• Title/Summary/Keyword: knowledge contents model

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Value Articulation Strategy of Media and Content Company: Mainly Focused on Iconix's Animation 'Pororo' Case (미디어 콘텐츠 기업의 무형자산 중심 지식재산 가치 연결 전략: 아이코닉스 애니메이션 뽀로로에 대한 탐색적 사례연구)

  • Ko, Young-Hee;Lee, Seo-Hyun
    • Knowledge Management Research
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    • v.17 no.3
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    • pp.181-206
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    • 2016
  • Under the influence of growing popularity of "hallyu" (Korean wave), corporates that have copyrights such as music, movie, drama as their core competitiveness are showing continuing growth. In Addition, they built on contents are rapidly growing, interests in protection and management of intellectual property rights linked to contents are growing. Global contents development corporates are making great efforts to create profits out of copyrights. They could utilize original contents to strengthen brand value use it to produce additional contents in current market. Also they take advantage of existing storyline of the contents and strong brand to explore new markets. This paper looks into Value articulation model by Professor James Conley and analyzed the firms that utilized intellectual property rights to extend the period of protection, strengthen their competitiveness and succeeded in breaking into new market by using the rights they possess. Also, this paper examines the usage of intellectual property rights and business expansion strategy of of Iconix, the Korean entertainment company, which gained tremendous popularity in last ten years using this model. In Value articulation model, Conley classifies the process of exploiting the portfolio of the single product's(or service's) intellectual property right for a period of time into three stages ; value transference, value translation, value transportation. Pororo's strategy of utilizing intellectual property right is suggestive to domestic entertainment companies. Under the influence of hallyu" (Korean wave), domestic contents such as movies, dramas and music are enjoying the high level of popularity recently not to mention animations. In reality, Korean entertainment companies who have no background or experience of Intellectual property rights are not creating enough added values compared to fast growing market. It is believed Iconix's intellectual property rights management strategy will suggest positive aspects to domestic companies. Moreover, I hope various intellectual property rights management strategies including Conley's value articulation are studied and they can make contributions to managing domestic entertainment companies.

The Educational Program Development of Creativity in Science-Technology-Society for Gifted and Talented Children based on GENEPLORE Creative Thinking Process and Theory of Knowledge Development (GENEPLORE 창의적 사고 과정 모델과 지식발달론에 기초한 영재아 과학-기술-사회(STS) 창의력 교육 프로그램 개발)

  • 전명남
    • Proceedings of the Korea Contents Association Conference
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    • 2003.05a
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    • pp.74-87
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    • 2003
  • A model of STS (Science-Technology-Society) creativity education program for the gifted and talented children has been developed, based on GENEPLORE thinking process and Knowledge development theory. The GENEPLORE creative thinking process, developed by Finke et al. (1990, 1992), has two phases such as generative phase and exploratory phase. And The knowledge development theories of Piaget (1977) and Gallagher(1981) assume that knowledge-bases are developed on the basis of empirical as well as reflective abstraction, which could imply that knowledge-bases are crucial in creative thinking process. The creativity education model for the gifted and talented of the present study attempted to integrate 'the individual, creative thinking process, and social/scientific technology' by employing topics of the science-technology-society such as computer, network, biotech, robot, e-business, e-education, e-health, nanotech and entertainment and the structure and contents of the program are proposed

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Knowledge Conversion between Conceptual Graph Model and Resource Description Framework

  • Kim, Jin-Sung
    • Journal of the Korean Institute of Intelligent Systems
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    • v.17 no.1
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    • pp.123-129
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    • 2007
  • On the Semantic Web, the content of the documents must be explicitly represented through metadata in order to enable contents-based inference. In this study, we propose a mechanism to convert the Conceptual Graph (CG) into Resource Description Framework (RDF). Quite a large number or representation languages for representing knowledge on the Web have been established over the last decade. Most of these researches are focused on design of independent knowledge description. On the Semantic Web, however, a knowledge conversion mechanism will be needed to exchange the knowledge used in independent devices. In this study, the CG could give an entire conceptual view of knowledge and RDF can represent that knowledge on the Semantic Web. Then the CG-based object oriented PROLOG could support the natural inference based on that knowledge. Therefore, our proposed knowledge conversion mechanism will be used in the designing of Semantic Web-based knowledge representation and inference systems.

A Study of Effective Creating Methods of Philosophy Digital Knowledge Resources (철학 디지털 지식 자원의 효과적인 구축 방향에 대한 연구)

  • Choi Byung-Il;Chung Hyun-Sook
    • The Journal of the Korea Contents Association
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    • v.5 no.2
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    • pp.39-51
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    • 2005
  • A study of philosophy is a process that archive, reorganize and analyze the earlier works to discover new facts. Philosophy digital resources is necessary to research philosophy because they provide lots of electronic texts, philosophical information, forums, etc. In this paper, we introduce . our result of a research on philosophy digital resources existing in domestic or oversea web sites. We describe the problems which existing resources have and our solution to solve them. Also we provide a guideline to creating philosophy ontology based on topic maps which are data model of ontology. Our philosophy ontology defines hierarchy and associative relationships between philosophical knowledge and support retrieval and exploring of knowledge using semantic information.

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Synopsis and Prognosis of Knowledge Management Research - Recent Trends and Research Agenda - (지식경영연구의 개관 및 향후 연구과제)

  • Kim, Hyo-Gun;Choi, Inyoung;Kang, So-Ra
    • Knowledge Management Research
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    • v.1 no.1
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    • pp.19-46
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    • 2000
  • Today, knowledge is considered the most strategically important resource. As research in knowledge management advances, it ought to review and categorize the already published literatures on knowledge management in the area of business strategy, accounting/finance, human resource management and management information technology. To identify the knowledge management research trend, we analyze 168 articles published in prominent academic journal during last two decades. This paper develops three stages model for knowledge management research: observation, initiation and evolution stage. Also, we classify the given researches according to the three criteria of contents, related academic area and applied research method.

