• Fashion & Textile Research Journal
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• v.20 no.5
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• pp.533-547
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• 2018

The objective of this study is to examine the perception of golfwear and related trends based on major keywords and associated words related to golfwear utilizing big data. For this study, the data was collected from blogs, Jisikin and Tips, news articles, and web $caf{\acute{e}}$ from two of the most commonly used search engines (Naver & Daum) containing the keywords, 'Golfwear' and 'Golf clothes'. For data collection, frequency and matrix data were extracted through Textom, from January 1, 2016 to December 31, 2017. From the matrix created by Textom, Degree centrality, Closeness centrality, Betweenness centrality, and Eigenvector centrality were calculated and analyzed by utilizing Netminer 4.0. As a result of analysis, it was found that the keyword 'brand' showed the highest rank in web visibility followed by 'woman', 'size', 'man', 'fashion', 'sports', 'price', 'store', 'discount', 'equipment' in the top 10 frequency rankings. For centrality calculations, only the top 30 keywords were included because the density was extremely high due to high frequency of the co-occurring keywords. The results of centrality calculations showed that the keywords on top of the rankings were similar to the frequency of the raw data. When the frequency was adjusted by subtracting 100 and 500 words, it showed different results as the low-ranking keywords such as J. Lindberg in the frequency analysis ranked high along with changes in the rankings of all centrality calculations. Such findings of this study will provide basis for marketing strategies and ways to increase awareness and web visibility for Golfwear brands.

• Korean Journal of Human Ecology
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• v.19 no.3
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• pp.537-553
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• 2010

Culture represents forms of life appeared in various dimensions. Advertisements which represent these forms of life show the most important social and cultural phenomenon. The necessity of research on the cultural characteristics of society has been raised because the effectiveness of advertisement could have been varied depending on the cultural value. Moreover, within a society, values reflected by advertisements tend to vary in different eras. Thus, this study aims to clarify the differences between cultural values from different eras through an analysis of cultural characteristics and symptoms with consideration of the time flow. This study also examines the meanings of cultural characteristics highlighted by the study. For the investigation, two Korean women's magazines were selected, from 1955 to 2008. Data were analyzed using chi-squared test which was conducted with Crosstab using the PASW statistics 17.0 Program. The results were as follows: there were changing aspects from traditional values to modern values by years. Additionally, each period was described using several keywords. The keywords were divided by decade: in the '50s keywords were 'lifestyle change', 'material value increase' and the 'challenge to traditional values', in the '60s keywords were 'American culture acceptance', 'material success', in the '70s keywords were 'the rise of nonmaterial value', 'rationalism' and 'egalitarianism', in the '80s 'individualism', 'Life style and culture group differentiation', 'conspicuous consumption', in the '90s 'globalization', 'emphasis on personality sensitivity', 'health-oriented', 'improve the quality of life', while in the '00s keywords were 'spread of digital life', 'rational consumption patterns', 'the 3rd distribution'. Through the research, important changes in the cultural characteristics of Korea were observed. Furthermore, we may be able to think of the most effective way of advertising by identification of the cultural characteristics of the society.

• Journal of the Korean Society for information Management
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• v.31 no.3
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• pp.227-247
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• 2014

This paper examines the characteristics of the JASIST (Journal of the Association for Information Science and Technology) editorial board members and their research areas through author co-citation analysis, and investigates whether the editorial board members' research areas are related with keywords frequently appeared in the journal's research articles. In the process, research areas of the central members and those appeared most frequently as keywords will be identified. Research areas of the 36 members on the JASIST editorial board are collected and categorized to compare with the categorization of keywords extracted from 169 research articles published in JASIST, 2013. The result shows that members with higher centrality in the co-citation network are related with research areas that are also dominant in the distribution of article keywords. The areas include information behavior and searching, information retrieval, information system design, and bibliometrics.

• Journal of Korea Multimedia Society
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• v.20 no.9
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• pp.1541-1550
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• 2017

The increasing number of multimedia content offered to the user demands content recommendation. In this paper, we propose a system for recommending content related to the content that user is watching. In the proposed system, relationship information between content is generated using relationship information between representative keywords of content. Relationship information between keywords is generated by analyzing keyword collocation frequencies in Internet news corpus. In order to handle big corpus data, we design an architecture that consists of a distributed search engine and a distributed data processing engine. Furthermore, we store relationship information between keywords and relationship information between keywords and content in NoSQL to handle big relationship data. Because the query optimizer of NoSQL is not as well developed as RDBMS, we propose query optimization techniques to efficiently process complex queries for recommendation. Experimental results show that the performance is improved by up to 69 times by using the proposed techniques, especially when the number of requested related keywords is small.

• The Korean Journal of Applied Statistics
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• v.33 no.1
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• pp.75-86
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• 2020

Hotel review data can extract various information that includes purchasing factors that lead to consumption, advantages, and disadvantages for hotels. In particular, the sentiment keyword of the review data helps consumers understand the pros and cons of hotels. However, it is not efficient for consumers to read a large number of reviews. Therefore, it is necessary to offer a summary review to customers. In this study, we suggest providing summary information on sentiment keywords association as well as a network of hotels based on sentiment keywords. Based on a sentiment keyword dictionary, the extracted sentiment keywords associations construct the hotel network through topological data analysis based mapper. This hotel network allows a consumer to find some hotels associated with specific sentiment keywords as well as recommends the same related hotels. This summary information provides users with a summarized emotional assessment of hotels and helps hotel marketing teams understand consumers' perceptions of their hotel.

