importance and value of the movie costume design area.

• Asia Marketing Journal
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• v.18 no.2
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• pp.45-61
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• 2016

Book adaptation has been considered an effective strategy in filmmaking. This paper examines the relationship between the box office sales and the performance of its original book focusing on category extension, especially investigating reciprocal spillover effect from a movie to the book. With empirical data, two-way causality between performance of the extension brand (i.e., movies) and that of the parent brand (i.e., books) was examined to test the existence of reciprocal spillover effect. In addition, a linear model was used to test the moderating roles of extension characteristics. The results revealed that the higher the movie's box office sales, the higher the original book's sales after movie's release. The authors also found moderation effects such that if the book has high level of brand awareness prior to movie's release, or if there is a movie tie-in version, or when the book is mentioned in movie trailer, or if the movie is released shortly after the book's publication, then the strength of spillover effect is superior. The current empirical investigation is meaningful considering it provides implications to both buyers and sellers of the extension rights, contributing to the literature of reciprocal spillover effects in category extension.

• 한국어정보학회:학술대회논문집
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• 2016.10a
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• pp.249-251
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• 2016

다중 화자 대화 시스템에서, 시스템의 입장에서 어느 시점에 참여해야하는지를 아는 것은 중요하다. 이러한 참여 모델을 구축함에 있어서 본 연구에서는 다수의 화자가 대화에 참여하는 영화 대본으로 구축된 MovieDic 말뭉치를 사용하였다. 구축에 필요한 자질로써 의문사, 호칭, 명사, 어휘 등을 사용하였고, 훈련 알고리즘으로는 Maximum Entropy Classifier를 사용하였다. 실험 결과 53.34%의 정확도를 기록하였으며, 맥락 자질의 추가로 정확도 개선을 기대할 수 있다.