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Determinants of Purchase Intention for IPTV-VOD Contents (IPTV에서의 유료 VOD 구매 의도에 영향을 미치는 요인)

  • Cho, Shin;Kim, Hee Sun
    • Knowledge Management Research
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    • v.16 no.3
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    • pp.41-63
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    • 2015
  • This paper investigated main determinants of purchase intention for VOD contents by employing an extended technology acceptance model. The findings showed that 'user activeness' is the critical external variable influencing five perceived belief variables, namely perceived usefulness, perceived playfulness, perceived quality, perceived complexity and perceived cost. Regarding consumer satisfaction for free VOD service, it had no direct effect but indirect effect on the purchase behavior, meaning that the satisfaction causes purchase intention for VOD contents via the cognitive attitude. Also, the moderating e!ect of use experience on the relationship between the belief variables and the purchase intention was confirmed. Users with much experience showed a higher perception for usefulness and quality, whereas users with less experience placed a higher value on the hedonic factors and costs. In contrast to previous studies on IPTV that mainly focused on determinant of IPTV subscription, this paper analyzed VOD that is a killer application of IPTV in identification of key factors for the acceptance. The findings provide IPTV operators some strategies to create customer value and improve profitability.

A study to Analyze the Korean National Knowledge Distribution Status and to Generate Suggestions for Developing a Distribution Model (국가지식정보의 유통 현황 분석 및 유통방안에 관한 연구)

  • Lee, Jee-Yeon;Min, Ji-Yeon;Joo, Soo-Hyung
    • Journal of the Korean Society for information Management
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    • v.24 no.3
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    • pp.299-319
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    • 2007
  • Recently, information portals, national institutions, and integrated information centers, which are eager to acquire quality contents, actively share contents. Korean national knowledge is recognized to be superior in terms of its specialty and reliability. Currently, the distribution of national knowledge in Korea is at the beginning stage as the content sharing was intended to enhance the users' accessibility to the information and ease of information use. In this study, we identified the national knowledge distribution status in Korea and abroad by analyzing the roles of the information providers, information search portals, and Korea Knowledge Portal. We also conducted in-depth interviews with six experts, who represent academic institutions, libraries, specialized information centers, and commercial ventures. To enable effective Korean national knowledge distribution, we generated suggestions for the respective information providing services to share and cooperate based on the analysis and tile Interviews.

A Study on Production Mechanism of Meta-Knowledge for Effectively Managing Contents and Models (컨텐츠 및 모델의 효과적 관리를 위한 메타-지식 생성 메커니즘 연구)

  • Kim, Chul-Soo
    • The KIPS Transactions:PartB
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    • v.8B no.5
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    • pp.441-446
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    • 2001
  • On global interconnectivity, the activation of real-time and worldwide contents will permeate and impact all aspects of day-to-day life well throughout this century. In managing contents and models, we too will see the impact of this rapidly changing environment. The real time availability of contents pertaining to a companys supply chain through means of the Internet and mobile networks(e.g., the IMT-2000) will necessitate a change in decision-making processes for effective management of contents and models. To increase the availability of many contents and models, a management system should have adaptive function in proving adequate content and model for companies. In the respect of management of contents and models, this paper discusses a production mechanism of meta-knowledge for effectively managing contents and models. Through two experimental analyses with the production mechanism, it is proven that the system enabling adaptive contents and models provision goes beyond existing ones in view of efficiency of management of contents and models in the wire and wireless networks.

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The Method to Build Knowledge-Base for User's Preference Retrieval (감성정보검색을 위한 지식베이스 구축방법)

  • Kim, Don-Han
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2008.10a
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    • pp.5-8
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    • 2008
  • This study proposed the Knowledge Base Building method reflecting the user's preferences based on the fuzzy set theory to develop information contents which support pedestrian's navigation. This research evaluated subject's preferences on the commercial spaces set to the hypothetical destination. Also it surveyed the causal relationship between the visual characteristics and the emotional characteristics to propose the methods of Navigation Knowledge Base (NKB). The NKB was composed by three elements; 1.the correlation model between emotional characteristics, 2.the causal relationship between visual characteristics and emotional characteristics, 3.the transformation model between visual characteristics and the physical characteristics.

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Effect of the Attributes of Corporate Knowledge on Knowledge acquisition, Transfer, Application and Management Performance (기업 지식의 특성이 지식획득, 이전, 활용과 경영성과에 미치는 영향)

  • Moon, Jae Young;Lee, Won Hee
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.845-855
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    • 2013
  • In today's knowledge-based industries, knowledge can be said to be a significant factor that has a decisive impact on corporate competitiveness. Recently, Korean construction companies have been going through a difficult period of time because of various negative domestic and foreign factors, such as economic decline and a continued sluggish domestic construction market, mainly due to the Korean government's real estate regulations and increasing competition from overseas companies with improved technologies. To help domestic construction companies navigate such an environment, this study empirically analyzes how the nature of corporate knowledge impacts the acquisition, transfer and deployment of knowledge within the organization of a company. Through such empirical analysis, we looked into how internal attributes of corporate knowledge affect the acquisition, transfer and application of such knowledge for domestic construction companies, with the application of the structural equation modeling (SEM). According to the results of this study, it is clear that the attributes of corporate knowledge have a significant impact on the acquisition, transfer and application of corporate knowledge, and therefore on the managerial performance of domestic companies.