• Korean Institute of Interior Design Journal
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• v.26 no.1
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• pp.75-82
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• 2017

This study reviews the process of creating the patterns through the Christopher Alexander's books to discover the fundamental rules for creation of the pattern language. The essential ideas of 11 rules describing the characteristics of the pattern language are organized by keyword depending on the characteristics of each rule. Then, this study analyzes which keyword was applied importantly and how it had been developed chronologically in the Alexander's books. As a result, 5 keywords - reflection of cultural difference, reflection of human desires, solving the repeated problem, function suitable for principal purpose, and network structure - are applied to his early books in which the pattern language was theoretically developed, the pattern of traditional society was discovered and the network structure was developed. Another 5 keywords - user participation method, new problem solving, structure preserving transformation, post-mechanization method, and central invariant structure - are applied to the books in his mid-term after completion of the pattern theory which discover new pattern for contemporary society and apply the pattern language to time and space. In his later books which organize the theory of pattern language and suggest the direction for using the pattern language, 5 keywords - wholeness, post-mechanization method, user participation method, new problem solving, and structure preserving transformation - are applied. Users may use the pattern language more precisely if he/she considers the keywords of the early period in searching the patterns of existing environment, the keywords of the intermediate period in searching the patterns of new environment or in regard to time and space, and the keywords of the later period in considering direction of the application of the pattern language.

• Journal of Information Science Theory and Practice
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• v.7 no.1
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• pp.29-38
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• 2019

Information retrieval is the challenge of the Web 2.0 world. The experiment of knowledge organisation in the context of abundant information available from various sources proves a major hurdle in obtaining information retrieval with greater precision and recall. The fast-changing landscape of information organisation through social networking sites at a personal level creates a world of opportunities for data scientists and also library professionals to assimilate the social data with expert created data. Thus, folksonomies or social tags play a vital role in information organisation and retrieval. The comparison of these user-created tags with expert-created index terms, author keywords and title words, will throw light on the differentiation between these sets of data. Such comparative studies show revelation of a new set of terms to enhance subject access and reflect the extent of similarity between user-generated tags and other set of terms. The CiteULike tags extracted from 5,150 scholarly journal articles in marine science were compared with corresponding Aquatic Science and Fisheries Abstracts descriptors, author keywords, and title terms. The Jaccard similarity coefficient method was employed to compare the social tags with the above mentioned wordsets, and results proved the presence of user-generated keywords in Aquatic Science and Fisheries Abstracts descriptors, author keywords, and title words. While using information retrieval techniques like stemmer and lemmatization, the results were found to enhance keywords to subject access.

• Herbal Formula Science
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• v.31 no.1
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• pp.67-79
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• 2023

Objectives : The purpose of this study was to confirm the consumption trends of Korean medicine for health food consumption of consumers by using the Naver DataLab Shopping Insight service. Methods : In this study, the search data for the category of Korean herbal ingredients in the health food field of Naver Datalab shopping insight site was collected and sorted in order of frequency from August 1st, 2017 to June 22nd, 2022. The frequently searched keywords were organized based on the inclusion of Korean Pharmacopoeia (KP), Korean Herbal Pharmacopoeia (KHP), and Food Code. Results : 67,804 keywords were collected, and the most frequent keywords appearing for more than 200 days among the top 500 were 827 (1.184%). Among the frequent keywords, there were 149 keywords related to traditional medicine names included in the KP and KHP, and five prescriptions were included. 60 keywords were not included in the KP and KHP, and the keyword with the highest search frequency was "kujibbongnamu" (Maclura tricuspidata). Conclusions : The findings of this study provide information on the consumer's interest in traditional korean medicine (TKM) and natural products (NP), and can be used as a basis for understanding the demand for TKM and NP in the online shopping market.

• Fashion & Textile Research Journal
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• v.25 no.6
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• pp.715-724
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• 2023

This study analyzed the shifts that occurred before and after the outbreak of COVID-19 by scrutinizing digital keywords derived from prominent culture media, such as books and instagram. The analysis identified trends rooted in digital terminology. For this study, the period 2017 to 2022 was divided into three-year segments, before and after the outbreak of COVID-19. Subsequently, an analysis was conducted using digital keywords to assess the number of digital-related books and book hashtags, the number of instagram mentions, and relevant keywords. We found that COVID-19 exerted a discernible influence on information related to digital keywords, substantially impacting both the book publishing market and instagram. Notably, digital-related books have been published in a variety of fields since the outbreak, and new fields are emerging. The year 2020 saw the most significant growth in the mentions of digital terms on instagram. Such terms were used in conjunction with terminology related to people working in a digital environment, endeavors aimed at revenue generation in online spaces, leisure activities associated with art and culture, and online service platforms. Through the analysis of digital keywords, this study is expected to contribute to the understanding of digital trends and their future trajectories.

• Journal of Korean Library and Information Science Society
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• v.54 no.4
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• pp.393-414
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• 2023

The goal of this study is to investigate domestic research trend on research data study. To achieve this goal, articles related research data topic were collected from RISS. After data cleansing, 134 author keywords were extracted from a total of 58 articles and keyword network analysis was performed. As a result, first, the number of studies related to research data in Korea is still only 58, so it was found that many related studies need to be conducted in the future. Second, most research fields related to research data were focused on library and information science among complex studies. Third, as a result of frequency analysis of author keywords related to research data, 'research data management', 'research data sharing', 'data repository', and 'open science' were analyzed as major frequent keywords, so research data-related research focuses on the above keywords. The keyword network analysis results also showed that high-frequency keywords occupy a central position in degree centrality and betweenness centrality and are located as core keywords in related studies. Through the results of this study, we were able to identify trends related to recent research data and identify areas that require intensive research in the future.