• 한국의류학회지
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• 제33권5호
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• pp.752-763
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• 2009

The purpose of this study was to develop an effective marketing strategy for socks made of paper mulberry fiber, a new natural fiber, by understanding consumers' concerns and perception about the product and its quality in several dimensions. The first survey determined their perception of the products' image before using it. The second survey gauged consumer satisfaction with product quality after a two-week home-use test. Factor analysis using Cronbach's a and ANOVA analysis were performed for statistical analysis. In conclusion, consumer image perceptions of socks of mulberry fiber were classified into four categories -'practicality', 'wellbeing', 'high-quality' and 'traditionality'. The survey revealed differences between men's and women's perception of the 'practicality' and 'high-quality' factors. The women recognized a mulberry fiber sock as being more practical but of lower quality than did the men. And the quality satisfaction of the product was classified into four factor 'durability', 'suitability, 'wearability' and 'care-easiness'. In the case of 'suitability', men were more satisfied with the product than the women and in 'suitability' and 'wearability', a group of over 40' year-old consumers was more satisfied. The analysis of a relationship between image perception and satisfaction showed that a consumer group that perceived this product to have more 'practicality', 'high-quality' and 'well-being' was also more satisfied with the product. However, the 'traditionality' factor was unrelated to consumer satisfaction.

• 패션비즈니스
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• 제12권3호
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• pp.116-135
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• 2008

To investigate the actual distribution condition and clothing construction factors of the working clothes supplied to the Changwon national industrial complex, 5 major companies in machinery, automotive, industrial engineering, shipbuilding and rolling stock in the industrial complex located in Gyeongsangnam-Do were selected. The questionnaire designed for the research consisted of working clothes distribution policies in manufacturing industry and the actual conditions of the design facts, repair and maintenance of the working clothes, etc. The analysis of the clothing construction factors of the working clothes provided by 5 respondent companies were conducted in parallel. The results derived from the study were as follows: The basic types of working clothes were the blouson jacket and straight pants; safety equipments for manufacture were safety helmets, gloves, snickers, goggles, masks, ear caps, wristlets, leggings, apron, etc. The size-charts adopted by the participant companies were the small-medium-large and cm/inch measurement size systems. To solve wearer's dissatisfaction with the garment fit, certain clothing construction factors were used, e.g. strap bands and the elastic band on a waist band. The types of fabrics used for the working clothes were mainly polyester/cotton and polyester/rayon blended ones. Moreover, to provide with more air permeability to wearers, the warp knit material was used to construct the lining and the armpit or back bodice slits. Lock, two-thread chain, safety, overedge stitches were applied with flat, lap felled, French, superimposed, lapped, bound and edge finishing seams to construct the working clothes selected.

• 패션비즈니스
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• 제17권1호
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• pp.98-113
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• 2013

This study is an attempt to analyze the daily life of the Western-yearning Seoul citizens and the inflow of the Western culture into certain social classes. The customs of the characters in the film are studied to illustrate the process of deconstruction of Korean traditional clothes due to the Western influence. The combined application of the Western and Korean styles is also observed. All this study leads to the sense of homogeneity of the times and the conformity to the culture the Korean women shared, which boils down to the social identity of the Korean women who sought an escape from the men-centered social structure by displaying their competence in the field of global modern fashion. As Seonyeong Oh, the main character of the film, , was wearing in the movie the Korean traditional dress, socks, rubber shoes, and then a western-style coat, it well shows that in 1950's, the traditional dress and ornaments were mixed with Western styles. In time, men's wear were completely changed from the traditional Korean clothes to suits, while women's could not break off from the traditional clothes and become westernized, which indicates that the men-centered conservative ideas to keep women within the feudal regime of the society remained. The military look of Seonyeong Oh while she was acting in the society was a symbol of anti-bias against women and anti-convention as well as the will of freedom as an independent woman. Besides, the modern girls would wear clothes of military fashion, Dior's trapeze line, and knit styles flattering the figures. All these well show their desires to embrace Western cultures, especially their dress fashions as well as manners as so-called enlightened ladies. All these elements show that the director was trying to represent the progress of the drama, characters, and psychological states by means of the dress and ornaments.

