Herbal Formula Science (대한한의학방제학회지)

The Korean Medicine Society for the Herbal Formula Study (대한한의학방제학회)
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Analysis of health food consumers' online purchase search trend of herbal medicines and natural products

건강식품 소비자의 한약 및 천연물 온라인 구입 검색 동향 분석 및 고찰

  • Anna, Kim (KM Data Division, Korea Institute of Oriental Medicine) ;
  • Young-Sik, Kim (Department of Herbology, College of Korean Medicine, Woosuk University) ;
  • Seungho, Lee (Department of Pathology, College of Korean Medicine, Woosuk University)
  • 김안나 (한국한의학연구원 한의약데이터부) ;
  • 김영식 (우석대학교 한의과대학 병리학교실) ;
  • 이승호 (우석대학교 한의과대학 병리학교실)
  • Received : 2023.02.11
  • Accepted : 2023.02.20
  • Published : 2023.02.28
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Abstract

Objectives : The purpose of this study was to confirm the consumption trends of Korean medicine for health food consumption of consumers by using the Naver DataLab Shopping Insight service. Methods : In this study, the search data for the category of Korean herbal ingredients in the health food field of Naver Datalab shopping insight site was collected and sorted in order of frequency from August 1st, 2017 to June 22nd, 2022. The frequently searched keywords were organized based on the inclusion of Korean Pharmacopoeia (KP), Korean Herbal Pharmacopoeia (KHP), and Food Code. Results : 67,804 keywords were collected, and the most frequent keywords appearing for more than 200 days among the top 500 were 827 (1.184%). Among the frequent keywords, there were 149 keywords related to traditional medicine names included in the KP and KHP, and five prescriptions were included. 60 keywords were not included in the KP and KHP, and the keyword with the highest search frequency was "kujibbongnamu" (Maclura tricuspidata). Conclusions : The findings of this study provide information on the consumer's interest in traditional korean medicine (TKM) and natural products (NP), and can be used as a basis for understanding the demand for TKM and NP in the online shopping market.

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Acknowledgement

이 논문은 우석대학교 교내학술연구비 지원에 의하여 연구됨.

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