• 한국컴퓨터그래픽스학회논문지
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• 제26권5호
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• pp.15-24
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• 2020

본 연구에서는 주어진 옷감 시료의 정적 드레이프 모양으로부터 해당 옷감을 시뮬레이션하기 위해 필요한 시뮬레이션 파라미터를 추정하는 데이터 기반 학습법을 제시한다. 정적 드레이프의 모양을 형성하기 위해 의류 산업계에서 옷감을 물성에 따라 분류하기 위해 사용하는 쿠식 드레이프 (Cusick's drape)에서 착안한 방법을 사용한다. 학습 모델의 입력 벡터는 특정 옷감의 정적 드레이프 모양에서 추출한 특징 벡터와 옷감의 밀도 값으로 구성되고, 출력 벡터는 해당 드레이프 결과를 도출하는 여섯가지 시뮬레이션 파라미터로 구성된다. 실제에 가깝고 편향되지 않은 학습 데이터를 생성하고자 먼저 400가지의 실제 니트 옷감에 대한 시뮬레이션 파라미터를 수집하고 이로부터 GMM (Gaussian mixture model) 생성 모델을 만든다. 다음, GMM 확률분포에 따라 대량의 시뮬레이션 파라미터를 무작위 샘플링한다. 샘플링된 각각의 시뮬레이션 파라미터에 대해 옷감 시뮬레이션을 수행하여 가상의 정적 드레이프 결과를 만들고 이로부터 특징 벡터를 추출한다. 생성된 데이터를 로그선형회기(log-linear regression) 모델로 피팅한다. 학습의 수치적 정확도를 검증하고 시뮬레이션 결과의 시각적 유사도를 비교하여 제시된 방법의 유용성을 확인한다.

• 복식문화연구
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• 제28권6호
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• pp.787-800
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• 2020

This study aims to derive the criteria of folding techniques and their characteristics through analysis of literature and previous studies. This will be realized by performing a case study on male fashion design and folding. It will propose diverse directions and data for male fashion design, by making men's jackets using a folding technique. The concept and terms of folding were clarified through examination of existing literature and previous studies. Specifically, four pieces were created with motifs of the four seasons. Among the types of pleats expressed in the works, composition pleats include double ruffles, gathers, and draperies, while processed ones include box pleats, knife pleats, and accordion pleats. This study expresses continuity, fluidity, scalability, and ambiguity through the use of such pleats. The results of the production are as follows. First, in terms of the continuous use of regular and repetitive pleats, a possibility of rich pleats was confirmed because they varied depending on the gap between the pleat and target material. Second, in liquid but irregular pleats, diverse moods were created by the pleat movement. The overlapping of repeated pleats expresses diverse spaces and shapes in a 3D extended silhouette. Third, in pleat classification, ambiguity was confirmed with the use of continuous accordion pleats in the printed gradation fabric. It is anticipated that more diverse and creative designs could be created using more extended techniques in future studies.

• 복식문화연구
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• 제30권1호
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• pp.50-65
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• 2022

The aim of this study was to provide data to enable the development of skateboarding pants. From the Chinese skateboard club SNS, 126 skateboarders in their 20s and 30s were chosen to participate in a survey. Data was gathered using a questionnaire from May 14 to May 28, 2021, and then analyzed using SPSS 23. The results concerning production were as follows: clothing sizes are generally divided into six stages: XS, S, M, L, XL, and 2XL. The silhouette is wide, and most pants have e-bands and normal hems. The pants are made from cotton-blend fabric, which is mostly moisture-absorbing and quick-drying. Baggy pants are preferred by skateboarders, with cotton being the most common fabric. The crotch, knees, and buttocks of pants are the least satisfying for skateboarders. When they skateboard, their ankles sustain the most injuries, followed by their knees and wrists. In the survey of consumers' preferences for skateboarding pants, different styles were rated in the following order: straight pant silhouette, ribbed knit and string waistband design; full-rise waist height, string hemline design; and ankle-high pants length (fit), fabric and design. The hygroscopicity and ventilation of the fabric are crucial considerations when purchasing pants. In terms of color, chromatic and pastel colors are most popular. In addition, some people expect new fibers to be used and expect protective equipment and pants to be integrated.

• 디지털융복합연구
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• 제19권11호
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• pp.445-456
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• 2021

본 연구는 소비자의 구매행동에 영향을 미치는 거시경제변수와 소비자 판매가격을 변수로 여성 골프웨어 판매량에 영향을 미치는 변수의 중요도를 확인하고 골프웨어의 판매 증진을 위한 가격전략을 제안하는 것을 목적으로 한다. 국내 여성 골프웨어 브랜드의 매출자료를 의사결정나무 알고리즘과 앙상블을 이용해 분석하였다. 티셔츠, 팬츠와 니트류는 소비자 판매가격이 판매량에 가장 중요한 영향을 미치는 요인인 것으로 밝혀졌으며, 스커트와 원피스의 경우 소비자 판매가격 외에 카테고리가 중요 요인인 것으로 밝혀졌다. 이러한 연구 결과는 아이템에 따라 소비자의 구매 행동에 영향을 주는 경제 변수가 다르다는 것을 의미하는 것으로 적절한 가격전략을 통해 매출 및 이윤을 극대화할 수 있음을 시사하고 있다.

• 복식문화연구
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• 제30권3호
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• pp.381-402
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• 2022

This study aimed to identify sub-dimensions of the authenticity and fictionality of a brand story and analyze the effects of authenticity and fictionality on customer-based brand equity. Data were obtained from a group of 213 males and females in their 20s and 30s living in Korea using an online survey institute. Results showed that the authenticity and fictionality of a brand story are composed of reality, excitement, exaggeration, fictional symbolism, influence, sincerity, relativeness, mysteriousness, and unreality. Of these, sincerity, excitement, reality, influence, and mysteriousness had significant effects on brand imagery; sincerity particularly exerted a relatively more substantial influence on brand imagery. Also, influence, mysteriousness, excitement, and relativeness impacted performance positively, and exaggeration impacted performance negatively. This indicated that a well-constructed brand story with authenticity and fictionality had a positive impact on the brand image. Excitement, mysteriousness, reality, relativeness, sincerity, and influence of a brand story had significant effects on brand judgement. In contrast, only excitement and influence positively impacted brand feelings, and unreality had a negative impact on feelings. The exciting and influential brand story impacted brand attitude. Also, brand image and attitude positively impacted sharing and purchase intention, while brand performance did not affect recommendation intention. These findings contribute to identifying a brand story's attributes, authenticity, and fictionality and provide insights for marketers on creating brand stories to increase brand image and attitude and to build customer-based brand equity.

• 패션비즈니스
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• 제26권5호
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• pp.36-48
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• 2022

This study aims to analyze the patterns made with knitted jacquard and intarsia techniques to provide essential data to help plan different knitwear designs using the techniques and patterns. Based on approximately 3,000 jacquard and intarsia knitwear published in the four significant womenswear collections over the past decade, eight main pattern types were classified, and each characteristic was analyzed. Firstly, it is a logo and symbol type pattern that appears mainly as a means of emphasizing a brand. Secondly, it is a traditional pattern with settled patterns from the past to the present. Third, it is a geometric pattern that appears both typically and atypically in various forms. Fourth, an abstract pattern type does not show a precise form or motif. Fifth, it is a colorful and diverse flower and plant pattern. Sixth, it is a landscape pattern that expresses nature and living space. Seventhly, it is an animal pattern type that expresses the appearance of an animal or the shape of the. Finally, it is a caricature pattern type using characters and various cartoonish motifs. Based on the analysis results of this study, creative and diverse design development of Jacquard and Intarsia knitwear and development of the knitwear market will take place.

• 복식문화연구
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• 제30권5호
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• pp.732-751
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• 2022

In this study, we aimed to apply 3D digital printing to basic clothing production and to propose futuristic fashion design and production methods that correspond to contemporary trends. Literature on future trends, dynamism, mechanical aesthetics, and experimentalism were used to define the characteristics of "futurism." Based on theoretical considerations about futurism, we created fashion designs using 3D digital printing methods. These designs were produced using the aesthetic characteristics of futurism; the 3D digital clothing program; and application of digital printing technologies to futuristic silhouettes, colors, and materials. The results were as follows: First, with the application of futurism as a fashion motif, we pursued collaboration between artistic work and fashion, and we then explored the possibility of creative expression. Second, harmony between achromatic and chromatic colors revealed even better dynamism and activeness, and the potential to express dynamism was observed. Third, with the development of fashion design processes based on 3D digital printing methodologies, it was found to be possible to eliminate the limitations of time and space, solve problems related to limited budget or communication, and positively influence the fashion industry by enhancing convenience and diversity. Fourth, with the development of fashion design that utilizes digital printing, it was found that problems related to time, space, or limited budget were able to be solved, as compared to the use of traditional printing and image reproduction.